 Welcome to this Cube Unstoppable Domain Showcase. I'm John Furrier, host of theCUBE. We've been showcasing all the great content about Web3 and what's going around the corner for Web4. Of course, Unstoppable Domains is one of the big growth stories in the business. Brad, Ken, the co-founders here with me of Unstoppable Domains. Brad, great to see you. Thanks for coming on, The Showcase. Thanks for having me. So you have a lot of history in the Web3 they're calling it now, but it's basically crypto and blockchain, you know, the white paper came out and then, you know, how it developed was organically and you saw how that happened. Now, the co-founder of Unstoppable Domains, you're seeing the mainstream, I would say mainstream, you're seeing Super Bowl commercials, okay? You're seeing it everywhere. So it is here. Stadiums are named after cryptos, companies. It's here. Hey, it's no longer a fringe, it is reality. You guys are in the middle of it. What's going on with the trend and where does Unstoppable fit in? Where do you guys tie in here? I mean, I think that what's been happening in general, this whole revolution around cryptocurrencies and then NFTs and what Unstoppable Domains is doing, it's all around creating this idea that people can own something that's digital. And this hasn't really been possible before Bitcoin. Bitcoin was the first case. You could own money, you don't need a bank, no one else, you can completely control it, no one else can turn you off. Then there was this next phase of the revolution which is assets beyond just currencies. So NFTs, digital art, what we're working on is like a decentralized identity, like a username for Web 3 and each individual domain name is an NFT. But yeah, it's been a crazy ride over the past 10 years. It's fun because on siliconangle.com, which we founded, we were covering early days of crypto. In fact, our first website, the developer wanted to be paid in crypto, which is interesting, price of Bitcoin, I won't say how low it was. But then you saw the ICO wave, the tokens started coming in, you started seeing much more engineering focus, a lot of white papers coming in, a lot of cool ideas. And then now you got this mainstream of it. So I got to ask you, what are the coolest things you guys are working on? Because Unstoppable has a solution that solves a problem today that people are facing. At the same time, it is part of this new architecture. What problem do you guys solve right now that's in market that you're seeing the most traction on? Yeah, so it's really about, so whenever you interact with a blockchain, you wind up having to deal with one of these really, really crazy public keys, public addresses, and they're like anywhere from 20 to 40 characters long, they're random, they're impossible to memorize. And going back to even early days in crypto, I think people knew that this tech was not going to go mainstream if you have to copy and paste these things around. If I'm getting ready to send you like a million dollars, I'm going to copy and paste some random string of numbers and letters. I'm going to have no confirmations about who I'm sending it to and I'm going to hope that it works out. It's just not practical. People have kind of always known there was going to be a solution. And one of the more popular ideas was doing kind of like what DNS did, which is instead of having to deal with these crazy IP addresses, this long random string of numbers to find a website, you have a name, like a keyword, something that's easy to remember, like a hotels.com or something like that. And so what NFT domains are is basically the same thing, but for blockchain addresses. And yeah, it's just better and easier. There's this joke that everybody, if you want to send me money, you're going to send me a test transaction of like a dollar first, just to make sure that I get it, call me up and make sure that I get it before you go and send the big amount. Just not the way moving, you know, billions of dollars of value is going to work in the future. Yeah, and I think one of the things you just pointed out, make it easier. One of these, when you have these new waves, these shifts, we saw it with the web, web pages, more and more web pages were coming on, more online users, they call the online population is growing. Here are the same things happening. And if the focus is on ease of use, making things simpler to understand and reducing the step it takes to do things. Right, this is kind of what is going on. And with the developer community and what Ethereum has done really well is brought in the developers. So that's the convergence of all the action. And so when you, so that's where you're at right now. How do you go forward from here? I'll see this business development deals to do. You guys are partnering a lot. What's the strategy? What are some of the things that you can share about some of your business activity that points to how mainstream it is and where it's going. So I think the way to think about an NFT domain name is that it's meant to be like your identity on web three. So it's going to have a lot of different contexts. It's kind of like your Venmo account where you could send me money to Brad.Crypto, can be your decentralized website where you can check out my content at Brad.Crypto. It can also be my login, kind of like a decentralized Facebook OAuth where I can log into DApps and share information about myself. And bring my data along with me. So it's got all of these different things that it can do. But where it's starting is inside of crypto wallets and crypto apps. And they are adopting it for this identity idea. And it's the same identity across all your apps. That's the thing that's kind of, that's new here. So, yeah, that's the really big and profound shift that's happening. And the reason why this is going to be maybe even more important than a lot of your listeners think is that everyone's going to have a crypto wallet. Every person in the world is going to have a crypto wallet. Every app, every consumer app that you use is going to build one in. Twitter just launched, just built one. Reddit is building one. You're seeing it across all the consumer finance apps so it's not just the crypto companies that you're thinking of. Every app is going to have a wallet and it's going to really, it's going to really change the way that we use the internet. I think there's a couple of things you pointed out I want to get your reaction to and thoughts more on this concept of DApps or decentralized applications, DApps, or what you call it. This is applications and that take advantage of the architecture. And then this idea of users owning their own data. And this absolutely reverses the script today. You see Facebook, you see LinkedIn, all these silos. They own the data, you are the product. Here, the users are in control, they have their data, but the apps are being built for it, for the paradigm shift here, right? That's what's happening. Is that right? Totally, totally. And so it all starts. I mean, DApp is just this crazy term. It feels like it's this like really foreign weird thing. All it means is that you sign in with your wallet instead of signing in with a username and password where the data is stored inside of that app, like inside of Facebook. So that's the only real core underneath difference to keep in mind, signing in with the wallet. But that is like a complete sea change in the way the internet works because I have this key, this private key. It's on my phone or my device or whatever. And I'm the only one that has it. So if somebody wanted to hack me, they need to go get access to my device. Two years ago when Twitter got hacked, Barack Obama and Elon Musk were tweeting the same stuff. That's because Twitter had all the data. And so you needed to hack Twitter instead of each individual person. It's a completely different security model. It's way better for users to have that. But if you're thinking from the user perspective, what's going to happen is, is that instead of Facebook storing all of my data and then me being trapped inside of Facebook, I'm going to store it and I'm going to move around on the internet, logging in with my Web3 username, my NFT domain name. And I'm going to have all my data with me and then I could use a hundred different Facebooks all in one day. And it would be effortless for me to go and move from one to the other. So the monopoly situation that we exist in as a society is because of the way data storage works. So that's a huge point. So let's double down on that for one more second. This is a huge point. I want to get your thoughts. I think people don't understand it in the mainstream. Having that horizontal traversal or ability to move around with your identity, in this case, your unstoppable domain and your data allows the user to take it from place to place. It's like going to other apps that could be like Facebook where the user's in charge and they're either deciding whether to share their data or not, or they're certainly continually their data. And this allows for more of a horizontal scalability for the user, not for a company. Yeah. And what's going to happen is is users are building up their reputation. They're building up their identity in web three. So you have your username and you have your profile and you have certain badges of activities that you've done and you're building up this reputation. And now apps are looking at that and they're starting to create social networks and other things to provide me services because I started with the user and so the user is starting to collect all this valuable data and then apps are saying, well, hey, let me give you a special experience based on that. But the real thing, and this is like, this is like the core, I mean, this is just like a core capitalist idea in general. If you have more competition, you get a better experience for users. We have not had competition in web two for decades because these companies have become monopolies and what web three is really allowing is this wide open competition. And that is what, that's the core thing. Like it's not like, you know, it's going to take time for web three to get better than web two. You know, it's very, very early days, but the reason why it's going to work is because of the competitive aspect here. Like you can just, it's just so much better for consumers. I would also add to that, first of all, great point, great insight. I would also add that the web presence technology based upon DNS specifically is first of all, it's ASCII, so it's not foreign characteristics, not Unicode for the geeks out there, but that's limiting too. It's limits you to be on a site. And so I think the combination of kind of inadequate or antiquated DNS has limitations. So if, and that doesn't help communities, right? So when you're in the communities, you have potentially marketplaces that could be anywhere. So if you have an ID, you're just kind of thinking it forward here, but if you have your own data and your own ID, you can jump into a marketplace, two-sided marketplace anywhere. An app can provide that if the community's robust. This is kind of where I see the use case going. How do you guys, do you guys agree with that statement? And how do you see that ability for the user to take advantage of other competitive or new emerging communities or marketplaces? So I think it all comes down. So identity is just this huge problem in web two. And part of the reason why it's very, very hard for new marketplaces and new communities to emerge is because you need all kinds of trust and reputation. And it's very hard to get real information about the users that you're interacting with. If you're in the web three paradigm, then what happens is, is you can go and check certain things on the blockchain to see if they're true. And you can know that they're true 100%. You can know that I have used Uniswap in the past 30 days and OpenSea in the past 30 days. You can know for sure that this wallet is mine. The same owner of this wallet also owns this other wallet, owns this certain asset. So all of having the ability to know certain things about a stranger is really what's gonna change behavior. And one of the things that we're really excited about is being able to prove information about yourself without sharing it. So I can tell you, hey, I'm a unique person. I'm an American, I'm not an American, but I don't have to tell you who I am. And you can still know that it's true. And that is, that concept is gonna be what enables what you're talking about. I'm gonna be able to show up in some new community that was created two hours ago and we can all trust each other that a certain set of facts are true. And that's possible because of what- An exchange, an exchange value with smart contracts and other no middlemen involved activities, which is the promise of the new decentralized web. All right, so let me ask you a question on that because I think this is key. The anonymous point is huge. If you look at any kind of abstraction layers or any evolution in technology over the years, it's always been about cleaning up the mess or the, or extending capabilities of something that was inadequate. We mentioned DNS, now you got this. There's a lot of problems with web two, 2.0 social bots. You mentioned bots, bots are anonymous and they don't have a lot of time in market. So it's easy to start bots and everyone who does either scraping bots, everyone knows this. What you just pointed out was an anonymous environment that was user choice but has all the data that could be verified. So it's almost like a blue check mark on Twitter without your name. Kind of- It's going to be hundreds of check marks, exactly. Because there's so many different things that you're going to want to communicate to strangers but that's exactly the right mental model. It's going to be these check marks for all kinds of different contexts. And that's what's going to enable people to trust that they're, you're talking to a real person or you're talking to the type of person you thought you were talking to, et cetera. But yeah, I think that the issues that we have with bots today are because Web2 has failed at solving identity. I think Facebook at one point was deleting half a billion fake accounts per quarter, something like the entire number of user profiles they were deleting per year. So it's just a total- And they spring up like mushrooms that just pop up, this is the problem. I mean, the data that you acquire in these siloed platforms is used by the company. So you don't own the data so you become the product as the cliche goes. But what you're saying is if you have an identity and you pop around to multiple sites you also have your digital footprints and you're exhaust that you own. Okay, that's time, that's reputation data. I mean, you can cut it any way you want but the point is it's your stuff over time. That's yours. And that's immutable, it's on the blockchain. You can store it and make that permanent and add to it. Exactly. That's a time-based thing versus today bots that are spreading misinformation can get popped up when they get killed. They just start another one. So time actually is a metric for quality here. Absolutely, and people already use it in the crypto world to say like, hey, this wallet was created greater than two years ago. This wallet has had transactions for at least three or four years. Like this is probably a legitimate user. And anybody can look that up. I mean, we go look it up together right now on EtherScan, it would take a minute. Yeah, it's awesome. You have a big fan I can tell. I love this product. I think you guys are going to do really well. Congratulations. I'm a big fan. I think this is needed. What are some of the deals you've done? Blockchain.com is one and Opera. Can you take us through those deals and why they're working with you? Let's start with blockchain.com. Yeah, so the whole thing here is that this identity standard for web three, apps need to choose to support it. So we spent several years as a company working to get as many crypto wallets and browsers and crypto exchanges to support this identity standard. Some of the largest and probably most popular companies to have done this are blockchain.com, for example, blockchain.com, one of the largest crypto wallets in the world. And you can use your domain names instead of crypto addresses. And this is super cool because blockchain.com in particular focuses on onboarding new users. So they're very focused on how we're going to get the next four billion internet users to use this tech. And they said, you know, user names are going to be essential. Like how can we onboard this next several billion people if we have to explain to them about all these crazy addresses? And it's not just one. Like we want to give you 10 40 character addresses for all these different contexts. Like it's just no way people are going to be able to do that without having a user name. So that's why we're really excited about what blockchain.com is doing there. They want to train users that this is the way you should use the tech. Yeah, and certainly no one wants to remember. Remember how writing down all my, you know, writing, I was never a big wallet fan because of all the hacks. I used to write it down and store it in my safe. But if the house burns down or I kick the can, who's going to find it, right? So again, these are all important things. Your key, storing it, securing it. Super important. Talk about opera. And that's an interesting partnership because it's got a browser that people know what it is. What are they doing different? Almost imagine they're innovating around the identity and what people's experiences with what they touch. Yeah, so this is one of those things that's a little bit easier. And I strongly encourage everybody to go and try DAPS after this. Cause this is going to be one of those concepts and be a little easier if you try it than if you hear about it. But the concept of a wallet and a browser are kind of merging. So it makes sense to have a wallet inside of your browser because when you go to a website, the website's going to want you to sign in with your wallet. So having that be in one app is quite convenient for users. And so opera was one of the trailblazers, a traditional browser that added a crypto wallet so that you can store money in there. And then also added support for domain names, for payments and for websites. So you can type in brad.crypto and you can send me money or you can type in brad.crypto into the browser and you can check out my website. I've got a little NFT gallery. You can see my collection up there right now. So that's the idea is that browsers have this kind of superpower in web three. And what I think is going to happen, opera and brave have been kind of the trailblazers here. What I think is going to happen is that these traditional browsers are going to wake up and they're going to see that integrating a wallet is critical for them to be able to provide services to consumers. I mean, it is an app. I mean, why not make it a D app as well? Because why wouldn't I want to just send you crypto like Venmo you mentioned earlier, which people can understand that concept. Venmo, my cash, same concept here, but built into the browser, which is not a browser anymore. It's a reader, a D app reader, basically with a wallet. All right, so what does this mean for you guys and the marketplace? You got opera, pushing the envelope on browsing, changing the experience, enabling the applications to be discovered and navigated and consumed. You got blockchain.com with the wallets and being embedded there, good distribution. Who are you looking for for partners? How do people partner? Let's just say theCUBE wants to do NFTs and we want to have a login for our communities which are all open. How do we partner with you or do we? We have to wait or is there a, I mean, take us through the partnership strategy. How do we, how do people engage with unstoppable domains? Yeah, so I mean, I think that if you're, you know, if you're a wallet or a crypto exchange, it's super easy. We would love to have you support being able to send money using domains. We also have all sorts of different kind of marketing activities we can do together. We can give out free stuff to your communities. We have a bunch of education that we do. We're really trying to be this onboarding point to Web3. So there's, I think a lot of, a lot of cool stuff we can do together on the commercial side and on the marketing side. And then the other category that we didn't talk about was dApps. And we now have this login with Unstoppable Domains which you kind of alluded to there. And so you can log in with your domain name and then you can give the app permission to get certain information about you or proof of information about you, not the actual information if you don't want to share it because it's your choice and you're in control. And so that would be, that would be another thing. Like if you all launch a dApp, we should absolutely have login with Unstoppable in there. Yeah, there's so much headroom here. You got a short-term solution with the exchange. Get that distribution. I get that. That's early days of the foundation. Push the distribution, get you guys everywhere. But the real success comes in for the login. I mean, the sign-in, single sign-in concept. I think that's going to be powerful. Great stuff. Okay, Future, tell us something we don't know about Unstoppable Domains that people might be interested in. I think it's really, I think the thing that you're going to hear about a lot from us in the future is going to be around this idea of identity, of being able to prove that you're a human and be able to tell apps that. And apps are going to give you all kinds of special access and rewards and all kinds of other things because you gave them that information. So that's the hint I'm going to draw. You know, it's interesting, Brad. You bring trust, you bring quality verified data, choose intelligent software and machine learning, AI and access to distributed communities and distributed applications. Interesting to see what the software does with that because it traditionally didn't have that before. I mean, just in mind-blowing. I mean, pretty crazy. Great stuff. Brad, thanks for coming on. Thanks for sharing the insight. Co-founder of Unstoppable Domains. Brad Kamp, thanks for stopping by the cubes. Showcase with Unstoppable Domains. Thanks for having me.