 To understand how to prioritize your time and your energy in using my group program. We start, we need to start with goals because I see the group program basically as a community and a community of focused support for your business goal in 2024. Okay, it's a it's a community and it's also a structure of focused support. So, if you don't know what your if you don't, that's the first question is you might maybe and maybe that you need some support around that too. What, what is the goal that is is drawing you forward into into more activity for 2024. A couple of examples. Are you needing to clarify your offerings so that it's more in alignment with your audience and the market. Is that important. Well, clarifying your offerings or I call it optimizing or aligning your offerings with the market is so so key because if you don't. The simplest secret to doing well in business and not having too hard of a time is to sell what sells people often forget this, especially those of us who are idealistic and heart based and we are visionary we we have something that we're so passionate because we have our peak experiences, or we have our life experiences that we want to communicate to the world or we have some modality we studied that we're so we forget. Okay, fine. We are modality may be wonderful or peak experiences may be transformational for others to our, our skills or whatever, but it's like we still need to package it into what sells. We sell what sells and of course the way that I sell is not through persuasion psychology and trying to manipulate people into buying through various scarcity tactics and whatnot. But I say sell what sells based on your compassion for your audience. It's like if you can lean into your compassion, which you already have. I mean, you're the same visionary nature that you have the same idealism you have the flip side of it is that you care a lot about people. There's someone in front of you, who is telling you about their struggle, or their yearning you naturally have an abundance of caring towards them. And those kinds of conversations are what I call, I call them market research conversations sometimes market research conversations sound like it's very analytical and technical. The way I encourage you to do them is essentially, you're here there in that half hour or that hour or 15 minutes even whatever time they're willing to give you to draw out of them. What they most care about at this time, as related as related to the, the body of work that you have as related to the areas that you can, you can deliver value in to draw there. What they care about, so that you can align with that care so that you can naturally, as a human being or as a caring soul, naturally align with your compassion for their journey, or for their frustration, as it may be for their pain as it may be or for their dream as it may be. That's an example of that goal of clarifying aligning your offerings with what sells what sells is really what people care about that's all it is it's like what people care and you align with that and then they're like thank you for meeting me where I'm at. See, I always it's like, I always try I mean this is this is really what I see authentic business being about is like every action in our business can be an action for the soul. Essentially can be an action that's worthwhile for the soul. Otherwise, it's not worth me doing anything. I don't care about doing anything in my business, unless it's. It's really worthwhile for my, for my, my eternal soul's growth. That's what I care about. And so, even market research is really about that so that's an example of that's one goal you might select to say I'm going to align my offerings. Another goal you might select is okay I've got my offerings I think they're, they're pretty well aligned. And now I want to reach a lot more people with these offerings. That actually might be another goal too is like George I know that creating content can be a tremendous way to build an audience a true fan audience a true audience that here's here's another important nuance to all this. The bigger your reach and the warmer your reach. Okay, the bigger or warmer your reach once that light that somebody showed up. Strange. Okay. Okay, I have a, I have a spirit following me here in my lights and I don't see anything behind me, but the bigger or warmer your reach. The more you can whisper offerings from your heart. And it'll sell well. I have been very privileged to have had the years of developing a true fan audience such that I am grateful to say that that's much more my experience today than it was in the past is I can come up with experimental offerings that I feel passionate about. And even if I don't do a whole lot of research, I can simply whisper them without even persuasion psychology to sell them or anything like that I really mean look at my, look at how I sell, I mean look at my, you know, I usually sell on Wednesdays on my Facebook business page you look at that look at all the Wednesdays Wednesday posts, not every Wednesday I sell but many Wednesdays I do. The posts are very not typical marketer, you know, things that make you salivate because the copywriting is so damn good and the design is so mesmerizing I don't, I whisper, whisper offerings from my heart. And because I've developed a true fan audience people go sure sign me up for that I'm always surprised by the way, I'm always I'm like oh maybe, maybe 10 people will sign it for this minimum if I had 20 I think I'll continue with it. 80 people signed up for this one. It I'm frequently surprised these days I'm so grateful, but it's because of the years of creating content consistently authentic content to grow my reach and to grow the trust. To grow trust now trust starts with self trust. I was going to say trust of my audience and me, of course, through consistent content authentic content over years, more and more trust, but developing other people's trust in you, I think starts with developing your own trust of yourself. You have to develop a trust that Okay, the way I show up with my so called marketing, or content is really authentic. It really aligns with my values. You have to say that you have to you have to believe that for yourself you have to do it. Right. It's really. And then the other type of trust you develop is I trust myself to show up consistently. If my audience is going to trust me to show up consistently, I have to trust myself to show up consistently now you in the beginning you might do it for the sake of your audience for the sake of your business for the sake of your, you know, the audience growth or that might be an external intrinsic motivation that gets you going on it but he ultimately you have to develop this intrinsic motivation of saying, I trust myself to show up consistently creating content, because I really believe in it. I can understand the passion behind it now. I get so, you know, almost evangelistic as you know me evangelistic about the importance of creativity consistent creativity I call it creativity fitness, just like someone says I am so passionate about getting fit and healthy that way because of you know longevity or because I, you know, some people start with an extrinsic motivation is I want to have a beach body. Right. Like I want to look good when I'm making it, whatever. That might be things for them to get fit but then eventually as they get going on it, they develop this intrinsic motivation is like, because I'm worth it. Because I care about my body, because, because and or because I care about my discipline, even even deeper than the bodies I care about the practice of discipline. And that's why I do it. No matter what. Right. So, so consistent content creation is like that. It's, it's a to me it's creativity fitness. If I don't consistently show up to create, except during my weeks off, just like with exercise you take some time off right. I always take, as I'm recording this in 2023 I've been taking one week off of creation every four to five weeks. So it's going to be even more I have 13 weeks already slated to take time off of creating 13 weeks out of the year. That's, like, at least once every four weeks, something like that right once and before. And so, just creativity fitness if I do not show up consistently when I've said I'm going to create. I'm going to get unfit. I'm going to get sick. I mean, technically the analogy is I'm going to get unwell ill week in my, I'm going to get weak in the channel from my soul expression into the world. Because I think about authentic creativity as really us practicing figuring out experimentation experimenting how are we expressing our souls voice in this life. What does that mean for us what's authentic to us everyone's going to look different. Everyone's going to sound different everyone's going to say different things and say it in a different way. What is true for the soul what is true for yeah that's really me that that feels right or that feels really passionate or that feels really deep or that feels really makes it makes me feel alive. Or it makes me feel like I'm on I'm in service I'm in I'm on purpose. Right that expression. If you do not show up again and again and go deeper and go bigger and go more powerful with that expression. You go into your shell, you lose the confidence, the authentic confidence not the fake it to your make it well maybe in the beginning you do a little bit of that to try to try to show up, but eventually the authentic confidence to express the soul's voice. And the more you do that consistently. Guess what, the more of a true fan audience you develop, and then you can whisper your heart's offerings and they buy. All right, so anyway that's another possible goal I'm just kind of going through the possible priorities you may have in 2024 for your business alignment of your offerings, authentic consistent content creation. Another popular goal is content distribution someone might say, George I'm grateful I'm already. I've already feel like I have a system for authentically creating content but I want just to get out to a lot more people. I know it's not just my hundred Instagram fans who can benefit from this they're probably, and I want to tell you this the truth. Think about this the internet the internet has five billion users. Let's start there. Not million billion users five billion. What if you gathered. Okay, I'll say I'll say this. What do you gather 10,000 random internet users in our in our in a giant room. 10,000 internet random user internet random internet user. How many of those 10,000 might be your ideal. You know, might be a potential even potential person who could benefit from your content. I'll be really conservative say one, say one out of 10,000 random internet users could potentially benefit or know someone close to them that would definitely benefit ideal person. Right. So that's one out of 10,000. Okay, let's run the numbers. So that's basically five zeros. Okay, five zeros. So five billion down to 500 million is one zero down to 50 million is two zeros down to five million. That's three zeros down to 500,000. That's four zeros. And then the fifth zero is down to five 50,000 right 500,000 5050,000. And I think that's actually really pretty accurate. Each of us probably has 50,000 potential fans. And if you want to go even more. Let's add one more zero to it. Each of us probably has 5000 true fans out there on the internet, just waiting for us, whatever it is their life experience the combination of the trauma they've been through. The peaks they've they've experienced their cultural background, their education, all the conversations they've had all the books and movies they've consumed, all the combination of all these people somehow are like just a really good fit with you. Your soulmate audience essentially 5000 of them are out there. Literally, you know, and potentially 50,000 for some of us. So, the question is how do you distribute your authentic content out to those 5000 or out to those 50,000. Well, in my program, you can learn that and practice that as well. You know, the ways we do it include collaborations with other people, including people in the program. Or another way is through social media ads. I use both ways. Another way is through search engine optimization SEO. That's another way that we talk about in the program as well. So there's a different ways and there's even additional ways that that dimension here but okay so that's another possible priority. It's like, I've got, I've got content. And now I want to distribute that content. Another, another priority someone might say is, George, I have these different things. Things going on in my business and in my life. And I am frequently overwhelmed. I would love to have more of a streamlined system to work my business and to work my life. And I call that joyful productivity, which is one of the five foundational courses you get when you join the group program, my group program, it just comes with it. You don't have to use any additional credits or money to buy it just comes with it and we study it all year long, joyful productivity. And joyful productivity is basically it's a suite of practices and habits that I've honed over many years. A lot of you don't know this. When I started my business in 2000 and 2008 was when I started to like, think about, you know, getting into my own becoming my own consultant freelancer. A lot of you don't realize this, but my very first business, my very first title for myself was sustainable productivity consultant. That was literally the name of my one, when I got a PO box post office box, they said, what's the what's your company name. Sustainable productivity consulting. So I had that name for about a year. So that was my first love, because I've always been interested in time management energy management, since I was very young. And over the years I've developed different ways of thinking about different ways of doing it and then you know I decided to become a consultant with it. So that's kind of how I began. And then I kind of didn't know how to market myself. So I had to learn a lot about marketing. And people started asking me about that. And then I started anyway so marketing became like my main thing for for quite a while and then I still talked about productivity, eventually named a joyful productivity. I've been talking about joyful productivity since 2011 2011. Nobody cared. Nobody cared about that people wanted to talk me to talk about marketing nobody wanted to really hear me talk about product joyful productivity, but I kept talking about it. 2012 2013 2014 I tried launching a joyful productivity program. I think something like three to five people signed up. I think I had to cancel it or maybe I ran it very short amount of time. Nobody cared three years later nobody cared 2015 kept talking about it 2016 2017 2018 I published my book on joyful productivity. You see how many years is going now. And then, not only that and then 2019 I believe I launched joyful productivity again. I think it was to maybe it was 2020 even. But now I called it something different TLC it was still joyful productivity program. And this time, lots of people signed up. So, it took many years and many tries of really not knowing how to market myself and figuring that part out and but still continue to talk about it because I couldn't, I couldn't not talk about it. Right. I couldn't not talk about it was just so something that I felt like oh gosh if I had one message for the world. I have to talk about joyful. So, joy for productivity is this whole suite of practices I've now developed and teach in my program that helps you with things like how do you start your work day. How do you end your work day. What do you do during the work day in terms of prioritizing in terms of starting each work segment. In terms of even the idea of segmenting your work. I mean, there's lots of that and plus in terms of how do you organize your information overwhelm me these days we have overwhelm of information and to try to organize and keep all that stuff. And it's all included in the joyful productivity program which is part of the program. So that could be a great goal I always say Joe for productivity again I'm biased because I started there is to me the foundational suite of skills is to me, the foundational thing that all entrepreneurs should work on I'm still working on it. Because without joyful productivity will just, what's the alternative. It's well non joyful. Some people it's it's non joyful productivity which is hustle hashtag hustle grind hashtag grind. Right. Right. It's just it's basically like you work damn hard. You work until your eyes bleed. Because then one day you have a good life, then you'll be able to retire early fire right financial independence retirement retire early. I'm always like, if you had joyful productivity why would you want to retire. Now, I'm grateful that financially, I could retire early now I literally have enough money where I'm in Mexico. Now I have my finance, my expenses have dramatically dropped. I could technically fire retire early not not work another day in my life and that's not probably not true I think I would for a little bit a little bit luxuries I think I still want to work a little bit. But for the basics to live very basically and live. Okay, I could retire early. But why would I, I love showing up to work every day because of joyful productivity. Like I want to work until the day that I have dementia, or until a day I literally cannot. How do I turn on the computer again. At that point AI will do everything for us but no. So, why would I ever retire, like the people who are like seeking financial freedom. I'm like, I used to do that too. I used to do that too. And then I realized it's not really financial freedom I'm seeking. I'm seeking joyful productivity. If I could show up every day and love the moment. No matter what it is, if I can be in service to others. And even if I am doing something boring, so called, because obviously not every, not my entire day is doing this kind of thing where I get to deliver, you know, my, my, my service in this kind of way. No, I earlier today I was spending two hours like figuring out the particular email sequence to the new group program members to be and here are the payment links and to make sure the links are correct. I don't have to work myself. I don't have an assistant. I do it all myself. I am, I'm literally, I try to model the solopreneur life. I do it all myself I do all my technical stuff I do all my admin, I do all my own bookkeeping I do all my own marketing, and I'm the keynote speaker in my business. I clean my own toilet. Here in Mexico we can afford a cleaner every, every week we want to we have her come every two weeks. She cleans the toilet when she's here, but I clean the toilet when she's not here. You know, I do it all. Of course, I have several helpers that I pay in my programs and courses but it's really I pay my helpers not because I really need them to, because I want to give back the money, and I, they get to enjoy doing some stuff and it kind of as a bonus it adds additional value to anyway. So I do everything essential in my business myself. And I do a joyful productivity. That is the secret. That is the secret it's not that it's not that when you create an authentic business and it's perfect business, every single moment of your day is doing stuff stuff that's fine. That's, that's a fantasy. No matter how great your business is structured, there's at least 20% of your business that's still drudgery or tedium or from the outside it looked like it might be tedium or drudgery. And yet, have you learned to not only do what you love, but to love what you do. That's the secret of joy for productivity. So, anyway, that's, that's my, that's my spiel. I'll stop here but that's really back to the original question original homework for you perhaps or reflection for you is what is your priority for the coming year for the coming 12 months 13 months whatever you're planning. What is your priority. Answer that one first. And then you said well I've got these 10 priorities. I've got these seven priorities. No, no, no, what is your main priority first. What is the thing that will be that will make everything else. Whether or better, or more possible for you stronger more capable for you. What is that priority first, and then sure we can then layer on additional priorities but you know you got to get the main thing systematized first by say systematize I mean like, you have a process where like yep I show up for whatever your time is every day or every week or at these times of the week or whatever. Like, that is in there. No questions first. And then we have so long story short, my group program is designed to support you in number one clarifying what what that priority and those priorities are we do that early on in the program. And secondly, to encourage it to support you in a structured way to actually do it implemented, which comes from all the different features of the program such as the calls with me or the group calls with me the, or the one on one calls with me to you can you can sign up for those additional costs. If you, but the group calls with me I do 10 group calls a month. Including my weeks off by the way, but I still do 10 group calls just for members per month at different times, so that you know if you could just come to one group call a month you'll probably get a lot of a jolt of energy and some clarity because you can ask questions and and stuff anyway. So, so whether it's group calls with me or it's a one on one call with your with your helper I pay helpers, I pay a helper to meet with you once a month for half hour to help you clarify yet again to review again again your for the upcoming month. And, or it's our class implementation sessions where it's like, again, paid helpers are hosting. Okay, if you care about your for productivity we're going to talk about that for for an hour twice a month. We're going to work on that, you know, each of us are going to work on our own or whatever the class implementation sessions or the group forum, obviously the private forum, where you can ask questions get support, or accountability and lots of different features in the program to help you create and follow your priorities so with that I think I'll end this video this video went a little longer than expected but I hope this was helpful. I hope this was inspiring gets you thinking about what your priority or your priorities might be. Thanks.