 Welcome to the 21 report. I'm Frank Pesci and I'm here with speaker and performance coach and entrepreneur Richard Granin Oh, sure. Thank you. How are you? Okay, Richard? You're joining us from the UK. Mm-hmm. Is this your first 21? First 21 was in 2019 in Warsaw, Poland in Warsaw, Poland. So this is an international event Oh, I mean, this is the first time I've done it in America interesting. Yeah, okay So what do you think about this event? Anthony does a really good job of organizing these things. I've been really impressed with the event Yeah, were you impressed with the communication the organization everything leading up to the event as a speaker? 100% like Anthony really knows what he's doing. Yeah, he's very very good Do you feel like he provides for the attendees a great experience in terms of organization likewise just as he does for the speakers? Yeah, I think so. I think so. I think people would be hard-pressed to To complain and you know, if you look at the way other events are organized or disorganized You know, he's doing a really really good job. Well, I'm glad to hear it I think everybody would agree that this event has been pretty much seamless. Yeah, very much. I've enjoyed it Well, you were a speaker this year. Yes, sir. What did you speak about? the first day that I spoke and I was talking about I actually ended up speaking about the seven deadly sins I was talking in the the the women's group the 22 convention and how consumer capitalism deliberately provokes and induces and uses seven deadly sins and I was talking about narcissism and co-dependency how we live in a culture that leaves us feeling traumatized and Isolated and alienated from each other and then some potential ways of healing that moving forward from that That was the first talk I did. So as a life coach Do you or a performance coach even better said, do you counsel people for a living to overcome those things like I have I have done Face-to-face coaching. I don't do as much now because I have coaches that I employ that I've trained to do that I generally focus on developing books and videos and courses so that I can reach as many people as possible But yeah, I have I have coach people face-to-face. I got something I can do So you are in every sense a content creator. Yes, sir. Gotcha. Yeah, where did you have any interactions with your fans people familiar with your work here? Hey, yeah, a few people who are followers have come up and shaking hands and we've had we've had a chat Which is always nice, you know, sometimes I'll just sit there while people shower me with compliments And I wish more of my life looked like that really. Yeah. Yeah. I don't blame you. I don't blame you at all Well, what I have seen at this event is I have seen an evolution I have seen the Manusphere go from a place, you know, which started out as pick-up and you know Then went into, you know, maybe some self-help stuff to teaching people how to be better fathers to creating Mission-driven people who are very serious about the opportunities of our times. Yeah. Are you seeing that as well? I am and I think I've arrived sort of late to the Manusphere. I became friends with Anthony and I think 2017 Somewhere around there and spoke on his YouTube channel on a few red man group sessions And I don't know a very very short period of time between 2017 and now here in 2022 I think as the the world has changed people are under more pressure. They're under more duress Of course naturally our responses to things change and develop commensurate to that pressure And so the the maturation process that was going to happen anyway instead of it taking like 10 15 years It all happened inside of five. So I mean, it's almost It's almost kind of laughable now to bring up pick-up as if as if the essence of masculinity was chatting to girls in bars That's kind of it would be almost hilarious to suggest that here There is still people talking about that because you know, it's an important part of life But it's right the way down the priorities now, which I like because I Agree with the way this thing is going. I think it's moving in exactly the right direction You know, we should be looking at religion philosophy spirituality deciding how to live a good life and These other things, you know, there it's that that's where you look at a community that that's in its adolescence That's what it focuses on in the way that an adolescent would you know I think a lot of men first of all I comport with what you just said. It's an excellent analysis I think a lot of men when confronted with the future which seems so uncertain But also yet so predictable. Yeah are trying to figure out how to best navigate that course How to get equipped how to find resources how to build relationships so that you can thrive and prosper. Yep in uncertain times What are your thoughts about that and how would you suggest men get equipped for that and you know approach those uncertain times that may be coming I think Beyond the practical steps which in American culture you have a unique Culture in the world. There is no other country like this as far as preparing for the apocalypse goes it is Maybe because I think it's to do with the evolution in the history of the country and the way it's developed But there is a prepper culture here. We have that in Europe. We do say in Canada, but it's here that that's really being developed so people are already very Fairly well-versed in how to practically prep for potential catastrophes I think the the main interest now is if Catastrophe is going to happen, which would be the same way as an individual could experience trauma an entire country and a culture can experience trauma How do we prepare for that? How do we prepare for the unknown and I think that's why people are moving into more of a spiritual and religious area because You need a meta narrative that allows you to take on the confusion and the shock of difficult times And it's really only religion that can do that for me Yeah, there's no doubt and it's interesting to hear that because you know you do come from the UK So there are perspectives perhaps that you know, we might take for granted for times, but I think you're right I think the United States is definitely unique place Obviously we have our challenges, but what there exists inside of the United States is a desire a hunger To do more to increase to prosper to build it's just something that's ingrained in our DNA Yeah, and I think it's evident in our attendees and even of course our speakers You as a content creator have to find source of inspiration from other places, too You have to consume equally as much as you produce. Where do you find your inspiration from? Sometimes it's from it's from the other speakers here. Um, there are there's You know, there's authors that I enjoy. There's people that I enjoy Listening to there's books that I read and I really loved as an American author called Cormac McCarthy a level of his books But I think I've read and reread the book about the formation of America that he wrote called blood meridian I think I've read that about 15 times. Wow, it's beautifully written book and it's a horrifying book It's it's like you would look at it and think oh, this is a Western This is a really dark bizarre horror version of a Western and I highly I highly recommend it I've been reading Dostoevsky. I read Nietzsche cake a guard And this it keeps me saying, you know what that's heavy-duty reading Mm-hmm, you know the average person can't read that stuff. Yes, right? So and I think what happens is, you know men get into a place where they say well if I can't read You know Alexander Solznitsyn. I'm no good. Mm-hmm. I mean, I think I'm pretty reasonably intelligent guy Mm-hmm. I really can't get through it myself Not to say I can't comport or appreciate the story of struggle. I certainly do but I'm busy I have to learn how to run a business. I have to learn how to manage my family I have to learn how to do things with excellence. Mm-hmm, you know, what do you say to men who feel? You know, maybe not up to the challenge to do some of those Philosophical things. How can they be better anyway? Well, this is this is Where the technology is is actually a huge advantage. So somebody asked me yesterday. Where should they start with cake a guard? And I said well, don't pick up one of his books because that's gonna drive you mad. We have YouTube videos We have other people's essays about the subject You can go online and look at the quotes and you can look at paragraphs and you can ingest it Slowly in an organic way when cake a guard was popular people had nothing to do at night They put on a gas lamp and then they just sat there. They played like a musical instrument They got bored of that and then they read for hours on end. We don't live like that. So the consumption of Big long texts like I actually read the brothers Karamazov I tried to audio book it in the gym But the dude who was doing the Russian voices was driving me crazy. So I was like right. I'll just read this thing So first of all, I'd say, you know, don't don't give up Do try and read things but also you can we live in a time now where you can ingest the good parts of this information And YouTube and online articles can really really help to do that. I think that's excellent advice Do you think men and in this case now being those 21-summit women should attend the 21-summit? I absolutely do because Where else are they gonna get an alternative view of how to live in this reality? I think people are absolutely subsumed in a really toxic ideology both men and women and Rampant consumerism rampant materialism. It's misery inducing people are really really struggling So an event like this, which is you know a lot of people who are here They're a bit weird by the standards of normal society. They've they've stepped outside of a normal way of doing things They have a unique perspective and we should lean into that rather than out of it and just go yeah That's that's right. We are a little bit odd. That's why we're here That's why you would listen to us if you want the mainstream narrative of everything I don't know just sit there and watch the Kardashians and switch your brain off If you want to know why you're suffering and you want to think about an alternative way of living come here Because we will offer you different speakers and different perspectives. You're not forced into anything It's not a cult you take it or leave it you sit you listen to the speech some things You're like some things you won't you will walk away having learned something. I mean I do as a speaker every time it every One that I've gone to in every interview I've done For 21 convention where I'm sat in a red man group and I'm chatting to people I walk away with things that literally change my entire perspective of life and it changes the way I live Richard where can people find you at the place where you'll get the most? Benefit in the most content is my YouTube channel if they just put into YouTube Richard Grandin They'll find it. There's tons of videos tons of content there fantastic. All right for the 21 report I'm Frank Pesci with Richard Grandin. Thanks for watching. Cheers. Cheers