 Welcome to Toffy TV, let's talk about Hammers Rodriguez, because we've not talked about him enough, we've not spoke about Hammers Rodriguez enough. I felt as though I should have had the amber kit on for this one. Not the kit. The full kit. You're going to sit there in the full kit. Just the top. Obviously we spoke on him quite a lot in terms of playing football and you know where he's going to fit in the squad, what his best position is, all those things. But let's talk about how he was announced. Let's talk about what we've seen come out of Everton since that and what we hope comes out of Everton next, because obviously the club have appreciated that. This is a huge signer. That commercial is a huge signer in terms of Hammers Rodriguez as a player and the followers he's got on social media and all those kind of things. It's a huge signer and they have tried to meet that the best they can. How do you think they have done so far? I think it's been amazing. From us so far it's very far ahead of anything we've done before. I accept that we haven't had a player of Hammers Rodriguez has reached before, that's fair to say. But I think we spoke about it on other videos or that we've done when Wayne Rooney came back. He was a massive name, albeit we were coming to the end of maybe his tough life career, but I don't think he did enough at that time. He hasn't got to reach Hammers. He was still a well-known player all over the world. But I think the club have really stepped up with this. We spoke about it the other day in advance of this, what we hoped they would do. I think to be fair they've exceeded what we hoped they'd do. We've seen the stuff that they've done and the continuance they've built on it. I've noticed today at the time they called on this they just released the full video interview they've done with him because a portion of it came out. It's just things I've built on top of what's good and editing people talking about it and have been for a few days now and a lot of Colombian fans are certainly on this channel getting in touch with us. I can see it on the main, the proper evidence channel, the official channel, Colombians there. People are interested. They want to know about evidence. They want to see the link up with James and I think the club have done really well to build on that. I think from the club's point of view they did straight away, they had their billboard in the city centre five minutes after it being announced. We've seen that. I thought that was a good way to signal straight away in your city right in a key point straight away. There's a lot of Liverpool centre things down there at the moment. A lot of advertising in Liverpool players which is very understandable in the city centre. So it was great to see that straight away and then that went on to Goddison. There was something at the Alvedoch as well. Basically over the road from where he is staying as well so that would have been nice for him to see that. So straight away within the city you are making it known that you've signed a top-class player and you want everybody to know. In case you missed the news, this is what happened. Is it global? That's what he is. So straight away it's there. It can be seen within your city. They've got that out there and then gradually over the next 24 hours the biggest thing we saw was Bogota. Obviously the capital of Colombia. I think it was the biggest tower with the 19 going round and obviously the local ESPN and things like that. They picked up on that and they got the message out of what it was because I don't know how it would have been received there. The 19 going round, the blue lights. So that was put out to straight away. Then it was the front page. To add on to that, the front pages of the biggest newspaper in Colombia had Hamza Rodriguez sitting down in his evidentiary and it was the big news over there. So you are hitting it. You're not getting away from it. You're hitting that straight away and I think that was really important. Following on from that we had the Hamza Rodriguez billboard on a boat in Miami and obviously the local fan Everton supporters group had been made aware of that to get the news out there and spread that and get it on Twitter later on in the day. I thought this was the big one and I had no idea this was coming. By the way, Times Square, a billboard in Times Square and that to me, I think that's the one way people have gone wow, wow. Times Square is so iconic. It is such an iconic thing and to see a billboard of Everton and the fact that we've brought in this play I just thought that was an incredible statement to make going forward. Yeah, we're out of shadow. Everything that you've done from all of those things you've listed there was better than the last one and better than the last one and better than the last one almost and obviously to have that towel lit up in Bogotat. The news is broken. I think it was two o'clock local time in Colombia and the news radio picked it up and there was a discussion about it there and everything's followed on from that like you say, the papers have got it front page, this towel has been lit up in blue with his number and then we did into the American particularly Miami which a lot of our Colombian friends have been on and said there's a strong Colombian community they love Johannes Rodriguez in America and as well as being in Colombia and saying in other parts of it and then to see like you say I guess the only thing this has got nothing to do with Everton everton done there Times Square wasn't as busy as what it would know to be obviously because of what's going on but Everton can't control it. But I don't think that's problematic because I don't think that's a... You're not advertising to the people who are in Times Square you're advertising to the world and we've seen Liverpool do it Liverpool had I think Mohammed Salar up there a while ago I don't know whether it's still around there but it's a great way to it's statements on time I say this a lot about we both say a lot about football is that perception is a matter of thing of football it's huge and I don't think enough people realise that in terms of football clubs are your perceived the top clubs do hence why they continue to become the top clubs in terms of commercial aspects they realise that if we put this perception out of ourselves other people latch onto it and it's about creating I think it's interesting as well and I don't know whether this is intentional but I haven't been clearly looking to get a viral response as well rather than a rather than a professional response if that makes any sense so all the videos that have come out of all these things have all been shot by clearly just people using their phones so that's why I'm sure the New York Evertonians were related to it and we've put it on our Twitter but when we got though that was from I'll go down on that one but that's what I'm saying that's what I'm saying it's the video we've put on which has got thousands it's not our video but it's got thousands of retweets and people have picked up on it because obviously because our Twitter is like 40,000 and I wonder whether that's the response ever I'm looking for that organic response rather than they sent a film crew down there to film it and then they take that and then they put that out because I think there is that idea of when it's viral and it's oh my god have you seen this oh glucky someone was down there that kind of feeling rather than it doesn't need to be professional no it doesn't and that's what I'm saying that's what I'm saying it's just it's Jamie Miller I think they need people to well he's done another one but the main one we're using because I know people have reacted I know Jamie the guy who went down and got a video he responded to our video oh yeah he went down to see if it was still there yeah yeah yeah so Evan I've obviously looked at that and that's good that's a good way of doing things you'll lay people as I said like the supporters groups to send someone down get some video and then hopefully that video goes viral which it has and it was good like you said though it felt like it was that everyone was getting better than the last one and that's no that's no criticism of like the one in Bogotar it's just that the one in Bogotar it's just a it's just a number and but then it was like Miami and everyone was like oh my god and then Times Square is like the most iconic visual place in the world as far as I'm concerned certainly like man made anyway you know and we see it on everything we've seen films and TV and everything so for Evan to have something there I thought that was really important and showed that it had been thought about and they understood that it was important and you mentioned Wayne Rooney before and I remember Wayne Rooney and there was a lot of criticism I think Saintine I would have criticised the club at the time because I always felt like Wayne Rooney coming back was underplayed like we don't know how people are going to respond to this so we best keep it on the quiet a little bit what I always find is completely wrong if you're going to do something do it do it fully if you think someone's going to be a big icon forget about what anyone thinks just go and you're going to get your criticisms no matter what but with this it's slightly different you see I thought when we showed Wayne we should have done something in DC we should have had something there I think you said at the time we'd like welcome Wayne or thanks Wayne something with Evan and DC United something like that that people go that for him and that's quite cool you know and all that but the club listen you can only go from I said this about the team and about Carlo Antillotti and if you can put it on Twitter obviously the head of what we knew was coming but basically just to say we've got an opportunity to move forward and create because Carlo coming in December and then we didn't do anything in January and Covid hit and all that that to me is like an unreal not really happen we just kind of wanted to get the season done and done so the way it felt and we didn't finish the season very strongly and it almost feels like we had to I felt patient from a patient level it was time to reset the button and go we've got a world class manager who we want we've got plans in place and now we've had loads of false stones I get it sat here before and said we need to press the reset button now when Marko Silver come in and went Ronald Coom but this is the top class manager he's evidence that in the last few days the players have said the barm we've seen other players in the media putting stories like I'd love to join Everton and things like that and it's at the like the core they've all said it so we've got that momentum and I'd put a thing out saying we have to press the reset button as fans and just go we're backing this we're going all in with this fella because we've got it we've got it and it feels as though this is almost that point for the whole club though because now is the time for us to really go let's go with it that's how it feels I think that's having a player like this is we spoke about it and we did a live reaction video and if anyone watched that I apologise we're probably reiterating a lot of the same points but we're trying to make them a little bit more succinct in this Everton have to build off the back of this because he's a huge player but this will test people at the club to see whether they can keep that going that momentum going there will be a thirst for information there will be a thirst for media there will be a thirst for kits everyone in Colombia will want to know right now how they can get an Everton kit and I've already seen messages saying Everton need to react to this pretty quick because otherwise you know what will happen they'll all be getting fake kits right listen we might as well talk mention there's nothing getting around it Everton have to meet the expectation and I don't know listen I don't know whether Everton have got a a system in place in Colombia South America do that I honestly don't know right but in America where you're going to get like we mentioned Miami you know you know America when we talk about like cracking America and things like that this is a country where Mexicans can international games get higher attendances than American international games because that's where that's where people go and the other thing as well of course is with South Americans is that they're born into football exactly it's a football day don't get me wrong loads of United States fans now and everything else loads of soccer fans in America who are Americans who are getting fallen in love with the game and follow it and loads have done it for years it's growing there's no doubt about it but South Americans it feels like the most like the Scouts thing here of like you're born into it that thing is football you know soccer whatever you want to call it it's there are in front here and that's why we build on it that's where Everton and Fanatics have got to get this right they've got to meet they've got to be ready and that's not just shades that's t-shirts I was going to say the one thing is and it might be a money thing and I don't know people's finances are different so Everton top to like £55 that might be far too expensive for some people but what I'd like to see them do is almost creator hammers t-shirts but a little bit like the kit but with like ham you know what I mean like a t-shirt version of the kit maybe that people can go can grab for $15 or whatever it may be and have your own and it's got a badge on it and it's got hammers 19 on it or whatever it's whatever not everybody not everybody can buy a kit I told you the story of when I went to Paris not long after they got Neymar and the kits with the name and number on were over 100 euros so for 30 euros they had a yellow Nike t-shirt with a Paris Saint-Germain badge and Neymar 10 on the back and I swear to God they were flying everybody there wanted a something a souvenir of Neymar and that was the closest thing and listen I'm not I don't think I'm qualified enough but as a consumer I would be saying well if someone can't afford let's say what is it say $80 for a shirt you add Rodriguez to the back of that you're talking over 100 no hammers yeah hammers you add hammers 19 to the back you're talking over $100 not everyone can afford that as much as you could all think out they can't and if you've got kids so if I was ever going to be saying like to Hummell or to Fanatics let's get a shirt out there even if it's just a basic like Hummell t-shirt with a blue one so everton badge and hammers it's that thing isn't it and get that out in the shops because you know what you might make $5 on every t-shirt make a shirt up no I don't know what it is but say it was $5 it's not even at the moment it's not even about the monetary side it's about people walking around in Miami walking around in New York walking around wherever with a hammers thing with an everton badge on it you can throw a kazoo on it look as much like that kit as you want just bouncing around with hammers and people are like you know people but I've done it in I want to go to America I've bought t-shirts with like things or you know all on the world whatever but other things I've got a New York City top and everything else because they look cool some of the t-shirts about Brazil stuff you know and get all kinds of kits you know you've got the new PSG one because my brother knows just come off and take it with you know the kit and he's made up another PSG but people will see it and go oh that kit lovely watch that and it's got evidence it's a great chance for people to go it's all it is it's advertising the club like you said monetary wise what would you rather have would you rather have someone walking around with no shirt would you rather have someone walking around with a fake shirt or would you rather have someone walking around with an evidence t-shirt on that at least you made a little bit of money from and it's real and also you can then judge the numbers you can judge the market you can see who wants what you know that you know people might there will be people in America there'll be South Americans in Colombia and every who will buy if they can get hold of it an evident kit an evident top rather they'll buy that shirt whether it be the yellow one because it's like the Colombia colours but it's evident with hammers on there will be but there'll be a lot of people that won't be able to before that and go but if they can get an evident t-shirt may it's blue and a yellow one just thinking off the top it's similar to the kit with that and hammers on then they've got something with them and it represents awesome and it's an idea that's just popped in my head and pops the word a pop-up shop in like Miami or somewhere I don't know the best whatever the best place wherever people go shopping generate put a pop-up tell the people in that area where it is listen ever nothing really well we're just strong but I think that'll be a good answer yes we'll just send a load to the sport number one soccer store in Miami or something or number one soccer store in up in 90 in New York on Bogota on Bogota and just send a load of stuff limits edition t-shirt and get it and let's get some numbers out and then everton just thinking again off the top on my idea everton could then be like right if you get this t-shirt take your picture off where you're from send it to us on we'll be sure and that is continuing to keep the story going I'll look at me with my hammers oh you buy a t-shirt there's one you buy a t-shirt right and you get a picture with it in like New York or Bogota or Miami or something like that get a picture with it on some kind of landmark or even in front of like I don't know I don't think that everything's still about like there but and you send it to everton and you hashtag it and you could be in the competition to win to win a signed shirt or something like that Worldwide I'm just saying there's opportunities there is a lot a couple of final points Everton also mentioned that they were preparing in the summer to have go to America and South America for friendlies so that would be interesting to see where that can happen next summer and Matthew and us the only thing will be obviously the Copper America is next summer possibly have Alan and Hammeas and Jeremy and the Copper America but if that's the case and we're over there anyway do what Everton didn't do when we went to America that time and you know we came out with the Ram we just didn't have them even there make sure look at the way it feels the games are played and all that and make sure that at the games at least when they go off for 10 minutes with the kids on over there hopefully that happens hopefully but I think that would be huge for us to go to America and South America but the other thing as well is Everton have now got plans to open an office in America and they're in Florida probably Miami or in Southern California which is again big because that's something that elite clubs do you know I noticed the other day I think Chelsea have got Man, it's just that you already had a dedicated reporter in America someone who used to work for MLS to do all the all the viral stuff and all the rest Chelsea have just employed someone now do the same so they've got someone on their Twitter who's on the ground in America reporting, getting a crossover through videos and stuff like that I don't know if they have an account in America but it's you know I know this is quite American-centric and stuff but it's only got like six or seven thousand you know but build on that hopefully it's official open all kinds of opportunities build on that get someone on the ground get someone who's working with the Everton fan groups over there cos that don't forget I've got a lot of fans in America but of course like anything else over there they're all spread out going over there and playing the game like we saw last time it helps bring those people together I think that would be a big thing for Everton but getting that office in and starting to work with clubs cos Everton have already said that they're working with clubs they've already worked into Miami and we know it was the e-sports game that Richard Larson played and I know that might seem like a big thing but that's where the relationship to conversations and again it's about spreading the brand isn't it and we've got a global superstar at the forefront of her he's a fabulous player we can't wait to see him but imagine if we went let's say next summer we went and played Miami in a new stadium and Beckham's there and Beckham's meeting and there's Bowfex Real Madrid players as well imagine how much hype that would create you know that would be phenomenal so there's all these links all big names it creates it creates stories isn't it and then obviously as well Everton they've launched two new Twitter accounts Spanish speaking Portuguese speaking there's landing pages as well on the website which are really important as well so people can come and speak they don't have to go through the translation process and it's not only that though but it's not everything we all have different customs we all have different ways that we take things in or whatever so to have those things that are directly go towards them will be a big thing as well yeah huge you know we're looking at having to think about some Spanish subtitles or something but Everton to do it it's massively important people are saying yes when he moves on people will leave a lot of people will go with wherever he goes next but a lot of people will stay as well and a lot of people will know Everton and talk about Everton and it's about creating that brand that you get bigger and like you say you know the more moments that he gives us a lot of Colombian fans are being on and going he just wants to get he just wants to play and be happy and be happy and shows are done that he was wrong and all that and we're getting a clarity and also you listen to his interview to win it the lad it makes me laugh and you hear people say on particularly clickbait radio shows he's done nothing since 2014 he's won champions leagues and world club competitions and eight league titles and this that he's done a lot he's done a lot he's got a golden boot winner at the world cup he's a fantastic player now if we can keep him fit for the majority of the time I'm sure he'll be incredible and for Colombia as well if he's playing for Everton he's playing well and he's fit then he's playing for Colombia if for Colombia isn't it just one final thing just before we go everything's been very positive really really good the one thing I'll ask you is do you think Everton should have given the number 10 shade and gone all in it's a tough one the head side of it with everything and the iconic stuff and all that says yeah because he's hammers 10 isn't he but then again he won 11 at right just 16 at right on the grid last season he was 11 at Bayern Munich so yeah he's hammers 10 for Colombia and I think that's what they're identifying with but what you do Guilfee Sigurdson has been Everton's captain Everton's captain at the weekend in the friendly he's number 10 and that's his number if Everton knew for a fact that he was leaving then you can take the number off him and go well you know out with the old name of the new boy Sigurdson stays around and you took his number off him you risk causing I suppose the only thing Everton could have done was said to Guilfee how attached I was to number 10 isn't it Maybe he did he might have just been and I think I just don't think you want to destabilise the thing and for all we know hammers might have been quite happy to take a different number because like I said he's had a different number of Bayern he's had a different number at Real Real last season this is his opportunity to be hammers 19 at Everton what I will say is I think next summer Everton will give him a hit I think he had he was a picture gone round wasn't he showing one of his first clubs he won number 19 did he and he had eight as well 19 on his shorts and I think so maybe that's the base in there I think he'll get the Everton number 10 eventually I think he'll get it next summer because I think Sigurdson would only have a year left next summer and I think Everton will be looking to unless Guilfee might still leave who knows if someone come in for him but I think he will there'll be a time when hammers is number 10 I believe so Digo, let us know your thoughts how Everton have dealt with the signing of Hammers at Adegas have you been surprised have you been amazed have you been impressed are you hoping this continues are you hoping for more because it's going to push it's going to push Everton it's going to push the people who work at Everton it's going to mean that Everton are going to have to go out if the people can't handle it Everton are going to have to go out and find people who can't handle it what I would say is they've set the bar that's what I would say and I know there's plans for other stuff but they've set the bar so it's up to them now to continue to reach that level that's all it comes down to those people are good enough and they've proved over the last few days that the ideas are good can you stay at that level that's what the key is a lot of it's on him now to perform on the pitch I mean that it has to anyway but let us know your thoughts and if you are a newly newly found Everton fan in Colombia or in America or anywhere in South America let us know your feelings on the what does the club need to do for you in terms of merchandise in terms of shirts in terms of understanding the history of Everton football club let us know your thoughts in the comments on that does the club need to almost restart telling you about Everton football club from the start let us know all that in the comments make sure you give this video a like subscribe if you haven't already lots of you have been subscribing which is fantastic we've got a new range of Colombia, t-shirts inspired by Hammansaradiga as well on our website the link is in the description and if you want more videos exclusive videos, live daily videos join us on our page as well the link is in the comments in the description for that as well thanks for watching, see you later