Here's the scenario: 129 Films received an urgent call from CP+B, the esteemed agency representing clothing retailer, Old Navy, on Tuesday evening before Memorial Day Weekend: they need a :45 second animated web spot completed in 6 business days! It would support the release of their new :30 broadcast spot for Old Navy's Youtube channel. 1/29 concepted, designed, animated, edited & mixed audio...and delivered in time for the national premiere. Phew!