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Free won't | Moran Cerf | TEDxAix

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Published on Jul 24, 2015

Are we indeed making choices volitionally and freely, or can our decisions be predicted before they are accessible to us?
In a world where neuroscientists are able to access the depths of our psyche and parse our choices before ‘we’ do, the question of who is this ‘we’ who is speaking on our behalf becomes even more enchanting.
In a compelling talk about the current state of neuroscience studies of free will, Professor Moran Cerf addresses questions like: How many people are there inside our head? Can we incept an idea? Is there a way for us to record our dreams? and How can businesses benefit from current neuroscience research when knowledge about our own desires is not always even available to us?

Moran Cerf is a professor of Business (Kellogg School of Management) and Neuroscience. His research uses methods from brain research to understand the underlying mechanisms of our psychology. In addition, he is the Alfred P. Sloan professor of screenwriting at the American Film Institute.He works with patients undergoing brain-surgery to study behavior, emotion, decision making and dreams, by directly recording the activity of individual nerve cells using electrodes implanted in their brain.
Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions.
Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding managerial and development positions in computers security, pharmaceutical, telecom, Fashion, software development, and innovations development.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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