 back to another Transformation Friday on OpenShift Commons. Today we're bringing you something from south of the equator, Transformation Stories, Adoption Adventures with Santiago Cineclof, who is one of my favorite people and a collaborator in hosting next week's OpenShift Commons Gathering. That's going to be all in Spanish today. He's not going to speak in Spanish, which is really helpful for me because I stop Spanish in high school, and that's about where he ends, and I won't even try. I think Ahora and Porfavor are about, that's the extent of my Spanish, Santi. It's really bad. I have a German last name and a German father, so I'll stick to that as my second language. But I am eternally grateful for all the work that Santi has done in Latin America in terms of helping to get the commons off the ground for the past three years. He's been the moderator and co-host and co-curator and co-conspirator getting the OpenShift Commons gatherings up and running there. He's going to be my moderator and translator for hosting on Monday, September 21st, the Latin America one, which you'll be able to see some of his other cohorts there as well as Andrew Clay Schaefer, so we'll put the link to that in the chat after this. But Santi's also been one of, what I talk about the Office of the GTO here at Red Hat is the four horsemen of transformation, and he's sort of the horseman for Latin America for espousing digital transformation, coaching people and doing DevOps and helping organizations understand how to take on digital transformation challenges. So today I'm really psyched to have him here to share his stories and hopefully even after this one we'll have more Latin American stories because in October we're going to kick off an all Spanish, Latin American, and Spain and any other Spanish speaking country focused OpenShift Commons hour and Santi will be back for that as well for sure. So I'm going to stop blathering on about how wonderful Santi is and let him tell his story. So Santi, I'll go introduce yourself, tell us about your role and then take us on this adoption adventure. Well first I'm incredibly honored and humbled by your words. I'm about to cry but I won't. I'd be happy and honored to be called the Gaucho of digital transformation. That's something I would aspire to. Like Diane said, we've been working together since 2018 trying to bring this magic of community to Latin America and the help that Diane put in doing that was awesome. So this magic of red hat of feeling supported because you share a common cause is really like it's happening here right now. So I'm incredibly grateful for your help, Diane. So the idea today is to talk to you about how it was, what the journey we moved through beginning with nothing around containers and Kubernetes and an OpenShift in Latin America in say 2015, 2016 to the stage where we are today where OpenShift is also in this region a key component of the subcontinent digital transformation. And I want to talk all of course, from my perspective, there's hundreds of people working on this and making this happen. But from my perspective what the story was, what the keys to this story was, what the evolving needs of the customer where and how we responded to that and in particular how instrumental was the OpenShift Commons into bringing through advancement in the adoption of OpenShift. So if you need to know something about me is that I have a long software consultant and architect career and something particular about me is that I've worked with all the geological ages of technology from IBM mainframes to Linux and to Kubernetes and in all industries and across all of Latin America. So I get quite a good view of how systems were done 20 years ago, how those systems are still being done today and what the actual challenges in the transition in terms of mindset are important and are the key ones and how to communicate, how to talk, how to reconcile the new ideas with the legacy ideas. You also need to know that I have a daughter and I'm wearing my most preferred t-shirt that they unhanded me in person in 2018. This is a family vacation. And you also need to know that my favorite movie of all time is this Jewel contact. And if you have seen the movie and you see some kind of parallel between what the story I'm going to tell today and the story of the movie, it's absolutely not coincidental. Okay, so here we go. You know Latin America, we are very colorful, but also our relationship with the developed world is always complicated. We kind of never define how we want to relate with the developed world, if we want to be absolutely subservient or we want to be absolutely rebellious. We only know that we like soccer and we like competing with the developed world in soccer and beating the developed world. But other than that, it's complicated for us in terms of collaborating with the developed world. But that's not so much in science and technology. Truly, throughout the history, we have a culture of doing what we can with the resources we have to collaborate with the rest of the world in science and technology. So for instance, when you're writing with a bullpen, you're writing with the Latin American invention. Hopefully you'll never get it, but if you get a coronary bypass, you're receiving a Latin America development. And if you need scientific proof of the effects of the lack of ozone in the northern pole, you will find key research done in the area from Latin Americans as well as other things related to health, mainly. And also, in terms of technology, you will find that there are many very important enterprises in the digital world globally and subcontinentally, many of whom are part of the New York Stock Exchange, for instance, that are developed in Latin America and with a lot of vocation of being players and collaborate with the development of digital transformation in the world. So it should be no surprise then that down in Latin America, we've seen a great adoption of open source technologies and open shift with over 250 customers in all industries in private and public sector. Also that in the last five years, we've had five Red Hat Innovation Awards winners and even one Red Hat innovator of the year winner, which was a Bianca in, I believe, 2016 or 2015. And in the last Innovation Awards, we had like three finalists. So this is a continent that's very connected with innovation, with the limited resources, we do the very best that we can and we are extremely passionate about creating new solutions and trying to solve many of our different issues and needs in the continent. So the idea is to tell you, so I need to do a very brief disclaimer here. I'm from Argentina, which is like this country south here. And so the story that I'm going to tell you is mostly from my perspective because I don't want to tell a story that I've not particularly been part of, but you need to know that the same story, a very similar story, it happened all around the subcontinent and we will be other guys from the region. We'll be very happy to share that story in following talks. So this all started in around 2015, 2016, when we received the first edition of OpenShift 3 and we discovered this particular piece of magic, the idea that from a creative registry, you could very quickly develop and build a component that could go to production in a matter of seconds. And you could do it continually with zero interruptions from bureaucracy or manual processes. This was in the words of many people in the region, this was magic to us. And this is a word that customers actually use and that we internally actually use. And everyone who's been in contact with the technology, I believe felt the same. This is magic. This is actually spark of magic. And so this was very important to us because really in Latin America, we don't really have web scale. Our banks have thousands of customers, not like hundreds of millions of customers. Our populations tend to be small and our digital populations tend to be small as well. So more important than scale to us was this. This exactly was the magic component that got all of us and also the customers interested in OpenShift. So at that time, Red Hat was a very respected and known company, but we really had a very little footprint in the strategic minds of the customers, right? So customers had a lot of rail, some application servers, whatever, but they really didn't think of Red Hat as a strategic partner for digital transformation. So the bottom line here would be all the other incumbents, all the other big companies, you know, you know who they are, who were actually the strategic partners of our customers and with whom we needed to compete with this new way of doing things, open source devops, etc., and to gain mind share within our customers. And the magic that we would use to do this was the magic that I had that I just described. And we found a lot of allies inside these organizations, mostly architecture managers, architecture directors. The first guy that allowed us to do a true proof of concept in Argentina, in particular, was Martin Delia from Banco Itaú. When he really, he just, he couldn't see that happening very quick to adopt devops and all of this, but he wanted to kickstart because he believed in the magic that we were having. And a lot of other people inside the customers thought that way. So the first stage of adoption was us going inside the customers absolutely for free and doing proof of concepts, bringing the PowerPoint that people love and the demos that people love into their data center and helping them migrate a small application, something that they could really see that within their data center, this magic could actually work. And we did a lot of those. And one that I'm particularly proud of is the one we did in Ministry of Modernization, where we saw, we told the customer the presentation, the value proposition of OpenShift, and the customer said, right, I love this, but I need to see it working. Make it work. And you have the project. And in six days, we installed the platform in their data center and we migrated the key components of a very large and complex application. And in six days, we could show that application working and the guys shook our hands and said, you have the project. And it's today probably one of the largest OpenShift implementations in the whole of Latin America, powering the digital transformation of government administration in Argentina. So this was the time of doing POCs of really showing that the technology could work in the data center and starting to create momentum of adoption, but from a very early and incipient stage. So that's when the first OpenShift Commons gathering happened in Buenos Aires. We met with Diane in the Commons gathering in San Francisco. And I remember approaching her and with all like tremoring and saying, Diane, please bring these to Latin. And she said, yes, but I don't really trust you. And then in the process from, it was a couple of months that we put it together and we find magic working together. So we put together a great event. And the key to this event was that everyone that was every customer that was from Latin didn't really have anything mature to show and to share. So we convinced a guy from Santander Spain that they really were mature in using OpenShift as a global platform to come down to Buenos Aires and to explain to us how a mature OpenShift operation looked like. And we did what we Latin Americans do. We went to the expats and this guy came very coincidentally with a former teammate, workmate of mine in IBM in very early years. And he happened to be Christian Roldan, the manager of the Banco Santander's pass. So we got to convince him with wine and barbecue. And he came down and gave an extraordinary speech about an hour and a half and going into tough detail of how it really was to operate OpenShift and containers and continues delivering deployment at scale. And so around his talk, we could then showcase all the other customers, which were basically saying, yeah, we are going into this, but these are our plans, but we're not nowhere as mature as them. We even had a panel where some very important customers were just saying, yeah, we're exploring this, we're working on this. But this talk was very important because it showed to people, to all these other people who were timidly doing their first steps, how it was done and what was the end result of what they were starting. The other key action that happened was in a Red Hat Summit. This guy, who to me is the Lionel Messi of digital transformation, Luis Uguina from Macquarie Bank, who happens to be a Spaniard, so he speaks Spanish, got together with the CIO of a very important bank from Argentina, and he performed some magic Jedi mind control on this CIO. He wiped his head and this CIO came back and said, let's go full throttle with OpenShift. And this bank is a great regional reference for all other banks. So after this happened, this change, I mean this green lighting of all the OpenShift projects in this particular bank, all the other customers and banks particularly switch it from saying, who are you, to saying I need OpenShift, sell me whatever it's OpenShift, give me 10 of that. So it was very important this connection amongst people and these sparks happening in key minds, it was very, very important for the adoption. So after this first common, we already had a roadmap, like in the minds of the people. So we were, I don't know how to say it, we could establish a conversation that was like, okay, so if you want to be like Santander, you want to be like Macquarie, you want to do all this magic that you saw, these are the steps that you need to take. Let's talk about forming an OpenShift team, let's talk about putting something in production, then scaling by adding more applications and refining your processes and your practices of administration of application architecture of everything. We were able to discuss, start discussing about roadmaps of transformation, but based on a final picture that customers had already seen and almost touched in person in that event. So when the next OpenShift Commons came and we decided to do one per year and we kind of figured it out as like an agile cadence and doing our weekly, but once a year. And so when the second OpenShift Commons gathering happened, it was like the demo time of the agile process. The word that we used in the introduction was vertigo, because we were like all full speed, full throttle ahead, adopting containers, doing key projects, more mission critical projects, and kickstarting all the transformation in many customers about 36 at that time in banks and government, etc., with important key transformation projects all happening on the technology. So this time we did have those banks that were like sitting in a chair like saying, yeah, we were starting with this coming back and telling, this is all we're doing. We're reimagining the customer interaction with the bank where we have like hundreds of developers on the platform and we are doing like code archetypes to automate the onboarding process of new development teams to the application. So the discussion really changed into really how it's being done and how each customer was like putting a lot of great ideas and great minds and great practices into the platform. So we also showcased one of our customers, the Banco Patecario was very generous in showcasing their in-production experience with their actual home banking and their actual transaction processing. So it was key to have someone who was saying, I know we're not just doing, but we have already done and these works and this doesn't break and this is awesome. We even got to have a CIO on stage. We actually had three of them, but this was a particularly important one because he's a CIO in healthcare and he explained how he was doing the digital transformation of his organization through the adoption of cloud native and the platform. And we also had the generosity of Andrew Block who I believe many of you know him. I love him. He's a hero to me and he got a very important customer ExxonMobil who has offices down here in Latin America, very important ones to come and showcase some of what they were doing with a very unique use case. So the second commons was like, okay, now we're full throttle. This is going somewhere and people were very, very engaged after that. So what came after this was, okay, customers started to feel the heat of trying to do this new type of work, trying to do DevOps, trying to do PaaS platform as a service, trying to do agile development while still dealing with old practices, old structures. And they started to see the effects of like not going full, full digital, full DevOps and kind of like trying to negotiate, okay, the PaaS, but it's managed by the IT department and the IT department uses a very traditional ETL process and then the developers are not really being heard in terms of what they need. And all those kinds of issues that are absolutely natural, but now that projects started to go into scale, they started to emerge and the customer started needing responses to that. So one of the things that we did was to create like a kind of a framework to discuss these issues. We would present it as, okay, so the PaaS is now like a second heart that you need to put into a body that has placed for one single heart or like a new organ that you don't even have where to put it. And you need to create this new organization. You need to open up your mind and say, this is a new object, a new artifact. It's a software platform that combines in the same artifact development reusable blocks and development best practices as software with delivery processes as software and platform services as software. So you can't really treat those like a box and you need a new team that has a software mindset for handling platforms and you need to give space for this team to operate. And then how is the new backlog and road map negotiations between development and product teams, PaaS team and infra team and how the PaaS becomes a convergence point for both all the innovation that comes from open source, all your policies about sec ops and quality, and all your best practices and architectural directions have come from architecture. So when things started to go to scale, these were the type of discussions that we needed to be able to talk to customers and to start doing like the mind changing process so that we could overcome the barrier for growth that is adopting a lot of open shift but with old mindsets. We needed to create the change of mindsets so that this adoption could continue to change and to bring value to the organizations that trusted in this change in the first place. And the second thing that happened was that I have a phrase that it's obviously stolen, it's probably not mine but I tend to tell customers that you always start transformation with technology and then when you're about 30% of the way, you realize that the problem was culture all along. And so the emergence of open innovation labs, particularly in Latin America that it was created, the open innovation labs in Latin America led by Fabio Pereira who's a great guy, the first agilist in Latin America from Brazil. He's such a great agility leader and thought leader. And we started to be able to have something from Red Hat to help the customers not only in the technological transition but also in the cultural transition. And we started working with them initially through the DO 500 training which proved to be amazing. I mean, I did it and I was amazed and customers did it and created a lot of positive feedback about these practices and the way of working that we were offering. And that brought space and discussion to have labs, residencies in Latin America like what the guys in Brazil did with the average always was very, very interesting. And also what we did with some very large customers which we started with doing some DO 500 for some teams and then more teams wanted in and we did like hundreds of people training the DO 500 and then the positive feedback was so good that even senior management like the CIO and all his 20 directors wanted to like get a taste of what we were doing. So we created like a small scale two days culture executive culture workshop and that kick started the idea that Red Hat could help these and other customers in the in the cultural transformation at senior management levels and then we've since been doing that work with a couple of organizations and started to doing more and very important customers. So we had to react. I mean, as that magic turned into a spark and the spark started to grow into a fire, we had to react with how to continue accelerating this at the scale it was beginning to take and it was a hell of a challenge but we were able to continue responding. So we're very proud of that as an organization and then that's going to be the theme of the of the LATAM OSCG next Monday which is which will have Diane for the first time you will have you with us opening the event and then it's very important from us because of what you represent in the connection between Red Hat and the open source communities but also the great Andrew Clay Schaefer is going to give an extraordinary talk. I saw some of the slides and stuff he talks about is like mind boggling even for a guy who does DevOps every day so it's awesome and then we will have an executive panel of five regional CIOs who are going to be talking about culture right so they will not be talking about really like oh the containers and stuff like what our what our what did we learn from trying to do cultural change in organizations that are extremely legacy extremely politically complicated large and with a lot of legacy and and share their their experiences and we have some very key very important figures there there's one of the guys who comes from Mercado Libre from an actual digital company and went into a bank one of the most traditional banks in the country and and his his clash of cultures that he embodies is is very very interesting to to to hear and also all the other guys have great stories to tell and then also we will have some great customer cases and stories there's a digital TV system that is a service that is being migrated to OpenShift there's a bank a whole bank transforming we have an insurance company and and another bank and and finally a case that I'm very proud of which is the the the digital what's what's it called the the digital interoperability network in healthcare in public healthcare in in Argentina and they did what's the dream of the digital single unified medical history of everyone so that you go to any doctor and he can just see all of your medical history and all of the treatments and all of the medication that you ever took and this is an extraordinary project that's that's being a reference in in the world and it's it's great to to have them and see how they evolved even in the in the covid era which for which this project was extremely like instrumental for the response that the government had to do so so it's it's it's it's a great content that we will have and and and and what what it will be as in the next stage of of evolution and adoption of of what we're doing what we are seeing and we we were discussing with Diane uh when we were preparing the the opening for for the commons is that the next stage what we're seeing is this this uh this widespread adoption of open shift platforms is bringing like a common uh substrate over which to solidify common practices and those common practices give us a common language in which with which to use to collaborate amongst not only within an organization but within uh many organizations between many organizations so what we're seeing next is the emergence of collaboration at scale right and again this is a stolen idea that's that's uh i mean uh andrew clay shaper said great ideas are stolen so i feel like validated to keep stealing ideas so i will continue to do that uh this this this i i saw it in a in a in a in a in a harbour business review article that said the era of moving fast and breaking things within one company yeah it's great but that's not the thing anymore the thing now is to be able to orchestrate all those innovation cultures and momentum within within all organizations and to start working together so to solve the big issues and the big problems of of society of civilization that really transcend each of us and and cannot be solved by by any of us and and like i said the the with the with the base of everyone using open source and using technology that's curated by a meritocratic process of innovation so that everyone is using the same technology but not like because they are forced to but because this is objectively the best technological way to go forward this enables common practices this creates open communities and this finally enables this open collaboration and in the region we are starting to see these for instance with the with the digital interoperability network in healthcare but that will be uh transcending to justice for instance in the public sector it will be transcending to uh insurance to to to many many other areas and um in the other hand in the private sector for instance the banks are got tired of getting their their their being beaten by by by the fintech world so they decided to create their own fintech and working together with open apis and open banking and starting to collaborate amongst them to present a a formidable competition to the to the to the digital natives that were eating their cake so um this is just beginning this collaboration at scale yuruguay with the guys from agese as asik as always they were the first open ship customers in latin america and they are always one step ahead that they had two two two presentations in the previous open ship comments so you can go and check what they were doing years before the rest but uh this is only beginning but we see this is where where everything going and we as redhead are are starting to think how we can um uh help and catalyze that and and help that happen that because we believe our open culture is like is very useful for for for helping this large-scale uh collaboration and the idea of the open ship comments including like senior managers and everything has to do with um with becoming a place where organizations can come together and discuss and and collaborate and ideate where to move forward in a kind of a common roadmap so i i i'm absolutely like uh amazed at at what have what what what we've been doing here all of us and uh what can we do in the future i believe we're only just really we're only just starting and i would totally agree with you santi um i i think one of the things um that this is kind of a really nice showcase of and thank you so much for taking the time to talk about this and i'm so looking forward to monday um and hearing more stories as the uh the open collaboration continues um to to grow in latin america but i i think that what you what you sort of showcase is is is the power of um what i i try and do with open ship commons is peer to peer networking so if if you think back to like when you were showcasing the magic and when you were uh when folks from santander and uh other companies were coming in and they were sharing their stories and um in the past um you know even just five six years ago not even the distant past people were so caught up in the competitiveness you know we can't tell anybody what our secret sauce is um we can't tell anybody what our competitive advantage is and now the competitive advantage really is this open collaboration um the sharing of stories and this building of communities of peers that um help each other you know they may still have secret sauces because i know you guys have really good barbecue down there um i remember that um and it's it's awesome maybe a wee much on how much meat you make me every time i come down there but um it's pretty amazing but i i think that the thing that's really interesting because people think of banks really historically as being really closed and not open to sharing their insights and being you know sometimes we hear and it is still true is that a lot of them have compliance and audit and risk issues that you know don't allow them to contribute directly to an open source project but this is another layer of openness right so there's one side of open source which is about can i push my code into a public repo can i do this can i do that and more and more of that's happening we have what what i call sort of this virtuous end user cycle that's beginning to evolve and we're seeing where now end users are you know like amadeus and others and exon mobile and other people are being able to contribute upstream to kubernetes and that filters down and that's actually where we as red hat want them to put it we want them to put it up there because that's where we're collaborating and building the core of open shift and is in the kubernetes and cloud native foundation but it's this beyond the code it's the open culture the sharing of stories and i think it's maybe stereotyping latin america a little bit but i think the openness with which you know it always amazes me the banking industry which really for me in latin america the first ones to step up the government it's how serpro people like i can remember going down to a fos de gasu i'm probably saying that wrong for an open source conference that was hosted fos de gasu was those huge um waterfalls that anybody sees on the tourist map um it's just it's a brilliant but it was hosted at a government center that was generating power and there was this huge open source conference there but it was the government agencies really too in latin america that took on um and embraced what we call magic and and that to me was really powerful because that's not the same way it happened here in north america it's you know it's a different you know different groups different cultures silicon valley you know startups and you know wonderfulness happening in california it was a very different route to um coming to being cloud native and being um open and i think that there's a sensibility in latin america that um really helped drive this as well and it's going to be interesting to see where we go on monday um and what's next and what we hear next but is is that am i am i stereotyping you guys i mean i really do think that's you have a very open culture of sharing to be honest uh that's that that that was a change i mean i mean historically the banks wouldn't tell you what they were doing the telcos never and and everything uh but we and that that's what created uh all those all those unicorns because the talent that we have we really have a great pool a talent pool of people of developers of technicians that really love their stuff you will see a lot of community open source communities that have a lot of contributors uh from argentina from from sorry from latin america in general more much more from brazil probably than from argentina very sorry um but but you have that this personal passion but then in the traditional organizations particularly in in private sector like it was more dominated by by close source like right like the big the big vendors balrog that that i was putting there and um this created that these unicorns this new like uh we don't really have a silicon valley but this virtual silicon valley that created and he started macadolibre new bank and globan and etc they started eating the the incumbents pie they started they won they they beat them at electronic payments for instance they beat them at many things and so um these opened the door in these traditional organizations for these these young talent is this the young in the mind right this this this fresh talent to kind of bring these ideas to them because if they didn't do that they would be out of business incredibly quickly and um and now but the the great thing that like you say is we if we have something in latin america i what i would say is we are very adaptable we are since we live in crisis all the time it's in our ad end to to like quite react react very very quickly and so this the same senior manager that said i don't want any open source at the five minutes later was saying open source is the way and all in and so the change has been very rapidly and then you had all this openness very very quickly um and that was also catalyzed i don't want to i don't want to like like um diminish the role of this because there was nothing like an open shift commons gathering present in latin america before so it was also catalyzed by the they're actually being a place to do this sharing right in the in the in previous it would be like a branded event where you like had the cio invited to give a generic talk about what they're doing and this was for the technical people for the technical community let's talk technology let's talk bits and bytes like we say down here and um in that space didn't exist so at the at the corporate level at the enterprise level and this this was huge because of what open shift commons is again yeah i cannot thank you enough for open shift common so again and i think the the role of commons you know and in creating a commons whether it's an open shift commons or any commons is creating spaces for people to share their stories um whether and safe and healthy environments but um that you know that's always a key to it and and having it be something and i i'm always on it about peer to peer right you know we talk about your red hat i'm red hat i'm you know and i and i you know i love working at red hat it's it's awesome um you all should work there but um and but but i'm much rather here from an end user or an upstream project lead or someone who's got um you know some real interesting workload um and have them tell the story because it's that real world experience that really makes a difference there's a talk i'm just in the in the finishing touches of um recording a talk on what we are calling an AI ML initiative that america moval is the one which is a mexican company telco very big i'm sure you've heard of them we've um and interacted with them too but it's um they are spearheading with a number of other telcos this thing called the enterprise neuro system initiative which is about using AI and ML and AI ops on all of the enterprise data inside of companies and i mean that is real i mean truly it's you know it's doing there's some fostering going on with red hatters helping facilitate the initiative and get it off the ground but it's really something that's coming out of america moval and they're what they're actually already doing right and they're just sharing it and trying to bring more people up to speed on um how to how this all works and you find that sort of conversation to me is probably the most exciting thing it is the new magic right so the magic the original magic was wow look at this platform as a service i can with a couple of clicks deploy my i'm jokingly say deploy my wordpress app and it will scale to you know handle thanksgiving sales for of my whatever i'm selling right like early days of platform as service it really was magic right and then as containers got added to it it became even more magical and maybe a little mystical um as we started navigating namespaces and pods and Greek names of things like kubernetes so it's like but the the original concept was about this magical thinking right um not in a fantasy way but in a way that was magical thinking that by working in the open by working like adding automation and dev ops into your culture um and having the conversations between developers and operators um start happening early days to evolve into these new roles these new things like dev ops and um you know you i heard you sort of a little disparaging ital and you know things like that but taking those things and sharing all of that um what people have learned across the their organizations internally so um and i love the bit about having to do the workshop or hosting the workshop because the c level folks um the executives wanted to get in on this culture thing right and i think that's the other key too is as i always um i sometimes joke a little bit about when i on board open shift commons is organizational base right so an organization joins and then anybody from that organization can participate in the working groups the sigs the gatherings come give a briefing it doesn't matter you could be the executive assistant to the ceo or a hands-on sys admin you can join and that conceptually is also a breaking of um some of the barriers as you were describing because yeah red hat forums um uh hands-on hackathon workshops that we host and those things those are those have focused and targeted things but what i think we're trying to do here is break some of the barriers down and create better lines of communication and sharing of stories at from between all the levels and organizations and um i don't claim to have invented this by any stretch but i think the key and if anyone's listening out there is to create a commons um to create a space to give away the podium to other people to speak so it's not just red headers talking though that's what it is today but um to really um to create spaces for people and organizations um to cross pollinate because i kind of joke about community development today as being like three-dimensional chess you know those old um class so you've got one angle that is um the projects and the products and the kubernetes and all the technologies up there and then you have another angle that's all of the end users so what are they doing and then there's even a and it's probably more than three dimensions there's another dimension that i look at often that's verticals because what you're telling in those rooms where you're sharing your stories is something might click for a telco that a bank is doing that might click for someone might do a talk on gpus or on edge technology or iti ot or something like that that they're doing um so it's becoming and it's also interesting because we're now focusing more and more on workloads like what is your workload on open shift because like html and everything else under the hood of the internet you know we don't look under the hood so much anymore now we want to make sure that the magic that is open shift and kubernetes and all this cloud native wonderful service mesh technology will work and support all of these workloads so it's really important for us at red hat to hear these stories to get the feedback to figure out things like uh yeah yeah i and i have to say i've been deep in um invidia gpu um talks which is where that enterprise neuro system one just came out of uh and so everything has been about you know how can we get high performance how can we tune our gpu uh gpu and get on bare metal and whether it's del or intel or whoever's metal that we're running on these days um so i i have a lot of that might but the thing is it's like maybe um the new thing now is is really focusing and i think we'll see that monday a bit too is people sharing the stories about their workloads and how they've tuned the underpinnings that is what red hat brings um to the table the other thing that the other thing that's really been interesting over the since in the past three years is the rise of um reference architectures for specific workloads so um i don't think we have a talk on open data hub on monday but um open data hub is a really good example of this it's like uh if you don't if you don't if you you might know me through my twitter handle that i i usually do all of my work stuff through which is um open shift common but i also have another side of the house which is python dj so i'm a long time python uh i used a jango and i really love jupiter notebooks and in that side of the house quite a bit too and and we've seen the evolution of like single jupiter notebooks to hosting jupiter hub to this whole new framework for um building and training um a i and machine learning models um on top of open shift and there's this reference architecture called open data hub which we're now people have taken that reference architect and built whole clouds on them mass open cloud now massachusetts open cloud which is powering the boston children's hospital all kinds of really cool stuff is happening and now that's turning into an actual productized thing so it's like it's mine and this this is all happening in like less than three years you know these this whole arc so going back to like originally at the very beginning where before we even turned the recording button on we're talking about the origin of commons was about dealing with the fire hose of information that we had to get out to the community and to our end users and to our partners and upstream folks when we did the pivot to rebasing open shift on kubernetes that's sort of the origin story for commons open shift commons is that all of a sudden we had to reach everybody fast and tell them whoa guys 2.0 was something but 3.0 is something new and it's really hard to do this you're gonna have to sit in this fire hose and listen to all this conversation about pods and these greek name things that you hadn't even thought about and and that's like four years ago i think four four four years ago so and today the fire hose is even bigger and there's more right yeah and and it also became like a place where ideas like could join and and and be interconnected and and kind of made there's this great that talk that is called when ideas have sex where this guy from england proposes a biological model of idea reproduction and recombination that follows similar rules to sexual reproduction in nature and and he's this is this phenomenon like the open shift commons is a place where ideas get get combined and produce new ideas and ideas are curated and the conversation is all about that and if you would if you would allow me if you would allow me two minutes for this is a kind of a personal epiphany that i had one day about what really is DevOps and what really is this process that we're talking about and ideas mating and everything and so uh this is a this is a presentation it seems Spanish but it's trying to explain what DevOps is and DevOps is this circle this feedback loop between the digital product that users are using and the code the version code that creates that product and we are working iteratively with all these brains like modifying the code and then evolving the product and then receiving feedback and then evolving the product again and then it's a cycle of evolution through code to individual iterations of the program i wanted to ask do you see any other object or process in the universe that kind of looks like something like this code that creates an instance of something and then from the feedback of how that something does in life the code gets evolved i can i can i can give you an answer and the answer is life it works exactly the same way so would you agree with me that it's fair to say that DevOps is doing business or things like god intended i i think you've got something there definitely and oh my god is that messy this is messy and this is Diego Maradona who is the actual god and these are his angels some other people that you will never know of but we do awesome now that that is quite quite quite the way to end this this talk and and i'm trying i don't know how you're going to top this on monday this is just something if you don't know me and santi have been having this ongoing conversation about messy leaving the team and then coming back and you know the crisis that it is in argentina so on the backside of everything so this is quite this is quite the great way to end this talk but uh yeah i think we have um we have the dna we always talk about that at red hat that open source is in our dna that open culture and open shift is you know just a facilitator for that so that's been part of the conversation it's allowed us to help companies and organizations like the ones that santi has mentioned today um as well as it's helped red hat um evolve as well too and we you know we eat our own dog food we do this stuff internally um it's a that's a bad metaphor i think um we we definitely do live and breathe this and it is um something that is very much now i think ingrained in our culture and it's wonderful to see it becoming ingrained in the culture in the the open source communities um in latin america um i'm totally looking forward to um to monday um especially because andrew clay schaefer is going to be talking and somehow they managed to get his 45 minute talk to have subtitles and um so it's going to be in english but it's going to have spanish subtitles and i am just waiting i almost want to see just what the subtitles are because they're going to be like ticker tape going so fast because he and so conceptual so it's going to be really interesting to see that and i think we're going to rebroadcast that next week on friday with andrew adding color commentary to it um so we'll have the event on on monday and then we'll reboot again and do a recap at the same time next week um so santi you'll have to say come come to that as well next week and and make you know make your color commentary and and give us some feedback on that because i one of the exciting things about this new error that we're in and i and i really hope everybody who's listening to this is safe is healthy and um is able to connect with with us on monday and if not virtually in other places but it's really pretty amazing how global and how this virtual new world um and these um lower friction um tools that we have like live streaming or slack or even tiktok which i think today oracle just bought part of or something crazy like that if i believe what the memes were that were coming so there's like all of these tools that we have um they're great but if we don't create a space for them um and for us to come together and share them they're just individual tools talking to individuals and creating small threads and not bringing together a community um so there's this this level of where you have to be intentional about creating these spaces and i think santi um and the whole team in latin america and from both red hat and from the open source community has done has had the best intentions have come to it with you know great passion and done an amazing job building the community out down in latin america now i can't wait till i can get on a plane again and fly down and have some amazing barbeque with you all again um and uh maybe a kaitaranya in in south paul or go to chili or wherever it is and you know and i just hope that um you're all safe and happy and with your families and um reach out and connect with us um join the open shift commons it's an open community and um we would love to hear your stories and to have you share your stories with your peers so santi you are the best of us thank you very much for today thank you so much thank you all right take care um everybody if you're listening out there in the ether or if you're watching this afterwards um commons dot open shift dot org is where you can find all of this um and we will um annotate this with some links to all of the past gatherings that you mentioned santi's thank you for that um as well as who was the person who was the who you're gonna the guy who talked about sex and community and that that that reference he calls himself the rational optimist let me if we have the minutes the rational readly the name is readly uh the the the last name i can't remember his name um but you can look for the for the TED talk is absolutely outstanding it's brought him up and get him get him here and um and add him into the pantheon of people people who are coming and doing transformation friday talks um thank you for the inspiration and for all of your efforts again so um i think that brings us to the end of the hour i want to thank our technical producer chris short for all of his efforts to keep this um thread and streams going and um we'll talk to you all again next week um both on monday um at the latam openshift commons gathering and um on future openshift commons briefings and transformation fridays so take care and thanks guys