 coming to you from San Jose California it's the queue here is your host John furrier the co-founder former CEO now CTO of primary data David Flynn great to see you thanks John thanks for having me on so we've known each other for a while going back to Fusion IO and I was just saying to Jeff Frick on our analysis that you know Fusion IO became big because like like a lightning in a bottle moment did you realize it's gonna be that big and now that that's moved on you that's sold and you had a new startup it's primary data and if you're scratching or what's the how does this all connect help the folks understand how you got here it's very related see we we recognize that flash was going to transform how data gets distributed in the data center that you would no longer keep it centralized in a silo that's like trying to drive your race car in downtown Manhattan you're not gonna get anywhere very fast so you have to put it out on the open road that means distributing it but that creates the problem that now you're having to manage data that's physically distributed and the way to solve that is by virtualizing it so that it can look logically unified so this is the real deal the the advent of flash on the one hand and cloud on the capacity side have both ripped apart the traditional storage silo model it's where you have to do something to manage data across all of it and that's what data virtualization does market in recent talks about this 10x engineer model which is the devops concept where in the cloud you can have rapid scale very quickly yeah so that's kind of what you're saying but now talk about what that means for the enterprise you could be up and running very fast so what is this web scale large-scale opportunity and what's the bottleneck is it storage is the virtualization and what are you guys doing to solve that you know I think the biggest bottleneck comes to people and how much leverage they get when you separate the logical layer of data from the physical and make it so you can manage data without boundaries of silos you're not manually copying that you get a huge amount of leverage to these things see it's kind of like when you try to manage data via the storage container you actually make the problem worse think about it you can't actually move anything when you make a copy of it you have yet another piece of data that's because data is trapped inside of the container where you make it so I gotta ask you the tough question is this unfinished business you have with fusion I out because you had very large success with that company it was a car it was flash yeah that was really the beginning of the flash revolution yeah and you know that point public and being the public company as you can probably attest to is challenging is this the next level of fusion is it the next is it your scratching what's the connection there or what why primary data right now well fusion IO I'm a software guy and fusion IO was a means to an end it was to show that you would be better distributing the data because you get higher performance that was all to create the problem that primary data is addressing the need to logically unify the data to virtualize the day so I had no idea that we would be so successful tapping into large customers like like Facebook Apple and others that already use the distributed data model this makes that distributed data model viable for the traditional enterprise by virtualizing it and making it look unified so if I hear you correctly you're basically saying that okay the big guys built their own Facebook Apple these guys at the application layer and now the main IT guys want that same functionality we need to do it in the in the storage layer by separating the data from the physical hardware so doesn't this make storage kind of just unboxed it data without boundaries that's what it does it's all about the data we're doing for data what VMware did on the compute freeing it from the confines of the physical server that runs it we're freeing data from the confines of the physical storage that holds it you know Dave along then I was just at the Amazon re-invent and we were talking about like HP server business and no one talks about servers anymore virtualizations kind of it's not a brand name anymore it's about bigger conversion structure what's the equivalent analog for your business is it storage no one's going to care about storage storage people want to manage data they don't have to manage the storage we're making it possible so they can manage the data and the storage can be run by by other people but you can't do that when the two are coupled even worse you can't manage the application independent of the storage if you need to turn off the storage system you have to turn off the application that's not the case with our technology the application still running while the data migrates to different stories so I ask you another tough question is this help or hurt conversion infrastructure this helps absolutely because it allows data to move fluidly it can even move into the servers themselves so you can run a system where there is no shared storage but just storage in the servers themselves virtualized data means hyperconverged so basically what VM where did for servers you're doing for data that's exactly right that's alright so take that forward so the server guys are kind of hurting right now because converged infrastructure is winning the dang software to find data center mark entries and says offer software in the world is the holdout because it's still the logicals coupled with the physical so are the EMC's in the net up in those guys in the pure stores those guys gonna be kind of like they're already under pressure right because we're already moving from the mainframe model to the distributed client server model that's cloud is forcing that flash is forcing that already but it's creating a management nightmare because how do you how do you incorporate cloud storage into your enterprise brand new protocol to separate island okay so I guess another pushback on that a little bit and say what's the mega trend so I buy that that's that's your pitch that's your that's I get that what's the mega trend that supports that what mega trend supports that thesis the thesis that the storage kind of like it's not as important as the data virtualization well what's more important the virtual server the physical server now obviously virtualization is winning right don't go away that's right the same thing happens here as soon as you elevate the data to be logically independent of the physical layer you still have the physical layer but it's able to become commoditized higher efficiency easier managed interchangeable so I want to throw a while we got you here because industry con industry trends are perimeters security so and workloads that are mobile infrastructure enabled so what does that mean to you relatively your opportunity well all of that to me is is talking about driving vast quantities of data that needs to be low latency no jitter low latency no jitter exactly you know that the real backdrop to all of this is that data is growing so fast and it needs to be accessed very fast and so how do you manage that so no one really loses those guys sell more gear and you guys enable more frictionless data sharing amongst the app that's a great way to say it exactly okay any other personal comments you can share how do you feel entrepreneur again great heavy lift a little bit easier to have the team back together with Lance and Rick and was awesome man and the cube of course we really and the queue we're back to the common common man now the entrepreneur not the big public company I guess candidly I have to say it's nice not having to go quarter to quarter and David Flynn here I'm on the ground this is John Furrier we're here at their launch party we're literally things are launching in the air bodies people motorcycles with our good friend David played entrepreneur awesome opportunity congratulations we are live in San Francisco here Silicon Valley on the ground with David Flynn we'll be right back