 Abandoned cart emails, tips to bring customers back. Now, it's no surprise that if somebody comes to your site and you retarget ads towards them, that you can get a lot of them back and usually about 25%. But that's not what this video is about. This video is about abandoned carts. And by the end of this video, you're gonna know how to send out emails to people who left and didn't buy and you're gonna make more money. So watch to the very end. Thanks so much for watching this video. Do me a favor, subscribe right below if you would. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live or I upload a video. Now, abandoned carts, let's think about this first. Somebody came to your site and they left the cart and they didn't buy. Now, when people come to your site and they don't buy, that shouldn't be unusual. Here's why it shouldn't be unusual. Only 4% of the people that come to your website are really ready to buy. That's why it's so important to do these abandonment cart emails so that you can recuperate all of those particular customers and bring in sales and you will. Let's take a look at some of the research. I wanna put it up on the screen here real quick. Let's look at the reasons why they actually leave and don't buy. The first reason, the number one reason actually, extra cost, shipping, taxes, fees, they were just too expensive. That's 50% of the time why they abandoned the cart. The site wanted them to create an account, 28% of the time. I know this has happened to me where I was like, I don't wanna put in all my information. I just wanna buy something. So if they made them, and that's something you can fix on your site too, they can check out as a guest or they can create an account. Next thing on here is the checkout process was too complex. How difficult is it for people to check out? That's 21%. They couldn't calculate the total order cost easily. That's 18%. I don't know why they wouldn't be able to, but some of them feel that way. They didn't offer the optimal shipping options. That's 18%. So you wanna find out why your customers abandoned their cart on exit intent survey. However, a lot of people could just leave their cart because they got interrupted. Somebody came in their office to talk to them. They got a phone call. They got an email. They had to get up. It was time to leave. The kids fell down. Whatever it is, there's a lot of reasons. So if we don't go back to those people and try to capture that sale later on, we're leaving money on the table. Now I will tell you to make this abandonment cart thing work. I would use Cartra. I think Cartra is really, really good for this. I'm gonna put a link below for Cartra. And it's a free link. You can go to it. You don't need a credit card. You don't need an email. You can watch a video on all the things Cartra does. It's an all-in-one e-commerce, digital commerce, digital marketing solution that you just gotta have. You watch the video and if you like what you see with my link, you can get a $1 trial and check it out. So I highly recommend you doing that. But let's also look at now how these abandonment cart softwares work because that's what Cartra is. It's one of those along with a whole bunch of other things. Well, let's look at how it works. The merchant sets up an automation inside their e-commerce platform. That's the first step. Number two, somebody who has already given their email address logs into the site and starts browsing. They add items to their online shopping cart but exit the page without buying. An automated email is sent once their session ends reminding the customer which items they were interested and encourages them to check out. The customer clicks the link inside the cart recovery email and completes the purchase. What could be easier than that? You're just reminding them, okay? Little Billy fell down, he scraped his knee. Let's get back to that cart now. Let's go ahead and check out, okay? You got interrupted for lunch? You're back from lunch now. Let's get back to that cart now. Let's go ahead and check out. Now let's check out some of these statistics for these cart recoveries. Open rate, 41.18%. Click rate, 9.5%. Revenue per recipient, $5.81. Don't you wanna do this? Automated, you can automate it all through cart for that software I told you about below. Now I'd like to give you some benchmarks for this. First off, send your email at the right time. What's the right time? Well, within one hour. If you send an email within one hour, it's been shown that 16% of the people will go ahead and buy. 16%, that's pretty high. If you send it a day later, that drops down to 11%. That's pretty low. So you wanna send it within one hour of them abandoning that cart. That's number one. Number two, write a good subject line. You know, when your email goes out to these people, it could be competing with hundreds of other emails. If you don't have a good subject line that captures their attention, ah, you may not do so well. A good subject line may be something like, you left something in your cart or something was left out or did you mean to do this? Or this is incomplete. Any of those things kind of grabs their attention and will get them to open your email. That was number two. Now let's move on to number three. Number three is give an incentive. Why would you have them come back to that cart? Now, I would say your initial email, you don't maybe wanna give them an incentive, but the email after that, if you don't do it on the next email, you better offer them an incentive. It could be a discount, it could be free shipping, it could be, you know, some special gift you're gonna give along with it. I like to give digital products with it. So, you know, if they're thinking about buying survival cave food and they go back and buy it, they're gonna get my free report on how to protect your home and family. A regularly $97 report, they can have it absolutely free. Digital products like that, you can have written for you, you can write them yourself, they don't have to be long, but it's that one extra little incentive to push them over the edge. Number four is create a sense of urgency or scarcity. So, whatever product they were looking at, if it was on sale, let them know. You know, this is gonna go off sale in 24 hours or we're down to our last, you know, 45 of these, we've already sold 5,000 of them. So, you wanna have something in there that's gonna give them some sense of urgency. It could be time, it could also be your inventory, it could be any number of things. Maybe they're gonna miss out on a freebie you were giving. Maybe they're gonna miss out on free shipping if they don't order within the next 24 hours. So, whatever it is, make sure you're giving them something extra. Number five, focus on a single product. It's really tempting when somebody leaves a card for you to showcase all your other products and all the things you've got. But I tell you, when you offer them a whole lot of things, it creates this thing called paradox of choice. And paradox of choice says, I've got too many decisions to make here, I think I'll make none. So, essentially when you're offering them all these other products, you're gonna end up with them buying nothing. So, it's super important that you focus laser focus on that one singular product. Number six, direct them back to their own personalized cart. I like to say things like, I know you probably got busy, I saved all your information, click here to go back to your cart. And that way, they don't have to go back to your webpage, they don't have to fill everything out. Cartra can handle all this for you. It's the software I told you about down in the description. You wanna check it out. Number seven, leverage social proof. You may say in one of your emails, hey, I know you were looking at this product, you may be unsure, look at what our other customers have said about it. Maybe you wanna include some testimonials or some videos or something like that. You know, we sell survival food, so maybe we wanna direct that to people who've actually bought that product, tasted it, liked it, maybe we wanna have that video for them to see on a particular page where they can go back and click. And then once they watch that video, they can click and go back and purchase that product. So that's another idea that you can use. Number eight, optimize for mobile. This is, singularly, one of the biggest problems in selling online right now. People don't have their sites optimized for mobile. If it's difficult for somebody to order on their mobile phone, keep this in mind, 85% of the people now are ordering on their mobile phone. So if you have a site that's difficult to order on your mobile phone, guess what you've done? You've lost business. Make sure it is mobile-friendly. Now what I'd like to do is show you on the screen a few abandoned cart emails that I came across that look pretty good. So let's run over to my screen here and we'll check it out first. This first one here is Islandport Press. Islandport Press' abandoned cart emails look beautiful and nearly match the business's overall brand. Their logo is front and center. You can see it right there. And the entire email has branded fonts and colors. It's a simple way to enforce brand consistency and recognition. Here's another one right here. This is called House of Sunny. You can see it right here and what it looks like. And on this particular one, House of Sunny uses scarcity to explain that the product won't be around forever since they only make a sustainable run. They also use an incentive to increase the purchase rate of their abandoned cart emails. This special promotion is only available to shoppers who spend over a certain amount, which could increase their average overall order. Let's check out this one here. This is Stash House Miami. I like this one here. Hey, babe, you left some items in your cart, okay? So right here, this one here, this abandoned cart email sample from Stash House Miami contains a big prominent photo to remind the shoppers of the item they left. It also includes a discount code to redeem on their purchase. What stands out about this email is the playful wording. It speaks directly to the target audience with informal language like, babe, and check me out. This helps build a relationship with your potential customers and makes your email grab the reader's attention. Let's just look at one more here, Micah Skincare. You can see that right here. We noticed you left something in your cart and you can resume your order right here. We've touched on the fact that the cart recovery emails need to be optimized for all devices, including mobile. This example from Micah Skincare demonstrates how to do that. They have a bold headline, short subtitle, big product photo and obvious call to action that look great on desktop as well as mobile. The prominent CTA gives a shopper one thing to do, resume their order and it's large enough and easy to click. Okay, so I hope if nothing else I've impressed upon you, there's more money out there for you. There's more money for you. And the money is in all those abandoned carts and keep in mind guys, they say that up to 69% of the carts get abandoned, 69%. If that's the case, then how much money are you leaving out there? And they show that the purchase rate is extremely high when you use these email recovery campaigns. How much money are you leaving out there? You've got to set this up and the best way to do this is in Cartra. Look down below in the description. Like I said, you'll find a link for Cartra. It doesn't cost you anything. You watch a free video. The video will explain all the things that Cartra does. One of the things it does, among the billions it does, I don't know if billions is probably a bit much. It does a lot of things. But one of the things it does is abandoned cart recovery emails that you can send out to people. So check that out. It's a video, you watch it. If you like it, get a trial for $1. I hope you enjoy this. I hope you realize how important this is to do these cart recovery emails. If you're doing these on a regular basis, you're gonna make more money. Just really important that you realize that. So thanks for watching this video. I hope you appreciate it. I hope you got something out of it. So give me a thumbs up. 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