 Okay, I'm going to go ahead and get started. Welcome, everyone. Welcome to the matching grants for Giving Tuesday webinar for 2023. My name is Lisa. I'm the Senior Community Engagement Manager here at Mighty Cross, and I'm excited to dive deep into matching grants. I'm sure everyone's favorite topic to talk about. As people come in, feel free to continue introducing yourself in the chat. So today we'll be going over an overview of matching grants. We'll first be going over some matching grants basics. What is a matching grant? Why use a matching grant? Some matching grant strategies you can implement. How do you secure a match? Where do you go to look for a match? How do you create a match on the platform once you've secured it? And then what do you do with the match? How do you promote it to your supporters and your network? We then have questions and answers at the very end. But feel free to ask your questions in the questions and answer box on your Zoom dashboard. And if there is a moment during the webinar, I'll take a look and try to help answer questions, but we'll have a dedicated time at the end. So just a quick, brief overview of Giving Tuesday. Giving Tuesday this year, November 28th. Every year, Mighty Cross hosts a Giving Tuesday event on our platform. You can register at givingtuesday.mileycause.com. It is a 27-hour event, so it starts midnight on the 28th, and then it goes into midnight Pacific time on the 29th. So 3 a.m. Eastern Standard Time on the 29th. Early Giving for Giving Tuesday starts November 14th, which means that any donations you receive on the platform starting November 14th will count towards any leaderboards or prizes for Giving Tuesday on our platform. Registration closes at the end of the month, so you want to make sure that you get registered as soon as possible. Just some quick things about registering for Giving Tuesday on Mighty Cause, some of the things that we provide on the platform. We provide all of the fundraising tools that you'll need in order to utilize matching grants, peer-to-peer fundraising, customizing your checkout form. We have recordings and trainings just like this one that you're attending. We also have a lot of resources, email templates, graphics that you can use for Giving Tuesday in your campaign. And most importantly, we'll also have leaderboards and prizes for your chance to win some prizes for your nonprofit. All right, so let's get to the meat of this webinar, matching grants. So what exactly is a matching grant? Some of you joining have used a matching grant before or have heard of it, know a little bit about it, and some may be completely new to the concept of matching grants. So a matching grant is a fundraising strategy or a fundraising tool that's used as a donation incentive to donors and supporters. Typically, it's a large donation that you're able to secure, and you're offering it as the title, a match for incoming donations that you get. And typically, you would first secure a large donation, promote your match, and then donors would give towards the match. And so you would be securing it before Giving Tuesday or your campaign. One of the reasons why matching grants is such a popular fundraising strategy and tool and also really effective fundraising strategy and tool is that it's also a marketing tool. It helps motivate your donors to give immediately. In this image, you should see a Facebook post that says, want to double your donation. Language like that is motivating and incentivizes donors not only to give, but to give immediately and also to possibly give more because their donations making a larger impact. So on our platform, there are different types of matching grants that you can create and we'll go through in detail all of these different types of matches later in the webinar. But just so that we have an understanding of the different types of matches that are available, the most common type of match is a one to one match so dollar for dollars someone gives $5 it means that $5 was matched so it's like a $10 gift. You can have a percentage match so maybe it's not match just 100% but 300% or a what we call a cumulative threshold match. So, if you're able to raise $1000 you get $1000, or you have to reach a certain amount of donors or donations in order to receive the match. So there's different types of matches and we'll also talk about when you would use that type of match why you would use it, etc. So, there's a lot of talk always about matching grants and how important they are or how effective they are, but just to also give you guys some context so according to double the donation, over a percent of donors say that they are more likely to donate if a match is offered to an organization. So that's most donors are saying then they're more likely. Also according to double the donation one in three supporters stated that they increase the size of their donation, if they knew it would be matched. And so that could mean a huge difference depending on what your goal is for your event. In 2022 donations on GivingTuesday alone counted for 3% of the total online revenue for the year, which means that GivingTuesday in particular is one of the most important days for fundraising. 3% of total online revenue was from GivingTuesday. So that's why how matching grants plays an important role for GivingTuesday. So, as I mentioned, a couple of huge reasons why utilizing a matching grant is helpful is that it acts as a buy one get one deal for donors, right? It motivates them because they're making their gift go further. They're seeing their impact. They're seeing a larger impact with the dollars that they're giving. On the other side, it's also a stewardship opportunity in terms of a major donor that you work with or, you know, maybe a local business that you worked with. It's an opportunity for someone to get involved with your nonprofit in a different capacity. We will talk about this later on, but it's also a way maybe for your board members to get involved and to pull their funds together to offer a match. Matching grants also, as you've seen, since they're such a great motivator and they really drive volume in a short period of time like a campaign such as GivingTuesday, where it's a singular day that people are trying to raise money. And there's a lot of competition for people. A lot of nonprofits looking to raise money on that day. So in terms of matching grants and donor engagement, it's a really valuable offer, as I mentioned, with all of the competition occurring on GivingTuesday of telling a donor that they can maximize their gift for your nonprofit. And in terms of a grantor, as I mentioned, it's an opportunity for their large gift if they're, you know, write you a check maybe once a year for $1,000. Their opportunity to make that $1,000 go even further and really turn into $2,000, for example, by providing a match for your nonprofit. In terms of sponsorships, companies, local businesses, it's also a good opportunity to kind of break the ice in terms of, you know, working with sponsors or working with a sponsor or a business that you have some sort of rapport with before. For them, it's an opportunity to be recognized in their community to share their philanthropic initiatives that they're doing as a company or a business, and to build that reputation within their community. And as well, it's a way for you guys to build engagement together. If you're sharing their logo, and they are sharing your nonprofit with their network of people, you guys are supporting each other for the greater good. In terms of matching grants and giving Tuesday, as I also said, it's a big urgency call to action that you're creating. You're letting donors know that this is the time to make a gift for your nonprofit. This is the time to double your impact. And especially when there are prizes and leaderboards that are based off a certain time of the day, hourly prizes, etc. Again, that helps kind of build that urgency for your nonprofit. All right, now that we've gone through to some of the basics about matching grants, what they are, why to use it. We're going to talk about some strategies for matching grants. So before we jump fully deep into strategies, we have to step back a little bit because before we take any action, we have to figure out why are we taking action. So it's really important to figure out what are your goals for your Giving Tuesday campaign? What are you trying to accomplish? Are you looking to raise more money this year? Do you want more donors? Are you looking for more donations? Do you want to work with a local business community? It's important to consider what is your overall goal because then that will help figure out what strategy you should implement for your campaign and what type of matching grant strategy you want to utilize them. So you want to think about what's your overall kind of high level goal for your campaign. Some goal examples to think about is are you looking to increase the total amount given? Are you looking to increase the total number of givers that you have? Or are you looking to increase your average donation size or increase your repeat donors? Maybe you're looking to target a specific audience in your support network or increase the visibility, as I mentioned, of a local business or another organization that you're working with. So these are just a couple of goal examples to think about as you start planning your campaign and your matching grant strategy. So one goal for some nonprofits may be donor acquisition. So for a goal such as donor acquisition, having a goal such as having a match that's based off unique donors may be something that would be really beneficial because that pushes your organization to reach out to individuals saying, hey, if we receive five donors, then we'll be able to reach our goal. And that's not based off how much they give, it's just about them giving them. So this is your opportunity to mobilize your whole army of supporters, your social networks, again, kind of driving home. We're just looking for donors. It doesn't matter how much they're giving. Our goal is to reach this match based off X amount of donors. And this can be really helpful or what can be really helpful for also driving a match that's based off donor acquisition is including donation levels in your descriptions for your communication. You know, how much dollars can impact your organization? Maybe that's $10 will purchase a backpack for a student and $25 sponsors, a lunch meal, etc. Those description levels then help motivate donors to give the amount that you're looking that would make a huge impact for your nonprofit. The goal is donor engagement. You want donors to be more engaged with your campaign, with your nonprofit, then you might want to consider creating a match that's based off the certain amount of donations that you receive. So it doesn't matter if the donor has given once, you're really looking for as many donations as you can get to reach your match goal. I mean, after you've, for example, the goal is 100 donations to receive $1000. You're sharing that within your network and having that language shared that you just need one more donation or two more donations to reach that goal, engaging your donors to kind of also share that message within their community. Matching grants are also a great tool to use at the beginning of a campaign or even at the end of the campaign. So especially for Giving Tuesday, it's a really great opportunity to kick off your campaign with. It's the start of Giving Tuesday. This is our campaign. Help us build momentum by doubling your impact through this match. It gets donors excited about your participation in the event, and it's a great kickoff to your communication and the tone that you're setting in all of your language. So as I mentioned, this is also a matching grant is also a really great way to close out a campaign or Giving Tuesday. It's a way to kind of push through those final your goals that you're looking to meet. So if you're on those last hours and you still haven't reached your goal or there's another goal that you're looking to meet, as I mentioned, like you're trying to retain donors or increase your average donation size. This could be the opportunity to really push people at the very end of, hey, this is your last opportunity. These are the last couple of hours. Here's your opportunity to make a larger impact right now. One thing we'll talk about in a second as I go through kind of the technical side of creating matching grants and using them is using multiple matching grants. If you're fortunate enough to have a more than one grantor, you want to consider queuing your matching grants so that they start one after the other so that you have a matching grant throughout the entire day or through a specific period in time to help build momentum throughout the entire day. You can create just one large matching grant if you want, or you can create smaller ones again depending on if you're looking to win certain prizes for certain hours, etc. And you also don't have to stick to one type of matching grant if you do have more than one. If you want one to be dollar for dollar and another one to be based off how many donors that you receive, you can create different matching grants dependent on what you need or what your goals are. So I talked about this a little before, but one great opportunity for matching grants and the strategy that you can implement is a board challenge or a board pool. We've seen this really often where board members come together, they pull together funds for a matching grant. Sometimes if your organization has certain board participation requirements or dues, etc., that board members are required. This could be a really great opportunity to utilize that. So by having them involved also in your Giving Tuesday event, it helps also, you know, with getting that communication out to your network of people, because they're going to be reaching out to their network of family, friends, coworkers, etc., letting them know their participation in the event and how people can make an impact. One of the things that also often in combination with kind of matching grants is peer to peer fundraising, as you see in the screenshot to the right, where board members will have their own fundraising page where they can have their network of people make a donation and support their cause by supporting them through a fundraising page. We have a webinar coming up later this month that's specifically about peer to peer fundraising. So if you're interested in learning more about peer to peer fundraising, please sign up for that webinar where we'll dive deep into peer to peer fundraising. We talked a little bit about corporate matches, but this is also really great strategy to utilize for Giving Tuesday, because as we mentioned that it's a really good opportunity for companies who are interested in creating a philanthropic initiative for their organization or currently have a philanthropic mission for their organization to, you know, get involved with an organization. It's more than just writing a check and saying, oh, we made a gift to nonprofit, right? They have their logo displayed. They can share with their customers or their network the impact that they're making for an organization or their employees. So this is your opportunity to also share that, you know, their branding on your email communication. So that is an additional benefit for them as well. On Instagram and Facebook, you can utilize collab posting to, again, kind of use that social media to share that communication even further for them and yourself. All right. So we've talked a lot about what is a matching grant, matching grant strategies, and that's helpful to think through exactly what are your goals? What are you looking to accomplish? What type of match do you want to create? All of those questions and answers are really important to then figuring out, okay, well, who do I go to? Who can provide this based on what I want to do? Who do I go to? How do I get this? So there are a couple of different avenues you can go to in terms of who provides exactly a matching grant. It can be board members or trustees, major donors, sponsors or partners, or collectives, groups of people. At the end of the day, there's no specific type of person, per se, that provides a match. A match can be provided by anyone or anything. But these are the most common types of groups that provide matching grants to nonprofits in. So as we talked about, board members are really popular type of grantor. So either it can be an individual board member or trustee, or it could be your board members coming together and pooling funds for your nonprofit. And that can be called, you know, board members batch. It doesn't necessarily have to shout them out individually or you could if that's something that they would want. Major donors. So as we talked about, it's a different way for a donor to have a relationship with your nonprofit. They're not just writing a check or they're not just making an annual gift where they're kind of doing it mindlessly. It's a way for them to also make a larger impact for your nonprofit and support your nonprofit in a different way. Sponsors or partners, local businesses or companies and collectives could be, you know, you have a group of volunteers, staff members, maybe it's alumni if you have alumni for your organization. This could be any group of people that is in your organization's inner circle. So what are the steps of then securing a matching grant? So first, we have to prospect. So the process of identifying potential sources of a matching grant. Who are we trying to reach out to the act of actually reaching out and starting the conversation and then getting commitment, making the ask for a match. How do you explain that? So in terms of prospecting, factors to consider is affinity. So how are they connected to your cause or nonprofit? Are they completely have no connection to your nonprofit or are they a major donor that has given every year for the past 10 years? Do they have a history of giving to your nonprofit or organizations like yours? Maybe they are really passionate about a specific mission, but there may be, you know, a donor that you've interacted with or have given once, but they haven't built that relationship. And then can this prospect give at a higher level? So typically matching grants are larger gifts. Now there's no rules about what a matching grant is. A matching grant can be $500 matching grant can be $50,000. But can this person give at a donation level that would actually motivate donors to give, right? So if someone sees that, okay, if I give this nonprofit could potentially get $1,000, I'm going to be more motivated if it's, you know, if it's just $10. If I make a dollar gift. So you first want to think about your network of people. I've talked about, you know, has your board members made a commitment, you know, to the financial well-being of your nonprofit? Are they, would they be then a natural fit for you? Can they pull their funds together? Are there major donors that, you know, you've had a relationship with that they've given to you before? And are there any sponsors or are there any companies or businesses that you've worked with or other organizations that would be interested in supporting your organization in a different way? So I am going to speak just a minute and just for you to think about what are, who would be willing in your support network to provide a matching grant. So just like as a homework assignment, we'll take a minute now, but spending two to three minutes and writing down like three prospective people you can reach out to about providing a match. And if you don't can't think of anyone to think about who are three people that you think can help you in this, you know, goal of creating a match and who can help you find a match grantor. So I'm just going to take one minute if you want to just think about it a little bit. And then as you guys are thinking about it, I'm going to just check any questions. And as you're thinking about this, if you don't utilize a CRM system, create a spreadsheet to track, you know, who are your potential prospects and logging what your conversations are, where you're at with them. If you have volunteers or a team of people that you can work with assigning each person a contact to reach out with, hearing from multiple people at your organization sometimes can be confusing and frustrating for a donor. So you want to make sure it's people that, you know, maybe have a relationship with that individual or, you know, they're not being passed around. And keep notes on the conversation that you're having because if they're maybe not willing to provide a match this year, there might be a different conversation of different ways that they can support your nonprofit or get involved in your nonprofit or provide a match next year. Okay, I'm just going to go through some of the questions while I see them here for take a minute. So it says on your website there is no registration for Giving Tuesday. You did say, do we need to register? If you're interested in registering for Giving Tuesday, you can go to givingtuesday.mightycause.com. You should see a registration button and you can register to participate. Should a donor offer to make a donation before or after others donate? In other words, is a matching grant best offered before or after others donate? So, again, that's kind of dependent on what's your strategy and what's your goal, right? So if there's a certain prize during a certain hour that you're looking to potentially win, that's okay if people gave throughout the day because your goal is from five to six. We have a match, make your donation now so that we could potentially win a prize, but this is your time to double your impact. So creating, making a match that is supposed to last for a certain time period isn't bad because it, again, kind of creates that incentive for people to make a gift at that time. It doesn't have to be first or an hour. It can be throughout the entire day if you want, but yeah, it just depends on kind of what your goal is or how you're trying to promote your match. Okay, so one other question, say our board pulls $1,000. What's an example to leverage that as a matching grant rather than just a donation from a board? We already know $1,000 is guaranteed from them. How does that make it a matching grant? That's a really great question and a question that really, really get often is they'll already have a large donation come in and they're, you know, nonprofits will ask us, well, how do I turn this into a match, right? So I think the key is remembering is a match is a marketing tool or an incentive tool to get donors to give, right? If you were shopping somewhere and you see a sale that says buy one, get one free, right, you're more likely to buy that product. The same thing here. If a donor sees that, okay, if you make a donation today, you're going to double your impact. If you make a donation of $5, it really means $10. I'm more likely to say, oh, I've been meaning to donate to this organization. I keep forgetting to, if I make a donation now, oh, it's going to make a larger impact or actually, you know what, I was only going to give $5, but you know what, I'll give $20 because I see I'm kind of like doubling my gift right now because they have a match. So that is the kind of strategy in terms of match and grant. So it's telling donors that by raising $1,000, your board is going to give you $1,000 and you need that $1,000 raised to receive those funds. Okay. If the match is not met, then does the board not actually donate the $1,000? So that's kind of dependent. So on you, it doesn't, for a lot of organizations, they're still able to receive the full amount for other organizations. It's dependent on the grantor and what they've kind of agreed with the grantor. It really just depends on, you know, what your agreement is with your board or your grantor that you're working with. But a grantor still providing you the full amount, that's perfectly normal still. How do you suggest collecting the funds for a matching grant pool? We'll talk about that in a second. Do you have any sample letters you can use to send to possible donors? Yes. We, we, I will provide that after the webinar. And are the hourly prices and standards to figure it out yet. So we'll be releasing prize information coming up this month. It hasn't been released yet. So we'll send out an email to everyone about what our prizes and incentives are this year. Okay, I will move on. Oops. All right. So outreach. For outreach. So to start the conversation. Picking up the phone, setting up a call, sending out an email. We'll all send out a kind of sample email after this webinar that you guys can use to send out to a major donor. Asking them about providing, potentially providing a match. If you've already kind of cultivated that relationship, if not, you want to make sure that, you know, you kind of get to know exactly, you know, why are they interested in your organization? What, what about your organization? You know, do they appreciate or want to support, et cetera, because knowing their relationship with you can help kind of direct you to figure out what is the best kind of avenue for that potential match grantor. So if they're, you know, really passionate about a specific program or mission that you have, maybe you want to set up a campaign for that specific program and the match is just related to that specific program. Right. So you want to think about what is their relationship with your organization. And you also want to kind of set some qualifying questions or ask some qualifying questions in terms of, you know, would they be receptive to providing a matching grant? What is, as well as providing, you know, clarification of what this year is looking like for you as an organization or what your goals are, what your goals or missions are for this year next year. So if you have already a connection with a nonpro or donor, it's going to be last time because they know your organization, if they kept giving the feel passionate about your gift, they're giving to you for a reason. So they're going to be, you know, more flexible in terms of what, you know, kind of understanding exactly why this would make an impact for your organization. And also understanding of exactly if you are reaching out a major donor, is this maybe an older donor that would prefer a phone call or face to face interaction? Or are they someone who's really busy and would just prefer a quick email? One thing to consider is that when you are making your ask is that you most likely will have to maybe explain what a matching grant is, why it's impactful. And in the email demo, the dummy email I'll send over that will kind of break it down a bit. But you may need to explain to them, hey, this is what a matching grant does. This is why it's helpful. And this is why it's the strategy that we're looking for. And I think the main information about that donor, as I mentioned about what their preferences capacity or what their interests are, I think is a major benefit in helping kind of secure a match from a grantor. So if it's a sponsor or local business, it's, this is an opportunity for us to share your logo to share on social media for you to share your philanthropic initiative. It's a major donor. As I've talked about, it's a way to make a larger impact this year than you've done before. It's a way to kind of help our non-profit in a different way than you have. So tips for making your ask. We've talked about breaking down matching grants. Not everyone understands it, so making sure they understand exactly what it is, what are they actually agreeing to in terms of having a matching grant. Being prepared to ask questions about your campaign, what your goals are, what exactly are you looking to accomplish with these match dollars. And just keeping it really simple and easy. You don't have to overly complicate the ask or, you know, kind of try to not be direct in terms of what you're looking for. And if you are not the executive director of your organization, maybe having the executive, your executive director or your major gifts officer on the call or in communication with this can be helpful in terms of, again, getting across how important this is and it makes it a little bit less difficult for someone to say no if it's coming from the executive director. All right, so let's dive into a little bit about what you do depending on the answer you get. So if you reach out to a grantor and they say yes, I'm all here for it, I want to support you guys. Great. Of course, say thank you, send out your appreciation, but you want to also hammer out the details and be completely on the same page as to what your match entails. So how much will the match be? How will it function? So is it based off how many donors you receive? Or is it just dollar for dollar? And when do you need those funds? When should they provide it? Typically, a matching grant is provided after the match has been met. Sometimes that doesn't happen. Maybe a donor gives you a check beforehand or your board has already pulled that money for you. But if you're working with a new donor or this is the first time for a grantor, typically it happens after the match has been met. You can also talk about expectations and goals in terms of, you know, if they have a logo that they need. Are they, if it is a business, are they looking for any reporting information on it? And as well, do they want to be anonymous or do they want their name publicly shown? Do they want their name included in emails or a certain image to be included in communication? All right. So a lot of the times you may get a no. Someone who's not ready or at this time can't provide a grant. And that's perfectly okay. Don't despair because through that process there's a lot to be learned. And this may, as I mentioned, just be not the current time for them for this avenue, but they might be able to support your organization in a different way. Or maybe it's something that they're interested in doing next year because they've already allocated those funds elsewhere. So a no is just a no for now and it could be a future yes. So definitely make sure you note that down and engage with those donors down the line. So if a grantor has agreed to provide a matching grant, you want to make this like a fun experience for the grantor, not something for them to be concerned about or something that's overly complicated. And sharing with them your social posts about how this is going to make a large impact or when you've reached your goal so that they can see that how much money that you've been able to raise because they were able to provide a match. And as well, make a note as how often are you touching base with the grantor. Some grantors are it's an easy process where all you have to tell them is when the grant is met. They make the donation, etc. And some want more engagement. They want to kind of be in the process or know how it's going. And lastly, of course, you want to make sure you have a thank you prepared for the grantor and their generosity. Is that something that you want to do publicly or is it just like a private thank you email that you want to share to the grantor. All right, so we're going to go through some of the technical aspects of creating a matching grant on the platform once you've secured a matching grant. So through the mighty cause dashboard. You'll see that there is a fundraising tool section and a matching grant section so within the dashboard that's where you'll want to go to create a matching grant on the platform. When you create a matching grant, you'll have the opportunity to add a logo add how much your matches. And also set a date and time of when the match starts and ends and we'll go through. Break down each part of this creation process. So, one of the things that you'll have to do when you do create a match on the platform is choose what is your match type so what type of match are you looking to create. The most common type of match and it's going to be auto enabled because it's the most popular is match a percentage of each donation 100% meaning it's a one to one match. As we talked about that means if someone gives $5 your nonprofit gets $10 so standard one to one match. However, if you are again based off the goals that you need. Let's say that you plan on you're very fortunate you have a lot a lot of large donors. And you want this to really motivate and incentivize people who give less. So maybe you want to have a maximum dollar amount per donation. So if I select match up to a maximum dollar amount per donation as you see here. It means that if someone if I set my max to $1000 if someone gives over $1000 they get $2000 their donations only going to be matched up to $1000. So that's why again it's important to figure out what's your goal in when it comes to then setting up these matches. So here's an example of also different percentages that you can set it doesn't have to just be 100% it can be maybe 50% met per donation or 300% per donation. In cumulative threshold match on there's three types of matches that are within cumulative threshold match. So the first being applied total match when total dollars raise equals the match value sounds a little confusing and a lot of people confuse this type of match with the one to one match that I showed you the 100%. So what this match essentially means is that it works kind of like a Kickstarter campaign if you're familiar with Kickstarter. It's saying that if I if I have a match of $500 I have to raise a $500 to get the $500. As opposed to if this was, I just slide back here. This was a match a percentage of each donation. You just have to meet the match to get those funds. It's, you know, if I get $5 that will be automatically matched. This is saying only apply the match when I reach that level. So organizations need to raise that full amount to receive it. Again, there's no right or wrong answer here in terms of how you set it up. It really just depends on what are you looking for what do you need how do you want to market this to your donors. For some maybe you do want to have it say, you know, have it this type because you really want to motivate donors to give you reach your goal. The second type of cumulative threshold match is apply total match when a certain quantity of donations is received. So this is based off total donations received on the on the platform for you to receive a matching grant. So if one donor donates twice, it's going to be counted as two donations. So it's only looking at the donations that you're bringing in and then apply total match when a certain number of unique donors is reached. So the difference between donors and donations is that it's looking at the individual that gives. So if one donor donates twice, they're only going to be counted once, as opposed to if we're just looking at donations. We don't we're not looking at the donor we don't care one donor could donate a million times, and it would be counted a million times. In this case, one donor donates a million times, the only going to count once because we're looking at donors in particular on when you create your match, you're also going to see some match conditions. So you'll automatically have include offline donations in the match enabled and include organization fundraisers in the match enabled. You can disable this if you would like one thing to just be aware of for giving Tuesday on mighty cause is offline donations don't count towards leaderboards and prizes. That doesn't mean that your match can't count those but just for you to be cognizant of in terms of leaderboards that offline donations don't count. Set a minimum per donation amount before match is applied. So that would mean that if you are trying to motivate for donors to give more. So you want donors you just don't want people giving $5 you want people to know. You want to push your network and maybe or maybe it's a specific, you know you have two matches and this is the second match that you have that's really cater to your large donors. So maybe your minimum is $50 so people have to give at least $50 for your match to be applied. Again, we kind of go back to like what are your goals, maybe if you're trying to, your goal is to increase your average donation size. Maybe you want to utilize this condition so that you say, hey, donations that are $50 or higher, their donations are going to be matched, motivating people to give again, at a higher amount. And then apply match once per donor. So if you're, if you are going to have donors, you know, donate more than once to your organization you want to make sure that the match is only applied once for them, you can also choose that. For the email section. This is going to be the email address that will receive an email once the grant has been completed. So that can be you, you can put in your own email address, but you can also put in your most, I would recommend putting the grantors email address, because then they will receive an email saying hey your match has been met now you can go and fulfill your match. But of course, you can choose how you want, you know, who you want to receive that communication. Another option you'll see on the match creator when you create a match on the platform is something called include match value and page metrics. This always stumps people so I wanted to take a moment and kind of describe what that means and what it does. So include match value and page metrics means that if you have this enabled your match value, let's say it's $1000. If someone makes a $5 gift, and it's matched your metrics on your work page will jump by $10. So your metrics will automatically see that jump. So if you have a grantor that's planning to fulfill their match offline, I would recommend keeping this enabled, and you don't have to add an offline gift then to kind of for their for their grant so you can just have this enabled, and your metrics will be accurate at the end. If your grantor is planning on fulfilling it online, you may want to consider either you can keep this enabled and I'll show you how you can keep this enabled. But you may want to consider disabling this if you think your grantor is going to make your gift online so that your metrics are accurate. Otherwise, it will be inflated if you have this enabled and your grantor goes and makes their gift online. And as I mentioned, only online donations count towards leaderboard to prices. So something to be cognizant of when you are creating your match and I have a typo in here that should be November 14th is the date and time that you set for your match. So you want to make sure that you're setting your date and time to the date that you want and time that you want when your match starts. Your match will start and end based off the timing that you put here. So this is really important to review and double check that you have exactly the date and time that you want, because otherwise everything happens automatically once you set that date and time. At that date and time it will become live and if it hasn't been fulfilled by that end date, it will close by that end date. And one thing also to understand about matches is that matches work independent from each other. What I mean by that is if you have multiple matches, donations will count towards a match based off just that matches conditions. It doesn't look at the collective matches in total. So if you set a match to be a certain date and time and certain conditions and then you set another match to be certain date and time and conditions donations are going to be matched just based off both of those matches individually. So one thing that you may want to do and it will be set up, it will be automatically enabled once you create your after you've created a match. If you go to create a second match, you'll see that this is automatically enabled but it's queuing your match, your second match or your third match to start after another match. As I mentioned, if you haven't created a match yet, you're not going to see this option because in order to queue a match to start, you first have to have at least one match upcoming or currently live. So once you create your first match, when you create your second match, you'll see this option and you can set a second match or third match, fourth match, etc to start after a match ends. So once a match ends, the next one begins and you don't have to do anything to queue it up. Alright, so this is, oops, cut off a bit. Let me go back. But once your match closes, if your grantor is looking to fulfill their donation online, there is a fulfillment link that you can send to them. So if you prefer, as we showed in the creation process, to just add your own email and then you later on want to provide them a link, you can go to your match, past matches and your match report or match a manager, and you can access a fulfillment link that you can send them. When you send them this fulfillment link and they make a donation through the fulfillment link, our system will automatically mark it as this match is fulfilled. One thing to be cognizant of is if you are having multiple matches going on, if a grantor makes a gift while you have another match active, that their donation will count towards another match. So you want to make sure that if you have grantors that are making their gift online through the platform, that it's during a period where you don't have another grant currently happening. If you run into any issues, call our support or reach out to our support team and we'll be able to help troubleshoot on any of those issues. All right, so couple of questions. I know we're coming to the end. Does a matching grant have to be processed online? No, it does not. A matching grant can be processed however you want, but as I mentioned, only online gifts count towards any Giving Tuesday prizes or leader boards. Why is my match not being included in the leaderboard? For Giving Tuesday on Mighty Cause, match values are not counted on leaderboards only online gifts. Do donations made to peer-to-peer or fundraising pages counts towards the match? That is totally your choice. You can set up a match to count on your organization for any fundraising campaign you have, or if there is a specific peer-to-peer page that you want to just count the match, you can do that too and you can set that up on the platform. Can I have more than one matching grant active at the same time? Yes, you can have as many as you want or you can set them all to be sequential. Oh no, I entered my matching grant wrong. What do I do? Don't worry. We work a lot with non-profits in terms of matching grants, so you are not alone if you're running into any matching grant issues. We are more than happy to help troubleshoot anything, so just reach out to our support team. Let us know what match you're working on and what issue you're running into. When your match becomes live, so once you've set the date and time for your match, it will show up on your org page as with a little sticker on your donate button. So it will let donors know that come to your page, you have a matching grant that's active, and as well a matching grant tile will be added to the bottom of your page so that they can see how close you are to meeting your match. Who is your sponsor? If you have their name publicly shown, your logo image, etc. As well, within the search on GivingTuesday, there is a filter tool for matching grants, so if there are donors that are looking for organizations that have a matching grant because they know their donation is going to make a bigger impact, there is a filter for donors to find your organization that way as well. Alright, we are in the home stretch promoting your matching grant. Alright, so when you're promoting your matching grant, make sure to include that in your communication and all of your email communication and include that language that we talked about of a strong call to action of double your impact, make your impact larger this year. This is part of the appeal of a matching grant is the ability to use that in your communication to nonprofits and building hype also on social media by promoting it as you see in the example on the right, don't miss your chance to double your donation this year. As well on your website, if there's a section where you're talking about GivingTuesday or you're promoting donations, share that this is the opportunity to make an impact larger this year or at this time. So just wanted to include some screenshots of just really good social posts that include that language of double your donation this Friday matching grant opportunity to date only your donation doubled, give to them home. So again, super strong language really gets across. This is the time for a donor to give to an organization. So, if your organization does do like traditional collateral by, you know, signs or flyers or, you know, printed material, you can send out within your printed material if that's something that you do that you have a match as you see in the screenshot to the right for them to give, but also have your team, your volunteers or board members promote that you have this match available, because again, as we keep saying, it's going to make a larger impact for your nonprofit. So anywhere you can promote it in, you know, your email signature or footer that you have a match upcoming or going on. All right, we've gone through a lot of stuff. I want to make sure that we have a couple of time for questions. So I'm going to kind of go through some past things. Any questions that I may have missed. So let's see. Has registration has closed for this year? No. Registration for Giving Tuesday has not closed for this year. Will there be some way to highlight the matching grant on our Giving Tuesday page? If so, is there something that shows what that will look like so we can provide an example to potential donors? Yes. So if you go to mightycause.com slash search and I can actually pull that up here. Within our search, there is a filter called, I'm sorry, not volunteer opportunities donations matched. These are all organizations or fundraisers that have a match currently enabled. So you can go to their page, scroll to the bottom and take a screenshot or send them a link as to showing them what that looks like. Can you enter more than one email address to be notified after a grant has been fulfilled? No, unfortunately, this time it can only be one email address. However, as I mentioned, you always have access to get a fulfillment link. So if you do want to make that your email address, and then once you get that email that it's been met, you then can send, you know, your email to whomever needs it. But at this time, unfortunately, it's just one email. Will the slide deck be in a follow up email? Yes. The slide deck will be will be sending out the slide deck and a copy of this webinar in a follow up email and also include a templated email language that you can use to send out to donors for matching grants. All right, I think there's some questions coming into the chat. So just want to make sure I don't miss it. So on our first donation grant, our goal is to provide a matching grant for a recurring donor campaign and are raising a fund to match either one to one for the first donation and any recurring donation. Do you have any tips for this approach? So on our platform currently, there isn't a way for us to track whether a donor is recurring so you couldn't filter whether the donation is a recurring donation. However, you could create a fundraising page like this, where it's specifically dedicated to recurring donations and a recurring donation campaign. And that's where you're sending your donors and encouraging them to make a recurring donation. So having maybe a dedicated fundraising page and then through this fundraising page, you can create a matching grant that's just on this page. So there is a previous question about leaderboard context. So leaderboard and referring to Giving Tuesday on Mighty Cause, we do have leaderboards. So on the Giving Tuesday site, so on Giving Tuesday, when you're looking at leaderboards, sometimes orcs will have questions about the totals they'll see here and why it's not including certain gifts. And that's because it just, it only counts online gifts. It doesn't count offline or matching grants. Do matching grants coalesce with current campaign? I'm trying to raise 10K for a program that I'll promote on Giving Tuesday, but one to incorporate a matching grant as well. Yeah, I mean, that's I think a perfect opportunity to incorporate a matching grant if you're trying to raise $10,000 for a program that you're going to promote on Giving Tuesday. Is it possible to add more than one email address? I answered that. Is it possible to have this sent via email? Yeah. Yes, we talked about providing that. So what is the cost to participate? So for Giving Tuesday, there is no cost to participate. There's just the standard transaction fees that we have on our platform, but there's no upfront cost to participate. So any nonprofit can participate. You guys are more than welcome to. We welcome anyone. We love having kind of a community of nonprofits that are sharing their mission and their impact on our platform and why they're raising money for Giving Tuesday. So all is welcome. Is matching grant a service that requires an upgrade in our version of Mighty Cause? So in order to use the matching grant tool, that is provided on our Giving Tuesday platform. So if you're registered for Giving Tuesday, you will be able to utilize that. How about a pledge they can't give at this time? So on our platform, donors cannot make pledges. And what I mean in terms of pledges is that a donor can't make a gift and have it set to be processed at a later time. When a gift is made, it is processed at that time. Can donors start donating right now or do they have to wait until November 13th? Not November 13th, November 14th for Giving Tuesday on Mighty Cause. If there is a different event that you're referring to, you want to check the rules for that event. But in this context, we're just talking about Giving Tuesday on Mighty Cause. Is this the same for We Give Catholic or is this another platform? We Give Catholic is one of the giving events that uses Mighty Cause as their platform provider. They do have access to matching grants tool. However, the rules in terms of offline donations and when donations count, you'll want to check the rules for that event because those rules differ. I'm just double checking. I think I covered all of the questions. All right, I don't see any more questions coming in. So I will end the webinar here if there's no other questions coming in. However, this isn't the end of any questions. If you guys need any support, you need clarification on... I'm sorry, I just have one last question. Mighty Cause is the platform used on Give Miami. How does it work? So Mighty Cause provides the technology for many giving events, such as Give Miami and We Give Catholic. So this matching grant tool is available on your platform as well. And yes, I'll send out the sample letters within the follow-up email for you guys. So yes, as I mentioned, if you guys have any questions, if you're still confused anything about matching grants, trust me, I know it can be confusing. Please reach out to us. Reach out to supportatmightycause.com. We're more than happy to help clarify or help set up your match if you are running into any questions or issues. That's what we're here for. And we want to make sure that you guys are set up for success for Giving Tuesday. That's what we're here for. Alright, so I will end the webinar here, but please let us know if you need anything else. Thank you so much. Bye.