 Hey everybody what's going on it's your man Kory, welcome to the Digital Dash where I be giving you guys tips on how to market your songs and get those numbers booming. Now for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, Instagram, YouTube and a bunch of others. Now what I want to talk to you guys about today are reasons why it may seem like your marketing campaigns are not working. This is also the same reason why your socials aren't growing, why you're not seeing your songs starting to catch traction and why it may seem like you're not starting to gain fans. Those reasons are you lack patience and consistency. Any great marketing campaign boils down to those two things patience and consistency and I've recently gotten a lot of DMs from you guys who seem to lack both of those. Now let's take for example I was talking to an artist the other day in my DMs and he was telling me about his Instagram marketing campaign that he had been running that he felt like wasn't really yielding him any results. I asked him how long had he been running it for and he told me he'd only been doing it for 30 days. Now 30 days may seem like a lot in the moment but in the grand scheme of things that's not a lot of time at all. There are countless artists and countless songs that have taken months just to even get them a small buzz and I just want to know what makes you guys think that anything would be different for you. Now let's break those two turns down as far as marketing campaigns go so patience. Now a lot of the times when I start working with clients I always tell them the same thing and that's that our first campaign is really more so promotions and marketing. The reason being is that marketing really comes down to understanding your audience as well as the tools and resources that you have to reach them and that's not something that you'll necessarily know right out the bat. So you have to be patient enough to keep analyzing your results from your ideas going back to the drawing board and improving upon them so that you can have a better campaign the next time. A great artist to look at in terms of patience is Ella May. Her single boot up took over a year to break and it's something that I'm sure is a result of her and her team consistently going back to the drawing boards and improving upon their campaigns their strategies and their tactics and making it work until they finally got the song to break which brings me to my next point and that is consistency. Now a lot of you guys actually have a bunch of great ideas as far as popping yourselves off in your music. The problem comes down to the fact that you aren't willing to execute them for long enough. Now a bunch of artists are really the products of repeated execution over time meaning that they came up with a goal they came up with a game plan and they executed that game plan every single day until they finally got the results that they wanted. Now you have to have the patience to actually act upon your game plans, sit back, watch the results, improve upon that game plan and then consistently execute that game plan for as long as you need until you start to see the results that you want. It may take a month it may take six months it may even take a year but I can almost assure you that it's not gonna happen in a day. Now my reasoning for making this video is to say this a lot of times I see you guys getting discouraged at the fact that your campaigns and your ideas aren't working nearly as fast as you would like them to and I'm here to tell you that nothing happens overnight it definitely takes patience and consistency. Patience to actually improve upon your results go back to the drawing boards and do the things that you need to do and then consistency to keep actually doing these things time and time again until you start to pop and get the results that you want. That coupled with great content and great music will eventually lead to you building a solid foundation and the starting blocks to a successful career. Now as always guys if you feel like you're learning thing today please like and share this video hit those post notifications as well as I wouldn't want you guys to miss anything. Once again my name is Kory and I'll see y'all next time.