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Published on Oct 20, 2007
*edit* I DO NOT KNOW WHO DID THE MUSIC!! Instead of constantly asking here why not WRITE the nice folk at http://www.loc.gov/literacy/ and ask THEM, I wager you'll find out a lot faster then asking here.
In an effort to inspire young people to become lifelong learners and encourage reading, the Ad Council and the Library of Congress have launched a new series of public service advertisements (PSAs) to promote the Lifelong Literacy campaign. According to the National Institute for Literacy, success in school, and life, starts with literacy. When kids become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual person not only to read books but to also find their own passion about reading in all forms.
Created pro bono by The Geppetto Group, Buena Vista Home Entertainment and the Brigham Young University (BYU) Ad Lab, the new TV and web PSAs encourage children to "explore new worlds" and visit www.Literacy.gov.