 a bit of a pep talk here about the importance of publishing your framework sooner rather than later because I know some of you are probably saying, George, I'm going to publish my framework as soon as I organize all the notes in my computer. And in my, in my file drawer that I have here, once I organize all the notes and now I'll feel confident that I've got something comprehensive, and I haven't missed anything and I will be able to publish the framework. And I just want to, I just want to, and all my bookmarks, my George, I have a lot of bookmarks on my, on my browser, but once I organize all those and then I promise you I will publish it. I'll see you in the next life, because it's going to take at least a whole lifetime if not 25 lifetimes. And you'll find that what if you start organizing on your bookmarks and your father's like, oh wait, what about I need to do some more research on that thing. I must do the research before I publish the framework. Knowledge, the journey of seeking knowledge never ends, as you probably have well known to do your bookmarks ever get less. No, your bookmarks probably ever grow the links you want to read, right ever grow it's impossible like I, I have a whole list of links here. I never expect to get through them. Do I secretly wish that I'll be, you know, struck again with COVID and have two weeks off to read all my links. No, I don't, because I know that even after those two weeks in bed reading, reading the links, there will just be more links after that. So, please stop the madness of thinking you're going to comprehensively organize your entire life's work. Make a commitment as we've already done earlier in this module to just keep publishing aspects of your framework, and at least once a year I think once a year is a good rhythm actually maybe twice a year. In the beginning when you're first creating a framework twice a year publishing your entire framework is probably a smart thing, because it has already evolved after six months. Now, nowadays I publish just once a year my entire framework so make a commitment. No matter how uncomprehensive it is you're going to publish your entire framework once a year as a blog post, not too long 1500 words or so, maybe 2000 words summarizing your entire framework. And then, again, aspects of your work just keep, and as you keep publishing aspects you're going to find other ideas you're going to think of things you want to research. Just keep publishing, just keep publishing once a week, an article or whatever it is, and knowing that you're just going to keep organizing and continue integrating over time. Oh, I forgot I need to integrate that. Oh my gosh look at this note from seven years ago. Now I'm an integrated for my next version, my next iteration I'm going to publish this aspect of it now. So, think of it as an ongoing journey of evolution is evolution never finished. Does mother nature go done with evolving the perfect organism. No, you are mother nature, you will just keep integrating over millennia. These new possibilities these new experiments you can keep integrating them into the perfect organism of the framework which of course is never perfect is just keep because that perfect organism you realize oh wait, I could integrate these 5000 other species into this. That's the journey, the adventure, and the play a framework creation. So, go for it, commit to your publishing rhythm, have fun with it, knowing that your audience will just keep getting delighted by oh my gosh, you're a framework customer update how wonderful. They will not see you as a flake, they will not see you as a failure or as somebody who is not so smart because you change your mind. No, see you as Wow, you continue to evolve. By the way, some of you, probably none of you remember, my framework used to be four steps. Do any of you remember that. Some of you have been following me for years do you remember that find my framework was four steps. No. Do you do any of you remember that my eight practices of authentic business used to be called the seven disciplines of authentic business. Do any of you care that I added an eighth. Two years from now I'll be like no no this is let me simplify it down to the five levels of authentic business to any of you care, you're like great what tell me tell me more George. Right. Nobody cares that you're evolving your framework every other month. They're just like oh great tip, they won't even remember publish sooner bias yourself for publishing rather than the perfecting of your framework. I hope this helps.