 Have you heard of the term preaching to the choir? It means when you're trying to convince people who are already convinced or make believers out of people who already believe something. And today I want to encourage you in your content to preach to the choir. Here's what I mean. People, human beings, when they learn something or when they believe something, it doesn't mean that they understand it, remember it, believe it, forever. In fact, chances are that whatever you once learned, believed, understood, over time it gets eroded, even if you deeply believed it at one point. It gets eroded because of all the content that's out there. You go on to Facebook. There's so many other messages. Every single message you get on Facebook and email, on a billboard, on television, on a YouTube video, talking to friends, every single additional piece of information or knowledge dilutes what you already know, unless it's reinforcing what you already know. Now, yes, we have, there is a place for speaking and convincing people of something that you believe is true, that is help, that you believe will be helpful for them. But I'm going to encourage you that in your content do not be afraid to preach to the choir because the choir needs to hear it again. The choir are your ideal clients than people who are like your ideal clients. They need to be reminded of what you both believe to be true, to be beautiful, to be good. What you believe is important to be shared in the world. The choir often forgets, that's why the choir comes back every Sunday to church, to be reminded, to be re-inspired, to allow light and knowledge and love to replace the gunk that has collected on their spirit and in their minds over the week. So same thing in your content, when you're posting on social media, when you are blogging, when you are doing videos, speaking on a podcast, don't be afraid to preach to the choir because the choir needs to hear it. And guess what? If you preach well to the choir, the choir will be inspired to tell their friends. And their friends may also be ideal clients or they may be people who would be ideal clients if they understood a part of your message. A part of your message and if your friend, if your choir people go and tell their friends, you start to influence and change more of the world. So preach to the choir. The choir needs to be reminded all the time of what is true, good and beautiful, what you are expert at sharing with the world, what you believe to be important. Preach to the choir and let the choir be inspired to tell their friends. I hope this is helpful. I always welcome your comments and questions. And until the next video, I wish you well.