 What is going on everybody? JR Fisher here. It is Saturday the 19th The countdown of 2021 looks like everything's opening up people are starting to feel good to get some energy. We got summertime coming Let me know what's going on in your neck of the woods. I know we're just packing We're packing every day because we got to move to Austin Actually, it's Georgetown, Texas. We're going to but I know it's an everyday packing thing Welcome everybody. If you're new here, do me a favor Say hello in that chat box there. Let us know a little bit about you Got a lot of regulars in here today people pouring in and it's gonna be a good day today I'm gonna be talking about SEO and it's a big mistake. You're probably making however If you've got any questions about starting running and growing online businesses, feel free to put it in that chat box I will be happy to answer any questions you got there I want to make sure you can hear me. Somebody just type in there if my Audio is working. Just want to make sure that's working and that's going good Don't want to be talking for no reason and don't forget to subscribe. There's a big subscribe button down there Don't forget to ring the bell turn on all bell notifications so that you'll know when I go live You'll know what I upload videos. Okay. It's important that you do that Please do that do that subscribe thing and I know my man James always reminds me thumbs up thumbs up. He says loud and clear. Yes, I've hit the like button I appreciate it. It's a like button down there guys smash that like button make it look good Building two more sites. Dang Richard. You are a site building machine audio fine. Thank you so much That means I'm getting all the way over to the UK, which is also very good Where's Paul today? Hey James. Did you not wake Paul up today? What's going on with him today? Why is he not here? I want to know where Paul is But he is apparently a late or not coming today. Oh, well, we'll do it without him We'll make it somehow without him guys. I'm so happy to be here today Got so much going on in life got so many good things going to go out and have dinner with friends tonight Friends of 34 years 35 years I've known him just really great people And we're gonna talk about SEO so what could be better, right? What could be better now? We're gonna make SEO interesting. I know you're thinking ah SEO so boring so boring. It's not I'm telling you What I'm gonna talk about today is pretty darn interesting. I think you're gonna like it I know you're gonna get a lot out of it I would suggest taking notes on this because some of this stuff is something that you probably are not doing And you're gonna want to do it. You're just gonna want to do it. It's it's important stuff All right, let me get to where all my notes are for everything today I've been looking at restaurants because we're trying to find a restaurant to go tonight and unfortunately here in San Diego There's too many choices. There's too many choices. And when there's too many choices, what do you get you get? You get confused, you know, we got just too many choices here. Alright, so I'm closing some of my windows here So I can get to my notes, but don't forget to put questions in there guys Even if it's not about SEO, you know, anything that you want to ask me that has to do with starting running and growing online businesses I want you to feel free to put that in that chat box there. I'll be happy to answer them for you And I am to all my notes right now. I'm just looking things over see what I got going on And you know, these are more things that people are making mistakes on than anything else You may not know about them. So I want to share with you today so you can Get all these things corrected. It's super important It really is because if you're building websites like Richard there, we want people to come to it There's always something to learn about SEO there is and you know It's one of the few things that is really simple and easy to do and most people don't even do it. They don't So the first thing I'm gonna tell you and this is probably not the first thing This is probably the 11th thing, but I just I have it in a wrong order I guess but you can write SEO, but if Google can't crawl your website, you're not gonna rank So how Google Docs crawl your website? Basically, you just need to add your site map into Google Okay, and I think I could spend you know an hour on showing you how to do that But I don't want to do that. Just want to tell you you need to get it done Each theme and plug-in work stage. So to give you an example, let's say I was doing live Live Saturday training so it may be JR Fisher comm Ford sat slash Live Saturday training if you don't do that if you don't change those to what they are You're gonna end up with a bunch of letters and numbers that don't mean anything and you're gonna hurt your SEO So setting up those permalinks are super super important to do. It's easy to do You know when you're building your page all you got to do is set what you want the name of the page to be So that's really important and that's part of your SEO and those people totally ignore that They just make a page and they don't realize that there's a permalink in there that there's a name to that page Which is super important Get a sip here real quick Next thing a lot of people do this they choose number three. They choose the incorrect theme now Most of us don't even realize that the theme could be important in SEO, but it actually is Your theme is part of the backbone of your website Okay, it's not only important for your website to be visually appealing, but also SEO optimize and picking the right theme will have a lot to do with that Many times these SEO optimized themes are paid So you may have to pace up before but that's okay, right because we're gonna make money anyhow But that doesn't mean that there are not free ones too. Okay, there are some free ones out there So you can look at something like theme forest, but there's so many out there So how do you know if it's SEO optimize? Okay? Here's some important things to check for SEO optimization number one Does the developer update the theme very often? Okay? So if you see a theme and it hasn't been updated in a year or two, I would not use that theme I wouldn't do it. Okay. Number two does the theme test page speed rank Well on your ping or your you know, Gen-Tex or whatever it is So check that out before you actually pick it and you know There's a lot of free things where you can ping the page and see how well it loads next thing number four is To use the correct headings. Okay, correct headings is another one of the common SEO mistakes That can easily be fixed. I mean, this is simple guys again Hand in hand up in the air for this one if you haven't done it when writing a blog post The heading you choose is actually super important when Google crawls your website below What I'm gonna talk about now and you can put that in the comments right here below in the comments Let me know what you've been doing, but here's what you should have there should be one H1 heading Just one H1 one. Okay, and you can actually highlight the words and make it a H1 heading You can do this an actual word so you can do it a word dot, but you can do it wordpress It'll automatically become your H1 heading when you do this The first the first sentence on your page will automatically become an H1 heading if you're doing this wordpress The H2 heading should be the bulk of your headings with H3 and H4 being subtopics of your H2 And these are all these are as different size of fonts guys That's all it is think about your headings like chapters of a book Your heading should resemble a chapter or an important topic that you want to talk about So let's say your your main topic is going to be an H1 heading And then your first main point of that topic would be an H2 and your second main point would be an H2 And your third main point would be an H2, but anything underneath those main points like a sub main point Those would be H3s and anything below that would be an H4 And all that is is the size of the font. That's all it is. It's nothing fancy Next thing is people not putting alt text on their images Super important that you do this guys anytime you do a post you should always try to add the imagery whenever possible But every image you have uploaded to wordpress gives you an opportunity to put an option in there for alt text and all alt text is is a description of What that picture is and this is for the visually impaired, but it helps your SEO in terms of SEO It's actually important to add keywords as long as it makes sense with the image Okay, by adding your keywords to your image you could also rank for the topic in Google photo filter So when people are searching photos your photos may come up that may click on it and they'll go to that page So that's another way to do that. It's all under images when they're searching in Google Let me another sip here real quick Next thing Make sure you optimize your image. This is number six You can keep in track and make sure you optimize your image There are many reasons Your website could be running slow and most of the time it's caused by this common SEO mistake the image size Heavily affects your web page load time. So let's say you're a travel blogger You want to make sure that you upload like super high-resolution images? Well, the two megabyte file sizes could be killing your load time in your SEO So how do you fix this? There's a couple ways you can download a plug-in such as smush. That's SMUSH Let me put this in here SMUSH Let's see image Tim Yes, okay, smush. Okay, check that out And what that'll do is that'll reduce and compress the image size generally you'll want your image size to be under 300 kilobytes. Okay, so even though you want these big beautiful images, they're going to slow down your pages Realize your images to fit your website's pixel layout You know when I first started putting stuff online, I would upload images directly from my DSLR camera Okay, which was really dumb because the pixels for these images were 3,000 by 4,000 Big no-no now I resize my images to fit the pixels of my website which is around 900 to 600 okay by doing so this brings the file size down and Eliminates my website having to resize the images when your website has to resize that takes more time So we don't want to do that But you can also resize them yourself in Photoshop and then use the export and save for the web type thing This helps reduce the file size without compromising the quality too much So I know there's other tools out there you can use you could use any of those other tools That's not a big deal, but make sure you do it make sure you do it. Okay, and now we are up to Number seven, okay Using a bunch of extra plug-ins. Don't do it. It slows down your sites guys Plug-ins are a huge reason why most people use WordPress and I've been guilty of it, too You see all these cool plug-ins and you want more and more and more But the problem is if you leave them in there, it slows down your site WordPress, okay? I'm telling you not to use extra ones if you don't need to Unless they're essential don't do it Google isn't too fond of slow websites and it turns out plug-ins slow down your speeds Or if you're not using them get rid of them You can use different tools out there There's one called GT Metrics let me put that in there GT metrics Okay, so you can check that out Tricks check out GT metrics They'll give you a ton of details on what areas need work and you know as you delete plug-ins You may even see your speed go up. You probably will actually a Plug-in most bloggers recommend to delete is jetpack so almost a delete Jetpack Okay, you don't need it delete it. Okay, and the reason is it's really heavy with features And a lot of them go unused So there's just a point to have a rule of thumb is if you can manually do a task you are better off in terms of speed And even web safety really But if you need it you need it I get it So that's that's cool, too. Time to get another sip here. Hey guys, feel free to put some comments in there This isn't a one-sided thing. This is this is a discussion. This is a group thing So put your comments in there. Let me know what you think. What are you doing on your websites? Hey, Richard? You're building websites. What's some of your input on your websites? Ah Give me a big drink. I'm drinking Lemon water now and I gotta say my throat's doing a lot better in the morning. I'm not you know Coffee and clearing my throat constantly Next thing is number eight and this is really either you don't know it or you just been a little bit lazy not doing your keyword research Kind of do your keyword research guys You would think this is a given But you would really be surprised how many people with websites don't do any keyword research whatsoever. You right? We got to do it And I was one of them. I was like I just want to get some content up. I don't spend all this time Richard says good. He's got some information here for us when initial setup on WordPress sites It is best to get rid of the clutter from the get-go. Yeah, that's a really good point guys Don't wait until you've built a site for three years and then try to figure out which plugins you're using That's that that's terrible. And you know, I've been guilty of that myself In the very beginning when you start your website get rid of all the crap You're not going to use just get rid of it You're not going to use it get rid of it right then then build your website on a clean slate best way to go about it I like Yoast a lot You know, so I would use Yoast. It's really really good and it's going to help you with the keyword research Richard also says keywords anywhere. That's a good one uber suggest is excellent. I use uber suggest also They're all very good. I think that's Neil Patel. Is it Neil Patel or is it? Gosh, what's the other guy? I can't think of him now Ah slips my mind. I know him. I met him. I was at a convention with him get rid of hello Dolly. Really? I don't know about hello Dolly. Is that is that something that is just in wordpress Richard? Hello Dolly I don't know that one Thankfully there are a lot of tools out there that you can use to take the guess word out of picking your keywords You know, you can use stuff like public. You can use Moz. You can use Google Trends. Yes, Neil Ubersuggest. Yeah, that's what I thought. I wouldn't I wouldn't 100% sure but I thought so So, you know, if you have a budget and are really looking to take your SEO and keywords to the next level Or you want to be able to monetize your blog or you know website, whatever it is There is a tool you need. Okay, I keep hearing bloggers talk about it But since I wasn't making you know money from one of the blogs I had I didn't worry about it, but Let's see here. I got to the point where I thought it was really really helpful And I suggest you getting some tools out there to use on your sites, too Super important to do so. All right. So next thing up Next thing up I've got for you and so oh answer the public is a really cool one guys Go to answer the public and you can put any subject matter in there And what it will do is it will branch out into a whole bunch of other subjects or keywords that you hadn't thought of I like Moz. Moz is also very good. You can use that What else here I had some tools here Google Trends, of course, everybody knows my Google Trends Or I don't know I say that and then like somebody's gonna go I've never heard of Google Trends But basically Google Trends. Oh, Richard says that it comes with all WordPress websites That's really good to know that probably is stuck on my site somewhere But you know a lot of people ignore a lot of these things and they go I just want to build a website But the thing is if you build this website that loads slow and nobody's coming to it It doesn't matter you got to get it cleaned up got to get it cleaned up Okay, and the next thing number nine is Understand the importance of domain authority and backlinks You know as you build your site You're going to realize a domain authority means a whole lot to you domain authority according to Moz is a Search engine ranking source or excuse me score Developed by Moz that predicts how well a website will rank or search on search results Which is s e r p s search engine results page Okay, so a domain authority score ranges from one to one hundred with the higher score Corresponding to a greater ability to rank so you want that score as high as possible Backlinks are super important. You were right Richard and I was going to mention that too. It's also important when you're doing backlinks guys That's you and what what that is just you know Richard just put that in there But what that is is what sites are your sites linking to I know what what sites are linking to your site So your if your site is on another site and there's a link back to your site That's a good thing, but it's a better thing if it's a high ranking site So if you got yours on some dot gov or some dot edu sites and they're linking back to you That's a lot better than if you got them on a waffle making site, you know Unless you make waffles, and then I guess that would be awesome But the point is you want to make sure they have authority those sites that are linking back to you Do not do not do not pay for links ever ever ever don't pay for links don't pay for subscribers Don't pay for likes don't pay for comment Don't pay for any of this stuff you don't need to and the thing is it'll actually hurt your SEO a whole lot more than It's gonna help it and it could cause you to get blacklisted your site to get blacklisted So don't ever pay for links ever ever ever don't do it Because if that was the case anybody who could buy a bunch of links would have great sites. That's just not the case Richard says Cora and Wikipedia have authority. Oh, definitely. Yeah, they definitely do Because Wikipedia obviously is like a dictionary online Quarters where people go in and ask questions and I did it for a while, but it's so time-consuming that I Just kind of fell down on that because I didn't think it was worth my time But they are great sites to link back to Another mistake that people do is Using keywords that you're never going to rank for you're never going to rank for them You know if you if you have let's say you're selling bicycles And you decide the keywords you're going to have is best bicycles You're never going to rank for best bicycles now You may rank for best bike bicycles for teens and young adults that would be a great long-tail keyword, right? It's a link on your site But if you just take one or two short keywords like if you put soup and you wanted to rank for soup The the odds of you ranking for soup are not good or like I sell survival cave food If I try to rank for Meat just meat it would be really really tough now. I do rank for Can survival food can meet if you search that I rank for that Because that's a longer tail keyword that I can actually link for so When you are getting these green lights on Yoast, it's a good sign So look at your yo see what Yoast is saying about it It doesn't mean you're you're actually going to rank though on Google I would love to be the first search result on Google for the keyword, you know survival food, but I'm not I'm not My site is just not going to do it I don't have the domain authority to do that unless your wife your website is Extremely established with crazy high domain authority It would be very hard to rank for very general keywords Like if I was a travel blogger and I put travel or if I put Thailand or if I put France The odds of you ranking for that are not good. So long tail keywords are more precise phrases They have more targeted search volume. They've got lower difficulty for rankings. So instead of you know putting survival food on my website I may put survival food For families and young adults. Okay, that could rank for that. That wouldn't be so bad So that would be something you'd want to do Media releases are also excellent too. Yes press releases. We call those press releases And you can do those and I would say do I'm on a regular basis. I have not done those in a while And that is a sign of Too much success and I had too much business So I kind of fell down on some of those things and quite honestly guys You can't do everything you can't do everything, you know Some people say well that guy says he's so good But his SEO is a good or he doesn't have a good YouTube channel or his Facebook president is good or he doesn't have much on his Instagram You can't do everything. You can't do everything. I mean, I know there's there's Gary V who does do everything Because anytime I say something I go like a Gary V. Well, he has a media company. Okay, so that may have something to do with it Give me another little drink here. But the point is do what you can do Okay, do what you can do because you can't do everything doesn't mean you shouldn't do something though That's a big key distinction because you can't do everything Doesn't mean you shouldn't do something Now the last thing I want to put on here is forgetting to add no follow links. Okay. Now. What is this? Okay? Think to yourself What the heck is a no follow link again I've been there. I've done it. I know I understand it so when you add a link to your website WordPress automatically tags the link has to Excuse me do follow As a backlink in your website when you add it This is great and handy, but you're adding affiliate links do follow links are a huge no-no Okay, we don't want to do that. So without getting into a whole bunch of technical stuff Basically when Google crawls your website it follows the links. However, Google does not support Advertising and can penalize your site for this This is why you want to add the no follow link telling Google not to crawl that particular link. Okay, so How do you add a no follow link so that you can earn some money without Google? Kind of cursing the soul of your website after you add your link to your post Hit the tab next Hit the text tab at the top right of the WordPress text box This will bring you to the HTML coding. Okay, then you scroll to your link and look for target And you want to have in there underscore blank? Okay in quotations and then our EL equals no opener So let me put this in here because I know there's a lot of stuff to say here. So it should look like this Okay, let me get this here There we go I'm trying to find there it's okay. So I'm gonna put this on the screen for you guys. It should look like in K There should That in front of it Here have a hard time clicking on this, but I'll get it. I promise I'll get it. All right. So we got that You get that All right, and let me put the rest in here guys. Give me one second REL Equals I know this this sounds difficult, but all you do is copy this one time and you'll have it over and over again No Opener there we go Then we want that I want to make sure you're all like correct Okay, so I just put that code in there of what you want to have for no follow link Once you find that section you have to type in no follow right after the REL So you'd want to do that So the new snippet of code should actually look like what I put on the screen there So let me let me put the whole thing on there so you guys can see it. It should say target Equals this is a little difficult, but you can do this guys target equals underscore Blank I Put I wrote this out in advance so you guys would have this so I'm kind of I'm cheating with my own notes here blank And then we're gonna have REL And we're gonna have equals I'm sure you're all getting this right. I'm sure you are Equals no follow Follow And this is super important. Okay, so you don't have problems with your website on down the road And it should say no opener and correct me anybody out there who's looking at this right now There you go, okay, and Richard Brown apparently agrees with me and you can check my Cooting there make sure that's correct, but I think that's correct. So you want to have the one there So basically, you know doing these things guys is really gonna help your website These are mistakes that people make everybody else takes well I did SEO because I put my you know heading and I put my meta tags I put my keywords I put a description that's fine But if you don't do these other 11 things that are mistakes, then it's gonna hurt your website So it's really important to do that So there do you have any questions on any of this guys you you're welcome to ask me any questions Put any comments on there and I always forget there's people who watch this video when it's not live So if you're watching them when it's not live go to the comments section put any questions that you have in there Feel free to do that. Okay. If you put those comments in that section there. I come back I answer those I went through and did a bunch of them day before yesterday I got to do a bunch more and unfortunately I did the most recent ones. I didn't do the older ones So I gotta get back and do the older ones. I'll try to do that today and get in there and answer some of those But feel free to put any of those questions in there if you haven't subscribed yet, please do so Don't forget to ring the bell turn on the bell notification so you're notified each and every time I go live We are getting closer and closer to that move to Texas guys I have boxes and crap everywhere else. It is a wreck in here And I'm trying to figure out well stop doing my lives because at some point I've got to pack up all these lights in here I've got to pack up this desk all my cool stuff for my desk has to go with me So at some point I got to pack all that up guys And I won't be around for a few days and I don't want you to think I quit you anything Maybe I could just do some lives on my phone and I can talk to you guys. I could do it that way I won't have the office set up. Unfortunately. I've got like whiteboards over here. I've got padding on the walls I've got all this stuff that goes with this office set up if you saw this office Which I've done a video of it before but if you saw the stuff that's in here you would have said Oh my god, how does he even work in there? But you know, it's really necessary for these videos. I do it's necessary for sound. It's necessary for lighting So I use all this Cameron Cameron showed up. Let us know. Let's see here Richard says Neglect SEO at your peril. Definitely. You won't get traffic without SEO. That's for sure and Cameron I know was doing his finals. He was so nice the other day. He sent me a message He says I'm so sorry for not showing up, but I was working on my finals and your finals are important Okay, this is important too, but your finals are important Road trip videos would be good. Hey Richard. I did one. I did one that Gosh, I gotta finish editing it when I went to the East Coast I actually I did a review of the hotel. I was in the flight everything. So that's coming real soon I'll put that up probably on this channel, but it's it's a pretty good one I mean, it's gonna let you see around the town of Gosh, what was the name of that town? I can't think of it now Little tiny town Highlands Highlands, North Carolina is where I was at And it's pretty cool. So I'm gonna take you through some of the shops there Some of the restaurants. There was a exotic car show there. It's a really cool video I've got to get off my butt and finish it. Maybe I'll work on that today Let's see here James says peace and blessings everyone. I see y'all tomorrow. No see y'all Monday. That's right Good on you. Thank you so much And I'll have those those road trip videos. Yeah, in matter of fact, and I know what you're talking about You're talking about the one for Texas. I'm gonna try to do that, too I'll try to film that and what we're doing We're not doing anything fancy I got me a big old u-haul truck in a trailer for my car because I couldn't get a moving company It's impossible. Everybody's leaving California. You can't get moving companies for months. So that's a problem What are you gonna do? What are you gonna do? So guys, I really appreciate you being here I appreciate you Subscribing ringing the bell giving me a thumbs up all that matters so much put your comments below and I will see you guys on Monday Love each and every one