Pay-it-forward is a really cool feature! Essentially, you can check this box to mandate that the item be re-gifted.
When the initial recipient opens the gift link, they will be prompted to pass the gift along to someone else by entering a name, email and message for that person.
As the original sender of the gift, you can track in your dashboard where the gift gets forwarded, see if that person has claimed the gift, send reminders if needed, or cancel the gift for a full credit.
This feature lets you send gifts to clients that they can then give to anyone they like, hopefully helping you reach new clients.
Or, you may want to send gifts to employees that they can then use to recognize their colleagues.