 So the very first thing like before before we even get to the cartridge side The very first thing that I would recommend is making sure that your social media is all up to par So you should have a personal page. Do you have a personal Facebook page? No, I don't okay, so that that is what I would highly recommend is is is setting up your Facebook Because as you as you come out to the marketplace especially on social media Like people are going to start looking you up Like not in a bad way or not in a way where hey, let me go see what this guy who this guy is They're going to just want to start connecting with you Like they're going to want to start connecting connecting with you on different platforms Facebook happens to be the the biggest one and especially if you're targeting Professionals or if you're targeting targeting an older demographic Those folks are for sure on Facebook A lot of professionals are on linked in when it comes to professionals like people that you know Have I was always on I was on linked in before for as an administrator and yeah for sure So that that linked in it you need to have your profile picture there It needs to be up to par like it just it just does like this is just I haven't had it in 10 years, so This stuff is going to hinder you this stuff is going to stop you this stuff is going to make people question your credibility See no one everything you shared with me as far as your background your experience your credentials The thing about social media no one knows that Like no one knows you And especially if you're hiding behind, you know a camera or if you're or if your profile picture isn't even an image of you That's the number one red flag like for example over here on my youtube channel Like let me just show you something real quick When people start commenting your picture what you had is so famous now Because there's a picture there it could be me With with sticking out my tongue like it could be anything. It's the fact that I have an image there That's the credibility. So it could be anything man is the fact it could be a picture of of you Look into the side and and you just snap a picture of the side of your face Or it could be a picture of you you know looking out into the into the sunset and it's a and it's a it's a picture taken behind your head Like as long as that's your head as long as that's you That's credibility. That's the number one thing. So look look at here's what I'm showing you Right when I get notifications from people who comment Okay, when people comment on my stuff This image that's a cartoon image It's like there's no credibility when I when I look at pictures like this This image this is supposed to be a profile picture. That's supposed to be their image There's a When I look at this Like yeah, like even the baby is is something Yeah, it's apparent but at the same time it's still questionable. It's like that's not them So who the hell is that and and then this one I hear this orange one It's like dude when someone comments I automatically you're discredited Like automatically and and I have a ton of those Jonathan, you know, he there's no profile picture That and look at look at the difference between Jonathan, which is this green one and then look at the difference between Zach Look at the difference between ben Look at dan Like that has to be you man Like that has to be you that's number one like and that's what a lot of people miss is they they just put some random picture here Or they don't put a picture Look at this Terry This johanger Like michelle No picture. It's like dude. I automatically Don't know who the hell you are and I and I question you I don't know my friend with my friend with jobs library at 10.5 million million You know viewers or views Yeah, it's because his face with his beard and oh, yeah for sure man. It has nothing to do with how you look Let me make that clear. I don't care if a person has glasses and they have acne through the ass It does not matter man. It doesn't matter how you look at all. It's the fact that that's you That's all that matters and so linked in same thing that has to be a profile picture of you A few credentials, but the the account has to be active with facebook the majority of the of the older demographics If they're not a quote-unquote professional An attorney a doctor a cpa a real estate agent those people a lot of them are over here on linked in But if they're not that professional and they're just an average person But they're in that older demographics. Let's just call it. Let's just call it 70 and up or 65 and up Those folks are on facebook So if you don't have a personal facebook page automatic red flag If you're over here trying to promote a business and you don't have a business page automatically red flag Oh, wait, no, definitely if you don't have a business page You mean the business page on facebook. Yeah, this is this is the facebook business page right here Okay, that yeah, I understood. Okay. I thought and then and then I have my personal page And then and then just having your your icons over here You know having having this is where we're at now So so when it comes to marketing and when it comes to getting the attention of of an audience This is where everyone is at. They're all on facebook. They're all on instagram. This is my instagram link They're all on linkedin. They're all on pinterest. They're all on twitter That's where everybody is at and then And then and then if you have a dot com like I have a dot tv because I'm trying to drive everyone to my youtube channel But in your case, you would have a dot com So your facebook page needs to look like this. You need to have these social media icons listed. You need to have an active And you need to have your dot com right here and when I click on your dot com Then you're taking me to a cartridge page The dot com is taking me to a cartridge page But i'm just letting you know this is how it should look even if you're not posting on on these other platforms Even if you don't know anything about pinterest What i'm telling you statistically is that there's hundreds of millions of people there What i'm telling you statistically is the demographics of who you're trying to target are on these platforms These are the top five facebook instagram linkedin pinterest and twitter So it has nothing to do with you. It has nothing to do with if you're If you're posting on them or if you know anything about it has nothing to do with that It has everything to do with you being a business owner now And you having a message and you now be giving people the ability to follow you on one of their on one of their favorite platforms Because chances are it's one of these platforms that are their favorite These are the top five in the world Most of it's going to be a professional so it would be more of the linkedin Yep instagram facebook the business page twitter There's many many professionals and many many older people on twitter So it's just these you guys just have them active man And again, you don't have to know about these platforms. You don't have my question david I have a question because my business partner is a is a woman Okay now I wanted to i mean she she's very very uh She's very photogenic and very friendly and versionable And I thought I would make her face to face with the company You can you can if you're now now there's two different things now you can you can which is what I highly recommend for sure Because especially if you're if you're trying to build a quote unquote Company and and and you don't want to be the face of it Then yeah and it's almost better that way but go ahead but then yeah putting someone else there That's better than than than not but here's the deal as well If I saw a picture of a female And that's the face of the company I'm gonna automatically know that she's the one running it and she's the only one in control And so when I message her And I don't get a reply from her I get a reply from you I'm gonna be like who the hell is this guy Like that's not the that's not the person in the picture So another red flag will go off So that's why social media You can either come over here and build what we call a personal brand which which is what social media is all about Social media is all about a personal brand your face When a company tries to come to social media and only Market an image only put their logo there. So rather than a personal profile of a headshot It's their logo when someone tries to do that. Again, it just it's automatic red flag Or now as you put her face there She better be the one replying to everyone because now the brand is around her face So don't let me get a message from dan Who the hell's dan Exactly right, right, right, you know, so so that's why social media There's really there's really two ways to to leverage it and and and build a business Either you're gonna put your face on everything It's not her because if she's gonna put her face on it make her go build a separate one She has her own accounts She has her face on those on those accounts and that's her But over here it needs to be your face That's you So so that's option one option one is to is to build a personal brand. That's what your face is on That's why you see my face everywhere. I'm building a personal brand that faces on every platform you go to any platform I go to I go to linked in there's my linked in I go to twitter You know, you you see the same picture you go to any of these platforms You go to facebook you go to my personal page. There's my personal picture. You go to my business page. There's my personal All over. Yes, I see it. Yeah, so that right there automatically Attracts a person like dan and dan's like damn. Okay. This guy's a real deal But had I had just my chicks picture there You wouldn't have approached me the same way at all and I wouldn't have built the same following Because what are you going to be doing following a chick for? You like so I would so for sure I would have not built the same following So so here's my point you're either going to build a personal brand And put your face on on everything or you're not or you're not or you're not and and and if you're not if you're not Then you have to be 1000 percent running Paid traffic you need to be 1000 percent running facebook ads because It's not the personal brand we're building. It's not the Organic brand that we're building which is what social media is all about Social media is this instagram facebook pinterest linked in twitter youtube That's social media and that's personal branding But if i'm not going to put my face on everything Then then I have to just cut to the chase And I better have a budget to run ads Because I have to run ads to get thousands of people to see what we're offering Because most of them are going to believe us because there's no face to the brand And that's why over here as you look at facebook and and and again youtube if you plan on running ads on youtube And you're not the face of the brand That's even harder because now you got to make videos because youtube is all video ad You have to now run ads on video Yeah, which are more corporate style Because there's no face to the brand. So now we have a corporate type of vibe Now I got to get somebody to make those types of videos and that's that's not cheap So you can do cell phone videos and post and post and post you could be doing cell phone videos of you And be very effective But again, if it's not going to be you Then it's going to be it's going to be corporate and I have to run ads on that Because I can't come over here and build a normal brand like I want to because it's corporate And no one's going to follow me because they don't see my face on anything and they're not going to even know It's a real account or they're going to see a picture of some chick, right and that's not even her account That's freaking dans. So it's like that's not what I recommend at all. So so here's ads look like so when you're on facebook You're scrolling through and all of a sudden I come across a sponsored ad look this guy kody There's his profile picture. It's a real person But if that was something different now now now if you want to put her face on that Business page because whatever whatever faces on the business page. This is the business page So that's what's showing in the ad You could for sure put her face there for sure but but but again, my point is you're running ads That face is not on anything else. It's not on instagram. It's it's not on anything else because that's not her That's you. It's just her picture But in this case since we're running ads I guess it wouldn't make a difference because i'm running an ad and i'm getting thousands of people to see it Anyways, and and as long as that lead comes in Okay, dan could be the one that follows up with that lead and let's just say you're the communicator You're the closer. You're the rep. You're the sales rep. You're the consultant You could for sure put yourself in that role and now she is just the face of this facebook business page But again, what i'm telling you it has to be an ad It has to be an ad if you're not going to build a personal brand on social media You have to be running ads and you could you can go ahead and put her face because her face is going to show right here And then again in the actual ad here's the ad the image. There's the face So so if I so this is what it's all about facebook ads instagram ads youtube ad It's all about their face If that wasn't their face It'd be very hard for me to For me to for me to engage or very hard For me to believe or very hard for me to understand what the hell's going on over here Okay, well, here's my question david because I totally hear what you're saying you you've already landed it. I understand the question is Now these sponsored ads obviously her face couldn't be on the business on instagram uh facebook and everything I understand I completely Eliminate that personal connection. Yeah, it's it's a personal connection. It can just do an older Can't excuse my interruption. Can I do? And uh, I mean I have a picture from years ago with me as me as an administrator professional shot That's what I'd like to use. Yes, man. For sure. That's what I okay Yeah, so that's what I'll use and then I go by I mean professionally. I've always gone by patrick so I'd be doing that that executive shot, you know what I mean and and After robinson boom, there you go. So yes, I completely understand and that's how we'll proceed So so what you want to do first is set up a personal page because you cannot have a business page unless you have a personal page So Again, you know, really? Yeah, man. Yeah, this this is my personal page This is my business. Let's actually let me let me click again This is my personal page and then down over here is my business page I cannot have a business page unless I have a personal page Now I don't have to be using my personal page all the time at all But I have to have it set up. It has to be active. It starts with the personal page So I didn't know that Yeah, for sure. So I'm just giving you a rundown on what should be step one You know getting this getting these accounts up And and and making sure that these profile pictures are you? And and and that's that's social media that's social media, right? Right? So that's fine. I can I can be doing that immediately. Yeah Yeah, set up all the accounts for sure. That that's what you want to do first And then and then over here on cartra. Here's what I want you to do I want you to come over here to cartra when you log in you're going to click on this drop down up here You're going to click on billing Okay, and what I want you to do is I want you to downgrade I want you to downgrade your plan Because the plan that you're on You don't need it right now. Like you're on an expensive plan. You don't need that plan right now Like you need this basic plan. You need the starter So that starter is the one at $99 a month. I think you ended up Setting up your 14 day trial at like I think you set up yours at like I think you're like on the gold Which is like I'm on the gold. Yeah. Yeah, you don't need that gold right now, man You don't need that gold right now. Um, I don't want you paying for that gold right now. Um, I want you to downgrade it so You can come in here and you can just downgrade it and and get on the cartra starter Okay, okay. Oh, yeah, and and because for me, I would rather send you that $200 than to be given it to them No, it's not even that at all. Oh, I mean, I'm just saying I would the money would be much better Yeah, yeah, that's why you yeah, you want I want you to budget it, you know better But then I can switch over when when needed to do the other one. Yeah, it's only it's only Just so you know, I mean the game plan wasn't in establishing the business Was to pay annually for the gold And and the savings drops it down to where it's the same If you want to do that you you you can like if you if you want to do that you you totally can Well, and that's yeah, that's how we're setting it up. So my my business partner is We'll be moving forward with doing the the annual for that level and then but I totally hear you with what you're saying I just I just think you to tell you the truth like I don't think you need that plan right now, man Like I just don't this this gold is for people who have 25 000 leads or more Right. No, not not or more. It's up to it's 25 000 leads You don't have one So That's not the plan Cartier gold is not the one for you right now at all like if you want to pay an annual one do it on the cartridge starter Like do it over here on this one and save yourself hundreds of bucks like You don't want to do that like And and Rick I would have you do it because I make a commission I make a commission way higher commission if you were state if you were to do what you want to do Yeah, but that's not what I'm in it for like I want you to be smart about this Like I don't need you spending way more than you need to I don't want you to be more than you need to Praise god, bro. I love you. You know, I love you too, man So it's like shit money's money's not, you know, it could be hard to be coming by right now You know, we got to start small we got to start small And so the cartridge planet the starter is where I always recommend and again If you think you want to pay annually and get a discount. Okay, cool Do it on the cartridge on the cartridge starter Right, exactly. Okay. So, um You'd log into yours click on billing and then and then just downgrade it downgrade it to this Okay, we'll give you two pay hundred pages Second host a hundred pages the one domain. Is that my domain or do I have a domain? Yeah, you'll get your own. Yeah, you like whatever dan.com like you'll have that one domain And that's all you need right now. Like you don't need multiple domains connected to kartra You can have more what I was looking at david was maybe Selling a domain. I thought I was going to give a domain to this cart dealer. She had yeah You you can but it's not it's not a it's not a domain that would be integrated with kartra Like like for example, if you came over here and and and worked on a page for the cart dealership Yes, here's here's the way I would do it Like let's say for example, let's say this was my cart dealership page that I created for for them, right? Kartra is going to give you this this This url by default like by default right here. This is what yours look like So however, whatever name you put right here for kartra That's the name. So if you did in robinson Dot kartra.com That's your url and then you can always customize This back end part So let's say for example, it was dan robinson dot kartra dot com forward slash page forward slash cart dealership Right now I have this page that I just created for my client Okay, so here's the default url for the client What I can do is I can easily go to go daddy And I can purchase a domain and I can name it cart dealership dot com And whenever anyone goes to that website cart dealership dot com or whenever they click on it It forwards to this one right here So what you can promote to the general public is cart dealership dot com And when they get here, they just end up seeing it seeing this url, which no one cares No one cares what they see over here as long as they got That's all that matters So for him like he could do you know cars plus or one of his locks dot com And it forwards to the link that you created Which will have your name in the link. That's the only downfall about doing pages for other people is the fact that Yeah, it's going to be but at the same time. No, I take that back in go daddy. You can mask it So so this link won't even show up here Your name won't even show up on here when when when people click on cart dealership dot com Um They end up going to your carture link, but up here they're going to also see cart dealership dot com They won't even see this because through go daddy you can mask it And so now the link the official url won't even show it'll only show cart dealership dot com the entire time that they're on the page Okay, so when he goes on let me say this part Go ahead and that right there is simply Domain forwarding That's not integrating a domain with cartra because on that plan you can only integrate one domain, which will be your domain So you're only going to integrate your your your personal domain, whatever you got dan.com That's what you'll integrate because that's because the majority of the pages are going to be for you Or or if you're just doing it for other clients, that's how you'll do it You'll set up a dot com for them through go daddy But you'll simply forward it to the url that you created the page that you created you won't and at that point I can run it through cartra on the tracking and everything right all the tracking can go through cartra for sure And all of the email automation I can set up for them and stuff you can do all that through cartra Okay, so then then as I grow I would want to obtain the ability to do other additional domains As you grow but not right now. Yeah, as what about what about I mean this this the silver to be able to do a domain for the car dealer. It's such a big opportunity What do you think? What I think is what i'm telling you Domain you'll get a domain go ahead and yeah go ahead and spend the 10 bucks and get a get a domain through go through go daddy But what i'm saying is all you have to do is forward it See with the silver you can integrate three domains into cartra And that's what I want to do. Yeah, if that's what you want to do. Okay, cool. Pay a little bit more But but to tell you the truth I have like Five different projects going on and i'm on the cartra starter Because I forward it. I don't integrate the domain. I just simply forward it You're telling me you're telling me and then I wasn't hearing it. Thank you. I understand now You were telling me I wasn't hearing it. I'm sorry Okay, so Yes, so then but look and I can Then for immediacy As far as something to present to this guy for the lot That I recommend starting off with with doing a facebook advertising for one lot Okay, that would mean entailing, you know What would would that entail then that that's kind of what I want To be able to present to him and then And then I wanted to make sure We had an agreement on how we were moving forward and stuff I'm just jazzed to be working with you bro. I mean it's well here Here's what you got to learn first man before you even pitch a dealership. You got to learn facebook ads Like that's a whole another freaking ballgame bro Like that's that like it's taking me four years and thousands of dollars to learn it Right, right. Oh, yeah. No, I know I understand. Yeah, and I got it down. Okay, you have to I shouldn't even I mean he he's basically interested in He wants to start selling cars on amazon is what he really wants to do I mean, that's what his My friend is the his auction guy who buys all his cars And and my friend since I was dealing with amazon and stuff because i'm setting up an amazon account Which I need to be able to link to karcha by david Okay, I mean i'm setting up an amazon account to be focusing on senior care dementia products Okay, so i'll be able to link that then to to karcha, right Yeah, you can you can create any page that that needs to be created like An ad or not whether it's an ad whether whether it's not an ad If I if I need to take into a website, that's karcha So if I need to create a web page That someone goes to Clicks a button and gives up their information That's karcha Absolutely the tracking date and it goes into the auto at that point, right But karcha is more of a more more of a landing page type of software meaning It's not a full crazy You know drop down. Yeah drop downs and everything will page. I understand although you can but but it's more for direct marketing Like it's more for advertising So every ad that you see on social media, bro every ad every ad every single ad facebook instagram linkedin Right youtube every single ad This guy right here sponsored ad Every single ad you click on it It takes you to one single page A language to step down to the business, right? We don't want to drop down in all of this who we are and never None of that stuff. It's all right there, but so so karcha is Software, right? So this guy look this is easily a karcha page easily. This could easily be a karcha page I come here. It's one single page. I click on one button and I enter my name and email Right that's what I'm going to do for his car dealership is a one page With a video of the car dealer and pictures of the cars and then and then here contact them now That's it man. That's it. That's what I want to do. So I understand that That's what I'd like to That's what I'd like to be able to put together as soon as possible is just a simple page for him Where I would upload the pictures And let him know, you know, here's the domain I bought for you And you're now active I'm going to register you for this weekly training that we have for karcha So this is something you want to make sure you're you're you're on and if and if you can't make it live Then what you're going to want to do is make sure you watch the replay Because every Tuesday and Thursday at 1 p.m. Pacific karcha support Like the main brains behind the software They come online every Tuesday and Thursday at 1 and they do a live screen share. It's a live I saw it. It's that that african-american lady and yes, man Yeah, I've watched a couple of them. They're it's so So knowledgeable and like you said you could tell that I learned all this stuff from So I I didn't I'm not a website guy, bro. Like I don't develop like I'm not a web designer Like I don't know none of that shit like Like I can do the basics, but but this is where I learned it like I learned it from here So that's why you're gonna have to really Take time to learn facebook ads and learn karcha Those are the only two things you need, bro Unless you're trying to develop a huge crazy project because again when we spoke last time you got some crazy visions And those are very intense. That's a completely different platform That's where we need engineers to build us some crazy pipeline websites that do all this match Well, no, and you know what bro, that's too much Just so you know By the time we ended our last conversation We had already decided To do a simple page like we're talking about I have products that you're interested in purchasing weekly Pick click the link below and the link goes to Goes to uh It goes to amazon, right? Yeah, see so that's the way we were going to approach that Yeah, I have to tell you what I'm trying what I'm hoping david is is that Is there any way that I can can pay you to establish these two pages? I can I mean to tell you the truth bro like I I mean, you know exactly what I need it would it would be like a one two three I mean I'm begging What do you want if you want then I'm not going to say no but at the same time I'd rather just teach you I'd rather us schedule a few calls and we'll jump on and I'll walk you through how to do it all Um, but if if you're someone that says, you know what david I have no patience for this shit I have no time. I'm so freaking busy But I have a little bit of money where you just go do the damn thing for me I mean, I have the patience But I I unfortunately I want to be able to present this This one does page operationally to them to the guy because I have the capability of capturing all 10 lots So the lag time and versus you know, I mean us us doing a page for a lot boom I buy his domain And and us me knowing okay as soon as I get this domain on And pictures of the thing then I work on pictures of me on my you know what I mean on my facebook in the interim That's how I'm I'm kind of thinking it is I'm able to get something out there for him That he's able to use It's worth it to me because of the capability of capturing 10 locks See, so what you'd want to do in that case is yeah You have to set up a personal facebook page for sure But around your personal facebook page is what I'm saying is required for a business page, right? But in that case if it comes down to the lot what you can also do which would be even which would be even more of a selling point Because when you have it wouldn't that be on it it would it wouldn't have me on it. It would have yeah Yeah, so what I'm saying though is that yeah the personal page has to come first and then around the personal page I can set up as many business pages as I want so I would if I were you I'd come over here and set up a car page So this is not dan's business page. This is a generic car page And so now you're able to present to them and say hey, I got your your custom domain cars plus.com I registered it for you and this page this.com is now going to be going to a cartridge page But what I also did for you mr. Owner is I created a business page and from this facebook business page I'm going to have your cars all over it and this is the page that I'm going to be running ads from Wow now see that right there just me watching you While you set it up Would be would be perfect and I'm able to learn how you do it. It's operational Then we go through we do the other one by the time we've done the two dan knows how to do it Yes, man that that I'm operational. I've got I'm addressing this this because this huge social need Is kind of I don't want to lag on it either because I've literally told told some like 1500 the operative owners and the you know the CEOs for this 1500 hospital organization That we've got something coming down the pike to address the issue So I wanted to let you know, that's where I'm at on that And I kind of I shouldn't have I shouldn't have Said that I was working on something when I I realized there was an overwhelming learning curve. Yeah I'm not unrealistic. You know what I mean, David? Um, I I'm that's why I praise god that I found someone like yourself because You you're realistic and you get it and I understand you're busy and overwhelmed If we approach it the way we're talking about two simple pages First step for me then now would be to go on. I need to go buy the domain for this person I've got my domain already as as Compliant health care solutions. I can do the page for for that linking them to my in the Amazon So if I develop that page And then we do the one for one simple one for one of the walks I would learn from you and while you're showing me, you know, I mean we'd actually make it An operational an a operational session Yes Is can you bless me like that? Oh for sure man for sure Praise god praise god. Okay, and I know you've got people lined up for today So what how do you want to proceed then just schedule as many calls as you need? So just go back to my calendar In fact, let me just let me just I'll just email it to you again. Let me um, thank you very much, bro Because I got a message that says you're subscription with castle now. I'm like No, that's because you didn't show up at 11 o'clock last I know I'll um, I'll let me send you let me just email you again my calendar and just schedule Schedule our next calls and and that's when we'll just go hardcore for an hour And I'll I'll just give you a tutorial and and walk you through how we set up all these damn pages You rock, bro. Man. I tell you praise god. Do me a favor. I need to hear progress on on on father Okay, give me the progress of what you've done. I kind of want to know. Okay, I contacted the geriatric At at you know, university san diego. They've got a lot of good doctors several or members spanish speaking You know what I mean type of thing. Mm-hmm. For sure. I really want us to make some you to make some progress on that I just I'm and that's important. It is and let's not bypass that For sure, brother. I appreciate you very much, man I will I'll keep you posted And I'm going to send you this link right here for my calendar. So let's focus on that Um, whenever whenever you want just schedule if you're busy for the next week. No, there should be there should be time slots available So, okay Well, I'm gonna I'm gonna go on as soon as we're as soon as we're finished bro and lock and lock a couple of them in And I don't even know what timing is right now. I I registered. We're done I registered you for the training as well. So try to jump on these live trainings Tuesday and You know, I had already registered for those and Okay, yeah, because I'm like bro. I'm reaching. I'm hungry and I have the passion. So are you Yes, okay, cool So, yeah, try to jump on those and again if you if you can't make it live Then just watch the replay because they email you the replay of it and it's an hour I'm gonna be going through all the old replays one by one. Yeah. Yeah, I'm just saturating myself I'm looking forward to on the next call and thank you very much I'm gonna let you go because I know you got somebody else waiting. God bless you Schedule schedule the time now. Okay. So you don't forget schedule us our times and we'll jump on whenever you're available I'm gonna do it right now God bless talk to you soon. All right. God bless you. Bye