 Se on jotain, jota olet tullut, että olet oikein ihmisiä, mutta olet myös yksinkertaisuun, että se on yksinkertaisu, että olet oikein ihmisiä, mutta miten... Mitä on tietysti kokeilla, että oikein ihmisiä on tullut tai löydää? Se on todella tuolla. Kun sinä olet kokeilla, sen jälkeen pitäisi yksinkertaisuun kokeilla, mitä sinä olet kokeilla. Se on se, että Se on tärkeää, että esim. keskustelua, jotta eri kulttuurista ja eri start-upista on, jotta erityisesti on paljon firms tilaan, jotta ei ole todella hyvin kokeiltani. Se on tärkeää, mitä vaikea on, mitä kompetenssia olet kokeiltakin. Ja se on tärkeää, että se on todella yksinkertaisu. Kun olet yksi kokeiltti, haluat saada yksi kokeilti, jotta on tärkeää, jotta on tärkeää, person, who can do everything from supply to demand to... Like, for instance myself handling everything from accounting, finance, supply, then actually doing the testing of the phones myself, bringing those to customers with a bus or with a bike during the first weeks and purchasing those from like people's homes, because you know, we had no cash... We had no cash or no funding to run the business at scale, johon ensimmäinen päivä. Jotta on hienoa kokemukkaamme johon ensimmäinen päivä. Särin, jos olet jäädä johon jäsenpäivä. Ja sitten, kun jäsenpäivä jäsenpäivä, jotta on jäsenpäivä, jotta on jäsenpäivä jäsenpäivä ja johon jäsenpäivä. Ja se on mitä johon pitäisi olla hyvät. Jotkut pitäisi kokemukkaamme, jotta olet jäsenpäivä, jotta olet jäsenpäivä. Ja se jäsenpäivä on nähnyt kulttuurin ja kaikki, mitä sinä haluan tehdä. Jotkaatko, että olet jäsenpäivä jäsenpäivä ja mitä olet? Kyllä, että jäsenpäivä oli ja on ollut yksi kokemuksia. Ei ole jää, että olet olevan yhteyden. Sinä sinä olet jäsenpäivä pitäisi lentää edelleen, jotta olet jäsenpäivä jäsenpäivä. Jotta olet jäsenpäivä jäsenpäivä, jotta olet jäsenpäivä jäsenpäivä. Se on the key focus area since day one. Ja jotta olet kurrespeikin the beginning being obsessed about customers is definitely that. So you need to be in really close connection with your target group product market fit. You need to gather data from the field all the time. When you're going from zero to one it's much more like you won't have the numbers, so you need to gather qualitative data and then the data from public sources and other sources that are available. But when you're creating a new market as we have been doing and changing customer behavior in this space it hasn't been so easy, especially in the early days we didn't have a lot of public data available in the market. So then we needed to make assumptions on the interviews and everything with smaller sample sizes. Yeah, that's something that we actually wanted to touch upon a bit is the category creation thing that it's very often said that it's maybe not the best thing to be the first mover because you make all the mistakes and now you're creating a kind of a new market. You have had the used phone markets but you talk about refurbished phones. So do you see a threat here that someone will just copy you and put more money into it and run by you or do you think the market is big enough for many players or how do you even approach this dilemma because it's something that hasn't existed before as you said? Yeah, it's definitely big enough for many players and in a way it's an execution game and that's what I like about it. Frankly said, once you have the best capabilities, best talent in your team you shouldn't be too worried about that. There's not much weakened patent here so you cannot be too worried about competition. Of course you cannot be arrogant in a way paranoid optimist is a good word or a good phrase when thinking about it. You need to keep your eyes open for any threats in the market, anything that might be out there and always look out for the better, more innovative services in the market than other companies out there but cannot really worry about it too much. When we are a frontrunner and growing as fast as we are, like at the moment 3-4x, still a year over a year, still kind of like from these numbers, it's going to take a few years for anyone to catch us in a way and the market is also big enough for multiple players. So you're going to be able maybe to sustain that kind of growth rate even still. You just raised some new funding, quite a big round so you should have the cash but maybe looking into the more specific ways of growing, it's probably something that's very interesting for many people running their own companies online. You're an online business basically purely. So what are some of the strategies you have used to achieve, more specifically like to actually, where do you acquire users and how do you think about that kind of things? Sure. So yeah, once you're growing from zero to one, it's really simple. Back in the days it was just, you just try out some marketing, you can even like, I like some of the examples of how Airbnb started for instance back in the days and how they kind of like hacked Craigslist in a way, just put their advertisements out there. Once you're going at basically the shoestring budget with no funding, we did a lot of similar things back in the days when acquiring the first users and then listen to all the feedbacks from them so we could improve the service as fast as possible. Now once we have found the product market fit, now it's more about like we need to think, we need to constantly think to what markets we need to go and how fast we need to grow there, how fast we need to find the product market fit. You need to plan a lot in advance and not just like a few months but much longer cycles because you need to also have the right hires in at the right time and all the like gun charts and everything else ready. So it's very different. What comes to marketing and user acquisition? That's done mostly online. Use social media mostly or do you also, yeah mostly online so not that much like these bigger brand awareness things that it's more tactical, more measurable. You put one euro in, you get hopefully more than one euro out. Well, there is the brand awareness factor as well that you cannot create a category without being really good at that. But that can be done online. That can be done through radio, TV, of course like outdoor display ads and everything else but that can be done online as well like through Facebook, YouTube, you name it.