 Hello, hello, we are live. Hey guys, this is Dr. Nancy Lee. We're starting in one minute. And for people who join us, please come on the chat. What's your name? Where are you from? And what's your goal? 2023. Yeah. I'm on the chat. We're starting one minute. Let me change my virtual background. Let's get started. Please come on the chat. What's your name? Where are you from? I want to go for 2023. And we're getting started. And let's do this. Awesome. Okay. Okay. You should be able to do it. Awesome. Okay. Great. Welcome. Welcome guys. Hey guys. This is Dr. Nancy Lee, director of product featured in Forbes. I have helped 100 people lend their dream PM job offer in fan companies and unicorn startup. And continue to get promoted as a product leader. All right. So if you're here to join us, we'll be happy to help you out. Thank you. Thank you. Great. And for people who are interested in part of manager accelerator program, we run feel free to go to this website doc. Nancy Lee to learn more. And it's. Let me see. So this. This is a pre event training where. Is. The. And the concept and understand what went wrong in the job application process so that they're ready for our master class who's coming up tomorrow and Wednesday and later this week. Okay. So our master class teaching how you're able to create a product portfolio within two weeks. And so that you are able to lend the job you want and using the most efficient strategy. And so let me see who else is joining us. And. Let me see. Let me see. All the. Common in the chat. Who else is joining us. Okay. How are you? Detect. How are you? How are you? Hello. Hello. Jessica. And Karen from Boston. Looking to get into management from software development. Hello. Yes. I used to leave. I live in Boston for 10 years. I moved to Miami. In September last year. I'm going back to Boston again this summer. So I was no birding between Miami. And Boston. I'm in Miami in the summer. Oh, in the winter. Summer in Boston. Welcome. Welcome. Good to see you, Karen. Awesome. So now let's do this. Let's come up. Let's really answer the most important question you guys are here today. Right. So the today's talk is about. What went wrong? If you're not even able to land. Do a job. And not even learning an interview is extremely likely. Something went wrong. Two things that went wrong. Okay. So number one thing is. Your resume or you don't have a product portfolio. Okay. So first of all, I do want to share you guys regarding. So what's this event? Okay. This event is pre event training. So before we come to our line muscle class tomorrow, we will teach you exactly how to build a product portfolio. And today I want to show you the importance of part of portfolio. So, um, for people who, and also if you already registered for the muscle class, you receive this message. Email. We invite you to this live training. Uh, now let me do this for people who didn't know what I'm talking about. Portfolio. And let me share with you. This website. So this is tomorrow's. Free muscle class. You come here. Go to darkness v.com. And slash muscle class. And the link of the muscle class is also in the description of this video, darkness. Come slash muscle class. Tomorrow we'll talk about how to create a product portfolio into weeks, even if they are being laid off, or you have zero product management experience, product portfolio is a key for you to become more competitive in such like very crazy. Uh, recession and layoff season. Okay. This is number one key. You need to get ready to be prepared. Okay. So now, um, let's do some diagnosis. If people come in up here. So anybody. So put, put in the chat. Okay. So if you have. Try to apply for PM jobs. Common one in the chat. Common one in the chat. Oh, yes. If you have tried. Yeah. Yes or no. If you have tried to apply for PM job, put yes in the chat. If you haven't put no in the chat. Okay. So I want to, I want to do a quick pull. Um, the reason is this likely for people who apply for PM job. You're not landing interviews at all, or maybe one or two. Maybe three maximum three interviews. It's likely to see some missing. So what I want to talk about is basics, which is resume. Uh, and then talk about the advanced version, which is your part of portfolio. We have lots of free training on those two topics. You guys need to understand this. Okay. Regarding your resume. Let's understand what's wrong with the resume and for people with experience or without experience. So for example, for, uh, Karen, so you said, you do not have experience to your software engineer. Now for any software engineer or any people like type in a background without PM experience to apply for any PM jobs. If you do an interview, it's likely your resume is missing the PM keywords. Um, I know lots of people say, Oh, I have no PM experience. How can become part manager? Okay. So the first part you need to understand is that 91% program manager today, the first job is not product management. The first job is software engineer, marketer, consultant, many different type of jobs out there. Okay. And then the 91% you represent those my majority of people, those 91% of people who has no experience, but they can become a product manager. Okay. So with those groups of people, it's something very critical for you to understand is that even if you don't have the title, but you have done something similar use Karen's background example goes come from Boston's clearly, the crowd is very small. It's likely went to one of the schools. Uh, I went to such as BU and MIT, right? So all there were very technical. Um, so all the technical folks, when you build the state software engineers, it's likely you have down the agile product management development process. And it's also likely you work on requirement. Maybe yourself didn't write any requirement, but you try to make proposals, in terms of how to improve your product. You try to learn what the needs and desire of customers. And you try to use the agile methodology to create the NDP. And all those are the keywords that you need to use to become a product manager to show them something that's relevant in terms of what you do. Okay. So actually I do want to show you, um, someone, uh, with the same background as you guys as Karen, which is, he said he's a software engineer. Feel free to comment your, um, on the chat regarding what you, what's your background so they can give you more examples. Okay. So for example, this is one of the students. Uh, let me go to LinkedIn. Same background Karen. Okay. So cool. Yeah. So Pro Crew is also a software engineer. Um, now he's a product manager at MongoDB. So he's background, he's doing like engineering work. Uh, his background was computer science. Okay. So he was a software engineer. And then he starts to climb up the ladder and he land a job. Uh, as a product manager of machine learning at MongoDB. Just like most of you guys, we have done something similar. So when he was being an engineering manager at Zooks, which is self-driving car company. He also laser focused on, Hey, I actually improved certain features of Zooks was because I tried to understand the agile methodology and I try to think about any new features we can improve. And I tried to create different kind of requirements for engineering teams. All of those are extremely relevant to the new job he's has been doing at MongoDB as a product manager of machine learning. Okay. So you guys can exactly do the same. Okay. Also, I forgot to answer the question. So people asked us how to enroll in product manager accelerator. Here's how you do it. Um, number one is, uh, you go to this master class. Okay. So what we put up here documents that comes to master class. And then you can directly. Some mid application. See if you're qualified for a program and then towards the end, uh, you're going to schedule a call with our head mission and see if you qualify. Okay. But, uh, my point is you can do the same. Okay. So now. What per crew did is he first think about in his past engineering experience, what different things he can put on his resume to demonstrate something that's relevant for management. That's all the PM keywords you guys missing. And for people who are already product manager, even if you have the keywords, you're still missing your achievement, which means that when you go out for interview, if you already have PM experience, how can they tell you are better than Google product managers? Because clearly Google layoff loss of product manager. How are you able to compete with other people? Okay. The better way to compete with other people was also have the same amount of product management experience is somebody who can directly go into the process and show them. Hey, there's achievement. And I have accomplished by helping other people to grow or as a product to generate more revenue for my company. So you have the achievement session of your resume. So now let me show you how, how it works. And at the same time, let me also see any other questions we have. Then I can show you my screen. Okay. We have someone else. Yes. I already applied for jobs, but couldn't manage up. So someone said four year experience at TPM primary focus on executing the product strategy and roadmap. Cool. Does someone from LinkedIn mention that? So which is good, you know, so you are a TPM experience. So you're doing many part related experience. Right. So whoever put it there as a LinkedIn user. So tell me why not, right? If you already have years of experience, what's the challenge right now? If you're not able to learn a job, what's going on? And what's the, what's your challenge in front of you? Right? Are you able to learn jobs? Okay. So now next question is I have four years, Jessica, four years, four to five years experience in product management, but mainly consulted contracted in the past few years for various companies. I just recently finished a contracting job now looking in this tough job market. Okay. So Jessica, I have examples for someone was also doing contracting work and that became a full-time product manager as well. So you can do the same. Okay. So someone LinkedIn user summary resume experience is missing and how to define the strategy. Okay. Great. Cool. I'll give you more examples. I'm going to show you some free training and you can do it right away. So Jessica, let me show you some examples right away. So you can do the same doing contracting work. Yes. For sure you can convert to become a full-time PM as well. So let me show you. Let me show you. People doing contracting work become a PM. Do this. I'm going to show you some examples of this. Okay. So you can do this. So Niko. Yeah. Niko was a contractor for me and for many, many years. So his past. He's also one of our students inside from a major except he graduated. So in the past, for example, he was doing consulting like contracting work. He's doing contracting before Alaska. And contracting work for reading Sonoma. wine company in California? I think so. National-wide insurance company, I believe doing the paypal contracting management, different kind of contracting work. Okay. So many different contracting work. Okay. So now, his challenge is that, well, I have done many contracting work now, I want to do a full-time job, and job market is also very competitive. What should I do? Okay. So now, strong health, market manager at Microsoft, actually around last year, September last year, Microsoft at the time, they already start to gradually start to announce different kind of layoffs, but he was able to power through and land his tiered level two PM job at Microsoft through contracting experience. So my point is you can do the same. Hey, guys, you can do the same as well. Okay. That was Jessica, same experience. Now, let me jump to here. People talk about, hey, something's wrong on my resume. What do I do? So let me go here. Go to my YouTube channel. Go to my YouTube channel. YouTube channel, come here, come here. Tips and keywords. So number one thing for people with no experience like Karen, you need those keywords. Okay. So this video has all the keywords you need to put on your resume. Okay. So I'm going to put it in the chat. So basically, you have basically say, Karen, do you have a different kind of ways to describe your requirement and different type of like keywords that you can put on your resume? Like everything is here. Okay. 77 comments is amazing. Okay. So come here and read everything in this video. Let me share this video in the chat. This is for people with no experience. You're missing keywords. That's the main reason you're not getting selected for an interview. So put it in the chat. Scent. Okay. Cool. All right. So you see this email, this video. So now next part is for people who are already senior product manager, you have many years of work experience just like Nikhil, right? So he had many years of experience, but somehow he was not able to convert into the product management experience and background. So here is what we need to do. Now, number one thing is you really need to highlight your achievement to become more competitive. Okay. So where is your achievement? Let me find the video with achievement right here. Okay. So let me give you examples of achievement that you need to put on your resume. Pause this video. Okay. So this is old way to write resume and then there's a new way to write resume with more achievement. Locate this video. So basically your resume should have, oh, this is the achievement. Your resume should have three important achievements you can do. For example, your achievement can talk about stakeholder improvement, customer satisfaction and organizational improvement by whatever percentage you have. Or you can talk about, hey, this revenue has gone up by 20%. What do I do? So many different kind of new ways for you to talk about your significant growth, the contribution to the company. That's the reason senior product manager and not able to learn the interview was because your achievement missing significantly, not only the keywords. Okay. So now, next part is your part of portfolio. So one sec. Let me see what are the questions before we jump to portfolio. Let me share this video in the chat as well regarding how to write your resume. I'll talk about your achievements. So let me put it here. Share this video. I don't have too many tabs open. Let me share this video in the chat. Okay. I'm putting the chat here. I should get it. Okay. Cool. All right. So let me see the, oh, I put a chat on YouTube, not on LinkedIn. One sec. Let me put it on both LinkedIn and YouTube. Okay. So it's here. All right. So now, any other question of resume before we jump to portfolio? Resume experience missing. My resume and experience missing how to define the strategy. Okay. Cool. Now you need to talk about different things regarding product strategy as a keywords on your resume. Okay. So now, it also depends on how you describe it, right? So if you have proposed product features, if you have drove product roadmap, there's also related product strategy. You may not have to talk about exact product strategy as a keywords, but proposing new product features and driving the team to execute new user adoption could be considered as a part of strategy. So you can write in different ways as well. Resume making in 2 p.m. No, I have been told that they want someone with more strategy experience. I see. So now, as I said, for strategy experience, you define many different ways about strategy, right? For the go-to-market strategy, GTM should talk more things about GTM on your resume, right? So those are very relevant. User growth is also related to strategy. Align vision of different teams. Also related to strategy, to write your resume differently and show them really experience that has something to do with strategies. So, Carrie, hello, hello. I see you introducing yourself. So, Carrie said, it seems not able to get p.m. interviews. I have less than one year experience. Okay, so now, if a limited experience, if you're not able to get interviews, it's because you don't have product portfolio. Okay, product portfolio is used for both entry level p.m. No experience or someone who's very senior. Okay, I think maybe a good time to switch product portfolio. Okay, cool. So now, let me show you what is product portfolio. So let me go here. Let me go here. What is product portfolio? Let me share my screen with this YouTube channel here. Okay, here is what we need to do with product portfolio. The two different things. Okay, so product portfolio is a way to demonstrate your knowledge of the product you are about to build or your past achievement of the product you have built in the past. Okay, so let's do this product portfolio and go to the most watched YouTube video, most popular videos, and then product portfolio is one of those portfolio. Okay, so watch this video where we talk about how would you be able to use product portfolio to succeed product manager interview, okay? So now let me break it down for you guys. For people who have no p.m. experience or very little like someone come and you only have less than one year p.m. experience and no interview at all, okay? What's missing in your application process? If demonstrate that your experience cannot be simply like represented by years of experience. You can show them here is the impact I have made for my past company. You can show them here is some examples of product at launch in the past. You demonstrate that even if you have less than one year experience or no experience at all in the past but you already gained the skills. How would you demonstrate you have gained the skills to the following? You put everything on a portfolio. So, hey, I know how to do customer interview, customer persona, here's the proof of me knowing how to do it. Okay, so now what does portfolio look like? First of all, watch this video where I talk a lot about portfolio. Let me put it in the chat. Where is the chat? Hold on, I have too many tabs open. Let me close this tab. Okay, let me put it in the chat. So you guys put it here. Okay, and then you go to the next video where we'll talk about different tools you should use for your portfolio, right here. Okay, so this is about different kind of tools to create a portfolio. And then examples of portfolio look like with live examples, let me show you. Let me go to the right place. Tools, create different portfolio, vix.com. So basically you can go to website to show what your portfolio look like. And let me show you what my students portfolio look like right here, right? So this is a student mind her portfolio look like. Okay, so basically it's a description. Hey, here's the example of how much I accomplished of my past experience, here's a portfolio. There is a customer interview experience. Yeah, you can do the same by putting everything on website as your kind of portfolio. So that's what it's about, okay? So now for senior people, people with very senior experience, four to five years experience, for people who are very seniors, the problem of your application is that you're competing with some also very senior. Yeah, everyone is very senior, okay? You say senior people come here with senior people, junior people come with junior people since nobody can stand out. That's why everyone need to build a portfolio, okay? So portfolio is way. So if you go and I give you examples on the YouTube video where my students portfolio look like, right? So you go there, oh, on her portfolio, very clear. Her website is very beautiful. She has her specific examples of her customer interviews, her customer persona. When people read it, oh, she actually had the experience doing that, he's a very strong proof that she know how to do the job very well. And actually my student, Yufi has no experience at all. She was able to land an AEPM job last year. She was in A-Miles, she got promoted as the product manager very quickly. Okay, it was because her outstanding performance.