 So students in this module I will continue with connecting with the social media which we started in the previous module and in this module I will conclude what we started with that connecting with the social media to do what to bring traffic to your wonderful portal to your wonderful website to your wonderful business and services. So what are the best practices? The best practices try to cover if not all of them most of them make friends make friends over the social network add value remember the content if you recall from the very early modules content is the king so you should be offering things which I'll talk with more detail which are valuable to the users and show respect to their opinion you don't have to be sarcastic you don't have to be very very critical about what they say so show respect practice restraint okay you have to make friends and do it right do it right encourage open dialogue if people come to your website or you interact with people on a blog then you should encourage discussion of course which which you may not like but of course you have to bring in the people be responsive if people send you an email ask something from you you should be responding to it fairly quickly so that they know that this is a business which responds to their queries to their questions and get visual because if you have a lot of text on the screen and people scroll down from the top to the bottom of the screen they might miss things which are a value to you which are value to them which you wanted them to know therefore make it visual and leverage on promotions offer things coupons electronic coupons services which people can redeem when they come to your website you have to bring people that is the point over here your website and social profile buttons on a website so that people can do a link in with you people can tweet with a reference to you they know how to get to you so the button should be there the the social button should be there and you should be also sharing the content you should be following people and the people should reciprocate and you if people are following you should reciprocate so those links those points those buttons should be on your page your contact information should be on the page so that your customers know how to get to you how to contact you and then you will get traffic you will get a lot of traffic you'll get a lot of visitors now how do you make sense of all that traffic you have to use time saving tools you have to use tools which help you stay on top because there are a lot of studies that if this is say for example there's a study that if in a month you make 15 blog posts then you get 1200 referrals now the point is that how do you go about making such blog posts evenly 15 use these tools for example use a tool such as Hoot Suite and you schedule your tweets you write your tweets in advance and you set the schedule and those tweets are posted likeable local feedly so all of these tools are there for you to help to optimize your time let me show you the screen over here this is the screen for the Hoot Suite and you can see that there is that this is the date over here on which you want to schedule this is the week over here and you can you can schedule your tweets you can schedule your tweets you can also edit your tweets and you can do a whole lot of things also so this is the way you connect with the social media connection is important this is how you connect with the social media remember I told you remember I told you that you cannot be everywhere at the same time but using these tools you can optimize your presence so engage social media followers promote your content write reviews about your content okay write reviews about your product and for example share others content also because there are industry leaders and when you share their content you bring the traffic associated with them the people who may be reading about them they will be coming to you dole out mentions about your good customers offer replies and favorites leverage private messaging when you are in social media it does not means that if you reply the reply is read by everybody you can use the private messaging service also and so these are all of those things we should be doing and then of course vote and how do you measure now if you are getting lots and lots of visitors that is fine getting lots and lots of clicks that is fine you have fans you have views but how does it convert into sale of a product of a service and how do you engage your customers so that that is you have to measure okay you have to count the clicks and the clicks are what page the clicks on which links the click on what pictures and then call for action call for action is you have to make the call for action like get this newsletter and if they're and make it interesting so that they register to get that newsletter and you get something more valuable you get their name and email address and when you have all this wonderful data then you use maybe google analytics to analyze all those days or all that data or you can use bit.ly which I'll talk about it in more detail because there are analytics links analysis behind the link shortening offered by bit.ly to the point I'm trying to make over here is that you have to not only measure your traffic and your social activities social media activities but also have to manage it unless you measure it you cannot manage it so these are some of the things which you should be using to get the attention of your potential customers and converting it into sales in a trade show with a million booths I hope you get the picture thank you very much