 Hi everyone. I'm here today with Tad Hargrave and I'm really excited to be here with him for us to talk about niching and why that is essential and and how we can go about niching more thoughtfully and Tad I'm just gonna First say hi to you Tad. It's good to have you here. Yeah so Tad and I are here with some of my clients because Because Tad is gonna be actually doing some live coaching with my clients on on their niches So you'll get to see from these examples how you might want to phrase and create or clarify your niche and Just a few words about Tad I Think a lot of you watching this may have heard about Tad Hargrave and marketing for hippies If you have not be sure to check out his website He has hundreds of blog posts on there and videos as well and he really kind of inspired me a Couple years ago to get started with with writing and doing content because before before a couple years ago I wasn't doing any writing at all so Check it out. His website is marketing for For hippies, H-I-P-P-I-E-S just like it sounds marketing for hippies calm and Tad has been Basically helping people clarify their niche for years and he has created a book about it He has created an online course So we will be sure to talk about that later because I think that it's a really affordable way to work with Tad on clarifying your niche as well, so There's a lot we're gonna talk about without further ado welcome Tad and maybe you can start by Telling us what it what a niche is. I think everyone watching this has some some idea of what a niche is But maybe you know, maybe not but tell us what you like how you describe it. Well, it first of all It's it's just a really important thing You know what the years ago when I first started doing the market and coaching I didn't really get how important niche was that we've gotten in J. Bram stuff And he didn't really seem to talk about target market and niche like so much and So I knew and focused on a lot of the tactics But it became so apparent really early on that if you didn't have the niche figured out nothing else seemed to work Where everything else was so much harder and as soon as the nation will get figured out I would have ideas everyone in the workshop would have ideas for the person so it was just one of those things that appeared over time, you know, I never learned it in a book or attending a seminar I just could see it and And Yeah, and so I kind of ended up focusing on a default I didn't If you'd asked me 10 years ago, would I be starting some online niching program or specializing in each and I wouldn't have said yes Without well, that's where somebody else, but it just it became essential to help my clients I couldn't help them until until we got to this But yeah, what is it? More specifically, well, so the word Canadian say it niche American say it niche comes from the French verb niche Which means to make a nest so that's the etymological roots of it so it's it's making this little home this little place that we belong and to say it another way, I think our niche is the role that we want to be known for in the marketplace and I Use that the wording of the role because it there's a function there's something we're doing and it's Sometimes it leans really heavily on who we serve and sometimes it doesn't sometimes learns have more heavily on what we do and how we do it So it's it's this role the thing we want to be known for, you know I often say like imagine this you're at a party and you overhear some people talking about you behind your back They don't know that you're there and then they say something about your business What would you want them to say because there are certain things they'd say he's out. No That's not what I did, you know, and certainly they could say oh my god. Yeah, that's it. That's the thing. I want to be known for it That's the buzz. I'd like to be spreading, you know about my business. So That's that's my sort of sense of niche is you know, what do you want to be known for what's this role? Yeah, that's really great and I like that You know you said once then the niche niche is clear Then it's much easier to help that person with their business. I mean from a business coach's point of view And from a marketing point of view because now it's okay now We know what we're doing and how we're reaching people etc. So Is there anything else you want to say about niche before we start going through some of the examples here? Yeah, I don't think so. Okay, so I think the examples are gonna really be eye-opening for everyone watching this and Everyone please feel free to comment below if you have any questions about niche And if you want to share your example Tad can't necessarily coach everybody who comments with with with their example but I'll certainly you know pass along the comments tad and So let's get started. We have some brave Souls here who are willing to kind of share their examples and then we'll walk through them And so the first one and what I'm gonna do tad is I'm going to Actually put it on screen so that people can read it and we can kind of you know Kind of work through it analyze it together. How does that sound? That sounds great. Okay, so the first one is from Marina Francis and Thanks for your patience while I go ahead and pull this up on my screen and Tad do you want to well? Yeah, I'll just I'll control the screen and you can tell me to go to the next one or whatever so so here it is and Do you want me to read it? You want to go ahead and read it? Okay, I'll read it and Marina is here on the line with us So Marina, please feel free to unmute if we want to you know might want to have a conversation around this So, okay, I'll just go ahead and read it Marina says I teach women how to revolutionize their entire relationship with food and Marina's just kind of chatting this in so That's why the some of the grammar is not perfect. But thank you for doing this I teach women how to revolutionize their entire relationship with food We abandon futile habits of control Instead we create lasting practices of self of relaxed self-trust and enjoyment That embrace and nourish all of who we are body mind and spirit How we eat becomes a reflection of how we show up for ourselves For life and for the world Okay, so there's a few things with this marina. Hello marina Hi marina. Nice to have you here. Hey, dad Okay, so um So there's a number of things to be mindful of when we talk about niching one is Uh, well, there's kind of if you imagine a complicated venn diagram with who what where when how why all all six of those things But we could simplify it Uh for the big three, which are the when or the who the what and the how Yeah You know, this is when we say what do we want to be known for it's going to be some combination of those things so, um In this I get a real sense of your how but not a sense of what or who Um, so when I say how I mean I get a real sense of your point of view Of what you think is needed of what your diagnosis is of what some of the core principles of your work are Which is very compelling and I'm I'm really not, um Discounting this because you know, I have a whole book. Uh, you book. I wrote called point of view marketing So I'm a fan of point of view being shared and it's I think one of the least talked about things So the fact that you have a point of view, I'm happy about this. It's good And by the way, uh, I'm I'm I am currently recording the audiobook version of point of view marketing Okay, so I write tad. So so I'm I'm uh, I'm taking my very slow time with this But it'll come out eventually, you know, I'm partnering with tad on this. So it's cool Yeah Yeah, so, um, so point of view is a big deal But point of view There's two ways to look at point of view if you sell a product. Let's say you make boats Well, then your point of view is a point of view about how to make boats You've gotten a pain about the best way to make boats If your point of view is about a journey because it's a service which this is Uh, or about solving a particular problem, then it's this point of view about the journey from island a to island b Yeah, what's the best way? um to write Your opinion on how to best solve accomplish a goal Or solve a problem Is your opinion about that? So if somebody let's say comes to you says, oh, I have fibromyalgia and you help them with this They're gonna want to be very curious or they're gonna want to know Well, what's your take on this? How do how do we address fibromyalgia? You know, what's your opinion on it because they're going to be hearing opinions from everybody And they're gonna want an opinion that just makes sense This is at the end of the day point of view just has to logically make sense to people Because the emotional relevance is handled by the issue, you know, if they're coming to you in pain or something that you don't need to a labor Stick the knife and twist it around emotional. It's just there. That's hopefully handled Uh, so point of view does become very important and I think this is it's premature here in this type of a statement So, okay, so I teach women. Okay. So we know it's women. That's good. Uh, so that there was a danta half the population of the world But um Which is something, you know, honestly And well, and less than that because it's not girls. You know, we're talking about, you know, women Um, so that's that is helpful. It does help people start to picture But then after that it doesn't say anything directly about what the problem is they're struggling with or what the results are craving It tells me a lot of what you think they need. So for example, revolutionize their entire relationship with food I find myself wondering are they Uh, linus, you know, awake at 9 to 3 a.m. Thinking god, if only I could just Revolutionize my relationship with food. Is this the the language they would use? Probably not So to me, this is what you want for them. This is another way of saying it You know if island a is the problem island b is the result they're craving You could have island c which is a result that they don't even know is possible A lot of ted talks are kind of off the island c they offer some possibility You haven't even imagined permaculture does a lot of island c It's types, you know island a your lawn is terrible and messy island b a beautiful kept lawn island c food forest that type of thing so So when I hear revolutionized a whole relationship with food, that's what I hear is um A bit of an island c something It's something that there is probably a desirable thing But it's something they don't know to crave and also it's a bit of your point of view It's your point of view that that's what should happen is that they should revolutionize their whole relationship with food And again, I just don't think that they're They're probably most of them there Unless they are I mean this becomes the big question Yeah, may I may I ask you um and just a little clarifying thing so It's great that you are not my niche and you are reading this. I mean first of all, that's Such a valuable thing. Um, so the the phrase about Abandoning the habits of control that is one of the huge struggles And so that's there The can we pause just a second because we're not quite there yet. I'm going through just Okay, so that's the first thing Um, okay, so we abandoned futile habits of control um The I just think there may be a way to say that the they would Say it themselves as in I mean It tells me that they are struggling with control in some way But how like in what what what are they doing part of this is Can you with your words paint a picture of the moment that they're in? Um, me this is from jeffrey van dyke a colleague of mine. It's such a good question Is it what's the perfect moment for you to show up in their life? There's a moment. It's too soon There's a moment. It's too late. So there's so where are they in terms of their relationship with this, uh Control the habit of control And what are they controlling and can you just say a bit about that? um Yeah, they are They're controlling How they're controlling what they eat Um, they're controlling how much they eat They say a lot of um a lot of the words in fact that some of the words in the next sentence Are taken directly from intake forms over and over and over again um What else can I say? I'm so tangled up in my own words. I I that's totally I should say this to everyone about um About niching uh, you're doomed and your situation is hopeless Okay, great. Just just getting that on the table. Thank you. Good. Okay, if you try to do this on your own Genuinely, it's I'm not just niche. I mean the whole marketing the whole business thing You're too close to your own stuff and me too. I'm too close to my own Wherever it is, we're stuck part of the reason we're stuck is we're we can't get perspective on it So whether it's me or somebody else or just friends, it's really it is really helpful to have other people look at this stuff Um, so yeah, you're not alone. Of course, of course and same with your clients with with their stuff. They're they're too close, okay, so Um We abandoned feudal habits of control to me that that reads this point of view that reads is you saying What you think needs to happen and so it lands as a point of view thing versus you're tired of micromanaging your food choices or you're tired of uh counting every calorie you're tired of You know And you notice I put the word tired so it's because when everything you described of well, here's all the things they do to control I hear it and I think great But what's the problem? Yeah You're describing something accurately which is good But I don't hear a problem inside of it Mm-hmm. Yes Yeah, so what's the problem? What's the problem with them doing those things? What's the problem with them doing those things? Yeah, they're working. Well, first of all, they're not working to do um, they're not working to To handle the the probably the biggest Three things that my clients are after Uh-huh Which are which are trusting themselves to know what to eat which are Relaxing around the beautiful act of eating itself the The mass of confusion that they are often in And then once in a while, it's a little bit of weight stuff. I rarely talk about that because it seems to confuse things You don't know Okay, so All right, so it's just interesting that part of it is the language is it's it's almost like it's too tight in a way or it's too Um Too well polished that it's it's lost some of the grip for me the we create lasting practices Okay, so first of all I would cut that In a way like I don't need to know this maybe maybe it's just that's a point of view That's what you think they need Are lasting practices of some sort Well, that's what they tell me. That's actually what they tell me. They tell you what? Um, I I need something that's going to stick Okay, see that language is better. Hmm. Okay. You know what I'm saying like Always if you can use the language they say because sometimes this is a facilitation thing Do you've ever been in a group of facilitation something? And the facilitator asked you for ideas and you say something but then they write down something else They write down their interpretation of what you said So what that's not what I said Right, right. So it's it's we really the yeah, I need something that's going to stick. So what that has me here is is um The past things haven't stuck and that there's probably a certain level of frustration Of so many damn things and they haven't stuck and I need something that is sustainable Something that I can actually do over time and uh, and then it has me wonder wait, why do these things not stick? What is it about them that doesn't stick? um That question the answer to that question is the entire body of the work that I do Okay. Yeah, so um, yeah, okay. So the lasting practices I hear that there's something there Um, and I think that you see what I say like I need something that's going to stick versus lasting practices is different Relaxed self-trust and enjoyment Again, that wording is just a little lands a little jargony for me. Um Relaxed self-trust. I just don't know if they would I'm having a hard time saying, you know, I just need a relaxed self-trust Well, what they do is they say I don't trust myself Food I just want to relax around food like that's amazing. It's very good. Very good. You know, I was talking with a client of mine in London, England. We were sitting in the borough market And he's got a website. I think that's painfremovement.com They took him so long it's like a decade and finally one of he just noticed that his clients kept saying I just don't want it to hurt when I move Ah So it's like, uh, so he got pain free movement out of that, but that's a great headline I just don't want it to hurt when I move It's it's often the things that erupt from our clients in these moments of exasperation and frustration It's there's your headline. That's the thing right there. Um, you know, I'm sick of this. I'm tired of this I can't deal with this anymore It's because I had some emotional just It's recognizable you'd read it and you say, oh, I've been there if you have been there, you know, you'd recognize Yeah, I just don't trust myself I love that. Um and okay, so the Lasting practices relax self-trust and enjoyment that embrace and nourish all of who we are So Okay, well, let me ask you this question. Let's just say they had these lasting practices that allowed them to Of just self-trust and and they could really enjoy food. They could trust themselves feel more relaxed around food Um, let's just say they had that So what? I mean, is that the is that the goal? Is that what they want? Is that there's something that that would give them? Is it that they spent their life being so uptight about food and Yeah, and and I can It's a little different for each person like, you know An older woman maybe wants to get down on the ground with her grandkids and play A 35 year old woman wants to show up more powerfully in her work And so that last sentence, which I no longer like That's what that was about because it's it's always different words tad, but they'll say like I want to like There's more in me and i'm so distracted by this damn thing um that that You know, it's taking all my energy It's it's it sounded more like obsessed than distracted in a way, um Thinker is i'm just one because this is part of the thing when nishin is getting the exact right word Yeah, really pays off. And so I wonder I hear it's taking energy. It's taking some consistent focus from them every day So i'm just wondering the word that they use. Yeah, I hear you about that. It could be an edgy word. Um Because sometimes food can be an addictive thing They often say like they they use the word distraction a lot. Sure. It's like constant distraction Okay, so that may be the okay um And again, it's it can be helpful to 280 characters. What the hell can you do but to Tell a little bit of the story about this distraction Where it's just, you know, like every day it's just some portion of your every meal time is a drama every meal time is stressful every time there's food it's like this it's a Epic greek myth that's you know telling it. He's just like can I just fucking relax and eat some food? I'm great by the way. That's perfect. Thank you. And it's like consuming my life, you know, it's it's um So the to keep working on that wording because you want it to be the kind of thing that when you they read it They just like whoa Yeah, that's terrifying how I've heard that was um, so the word you you know what that means That's visceral like yes, exactly. It's not pain point, but it's very visceral Yeah, it's and this is the thing a pain point isn't something we're trying to I don't use that language myself really I understand but it's We're not trying to manufacture anything here Right. We're just trying to speak to something that is there. We're advertising went so wrong in my mind is they um a they started to manufacture pain points out of nothing and b Uh a lot of shame started getting attached and things got pathologized. They shouldn't have been pathologized It's just a normal human experience and but so acknowledging that somebody's hurt is a very human thing to do. There's a very um Because if they don't have the pain, there's no fit We're not anything at all or them so Yeah, um and then okay, so embrace and nourish all of who we are to the all of who we are to me That's point of view Unless they're saying I just feel like this nourishes part of me But this part of me over here isn't and then that part isn't but this part a little bit, you know, unless they're Talking about part of them feeling malnourished I don't know so maybe I hear you and I think you know where let me just put this tiny thing in there You're right. There's there's too much confusion and extraneous stuff in there what they are Most of them. I mean so many of them are crystal clear That this has to do with their emotional state like the overeating has to do with emotions These are locked together. So I need to find a way to talk about that Lead with that Like are you I mean, this is a crappy wording of it, but uh, are you aware that you overeat for emotional reasons? Are you stress eating a lot? Are you you know, are you feeling just constantly uptight? about food or you know Just there it is. I mean it could just be that That this is a really important question. I actually initially I'm glad you said this a big question around the niche the statement is Kind of where are they at in terms of their level of awareness about the problem? So I'll give an example from somebody who's in my mentorship program Or used to be So she does very holistic healing things and we were chatting and she said It became very clear that her thing was she liked helping people figure out the emotional roots of like what the hell was behind the physical symptoms and So on one level that's a point of view thing the point of view is that there are emotional roots to physical symptoms But then she realized that's why people were coming to her and that's actually the work she enjoyed doing Most of her headline became do you have some, you know, mysterious physical symptom? And the doctor can't even tell you what it's about But you suspect that it has some emotional roots and you don't even know where to start looking for it I can help See what i'm saying So there's this question of where where are your people in their awareness of it Because if you have an ideal client and the bullseye for your ideal client, they're really aware of a certain dynamic They're really aware that this is an emotional thing, but I don't know what it is. Well, then that's their issue Yes Your stage it's different I think of it as like a bridge. Where are they on the bridge? Yeah, like jeffrey says and so my people are Most of them they're in the middle They're not way at the beginning and saying like just give me how many calories do I need about this and that? But they're not completely enlightened either. They're in the middle Yeah, so that's this is always the question. What's the perfect moment to show up and where what's their awareness level Of the issue because then if you speak to them in the moment where they actually are They feel so so seen that's oh, yeah, that's me It's so and it eliminates the muscle in the first and then you have this for ourselves for life and for the world I'd probably just cut I think that goes when you said extraneous by the way. I don't think that's totally accurate It's extraneous to this statement But most of what you've written has immense utility in the point of view or in talking about your bigger. Why? It's not that it's not useful. It's just The right placement Got it. Got it. Okay. Yes. Thank you. This is awesome and this is really awesome. Thank you so much Awesome, great. I'm glad is this helpful marina. Oh over the top helpful. Yeah, awesome. Wonderful. Thank you And I'll be sure to share the notes of the the notes here in the notes Like that And so since we have like four or five more examples and I think we're gonna move more quickly But I I feel like it was good to kind of talk this through in more detail because This allowed us to kind of get to the Take picture of what we're doing here. So thank you The first one takes a little longer because we're laying some of the foundational ideas. Yes. Yes, exactly So let's move on to to kim's example here And I'm going to go ahead and paste it in Wonderful here. Okay. So kim marie Okay Hi kim. Hi. Thanks. Yeah Okay, so I'll read this. Okay. So I teach women who are tired of the status quo to awaken their inner wisdom So they can confidently speak up for themselves make wise decisions face challenges with ease and grace tap into a sense of self worth and sovereignty of their souls longings, okay First of all, I mean with this one and the last one just Thank you for doing this work because I know a lot of women who you know would be Very blessed by this this kind of work who struggle with each one of these things Okay, so again, we know that it's women helpful That is good to know. Um It's hard to the status quo I don't understand what's meant by status quo here. So that's the first thing to flag is it's a fairly broad. I mean because if I were to If we were to even just on this call We won't but if I were to ask everyone to just take 30 seconds and write down what what's your understanding of what is the status quo We have all these different answers um, so I'm not Clear about that and I don't know the context because we could be talking relationship status quo. We could be talking uh, sexual status quo business Economic global economic status quo political You know, so there's so many domains this could happen in so It's a little bit broad for me that one um Then okay, so two would you want to just maybe speak about what is the status quo here for you? Yeah, so I I would love help on that's the word I get stuck with the most because What it feels like the folks that come to me for are talking about is like is this all there is You know, is this really the way life is supposed to be? I just keep feeling like there's something else for me. There's something else I should be doing There's a different way. I could be doing it. There's a different way and it tends to apply to life In a broad way. So like I'm sick of the politics. I'm sick of the economic status I'm sick of not, you know, having certain Abilities to do the things I really want to do have the voice I want to have I'm just tired of things the way they are. So that's what I mean by status quo Yeah, okay, so that's still broad. So this So I would just encourage you to really sit with okay Because I'm with you on all these things that are frustrating and What's the part of the status quo that's most frustrating for you and your people? Like what's the one that makes them, you know, really want to holler? What's the one that keeps them awake at night? You know, it's to really to really zone in on this Or or if I could jump in like what's one that you have heard your clients Since you have had paying clients obviously Which one would you say they come to you for or they? Yeah And that is the challenge because I've had so many I've had literally people coming for all the different reasons and it always stems back That's the common thread. They're tired of things as they've been and they want something different They're looking to break old patterns. They're looking to have a you know, a different way of relating They're looking to stand up for themselves But it's I get clients and all of that and so that's the challenge I keep having with this Yeah, so here's the um Because the way you articulated it turned it into every human that's ever lived And you know, I'm tired of the way it is and I want it to be different But we literally can't get broader than that So um So part of it is there may be some decisions to make About the who you want to work with Uh What types of issues you most want to focus on? Because at this point it's extremely broad women's empowerment Um, so okay, so there's there's a few things here again. There's the who the what the how as as um Things to focus on also there could be the where I mean if you decide to focus very locally this Really does help refine it But let's say the who the what and how So right now the who is every woman almost every woman that's ever lived So that's real broad. So so there just could be decisions made to to refine this to decide You know what? Okay. There are a lot of things in the status quo Um But I'm gonna focus on these ones Okay, so the thing that's come up for me the most along that is speaking up for themselves Yeah, I was good. That was my next question Was going to be that And it's interesting because you say okay, so to awaken their inner wisdom so that they can speak up for themselves So I could just see this You could one could reword this and shorten this just to um, I teach women to speak up for themselves You know that could be the that could be the thing And then the rest of it Could be um See I teach women to speak up for themselves Make wise decisions face challenges with grace and Okay, well, here's a question. Uh, why do you think they don't make wise decisions? What's going on there? I I do think that the idea of speaking up for themselves is what things tend to stand back to So in other words, they don't feel confident in the voice that they had to make the right choice Okay, right facing challenges of the ease and grace Seems like they're like, I don't know what to do. I'm not sure how to handle this. I it's a confidence piece too That's so that's in addition to speaking up. It has a lot to do with confidence. Yeah. Yeah. Yeah Let's see so face isn't grace to happen to a sense of self-worth. Of course if you had self-worth and sovereignty you could speak up for yourself Okay, so let's just okay, so now um So I say I teach women to uh Speak up for themselves As a kind of core kernel of this Where are they at in their awareness of why they don't speak up for themselves or what that's about? Like are they even aware that they don't speak up for themselves? That's a great question. Um I don't know. You're right. I think I'm not sure that they would actually say that's the problem that they have It's more it's probably more. I don't feel confident. I don't feel like I'm I'm strong enough within myself I don't feel like I know what to do or how to make a decision I think that's probably more of what they would say Yeah, do they feel like they get bullied a lot or they go with a group or No, not so much that it's more just feeling like they're kind of floundering like they just don't Right in where they are or how to be themselves Yeah, so I mean and this is only there's no right answer on this one But one way you could look at the niche is you could say, you know what? No, I want to work with women who already know that their issues. They don't speak up for themselves And they're catching themselves and they're saying ah damn it there. I went again stayed silent Didn't say anything said yes just the people please You know you that could you could decide that's I want to focus on women who are already at that level of awareness But so that let's that could be the bullseye And it could be that one ring out is and this these are different offers for different levels too You know, um, do you feel like you're you're floundering might reach a broader slightly broader? group But then you know, I could see a really useful Like a free offer kind of pdf pink spoon of just three reasons why you don't speak up for yourself You know when it matters when it counts Something like that could be become a really interesting free offer But yeah, always figuring out what is this? I mean, I love how clear you were so no It's the speaking up for yourself the confidence piece Um, and then what are the situations where they tend not to speak up for themselves most? Um in the face of authority like whoever they perceive as authority like, you know, that's that's been my journey too so that's of course where I'm coming from and and um, that's I I'd say that's the biggest and also relationships, you know being able to really Uh verbalize their needs to their partner and their family. They're even their kids You know being able to get kids to do what they are supposed to do so to speak They struggle in that way. Like I'm I'm afraid to say the wrong thing or do the wrong thing So there's yeah, it spills over into relationships. Sure That's interesting. I mean the speaking truth to power is a sort of Uh Yeah Something that you said from marina that that resonated a lot for me was the idea of also the The point of view and for me My programs are based on Sustainability so like when you say Maybe they're aware That they don't they don't speak up, but they're looking for how can I do this regularly? How can I have a way to keep this going in my life? Like I see myself, but I don't know how to Get it in me so that it's it's in me to to take action with when I need it So a lot of my work is very much about I don't teach people to speak up in one session I I have a 12 month program. I have you know longer term practices and things like that because I believe it's about embodying something different Yeah, and so I mean that can be part of the niche Because you know, I was saying in the beginning well, the who's pretty bad now As soon as we narrow it to women who are struggling to speak up That's that's much clearer And then but the how can also be part of the um The niche of what you're known for, you know, and here's how I do it I do it through a year-long program or I do it and I do it based on this philosophy this particular point of view This is I've kind of taken it Of why we don't speak up and what the best way is to address it because you could imagine a woman I'm I really struggle to speak on up and uh, so they go online and struggle to speak Why do I struggle to speak up and put out there's just so many people You know be like you go down to the harbor on island a So you want to get off island a go to island b And then you there's thousands of boats and they're all going to island b And maybe they and the prices are all over the place and you how do you choose? And even the the cheapest ones there's a lot of them And so point of view this well, what's the route they take and who's the captain? There's a kind of credibility that needs to be there and so the just it's good to know that the how Can be you know, I we help people cure a fibromyalgia through a vegan diet through a Paleo diet through a macrobiotic diet through an ayurvedic approach through an emotional approach You know, there's so many different ways you could come at the issue and that can go in the the niche statement You know if you can fit it in But um, you know the a typical way to say this I think I got originally from robert middleton and and uh, what's used pretty commonly in this scene is the You know how blank kind of people struggle blank kinds of problem. I helped them get blank kind of result is a We fill in the blanks So, you know, there's a lot of women who just struggle to speak up in certain moments, you know, particularly around authority or maybe in relationships Um, yeah, I helped them and then it maybe it's it's interesting the result They're you know, I helped them speak up consistently or I helped them figure out why they don't speak up Or I helped them, you know, what's the result that they're craving that they're coming with and you know, and then it could be um Looking over the other results here. I helped them Yeah, you know, it's I helped them Tap into such a strong sense of self-worth and self sovereignty that speaking up becomes much easier You know, even in situations that might have scared them sometimes these tags are nice in a niche statement like even if Even yeah in a situation nobody terrified them even if it seems impossible now Even if uh, they can't imagine how those types of things can just because it Is very affirming of the present moment from the middle. Like you're right. I don't think this is possible Yeah, and I love I I've been working with your niching nest book And the I haven't gotten through all of it But one of the things that really stood out for me that I've been trying to play with a little is the You said a niche can be a question and you just said it now with my my thing Oh, like the why do I think people have a hard time speaking up or not being self-sovereign? And um, and so that resonates for me a lot that that I think the women that I work with tend to feel like Why can't I do this consistently? Like I know what I need to do But I don't know how to stay in it. I don't know how to keep Keep myself moving forward and really break free of what I've been used to for so long Yeah, I love it. Yeah that type of thing of like, why can't I speak up for myself? What the hell it happened again? Yeah, yeah, so and this could be that that's a headline right there You know and they read it and say oh man, this you know attention women in quotes that question And and it's like hey the other than the body of it. It's just look hey, I get it. It's it's You got the best intentions and then you collapse And you know every once in a while you're able to stand up for yourself You can't seem to it's not a consistent thing for you and it's real frustrating and why You know, well, here's my thoughts and then the sales that are becomes not Here's why hire me But the sales that it becomes you making your case for your point of view a perspective Yes, yeah That's awesome. Thank you. Wow, I think beautiful work. Thank you for doing it Thanks, Ken the helpful. Yes, super helpful. Thank you so much. I really appreciate it Great, great Okay, so next up, uh, we're gonna go to chris and then eddie So Chris i'm gonna go ahead and put yours up here and of course, feel free to Unmute and hi there. Hey chris great okay, so chris, uh, here's your here's the statement and tad. I'll just let you read it Okay Okay, I work with folks who feel lost under the conflicting messages about how they should live in the weight of their own fears judgments and selfless trust We dig below the noise to find their still point their center and base camp for an intentional useful exuberant life Okay, um This feels Like it could be every human Um You know a lot of these times these niche statements. It's so close to being really specific but it says It misses a few things and so suddenly it goes to all because I think all It'd be hard to find a human in the world that doesn't live under conflicting messages about how they should live You know or who doesn't have fears or judgments or self mistrust at some level Uh, I think every human could identify with that and so then that's a problem because then it's That's that's all the people um So what are the particular conflicting messages that you want to help people with? um well, a lot of times it's um I guess it's like what what a good and successful and the meaningful life is And that's something that they have a lot more um Ability to craft But most of them have been They've been bombarded with messages about what that's supposed to look like that they've Lost touch with their own wanting. They're even afraid they'll say things like I'm not even sure what I want because And they're afraid to look at it because it might be wrong so a lot of times they're coming from like strong authoritative traditions and um They just feel like there's The plot of their life got lost under all the different narratives that have been thrown on them And so they don't have By whom? um by um Parents teachers um Messages that they have um imbibed from The the culture at large their peers um Of those which ones which of those do you think are the strongest influences? I'm probably um Uh family and religion. Yeah, okay And so Let me just float this to you. What if okay, imagine this you're at a party and you hear talking about you're behind your back and I said, yeah, I think I guess what does he do seems like an interesting guy. Oh, you know his thing is he um You know how like a lot of people grew up in these extremely authoritarian religious families And uh, it just fucks them up for the rest of their life because they have this kind of script of how they're supposed to be but now they're kind of waking up and and They're they're clear. They want out of that but they don't know what the next thing is he helps them kind of De- indoctrinate themselves, you know from that and actually find the life that they they should live How would that feel for you? That feels good. Yeah Okay Yeah, so that I mean to I'm just Of course, there's more possibilities here, but um That suddenly sounds very clear and it's it's um I mean, I'm just riffing on this. I'm not saying that should the thing But that's the type of thing that if I heard it, I'd say damn That's really clear And it'd be one of those things I'd have on the back of my mind And then I'd be at a party talking with somebody. It's like, yeah, you know, I just grew up in this religious family and I'm just so Oh man, I Know a guy and then if the website is easy to find along that name I don't know what the hell the url would be We're you know recovering from overly authoritarian strict religious families dot com But I don't know. Maybe there's some url that you could have that would capture this Right if it's easy to find later on and you write about this this kind of recovering from you know What's interesting is let's say that's the bullseye The bullseye is they grew up in an overly strict authoritarian religious family and now they're Finding themselves. Well, there's that the next ring out might be teachers Because maybe it was a really it was a boarding school and there was that and that played into probably because their parents something there But then there's the culture at large and so it's you can still have those things there You know, you can be explicit without being exclusive in your mission You could explicitly everything you say from now on could be I work with people who grew up in these kinds of families helping them recover from that Uh, you could get that tattooed on you. You could just have These cards and yet people would still come to you saying, you know, I didn't grow up in that kind of family but I just kind of Picked it up in the culture and I feel like you know, I Grew up in a real materialist something and it wasn't overly religious But I still feel messed up in this way that I don't know what I want and you you help my friend John and could you help me? So you can be explicit without being exclusive. You'll still this is just for everyone to know You you could really be so explicit and pick this one thing And that's all you talk about And yet a third or half of your clients will be other than that and how is that possible? Just because you're helpful to people and they tell their friends and their friends aren't always going to be a bullseye And then you choose if you want to work with them or not. It's up to you So you just don't need to be worried about losing the other things because you focus on the one thing But so okay, so let's just say we rolled with that as a potential and then Yeah, because then all the oh George scroll back up. I can't see Okay, so where it says conflict right so conflicting Oh, here's the question. This is one of my favorite nation questions. I'm glad this comes up Secretly the people you work with who do they envy or what kinds of people do they envy? People who People who know seem to know what they want and go for it Yeah, such as Popular culture kind of examples of the types of people like I think of people who go to burning man bohemian types or Um Did you grow up in an overly strict religious family? Oh for sure. Yeah, okay So, but yeah, so it's these types of specifics, you know can really help when you're articulating. It's like, you know In sales that are even in a niching statement You know you grew up on one side you grew up in this family that was so controlling and here's how you're supposed to be And this is what it means to lead a good life But now you're like burning man looks pretty hot Yeah, that looks amazing actually, but no sin. Oh my god. This is Sodom and Gomorrah I can't want it, but I do and no, but it's not that bad. They actually seem like good people That's what the devil would want made of that, you know, right You know, so part of this is one of the one of the best ways to articulate in each sometimes is there's a tension between two things And if you can help articulate what that tension is Um people are just like, oh my god. I'm so in that place of trying to Torn, you know, this feeling of yeah being torn between these things But that question of who do they envy? It's a good one for everyone to think about because this It's one of the best questions. I know to really nail what island B is You know because there's so much in that they envy these kinds of people But why what do those people have that they want this? Uh, okay. Well, there's your island B They're free. They do what they want um But oh man, I tell you what if you really focus on that And you you start writing articles about that doing videos about that the hubs for that start to become I get there's so many networks. There must be meetup groups galore for this that you could go and speak at there must be tons of podcasts about this you know and mercy you could I think you could do very well in this and It's a clear enough thing. I hope everyone hears it. It's so clear that it's real easy to remember And the most okay, so there's three things three qualities of a target market in my mind A good one one is And by clear, I mean, I know if I'm in that group or not immediately There's no fuzziness for me when you say it. I'm not well am I do I feel lost under conflicting messages? How much I mean sort of but you know depends on the day on Tuesday So you usually feel pretty clear a good day for you like you don't want that no fuzziness So it's number one is clear. I know if I'm in the group or not number two Are there enough of them who can afford to pay you the full price? Helpful to helpful to be aware of this because if there's not you have a non-profit in your hands, which god bless it Structure it as that third. Can you find them? are their hubs in other words and Those three so when I think of this one we were riffing with very clear I know immediately if I'm in that or not Second are there enough? Yeah, I would say so especially yeah, of course and then can you find them? I would think so. I mean I'm kind of As I'm talking, you know, maybe ideas come But then this becomes a next step that you could just go on facebook and say look I'm experimenting with this as an issue and I would encourage you as an experiment You know date your name before you marry your niche But you can say I'm just I'm thinking of doing this And so you could say I'm just gonna do a day-long Workshop on this or I'm gonna offer touching spots just focused on this thing in particular or Whatever it is But I'm wondering where would I find people who grew up like this? Like where are these people? And you can just start to ask people on facebook Send emails text people personal conversations But for the next while I would just be asking around Because you may find there are huge networks of this conferences that go on You know the whole atheist movement my god, there you go. There's hubs galore on this Um, and it's another question to ask that can help refine The type and this could work for everyone but is what are the books or authors that they're drawn to? You know or documentaries that they've watched that they that your people would really resonate with So because that helps refine like are they the kind of people who got in a really I should like Richard Dawkins Are they saying no, I'm still like the religion thing by just I'm not atheist, but you know what ted talks what um Yeah, because you can put that on your on your website if you go to it one of my clients showgirlawakening.com She's actually in san francisco, uh, Tolita she does burlesque as women's empowerment But she's got this section of we might be a perfect fit if you're into the following things And you read it and just vibe wise. It's like you would immediately know if you were her people or not So you can come up with your own version of that and it can be very helpful cool awesome Yeah, beautiful. Well, I mean if Bless you for doing this just in general and and that particular Man, I've just known a lot of people over the years who would who would have been so incredibly blessed to have found somebody who like yourself has gone through that journey Be huge for them One category of this that I was um explored at one point, but I didn't get any traction on surprisingly was I'm I'm an out gay man who grew up in a strong catholic tradition and and There are a lot Unfortunately, there isn't as much shame in the closet as there used to be But there is still a lot of like residual conditioning that attaches to people But I was never able to get much traction with that. I actually had a whole website devoted to that Yeah, I hear you. I hear you. There's some things you think This would be such a great niche It makes sense. It seems like it would be and then it's just For whatever reason they offer the niche, you know, it doesn't it doesn't land Of course, it could have been my the way I put it out there too. That was that was free george Well, thank you so much and really good wishes on this. I'm moving forward. All right. Thanks a lot Thanks, chris Um, just a time check, uh Tad, do you need to get going at the top of the hour? I don't I I'm I'm okay too. So we can kind of keep going until um Until we finish or you know until there's there's feeling like we need to close off But we've got eddie's example and then we've got katie as well and ann So, uh, we'll we'll try to you know, we'll try to get through as many as we can. Uh, so let's go to eddie and um Oh, if um, if Yeah, if katie or ann needs to go first just time wise, let me know, but I'll just put eddie's here for now I want to make sure I spell your last name, right? Okay cool okay I work with overachievers who are starting a question why they work Are they work so hard but don't know how to stop? I help them figure out who they are and what they really want to do with their lives okay, so What I like about this one is it speaks to the moment they're in It's not just that they're an overachiever because this could read I work with overachievers and help them figure out Who they are and what they really want to do with their lives and you hear how much fuzzier that is Then what he's done is he's actually named the moment they're in they're an overachiever And now they're starting to question this I think this could do with a bit more of the symptoms in terms of I mean like they're an overachiever. Well, so what? I mean that sounds great They achieve a lot They they achieve over what everyone else does. So why is that a problem? My guess is it's having some consequences on their life um such as burning out Panic attacks um resenting people a lot um Doing things that they don't want to do This this type of consequence and is eddie on the phone or did he's not here? I'm here Oh, you're here. Great. Okay. So, yeah, what's the problem with overachieving? Well, it like in practical terms, you know, so what? We really named a lot burnout Hey eddie, um, the volume is kind of low on your side. I don't know if there's anything you can do to turn it up Let me see How's that? Is that better? Yes, it is great. Thanks Um, so a lot of what I hear is you know, I'm really good at Working hard and being successful, but I have no idea What I really want. It's not what I want Um, it's all pre-meaning. What's an empty feeling to me So they they have this sense that like they have this great Engine that you know, if they just set it in the right direction, they'd be happy um Also overachievers I need tend to struggle with This it's like comes from a place of fear They're working so hard that perfectionism comes from a place of low self-worth and their Almost like this compulsion like they do it because otherwise their life would feel meaningless, you know, or like Um, yeah, it's kind of they don't really enjoy it Like on the outside, they look the same as a high performer But except they don't actually enjoy what they're doing and they don't um, okay I I just I love that distinction high performer versus overachiever That's a really great. I mean, that's a point of view piece Um But that's that'd be a killer thing to write about or having to talk like I want to make a distinction between high performing overachiever You know and the difference is the overachiever burns out Doesn't enjoy it et cetera, et cetera um Okay, so Okay, so out of these symptoms Uh, so burnout resentment addictions Uh feeling meaningless empty Um, which which of those are um, the biggest ones I would say perfectionism Um, but what's the problem with perfectionism? Isn't it good that things get perfect? it's it's um the problem with perfectionism is procrastination and not being You're you're sort of not a good co-worker when you're a perfectionist so, um Some of some of the overachievers that I meet who are perfectionists They struggle with becoming leaders or managers in their field. They struggle to climb the ladder and that that You know really frustrates them because they want to achieve but they can't because they're um They're not able to work with others basically So they're not able to take any kind of feedback. They take criticism very personally very, um strongly So that's like one and then the feeling of meaninglessness is also a big one That like what's all this for why am I working so hard? Do I even do this anymore kind of feeling? Hmm Right, okay, so i'm hearing george. Thanks for the bullet points here. So i'm seeing yeah one So it's interesting. I mean perfectionism is This is this is a really important thing in terms of of niching is Is it a symptom or is it a diagnosis? And it really depends of on how aware they are of it If they're aware of it if they would say, yeah, i'm a perfectionist here Then it's a symptom If they're not aware of it if they're just aware that yeah, I gotta put off work all the time and keep trying to climb the ladder and it's not working and Even though i'm really good at what I do. I just don't seem to get along with people and and uh, yeah criticism is real hard to take But they haven't You know made the connections that oh, this is because i'm an oh i'm a perfectionist Then it's not a symptom. Do you see what i'm saying? So part of this again is where are they at and their awareness of this so what i'm seeing from what you wrote before was So they're overachieving and they're just wondering wait a minute. Why am I working so hard? um Okay, so again the um Do you think perfectionism they're aware of it like oh, this is i'm a perfectionist and this is costing me in the same way that they're aware Aware of i'm an over i'm overachieving I would I would say They they would identify with being a perfectionist, but i'm not sure that they would say that it's a problem Yeah, okay, so I wouldn't say that that's a symptom then. Yeah Okay, but would they would identify with being an overachiever? Yeah, okay, great. So they're good to make these distinctions. Okay, so then Again, what's the biggest problem here? Is it the burnout would you okay? So look these three burnout resentment addictions What's the biggest of those three for them? and actually i'm not sure that that was what Eddie would say or the Or the symptoms right you like meaninglessness. Is that the biggest one? Yeah, I think meaninglessness that they're just living in constant fear of failure of criticism of um, you know your own Of imposter syndrome is a big thing that overachiever struggle with um Yeah, yeah Just this feeling that I can't keep going like this, you know, I'm I'm losing friends. I you know, this is not sustainable um, they kind of don't see how this could How uh, they don't see a way forward. Why are we losing friends? Um, usually because of their lack of work-life balance They're just always working or they're always thinking about work maybe complaining about work um Sort of like fixated on What they're lacking Yeah, okay So, I mean this is the type of thing in a niche statement that you could In a conversational way At a party so so what do you do? You say well, you know, you know, there are a lot of people and they're just overachievers And they're always working But never you know and it's it's um They lose friends because of it Is there um any workaholism? Of course is a real word. I don't know. Is that something they use as a word that they resonate with? To me that word Is kind of dated for some reason like What what people might say now is I I just don't have work-life balance. Yeah, okay. Got it. All right. He's calling you old george No, I mean yeah, I'm I'm definitely dated in uh in some of these things corporate corporate life I'm I We dated that's what they might call their their dad or something, you know, like, oh, yeah, my dad was a workaholic But I'm I just like work like balance, you know Well, let me give you a great example from the dick fan dyke show the uh, okay, um That was me dating myself um Yeah, nobody, okay, uh That's that's a good one I've I've heard of it somewhere on wikipedia or something. Yeah Um, okay, but so uh, but you see what I'm saying it can be a very colloquial Yeah, I work with these people or overachievers and you can just rattle off some of the consequences You know and it's cost them in these ways and they're just starting to wonder wait a minute You know, why the hell am I working so hard? You know, right And and and the imposter thing and they feel a bit like an imposter. They feel like any second people are gonna see through, you know, the facade or something and And it's yeah So I that's just I think that's the piece I was missing in this Is I get that they're an overachiever, but so what like what's the issue? What's the to bring it into the The grit of the real world You know, um Is it because is there a relationship? Is there intimate relationship and in danger because of this like their spouses complaining and Yeah, definitely. I think that's definitely um The consequence Yeah, that's good Yeah, so this and this this is something to be starting. I would just really be paying attention to this with your clients Uh, but also notice, uh, there may be certain symptoms. You're more drawn to which may shape it, but just What are what have been the costs to them real world tangible costs? of this, uh Overachieving You know of that pattern in their life What is what's happening as a result because the more in the in a little niche statement or in a headline or in a You know, we can tell the story a bit where they hear it and they say, oh man, that's me Because to just say I work with those overachievers You know, so it's that first thing in the niche, is it clear? Well, you have people say, well, yeah, I cheat I mean, I guess I achieve I mean I Maybe you see what I'm saying, but it's fuzzy But if you start to lay out the a little bit of a snapshot of their life They're like, oh my god, you know Where you say, yeah, you know burning out and it just feels so meaningless and they're losing friends and they and it's costing their Their intimate relationship with their partner Who's starting to give them signals, you know That uh, this is not gonna this can't last forever And and then and maybe like and even with all that they can't seem to stop You know overachieving And is this specifically in the context of work that they're overachieving I would say that's where it shows up the most but this kind of the over the mechanism that drives the overachieving Shows up in socially as well, you know Um It's like this sense of always needing to Be the best in anything it could show up like even with hobbies Or with dating or with sex or with You know being just needing to be the best at whatever it is that they do Okay, and so this may be part of a this could be one of the things that you want to decide on Is which of those domains Of overachieving do you most want to focus on? Because each one of those is a really rich field Because one of them moves towards kind of Sex addiction or one of them moves towards That kind of work addiction and compulsion one of them is Uh You're just in a hassle with your friends. It's like can't stop competing or you know what i'm saying Work is definitely what i'm most personally familiar with and you know It's okay. So then I would I would hone in on that And the other ones you'll get an aura where you would still attract people who have the other things People still come and mostly through word of mouth of the people you work with Where somebody's like, you know, man, I just can't stop trying to be the best at this thing That's not work and their friend says oh, I was working with this guy. You should talk to him That that kind of thing will start to happen over time um But so that could be an way to hone it because then it's like you say look, you know, there's a lot of people and they just They uh overachievers at work And you know, they're they're burning out. What's the point and they're looking at their boss and it's like I don't care that much about you Why am I but you see what i'm saying as soon as you start to contextualize it I can picture it more and I know if you're talking about me more Uh and then there's also, I mean, there's self-employed people And then there's people who are employed in another job and that may or may not make a difference Because there's certainly over uh self-employed people who are overachievers You know it can cost them in very similar ways. So there may be a distinction to make there maybe not And also uh to add something you said earlier about how like what kind of people they envy might be an interesting question here That's just like what kind of what kind of person does the overachiever envy like Is he or she looking at a relative or a friend going why why can't it be like that? It's ironic because they want to achieve to be the very best and that includes You know living a life that's meaningful, right? It makes me think of there's a story of the dentist patty lund Who very very successful dentist was making a ton of money And was driving to work in his fancy clothes in his fancy car And driving past a construction site and construction worker was just walking to work with his lunch pail and just You know so happy And it's something inside patty lund snapped Because he said how is it that I make so much more than this man. He's happy and i'm neurotic and miserable So It's just interesting that sometimes the envy may be like I just envy people who clock in and clock out They do the nine to five they go home and they just Watch tv live a life Enjoy themselves You know they don't so it could be this Um, but yeah, the envy question could be very useful here because again it really honed like what is that because okay Because what we understand now is island a They're overachieving maybe in a context of work Here's all the symptoms about it and they're starting to question why they're working so hard But they don't know what to do but that's island a they don't know how to stop Ah god, I want to stop. I don't know how okay. You help them figure out who they are what they really want to do with their lives That's good It's I would give that like a 60 percent Because I feel like they're just probably a punchier way of saying it Um, but the here's what I would do. I would just really hone that island a And the island b may kind of suggest itself and the question of who they envy very helpful in this Um, because again, it's um if we can say it in a colloquial way Uh, it's just I help them figure out who they are what? It's good. I can work I just think you may be able to punch it up a bit Yeah, but chris this is great wonderful wonderful work. Thank you so much All right Thanks, man Okay, so, um, should we do one more tad? How you feeling? Yeah, let's do one more. Okay. All right, so and is Still here. Thank you so much and for your patience and uh, let's go ahead and Let's go ahead and take yours here Okay, all right, so tad. I'll let you take it away here yeah Okay, so I work with women who are tired of living in the whirlwind of life Teach them ways to slow down let go of expectations and judgment and connects with what matters most of them Okay, this is generally pretty clear. So Tired of living in the whirlwind of life Can you when you say the whirlwind of life? What do you mean by that? um, what I mean, it's almost like They are so lost in the motions They're just continually going through the motion one day goes into another day and you know, and then it's like, oh my gosh What is happening with my my life? It's it's it's almost as if they're not being intentional. So they're not They're not caught up in the whirlwind being intentional and they're really present as they go through it But it's just kind of like It's just like this swirl around them. No um, they're just really They're just kind of lost in it that They're not conscious of the days. They're just kind of going through the motions and So what? So they don't really they just don't want to get to the end of their life Not that they're really thinking this I guess but they don't want to get to the end of their life and think that's it So I don't know that they have the awareness of that. I think their desire is like something's off something's missing And I really don't know what it is but there has to be more life than this Yeah, okay. So this is the big question. I'd be asking for for yours is yeah, what's that moment that they're in in their life? um That like what's happening that's having them be tired of living in the whirlwind of life Because some people live in the whirlwind of their until the end Right, they're in the whirlwind and then they dropped it out of a heart attack and that's it And they never got anywhere else other than that So yours and they never questioned it and they never questioned it. They never even saw it was a whirlwind Right, right the awareness wasn't there So it clearly these women are in some way And so there's this so it's like what's the moment they're in and what's their Awareness about even why they're in the whirlwind Yeah, you know, it just came up for me having you ask me that is um I think about like the first half of life a lot of times is about accumulating The second half of life is a lot about what can I let go of and I think especially for females And especially like females who may or may not have gone through menopause, but they're definitely in those years It's it's like they just want to create meaning in their life because So much of it has been doing stuff for everybody else and so they're just ready to I don't know that it's not like they're sitting at the coffee table saying well I'm just ready to step into my own life, but they just know there's something it's almost like they feel like they're being pulled But they don't know what is outstretched pulling them forward if that makes sense Yeah, that's good. That's good. So the first thing is I think this could be honed with probably Well, I mean demographics are a funny thing to play with but just to fiddle with and I say funny thing to play with because sometimes it's always good to ask whenever we have a demographic like in the second half of their life or menopause why and it's You know That may indicate the real thing that we need and the demographic is just where we likely find them But okay, but let's just roll with this because you could hone it to say I work with women who are now on the second half of their life or who are now You know in that area of menopause or their However, you'd like to say it Yeah, and they um So even just that hones it for me a bit Right because when I hear world wouldn't of life that could also mean I don't know the 21 year old who just came back from burning man So man, I'm partying too much life is crazy And that may or may not be who your ideal client Also, and I wonder in terms of you know That that moment in their life like like what changed that made them start to become aware of this question Like for example, maybe they were really busy taking care of kids for years And now the kids are more grown up and they're you know in school and now they have time to themselves a little bit more Maybe like well what now or I don't know or maybe their kids went off to college or is that maybe that's part of it? I would say that's definitely part of it, but I don't know that they have to have kids at the same point. Oh, okay yeah And there's definitely something I see about A contrast of speed and slowness here There's something about island a where everything is moving very fast Island b is the kind of so but this is an important thing Are they craving slowing down? Or is that what you want for them? Um, well, I don't have the client experience to be able to tell you from like an evidence standpoint Um, so I guess part of that would be what I'm wanting for them based on what I'm witnessing in my own life And I know there's a couple other master hearts who talk quite a bit about slowing down also Yeah, I mean your your own life is definitely obviously evidence and also looking looking at your own friends You know or people you know And the other thing is what are the expectations or judgments that you want to help them let go of So it would be really expectations that they place some place on themselves. It could be to be Anything I mean it could be they place those expectations on themselves because they think a parent wants that of them or A spouse or a friend or something like that or and the judgment would be a lot of self judgment that comes around Really all those expectations that they feel that they're not meeting You know or just the inner critic who's just gone gone crazy Yeah, so that's something I would probably work on articulating and you know if if this is um something you have had a Personal experience with this has been your journey I would just write down what were the expectations you find yourself letting go of the judgments you find yourself letting go of Okay, you know that that'll speak to people Sure, we're not that different um Okay, so here's the question. So okay, let's just say they were to slow down And really let go of their expectations and judgments and connect so connect with what matters most to them What would happen then what would that give them then? Um, I I believe that they're really going to be starting to step more fully into their life They're going to show up as their most authentic self. They're not going to be concerned about what people think of them They're going to just be themselves Yeah, so there's so I hear on island a they're very concerned what other people think about them Yeah, definitely. I mean they they try to say they're not like, oh, I really don't care what people think But they really do Yeah um Uh-huh, and this this seems connected with the whirlwind Mm-hmm is you know them trying to please people maybe or Control how people see them in some way Yeah, so um, and who do these women envy? secretly Good question I don't know exactly influencers. Yeah. Yeah. I'm just I I can't think of like anybody specific other than somebody that they look at and maybe they think a they have it all together which obviously we know nobody has it all together, but There's something about that person's vibe that just really connects to them You know, it's almost that They're just more in what I would consider the flow of life You know, I think that's a big part of they're just they would see people in the flow of life and Once again, they're not sitting at their kitchen table saying, oh, I just wish I was in the flow of life, but I believe that's almost like a desire of a feeling For them Yeah, well this the way and you know my my guess is they might have read you pray love and they're You know Oh, I want to do that. Maybe My god, I would just love to run away from all of this or But this is the type of thing we can start to articulate where you could somebody says, well, yeah, what are you doing? You say, well, you know, there's a lot of women and they're just caught in this swirl of their life and it's and they're so They're so busy all the time And they're not even happy with what they're busy with and things are starting to change in their life and now they And maybe and they look at certain people and when we can get specific about these Like they look at these people going to burning man, or maybe it's they look at They want they ready pray love and they just killed them, you know For they they see people who just move across the country or they just start a garden or they move to an ecovill I don't know what it would be But you know, they see this kind of thing as they're like, oh my god, I want that Mm-hmm You know and I would think about for yourself like what did you crave? Who were you envying when you were in that situation? Who did you look at where their authors or books or movies or? Um Ideally something that somebody would hear and say, oh, I know what that is, you know Right. I looked at them and I just thought oh, that's what I want Because my guess is a lot of them. They don't look at the 21 year old a burning man and say I want to be that necessarily You know, maybe maybe there's something else. Um, that's this little more true for where they're at Um, or maybe they they they saw an older woman. It's like, oh my gosh. She's so comfortable in her skin Like wow, I want to be like her when I grow up And then and that was the thing that had them see how far away they were Yeah, and so anyways, it's um It's here's the thing with niching. Uh, it's funny. So the There's the home study program I have It's 90 day program because I tried to uh I used to spend like an hour or two in my workshops and I honestly thought that would be enough And of course that was insane And then I'll do a whole day And you know that two days and that wasn't enough and then I did a 30 day program and that wasn't enough And 90 days seems to be about the sweet spot the reason I bring it up is because The there's something about niching where it seems to need to get messier before it gets tighter year Yeah It's you got to kind of pull everything apart like that when I was a kid there was this book I read and looking back. I think all parents must just worship the author of these books because there's a series of books Of getting kids to do their chores, but they're like how you can tie to your room, but you know drawn for kids And I loved it and um, but the way they suggested that you tie to your room They say first you get everything off your bed and then you make your bed perfectly Then you put everything in your room on the bed You know empty all the doors everything goes on the bed Dust everything and then you put everything back. So that's what niching is like You know, you you get your blank piece of paper you've made that that's your bed that you're making And then I'd like this conversation ideas come out and it gets messy as hell And if you stop there, it's a disaster Now it's worse than it was it would have been better to just knock it on this call And not share what you came up with that would have been better because now it's worse But if you keep sifting and eventually you put everything back, it's so much better Um, so there is uh, it's the messy middle It's the messy middle. Yeah, it's like it's like what we're looking for is the simplicity on the other side of Kind of complexity, right? Exactly. Um, but yeah tad I I just looking at the time and I want to um Be sure we have a chance to talk about your course because people and by the way and is this helpful just at least uh Yeah, extremely. Yeah, this is a lot of food for thought. Thank you. Absolutely. Yeah, and we'll we'll obviously keep keep working on this Sure. Thank you. Yeah So So, yeah, let's let's take a few minutes and talk about um, if people are watching this and they're like great Okay, how do I get tad support on this? Um, you've got this you've got your Well, the the website is niching spiral.com Right, and then you've you've got a book on it and you've also got this 90 day program. So Talk about that. Sure. Um Yeah, this was I just only have so much time uh to to work with people one on one and it's such an in-depth something And so I kept thinking this was for years. I thought I should turn because I had so much content Um, I didn't know what to do with it. I had so many e-books so many things I'd written on this topic And I knew they'd be useful, but not as a just pile to give people I thought I have to put together some of the structures that In a really sequential way And it's called the niching spiral because the biggest challenge I saw with with niching is people thought is a linear something From point a of no niche to point b of having a niche with a mysterious process in the middle And then if the point b didn't work out if niche didn't work out people thought they failed as oh, well I got to start again Of course, you're not starting again. So this course is designed to take you through the spiral twice One in a very quick and dirty Broadway and the second time through much more specific So this the other image you can see is the spiral seven steps that you're going to be taken through looking at Um, what is it you want to do is just honing that Why do you want to do it? Um, you know, what got you into this work and you heard that even in this call Pretty much everyone I think who spoke had some personal Story of some experience that has them wanted to do the work they're doing then uh, yeah, uh How do you want to do it, you know and uh What's the point of view a little bit? What's the philosophy? What's the style or aesthetic you want to bring to it because that is part of the niche And then you'll see these two who's There's what I call the big circle the broad general sense of who do you want to work with and then the three little circles they're the Uh, three target markets encourage people to come up with at a maximum then step six you just experiment try something very small and one of the things in this home study course is There's a whole section around this niche experiment. There's here's 50 different types of niche experiments You can do tiny ways you can do it To get some feedback quickly on your niche Uh, so that you don't have to change your whole website and invest in a bunch when it's premature And then last, you know step is you reflect on it Also in this program, there's other a number of just meditations visualizations you can do that can help Uh, get you in touch with the niches a ton of questions very specific questions And step by step and also guide you to first of all build a little team who can give you honest candid reflections on your niche Uh, and then some exercises you can do where you do something you get it good enough and then you share it with your friends So there's a mechanism built in and then of course, there's a facebook group where you could share What you come up with with other people who are going through the same thing If you want to work with me one-on-one as you go through it, you know, of course, there's options for that But this is uh over a decade of work and thinking about niching and trying to put it all into one place Um, it's not quick because I think most people try to do the niching thing too quickly But this is very substantial by the end of this, uh, I think You know very good chance you have a very workable profitable niche that you can start moving with that you've done a lot of thinking about because every in my mind every hour you spend Thinking about niching learning about niching Working on your niche saves you 10 hours 100 hours down the road So it's a lot of time But well worth it and to me the the big upside of this Is at the end of this you're going to be very fluent in this whole language of niching You're going to have seen a ton a ton a ton of examples. There's also a whole niching vault in the home study program of Dozens and dozens and dozens of niches So you're going to be very steep in this understanding of niche so that even if you need to change your niche Even if you change businesses, you're going to have this understanding of niche that most of your Colleagues and you know people in your community don't have I just think this is probably one of the most important skills an entrepreneur can have is the capacity to Figure out Articulate home Their their niche, you know what they do how they do it for whom they do it. Yeah, and it's $300. Yeah, it's really affordable I was gonna say, um, yeah, I mean this kind of stuff people I see people charge like $2,000 for so Um, thank you for for offering it. That's such a good good rate. Yeah Yeah, you're welcome. And just the the format of it generally is I would do there's a video and a little pdf Two minute video quick exercise So take you 20 30 minutes a day Uh, if just give me 90 days on your niche, and I think you'll be amazed And then of course you can do a three-pay on dollars a month. They're the bonus ebooks that you'll get with this That can help deepen your understanding and give you more examples of these things So those get thrown in and uh So yeah, there you go. Awesome. Awesome. Thank you so much Um, quick question before we end. Um, Marina says, can you give a quick example of the three islands again just to that? Yeah, sure So okay, so island eight could be this little town in europe and they were having sewage troubles Uh, and it was a real big challenge because they'd been a small town and all the sewage went through a canal And when you're a tiny town, no problem But suddenly the population boomed And they've got just raw sewage and it's smelly and it's a health hazard and all this So that's island eight. That's the trouble island b. That's what they're craving. That's the important thing so they're craving uh We want a chemical treatment plant because that's all we know to want Somebody else comes along and says Well, we could do this thing called living machines where they basically plant swamp reeds and flowers in the canal And the canal goes all the way through town So by the time it reached the ocean the water's clean because the plants have cleaned it You see what i'm saying? That's they're not craving that Nobody in that town was falling asleep saying oh, it's so smelly so terrible. If only we could cure this with flowers How could we you know, nobody's it's not on anyone's mind so it's um So that would be island c, right? That's exactly. Yeah, that's like that's like the solution people haven't thought of Um, but but but you could present it if you educate the population enough Yeah, that's the island c takes the education island a might be um But yeah, I often say island b is the menu that you get you get at the restaurant But island c is there's sometimes a secret menu that that's right Pots have where it's you if you know to order it they have it, but it's not on the menu and you have to be kind of in so Uh, I there's a number of things that are island c and it's just good to make the distinction That you still have to speak to island a and island b even if you're offering island c it's still it's helpful I mean there's got to be some context for it. It can't just be hey everyone put swamp reeds in water. It's wonderful There's got to be a context of hey is Do you have polluted water? The island a has to be named still yeah Yeah, it's um so island a is the problem. They're aware of island b is uh the solution they're aware And then this island c is like You know, maybe it's something that you think is a much better solution But they have to be on board with it They have to buy it they have to buy into that idea Exactly awesome. Thank you so much tad. This has been uh so helpful For those who are here and hopefully for those who are watching the video comment below What you what you think of this I will put the link for the niching spiral course in um in the notes of the video You know, I I believe in tad's work so much that this is You know, I just I just wanted to share it with everyone. So Um if you liked what you saw today and you want to really get into your niche get the course Um, I promise you tad's work is top notch. So thank you so much tad. Appreciate all your all you do One last thing I would say is something I do called puttering sessions where it's you know People can work with me for an hour and I've had some luck helping people their niche on that If you get the home study and we get to work on one on one Even even better. So multiple multiple options. Awesome. Awesome. Great. So, uh, tad, your website again is marketing for hippies.com And the niching spiral course is at niching spiral.com Course dot niching spiral.com but niching spiral.com will get you there. So check it out everybody and uh, thank you Thanks for being here and thanks tad and thanks to Those of you who stepped up and and gave us examples for Thanks brave souls. Thank you. Thank you. All right. Take care everybody