 What is up everybody? Welcome back to the channel. This right here, man, this fires me up. I'm telling you, you gotta know the trend. You gotta know the trend is your friend. You gotta know exactly what's popping, what's growing. You gotta know where the revenue is coming from. You gotta know where the revenue is projected to be. This right here, you guys, I got fired up about digital courses and online education in, I wanna say in 2018, in 2018, when I came across Cartra because I had this idea of writing a book for my niche in order to capture more leads and get their attention. And so I was looking for different platforms to host my book on. And that's when I ended up coming across Frank Kern and I ended up coming across Andy Jenkins and I ended up coming across Cartra. And so from that point on, I started getting more familiar with membership courses, online courses, and I started doing more due diligence. In fact, this was a book, let me show you, you guys can get this book on Amazon. I did a video, if you go back on my YouTube channel and go back last year, I did a video on this book. In fact, you know what? Let me show you that real quick. I did a video back last year regarding how fired up I was about this book that I ended up reading that I came across on Amazon. Let's see if I can find that video. I'm sorry, I should have had this part planned, but this is just spare the moment. I didn't even plan on making this video. But this stuff is big stuff, you guys. This is big, big stuff. And this is stuff you keep hearing me talk about, man, but now we're gonna look at some actual statistics and look at some actual numbers. Let me see if I can pull up that video. I can find it real quick. But if you just go back, I mean, shit, I don't wanna waste your guys' time, but it was a book that I read and ended up doing a video on it because it was that powerful. It just opened my eyes to where the trends were and the fact that where we're shifting as far as the internet, we're all shifting online, right? And we're all shifting to online education. You're seeing schools, you're seeing average people start to make an income by packaging their knowledge and selling it. And that is a big, big, big, big business that is projected to be over 300 billion by 2025. And we'll look at those numbers, but let me see if I can find this video real quick because I ain't playing. This is stuff that I've been talking about. And it was this video. See, there's a Frank Kern. Where's that video at? I know it's around here, Summer. It's this one right here. Okay, so I'm gonna put this one in the end. So just stay to the end of this video and yeah, stay to the end and you'll see this video pop up. Okay, the next big trend. And also where I got a lot of that information was from Tai Lopez. Tai Lopez started talking about that because I started analyzing Tai Lopez and I'm like, wait a minute, this guy is not just building a social media agency. He's actually selling knowledge. He's selling digital courses. He's selling e-learning. He's selling online information. And so that was in, that was like 20, when I came across him, that was 2016, but I didn't start really doing my own due diligence on until about 2018. I read this book called You, Inc. So you guys, I'll put a link for this in the description as well. But this is a book you guys have to read, man. This is written by the owner, this book right here. This is written by Travis Rosa, who is the owner of Kajabi. I don't know if he still owns Kajabi, but he is the original founder. He is the, yeah, he's the original founder of Kajabi. So Kajabi is a membership course platform where people can package their knowledge and sell it. But the reason why I'm fired up on Kartra as you keep seeing me on all these damn videos is because Kartra is the all in one. It has the landing pages, the email auto responder, the freaking calendar. It has so many different services where Kajabi just has the platform to sell your membership. So he started Kajabi and he also wrote this book, You, Inc. And this is just telling you, you may not realize it, but we're all given a gift that we should be sharing with the world. The experience you have accumulated throughout your life can turn you into a potential entrepreneur. You have knowledge that other people need and they're willing to pay for it. So you're ready to change your, so if you're ready to change your life, build an exciting new business and be your own boss. This book can help guide you to share your knowledge with the world. Knowledge Capital is a new reality that offers amazing opportunities for success. The Life Changing Guide brings together insights, lessons and strategies that can launch you into an exciting opportunity of turning what you know into a business. That is the knowledge society. And I said that on a previous video where we're at today, we went through the industrial age. We went through the information age. We are now in the knowledge age where people, average people are able to package up what they know, put it online and sell it, okay? This is big. This is what's been going on and most people haven't even woken up and realized it. This is a multi-billion dollar industry, okay? And it says right here, by discovering and developing your sellable expertise out of your professional experience, passions, problems or pain, the four Ps, you can create a business and have a future you'll love. If you're tired of working in a traditional business environment, which was me, that was totally me, and want to become your own boss, you too can become a knowledge entrepreneur. What's in your brain is a special gift and your best business asset. Sharing your gift can change not only your life, but the lives of everyone you reach. This right here, you guys, is a must read book. This book changed my life and that was in 2018. And again, I ended up doing this video right here, the next big trend just kind of fired up and it's an old video, but I mean, shit, I did it in September of 2018, but I still encourage you to watch it. I'm just talking about me reading the book and how it changed my life. And then so I'm already knowing this, right? So 2018, going into 2019, that's what I started doing. So not only just building my social media agency and getting clients for marketing services, but that's where my whole membership and online course journey and just project began because I'm like, wait a minute, I'm over here doing these services myself. And this is when the light bulb went off. And you know what? I did another video, shit, let me go back to that video. Let me see if I can find that video. I did this other video, which was even before that one, which was this one right, I know I'm close to it. Where is it at? I know this one right here. Package your knowledge and sell it. Look, I was talking about this. I literally, it was May of 2018 when the light bulb went on for me. I started an agency in 2016, 2017. By May of 2018, I'm like, damn, I need to just start teaching these people how to do it themselves because in July, yeah, yeah, yeah. And so I'm already thinking this in May in July is when I got into cartridge. That's why I got onto cartridge because of my book. I wanted to host my book on there. I wanted to build funnels through there. And because cartridge had the membership course, they had the membership site where I can package up my knowledge and sell it. So it was in May when I started thinking of this stuff. And then in July of 2018, I come across cartridge and I'm like, holy shit, this thing can do it all for me. Because in May, I'm cutting this video right here. And that's when I realized I'm like, man, I need to just package my knowledge and sell it to my niche. And that's when that whole journey started, which was in May 21st, 2018. I did a video on it. And so as time goes on, May, June, July, August into 2018, I just started really mastering and really putting together my course and putting together different courses, putting together different packages, a small package, a bigger package and just really started testing the waters and really learning how to really sell it. And so that's when it all started, man. And that's when I started just learning more on how big this industry was gonna be. And that's why I'm fired up, man. You see me on these damn videos all the time talking about packaging your knowledge, talking about digital courses, and being able to really share your knowledge and monetize it and bring value to a specific niche and just make money from it. That is the e-learning market, you guys. And so today I come across this right here, this post from Karcher. It was a post that they posted yesterday, but I ended up seeing it today. Have you heard that the e-learning and paid online membership industry is projected to be worth 325 billion by 2025? Now is the time to be part of it. So what should you look for in a membership site? Well, unless you're a tech genius, you want something that is easy to use. Okay, we're talking drag and drop, no coding, but most importantly, you want your membership builder to require minimal integration so you can easily sell the course on your website and send out emails without everything breaking. Basically, your tool should not only include a membership builder with multiple tiers and drip capabilities, but a webpage builder, a checkout selling tool, a coupon system so you can offer discounts, an email auto responder, the ability to upsell and as a bonus, an affiliate management tool. So your best customers can be rewarded for sending more people your way. So this right here is something I read today and it just, it didn't solidify what I already knew. It didn't even really confirm what I already knew. It just got me fired up, man. And I'm like, damn, dude, I'm on the right track. I'm on the right track. I need to just keep going, keep going, keep going. And this shit's gonna eventually pop, right? The bubble is gonna burst for me in my personal journey of online courses and putting together my own packaging. So I just wanted to really show you this and really, and so I ended up Googling, I ended up Googling and so I ended up coming across this right now. E-learning is the future. Market research firm global industry analysis projected E-learning would reach 107 billion by 2015 and it did. Now, research and markets forecasts show triple the revenue of 2015, E-learning will grow to 325, 325 billion by 2025. I don't know too many other industries that are that big, you guys, that are that big. So this isn't just pertaining to the educational system because now you're seeing colleges, universities take a lot of their classes and put them online. That's been going on for a while. But what these numbers are reflecting, what I'm assuming, what I'm willing to bet is that these numbers are projected because the average person is going to be able to profit. The average person is going to be the fuel and what's gonna push this industry to the 325. That's what I believe. I believe that everyone and their mother is responsible for that 325. It's not the educational system. That's not what word's coming from. It's coming from the average person. Someone like you, someone like me, you know how to sew and you put together 10 videos, you package it all up, teaching people how to sew. You know how to do landscape and you cut grass better than anyone in the world and you put together a handful of videos where you teach people how you do it. You're a mechanic, you're a technician, you're a coder, you're a website developer, you're a freaking yoga instructor, you're a cook, you're a freaking, a fitness coach. Whatever you're doing right now, most people are doing it themselves. They're physically doing it for clients. This right here is talking about packaging all that up in video form and selling. That is that number, man. That is that number. People like me that can take their knowledge and sell it. That has never been as massive as it is today. It's never been like that, man. The internet didn't start by people selling their knowledge. Not like that, hell no, that wasn't a thing. And then we experienced the internet in the early 2000s and then by 2020s, let's just call it 20, or not 20, but let's call it 2008, 2009, 2010. That's when social media took the industry by storm and social media took over the internet. And then now we're going to the social media era. And so now you're finding people, we're in 2019 going into 2020, people are like, okay, do I become an affiliate marketer and go sell some $50 product? Do I go sell something on Amazon? Do I continue to try to sell something on eBay? Should I be a drop shipper and sell some random product for three bucks that I get from freaking AliExpress in China? And I drop ship it on Shopify? All those avenues have created millionaires and they've been profitable for many, many people. But I'm telling you, there's no profit margin like selling your knowledge. And that's what's driving it is the fact that these courses, every guru, man, whatever guru you guys are following right now, Amazon guru, Shopify guru, you guys are following people that are crushing it with affiliate marketing. Guess what? That's what they learned. That's how they built their business to begin with. But now they're selling that knowledge. Every guru out there, man, every guru, they're teaching you how to sell on Shopify. They're teaching you how to sell online. They're teaching you. And for them to teach you, you're not gonna hire them one-on-one, you're buying their course. And that's what you see all over the internet right now, you guys is people selling their courses. It has begun. And this is just saying that it's going to be, it's projected to be a $325 billion industry by 2025. You guys have to jump on, man. You have to jump on the band wagon. Okay, those of you that are still messing around, trying to sell some $20 product on Amazon, what I would suggest is, why don't you teach me how to do that? You're over there selling $20 necklaces on Shopify. Why don't you teach me how to do that? And package that into a handful of videos and sell it. I'm telling you that right there is what's gonna make up of that 325 is just random people that are teaching and selling their knowledge online. That is major. And so I'm just convinced that the company and the platform that is way ahead of the majority of the competition is Cartra. Over here, this Cartra system, Cartra, I'm telling you, man, you see me do these videos on landing pages and email automation and all this stuff, man. It's all about the digital course. It's all about the membership side of Cartra. You being able to package up your knowledge and sell it. That's what this whole Cartra system is about, man. And I'm fired up and I'm fired up. And so what I was doing right now is I was simply putting together, I just started this course. This is a, I'm putting together a handful of products, okay? And that's what I wanted to show you. I'm putting together a handful of products and not all these courses need to be expensive. Like I have a mentor, one of my mentors, this guy is a two comma award winner through ClickFunnels. So if you guys are familiar with ClickFunnels, they have that two comma award. He's a two comma award winner by selling $47 online courses. So it doesn't have to be a $1,000 course that you're selling people or a $500 course that you're selling people. You can even profit by selling a low ticket course and what's so powerful about any price point that you put onto a course is that it's damn near 100% profit margin other than your advertising costs with any product that you're selling online, your e-commerce, your Amazon, your Shopify, you guys are paying for the product. You're paying for the product. You're trying to do drop shipping. You're trying to do print on demand and you guys are trying to sell t-shirts. Dude, that's where I started and I'm like a $10 profit. When it's all said and done, I was making $10. I was making $8 to $10 per shirt. And I'm like, holy crap, how many shirts do I gotta sell to make a good income? And so all of you guys that are messing around trying to sell stuff online, I'm telling you, why don't you teach me how you do that? And the way you're gonna do it is not by me hiring you one-on-one. The way you're gonna do it is by packaging it up in a course via video and selling it to the masses. And this right here, you guys, is bigger than big. And I encourage you to do your own due diligence and look at these numbers yourself. Look, Forbes, here's an article that came out on Forbes. A learning climate at 325 billion by 2025. Not too many industries are that powerful, man. And this was written in 2018. It's like, not too many industries are that big. And I'm telling you, man, Karcher is the head of the game and I'm fired up, man. So I was just here putting together some courses. This is a brand new course that I'm gonna be dropping in 2020. And then also I'm gonna create another course real quick. And this one is going to be buyer. This is gonna be buyer leads mastery. Let's see if I can even, let's see, main product. That's gonna be a main product and hit next. There could be an upsell, there could be a down sell. But I'm gonna call this one product and this is my digital product, you guys. This is how you create a digital product on Karcher. It's so freaking simple, man. And so that's the eternal name, official name. I'm gonna leave it the same. Let's leave that the same and then enter the product description. I'm gonna leave that the same. And then I don't have an image for it just yet. But you know what? Let me just see if I can just find a random image for now. Let's just find a, let's just, I don't even know what to, let's just find a random image, buyer leads. Let's see anything, if anything comes up random that I can grab, just to show you guys as the example. Let's use, why don't I just use something simple, like I'm gonna just get something random. I'm gonna just get, let me save this image. Okay, so let's just add this really quick to the image. Okay, so let's grab this and I'm gonna just see if I can crop it, perfect. Okay, so I'm gonna confirm and that's how you can add that picture, okay? And then here's the affiliate site. So back to Karcha where Karcha is talking about the affiliate site and as a bonus, an affiliate management tool. So your best customers can be rewarded for sending more people your way. That's what this part is right here. So I can keep it private or I can set up an affiliate side of it. So I can start giving that link to other people. They can start recommending or referring to their people. They make a commission and I make my money. So I can have my own affiliates selling my own digital product or I can list it in the marketplace. Karcha has this affiliate side inside of the system where people that are in Karcha, all the different Karcha users, it's the marketplace right here. So I can create this digital product and I can list it in the marketplace for everyone inside of Karcha to see and even sell. And I can determine what percentage I wanna pay them. This is powerful, man. You got freaking, how many people are inside of Karcha? Look at, let's go. If we went to the Karcha Facebook page, the private group, 14,000 people in Karcha, man. 14,000 people. And it's like, dude, you're telling me I can take my digital product, I can list it in the marketplace and 14,000 people are gonna have access to sell it if they want. That's insane. So I'll get there when I get there but I'll leave it for no, keep it private for now. And then the payment processing, I'm gonna connect it to my PayPal which is already integrated and then I'm gonna also connect it to my Stripe which is already integrated. So I'm gonna save it, that's that. So now people could check out using PayPal or they can check out using their credit card. Okay, so this is the product, man. This is the product, save it next. And then I can set up a one-time payment, a recurring payment, a limited number of installments or recurring installments. It's gonna be a one-time payment and I'm gonna literally sell this course for $97. Small ticket but I'm telling you, man, I have no overhead. There's no product to purchase. Like with Amazon dropship, I mean, with Amazon FBA, you have to buy the product, you have to buy the inventory upfront, send it to Amazon and wait for it to sell. With drop shipping, with Shopify, at least you don't have to buy the product upfront. You only buy it, excuse me, you only buy it when someone buys it but your profit margin on that is freaking small. That $97, man, other than my advertising costs, let's say I'm running Facebook ads, other than that cost, there's no other cost. There's no other, I have no other cost. That's profit, man. That's a huge profit margin. That beats your $10 necklace that you're getting from AliExpress and trying to sell it on Shopify. That profit margin beats anything you could possibly provide. And those of you that are doing random e-commerce and selling random products on your own website, again, man, you still have to buy inventory. You still have to have to put out money upfront and what's your profit margin at the end? Like this is digital. This is what I call digital money, digital revenue, digital real estate. That's what I call this money. So I'm gonna put a price description, lifetime access, okay, $97 and set as default price and enable initial payment. I can just save and then I'm gonna go on to the next one. So that's the price. And then shipping costs, there's no shipping, no sales tax, there's a refund policy, 30 days. I can change that to whatever I want. And then the thank you page and the product page, which I haven't configured just yet. So I'm gonna configure that later. I'm gonna configure this later and I'm gonna save it next. And then when they check out, they can check out using a cartridge page, cartridge hosted checkout page, which is this one or it can be an overlay popup on my website, which would be that one, which I really like that one. So I'm gonna go with that one. And then the checkout page fields, first name, last name, email, country code. I'm gonna put down address as well and city and postal code. I'm gonna save and then express checkout. Yes, activate one click confirmation. Your customers will see a minimalistic version of the checkout, okay? With just the price details and pay now button. So all their billing details will be kept in the background based on previous orders. So this is if they ordered before, when they come to my page, all their information will be pre-populated. That's what this is, express checkout. So yeah, if they've done business with me before, all that information will already be in the system and it'll just be an express. They can check out like in three seconds, okay? And then cart abandonment, if they go to the checkout and they leave without checking out, I can send a handful of emails that get them back to purchasing, which I'll set up for sure. Bump offers, I can set that up and then post sell is after they purchase, which list am I gonna subscribe them to? So let's create a new list. This is going to be buyer leads, buyer lead customers, buyer lead customer, buyer lead students, buyer lead students. Thank you for purchasing buyer, thank you for purchasing buyer leads mastery. This right here is simply what they see if they ever go to unsubscribe. This is like a reminder of what list they're on, okay? Thank you for purchasing buyer leads mastery, mastery, buyer lead students, okay? So we create, so anyone who purchase that product, they're gonna automatically be on this list, okay? And then I can tag them and then what type of access are they getting? It's a digital product. So are we giving them access to a membership? Are we integrating a membership? Are we giving them access to a downloadable file? Or is there just nothing? This one's gonna be a membership. Now I haven't created the membership just yet, but it's gonna be the Cartier membership and I'll configure this later, advanced automations, I don't need that right now. And this right here is I can set up the affiliate side of it all, affiliate program on sale. So I can go, yes, activate program and based on a $97 price point, what percentage do I wanna pay out to my affiliates? This right here is freaking powerful, man. Are you kidding me? Like once I set this up, I can start sharing it with people and let them know, hey, man, if you wanna make an extra income, share this link. This is your private link, share this link. It's your custom link and anyone that purchases through this link, you make a commission. Dude, that's affiliate marketing for you. So I can set that up to any percentage I want, which is absolutely crazy. So I'll put no for now, just so I can go through this affiliate program often. I don't need that right now. And then finished. That right there, you guys, I just created a digital product. Now I have to go create the membership, the membership course. I gotta go create the videos. I'm gonna package up maybe four videos. This, and just to really, really let you guys know, this specific digital course that I'm about to create is literally gonna be five videos. Five videos that are about 10 minutes long, teaching how to get buyer leads. That's it, man. And I'm telling you, people are gonna pay $97 for it. I'm gonna create the course once and I'm gonna run nothing but ads to it. This is powerful, man. That's a $97 profit margin aside of my advertising costs. And let's say I already have a big email list. Let's say I don't even advertise. That's a $97 profit margin. There's no random Shopify product that you guys are getting from freaking China that can beat that profit margin. I'm sorry, there's just none. So this right here, you guys, this is where we're headed, man. We're headed to 325 billion by 2025. And you guys need to pick up this book, okay? So I'm gonna put the link for this book in the description. Read the damn book, man. It's worth the 15 bucks, okay? And again, way to the end of the video, you're gonna see me, my old video pop up regarding that book. It's just an old cheesy video, but man, I was fired up and I'm still fired up. And so for the past year, I've been creating different courses, trying to master my craft, trying to get better and really trying to scale it. So this right here, you guys, is the future e-learning. You guys gotta go do some due diligence, man. Go freaking learn how big this is. Dig deep into your knowledge, dig deep into your mind, dig deep into your passion, dig deep into your profession. What are you currently doing? Are you an accountant? Are you good with numbers? Can you teach me how to do a spreadsheet? That's something that people will buy, man. I'm telling you, video is how we're doing it. Screen share, teaching you like this. When you look at all my videos on YouTube, what am I doing, man? I'm teaching you guys, okay? I'm teaching you. But when it comes to your courses, obviously a lot of those videos or all those videos, I should say, those are videos that you will not be putting on YouTube. Those are videos that you'll be packaging up to monetize and sell, okay? So I'm telling you, man, this is really, really huge, you guys. And I'm just fired up about e-learning and where the entire digital course industry is headed. It's bigger than Big Man and I want you guys to get a piece of it. So there's a link in the description, you guys. DigitalCourseProfits.com. It's not gonna take you to a landing page. It's gonna take you straight to a cartridge page where you can watch a simple video on the membership course. I want you guys to get familiar with the membership course of CARTRA and you'll be able to learn it from there, okay? And then from there, you can set up a 14-day trial for CARTRA. So you're gonna need a platform like CARTRA. There's a 14-day trial. You'll see it once you click on DigitalCourseProfits.com. The link is in the description and it's the first post pinned right below this video, okay? So watch this video coming up, you guys. It's about this book that I purchased back in 2018 and I think you guys will enjoy it, right, you guys? Step your game up, man. Sell your knowledge. I'll see you guys on the next video over now.