 Okay, I'm going to go ahead and get started. Welcome everyone for the second webinar for this year's Give Back to Tahoe giving season fundraising strategies. My name is Lisa, I'm the senior community engagement manager here at Mighty Cause and I'm really excited to talk to you about fundraising strategies for give back to Tahoe giving season. So we're first just going to go over some platform basics for those of you who didn't attend the getting started webinar, or are looking to get back on to the platform and make some updates to your page. We're going to go through some just general basics that are good refreshers if this is your first year or returning year. So just a reminder, give back to Tahoe will start on giving Tuesday on the 29th and we'll go until the end of the year. Registration does close tomorrow. So if you haven't registered yet, you do want to make sure you register. If you're unsure if you have registered. If you're on your organization page in your overview. You can see your registration status and it will tell you if you've been approved or if you're pending, or if you haven't registered yet. We will be having a follow up webinar after the give back to Tahoe giving season on January 5, where we'll talk about a post event follow up and strategies after the giving season after year and fundraising. What are some good strategies to use an implement and how you can use the give back to Tahoe platform in order to continue fundraising for your organization. And as well, you want to make sure that just if once you've completed registrations that you have any necessary team members set up as administrators on your page and we'll also go through those settings as well. So just a breakdown of the dashboard that's available on your organization page if you're administrator and you're logged in as an administrator you will see a dashboard on your organization page. And it's broken down in some some key segments. So overview being where you can see your status your to do list, as well as a quick view of metrics, your organization pages where you're going to be able to edit your organization page. And as well if you need a link to share with donors you would go to your organization page and that's the URL that you would share. Fundraising tools is where you can add matching grants, manage volunteer opportunities or event opportunities, review all campaigns, access a widget reports is where you'll find all of your donor data, look up your retention report. Check out will have where you can update your donation form and your thank you page and receipt message. And then the settings is where you can add your administrators or remove administrators on double check or add your eft information, as well as updating you know your URL if you need that or your social sharing image which we'll get into. So if you haven't done so you want to make sure that you complete your to do list. These are recommended or required tasks that we, you know it's a really great way to, if you're new to get started on the platform or if you're returning it's a really good guide to look at things that you want to consider updating on the platform. Something new that we've added this year is a mission statement. So it's a way for you to add one sentence really brief description about what your organization does that maybe is a little bit different to your about section or your story slash description where you can be shared a little bit more about your organization. So you want to make sure if you're returning nonprofit that you are reading through your story and about section. You're looking through the images that you have placed there and you think through is there any essential updates I need to make to my page like is this the story that I want to share this year. If you are thinking about your give back Tahoe giving season strategy. It's always great to first start with an overall goal what's the goal for your nonprofit this year, and then how what different strategies you can utilize to lead you to that goal and meeting that goal. So what story that you're saying what is what are you trying to tell or donors about what you raised last year how it impacted your nonprofit and what you're looking to do next year. Those are all really helpful things to think through and add to your page or update it. As I mentioned, there is a new section called mission statement that is available to you to add a quick brief mission statement about your organization. As I mentioned the story and description section is really where you can share different stories about your nonprofit. What how you guys impact your community, etc, but your mission statement is really a quick way for donors to quickly see the mission and cause of your nonprofit. If you've gone through and double checked your organization page and made sure that's updated, you do want to make sure you go to your checkout flow and make sure that is updated as well. On your dashboard that's available in the checkout section. The donation form is where you'll be able to edit your custom donation levels and add descriptions we always recommend adding descriptions to your donation form for donation levels because that's a really great way to visually see, you know, the impact that their dollar will make to your nonprofit, you know, for example, $10 donation is less impactful than, you know, for $10 you can sponsor a student. And as well within the checkout section, you can add your thank you page. So your thank you page is the page that pops up once a donor submits, you know, Donnie and their transaction goes through immediately tells them to thank you but you can add in whatever language call to action video image that you want. And then your donation receipt, we will automatically send a receipt to donors and you don't have to worry about that. But if you do want to include your own personalized thank you message to donors, you can use the donation receipt to add your custom message. And again if you're returning nonprofit you just want to make sure that you're going through these areas to make sure that it's updated for this year's language. Another thing that we've updated this year is the volunteers tool, which is now called opportunities. It's available in under fundraising tools. And you can find it's called opportunities. And we've really built out the opportunities tool so that it can work for a variety of other opportunities that your nonprofit may provide to donors or supporters in your area. Another thing that we've added in is that not only does it provide the ability for people to sign up to volunteer for your nonprofit, but you can also add an event that you may want to advertise to your network as well. Maybe you are having a kickoff to give back Tahoe, you want to, you're having an adoption event, etc. Whatever that may be, you have the ability to add that information now through the opportunities tool. So we've also enhanced the opportunities tool to for you to be able to designate not only is it a volunteering opportunity or an event, but if it's in person, or online, and to provide a link as to where you want individuals to register. So you can have the registration set up through the give back Tahoe giving season, or give back Tahoe site. It's the same kind of setup as it was last year. And you'll be able to see that through the opportunities link, which I'll show in a second. You do have a volunteer forum through a Google survey or you have an event that you're selling tickets through through event right. You can add the link through here. So when individuals go to register, they're going to be directed to what you've set up on the platform so if that's going to a link, they'll be redirected there. And as well one additional thing that we've added to the tool is the ability to specify whether an opportunity is ongoing or not. So, there are a lot of volunteer opportunities that are specific one day events like an adoption event, but a lot are ongoing for example if you're looking for a social media volunteer to help you out with the give back Tahoe giving season. So you now have the ability to specify that on the opportunity. So supporters can view your opportunities on your organization page there will be a section called get involved. And that's where individuals can see all of the volunteer opportunities or events that you have, they can search if it's an opportunity event, and they can also click to see more information about the volunteer opportunity. So this is an example of a volunteer opportunity with the description and information about it. When an individual clicks register, if you do have an external link set up, it will redirect them to that area so as you see, they've set up a link to their website that's where they want users to actually sign up for the volunteer opportunity. And so that's been added there. But again if you do want to host on the site, you can definitely do so as well if you don't want it to go through an external link. So a lot of great updates to the opportunities tool. And there is also a link that will be available to all supporters that will list every opportunity or event that nonprofits have entered through the system. So they can easily see different volunteer opportunities and events that nonprofits have available. So when sign once an individual signs up for a opportunity, you will see that information on the opportunities page through your dashboard. You can see how many participants there are, you can also email participants through the platform, and you can also download their information if you want to, you know, do that outside of the platform as well. Administrators will receive a notification when you do receive a participant. And as well, if your opportunity has a specific date, individuals will receive a notification or reminder about that. All right, so now that we've gone through some of the just platform basics, some of the new tools available, we're going to go into dig into really setting strategy up for give back to giving season. So I mentioned this a couple slides back, but the setting up a goal is really the most fundamental kind of part of any giving season when you're thinking about the strategy you want to implement. Because you're not going to know what strategy to implement if you don't know what you're shooting for so you want to think about smart goals for your nonprofit so what is a smart goal it's a specific measurable achievable realistic time base goal. Every nonprofit is going to have a different goal based off themselves internally so for some and maybe that you want to, you know, increase first time donors this year, or you want to have donors more engaged. Others maybe that they just want to, you know, their goal is to raise $5,000 or $50,000. So look at your metrics from last year and think through about what are what do you want to achieve this year. And as it says in the smart goal. It's really great to be specific so something that's broad like raise money or just engage overall people. That's not going to really help you guide you as to what kind of strategy you want to implement then because it's very broad. So when you're looking at your metrics from last year is really helpful to look at how many recurring donors you've received how many first time donors that you've received, and also also overall how many donations and donors that you've received. Like I mentioned, every organization is going to be different for some $5,000 is a huge goal for others. That's a small goal. So think about what your nonprofit. You know what you've seen this past year of how much you've raised so far to think through what are some monetary goals or overall goals that you want to set for your nonprofit. But of course, you know monetary goals aren't the only important goals in regards to a giving season or giving Tuesday, because there's a lot of non monetary goals that can really help improve your nonprofits overall you know internal goals for the year, for example or next year. So it could be that you want to engage more peer to peer fundraisers you want to get your board of directors involved with give back Tahoe because they've never participated before. You've been interested in matching grants but you've never really utilized it so maybe this year you want to secure a matching grant. Those are all things to consider when when coming up with your goals. And because the give back Tahoe season, you have essentially a whole entire month for you know to reach the goal that you have set. It's helpful then to break down that overall goal with many goals throughout the month. So if it is, you know, you want to increase how many followers that you have on social media, maybe by weekly, you have a goal of reaching a certain amount of followers or if it's to raise a certain amount of money. You have a weekly goal in mind of how much you want to raise in order to stay on track for your overall goal. And this is really also helpful and can provide additional communication or content when talking with your donors, or your network because if you have an overall goal, for example, you know we want to have 20 new donors. That's really great content to share on social media in your communication to say hey we're so close to our goal we have 10 new donors to share this with a friend and family. We have, we need 10 more new donors to reach our goal this year. One thing that you have available to you on the organization dashboard on the Tahoe platform is a donor retention report. Because what we found is that donors who have given previously are more likely to give again because they have some sort of relationship now with your organization. If you on your dashboard there is under reports that it is called retention. And if you are returning nonprofit, you can utilize this report to pull up this year's give back Tahoe 2022 giving season, and then you can filter it to show all of your not retained donors so far. And that is a really great list that you can start with to start communicating with your donors. So, again this is something you can utilize throughout the entire month, you know if it gets midway through the month pull up this list and see how many people have not yet donated again to your nonprofit. If you're brand new, this is a really great tool to utilize next year and for you to know that you have this available to you for your, for your metrics and for your reporting next year. One thing to just make a note of is that when looking at not not retain versus retained donors. It's basing it off email address so if a donor did use a different email address this year. The system is not going to pick that up. So that's just one thing to be cognizant of when looking at this report. All right, so let's talk about matching grants. So for those of you who are not familiar with matching grants, what are matching grants matching grants is essentially a marketing tool that organizations utilize to motivate donors to give immediately because it essentially tells them that they can double their impact, they can double their donation double their money by giving at that time. So it is a motivator for donors to give. Typically matching grants if you're a nonprofit, you would work to find a grant or prior to the event, and you would enter that information into the system so that you have the available and you can communicate that to donors. So, why are matching grants so utilized by organizations, why are they so important, why do we always talk about it every year. Well, according to double the donation on 84% of donors they found and one of their research studies say that they're more likely to see if a match is offered by a nonprofit like 84% is a huge number. And so that tells you that a lot of donors they want to make sure that if they're giving they're going to they want to give with as much impact as possible. So as I mentioned, the benefits of a matching grant is that it serves as a buy one get one free for a donor. It allows their donation to go even further because if you know that my $10 can be $20 I am definitely more likely to give during that time than any other time. So matching grants are also a really great stewardship opportunity because it's a new way to get involved. It's a new way for a donor to help your organization. For example, if you have a major donor that you know writes you a check every year. This is a different way, a different ask that you can ask of that donor, and it also makes their donation go even further as well. Donors are also really great strategy for leader boards and for challenges because they are such a motivator for donors to give they can be used as a great strategy for specific time periods where a prize that is involved. And in general it just as I mentioned 84% of donors saying that they would be more interested it's something that just drives volume and traffic to your site. You secure a matching grants. So there's three really basic steps involved with securing a matching grant. So one is prospecting so thinking about who well who could actually provide a matching grant and we'll talk about some of those people in a second. Outreach so actually reaching out to those individuals and talking to them about give back to what a matching grant is, and then making the ask telling them the benefits of a matching grant how it could impact your nonprofit, etc. So, there's no rules to who can provide a matching grants a matching grant can be provided by anyone anywhere. Donors are often we see really commonly a, or demographic of people that will provide a matching grant. So this could be an individual board member, or we've seen board members pool their funds together in order to provide a match. So it can be one person or it can be a group of people providing a match. So donor donors, as I mentioned this is an opportunity for them to get involved with your nonprofit in a different way. Sponsors or partners if you've worked with a sponsor partner previously, or this could be an opportunity, again for a company or corporation to support your nonprofit, a lot of companies have philanthropy initiatives. And this is one way instead of just writing a check to a nonprofit that they again can make a larger impact. And collective so, as I said, you know, pull board members pulling their funds together is one example but this could be volunteers staff, you know, any group of people that wants to support your nonprofit. So how do you create a matching grant through the platform. There is a matching grants tool available under the fundraising tool section. So you would go to that area, you would click create once you're in the matching grant section and then you would add all of the details about the matching grant so the logo, the value when you want it to start and end, and you would also choose your match type which will get into. So there are lots of different matching grant types that you can add to the platform, and we'll go through each one. So whatever you decide as your brainstorming about you know who could offer a match or you're currently talking to someone about offering a match, you know what are the options available through the platform. So one, the first one and the most common type of match is one to one. So meaning 100% of a donation is matched so if someone makes a $5 donation, their donation is matched and so it's essentially $10 donation. A match would be a portion of each donation is matched. So what that means is that instead of 100% of a donation match, maybe it's 50% or 300% of a donation and cumulative threshold match. So that means that donations are matched based on you meeting a goal. So there's three types of cumulative threshold matches and we'll also get into these in more detail. So one being a dollar amount. Second, a quantity of donations so you have to, you know, have 50 donations in order to reach the match, or number of donors so you have to reach 15 donors in order to receive the match. So as I mentioned, one to one 100% that's the most common type of match that's available on the platform. However, you can change that amount it doesn't have to be 100% it can be 50% and it can be 300% or whatever percent that you want that to be. So we've seen a lot of different matching grants on the platform, and that's really dependent on, you know, what you've agreed upon with the grantor. Obviously 100% and more is going to be the most impactful for donors. However, these are all the different available types of matches that you can add on to the platform with me being. And as well how it will show up if you've added a logo and the title as well as you know who's being sponsored by etc. So let's get into cumulative threshold matches. So the first one being apply total match when the total dollars raise equals the match value. That would mean that let's say you have a grantors that says, yes, I will provide you the match, but only if you raise the full $500. If you don't meet the $500, then, you know, the match is not available, or perhaps this is simply strategy want to utilize. So this means that you have to meet the total to get the match, instead of it being per donation. So again, you would utilize this if you want the match to be based off you meeting that match value amount. Apply total match when a certain quantity of donations is received. So it is a certain amount of donations that you need to receive an order to get a match. So, one thing about donations versus donors is that if a donor, one donor, Bob Smith donates twice during that match period, then it will be counted as two donations because it's just looking at any and all donations that you are receiving and apply total match when a certain number of unique donors is reached. So this means that you must have a certain amount of unique donors during that match period for it to count towards the match. So if one donor donates twice during that time, then it's counted as one donor. One thing to think through about all of these different conditions are available match types is, again, going back to what is the overall goal that you're trying to set up. So, for example, if your overall goal is that you really want to bring in new unique donors, you want to have new donors supporting your organization, then having a match, for example, that is based on that such as number of unique donors is really helpful because that is a way that you can communicate to your support network and ask people to share, etc., because your goal in order to receive this match is bringing in new unique donors. So that's why it's really helpful and important to have that overall goal and think through what you want to accomplish because that can help set up what type of condition do I want to use? Do I want to use a matching grant to help me reach my unique donor goal? So as well, when you do set up a matching grant, there are a couple of conditions that are available to you to use. So one is set a minimum per donation amount before match is applied. So if you want to set a minimum amount, so let's say $25, that means that in order for the match to be applied, you have to make at least a $25 donation. So if someone makes a $5 donation, their donation is not going to count towards the match. So this would be an example. Again, if your goal is that you want to increase the an average size of a gift, do you want to motivate people to make larger gifts? This could be a tool that you could utilize to meet that goal because it's setting a minimum for the gift for the match to be applied. Include offline donations in the match. So if you're adding any offline donations in your reporting, you want to either have this turn on or off. One thing to note is that offline gifts don't count towards leaderboards. So you can have offline gifts count towards your match. However, just one thing to note, there won't be included on leaderboards. Include organization fundraiser in the match. That means that if you have any fundraising pages tied to your organization, those will be any donations that go there will be included in your match. And then apply one match once per donor. So if you just want, you know, once a donor gives, it can't be matched. They can't, can't be matched again. You can set that up. In the email section, you would add the email address that you want of the individual who would receive an email once the match is met. So you can add your own email or you can add your grantor's email. I've seen both, you know, either works, whoever you want to receive that email communication. So, as I mentioned, only online donations count towards leaderboards. So something to really think about is a tool on the match when you're creating it called include match value and page metrics. This always causes confusion in regards to matching grants. So I want to make sure that I break this down and help answer any questions related to this. So what this means include match value and page metrics means that this tool allows you to basically have your metrics automatically update when someone makes a donation if you have a percentage match. So let's say you have a one to one match 100% of each donation is matched, and someone makes a $5 gift. Well, that means that your metrics will jump by $10. So it's automatically updating so donors can see on your page, their donation automatically jumping on on the on in the system. However, match values are not included on leaderboards again only online donations. So if you do have this enabled one thing you just want to know is that again that match value won't be on your leaderboard. So your metrics on your page will be a little bit different than is on the leaderboard and that is the same for everybody. If the grantor is planning on fulfilling their donation online, then I would recommend disabling this option. And when the grantor, when the grant is finished, they can go in and make their donation. If you're planning on adding that match offline again even though it won't be counted towards leaderboards but you're still planning on adding that offline. You can add, you can, you don't have to add the offline gift on here because this will automatically, you know, counted towards your metrics. So just wanted to help break that down for everyone. As well, when you are setting up your match you'll be asked to set up a start date and end date. So you want to think about one making sure that you have the correct start date set up so that you're putting down giving Tuesday at 12am. There is a calendar tool where you can choose the time that you want to set, and then the end date, whether that's during the two week challenge, or, you know, throughout the entire give back Tahoe giving season maybe ending on the 31st. Whenever you've entered that end date. That means that the match will end when it's been met, or when it's reached that end date. It's really important to understand that matching grants are independent from each other so if you have multiple magic grants, let's say you have two matching grants and you set them up to both start on giving Tuesday. That means that both will start and based off the conditions that you've set up for that match it's going to count donations towards it it doesn't look at the other, they're independent from each other. So if you want two different two matches starting at the same time, you're more than happy to do so, but then you just have to know that donations that come in if they need the conditions of either match it will count towards both matches so you could have a donation count towards two matches. So you can say that you don't want it to start at the same time you want it to go after the other you want one to be queued when one ends, then you want to set up a queue to matching grants. So once you create your first one so the one that you want to start. When you create your second one. You can select queue this grant to begin after another grant completes. And then you can select what match you wanted to go after. So once, then in this example SF MG wealth advisors ends. Then your match will start your mighty cause board match will start. So just a couple of common questions that we get about matching grants does the matching grant have to be processed online. So matching grants don't have to be processed online. However, as mentioned online donations only count towards leaderboards and prizes. So, you know, if you wanted to count towards leaderboards and prizes I would encourage the grantor to make their gift online, but it's not required. Why is my match not being included in the leaderboard. As mentioned, only online donations count towards leaderboards so match values and offline gifts aren't going to be included in the leaderboard Do donations me to peer to peer or fundraising pages count towards the match. So, as I mentioned this is a condition that you can set so it's your choice on the when you create your match or you're editing your match. You can choose whether you don't want to count towards any fundraising pages associated to your nonprofit. You can have more than one matching grant active at the same time. We also spoke through this. Yes, you can have multiple start at the same time or go one after the other. And then oh no I enter my matching grand, my matching grant wrong what do I do. So one. Relax because we can always fix something if something has gone wrong with your match. It's really important to think about this tool, it's a display and reporting tool, right we're not actually processing gifts directly through the match tool. It's a way for you to advertise to donors that you have a match, and it's a way to report internally for yourselves that it's not publicly shown. So when you have an issue with your match, we can always work to fix it, it is not the end of the world. So simply reach out to our support team and we can help fix your match and and see what you know what went wrong or how we can help you fix that. So when you have created your match, your match will be displayed on your organization page on your donate button. If donors click on the sticker that's on the button it will take them to the match tile where they can see all that information about the match. Well in the search there is a filter for donors to use if they want to filter by what organizations have matching grants available, and also that will be shown on the homepage of give back Tahoe as well. So matching grants are a really great opportunity, as I mentioned before to communicate to your nonprofits about, you know, the opportunity to double their impact. In email communication you want to make sure that you are sharing info information about your match about when it's available. And so that donors can plan their gifts. On social media, you know utilize matching grants to build height for your organization for give back Tahoe. If you haven't seen this example, don't miss your chance to double your donation and doggies. It's a really easy content tool available to you, and you don't have to make it very complicated it's something that you can use to motivate donors to give. So you want to make sure that you set it up so that a social media post an email does go out when the match is available. So donors know when they can start giving. So on your website, you know, you should have a section of directing donors to the give back Tahoe site or if you've had a widget enabled. Then you want to include that language that you have a match available matching grants are also can be used in any like traditional, you know, marketing collateral that you may use such as signs or flyers. So anything that you typically do or interested in have your staff or board members or volunteers promote their match on social networks, you know, for your board members to share on LinkedIn that, you know, they were able to, you know, they're providing a match or their donation was doubled through this match and others can have their donations doubled as well. Another, you know, place where you're talking about your campaign. Again, it's a really good opportunity to share the information about your match. All right, so enough about matching grants. Let's move into another really common type of strategy that organizations utilize for giving seasons for giving Tuesday, and that's pure to pure fundraising. So what exactly is pure to pure fundraising, pure to pure fundraising is essentially a strategy that asks your existing supporters to fundraise for your nonprofit so you can reach their network of people. So why would someone be interested in participating in a pure to pure fundraising, you know, opportunity. So it's as matching grants are it's a different ask to ask of someone so instead of asking a donation. If there is volunteers or some sort of network, even your board members that, you know, you are looking for a non monetary ask. This is a really great opportunity. It's also an opportunity for people to get involved with give back to giving season, get excited, and as well as have the opportunity to share their story about why your work is important to them. So starting with matching grants, anyone can be a anyone can participate in a pure to pure fundraising opportunity. So most commonly we see board members volunteers staff themselves program alumni social media followers, anyone in your nonprofits in our circle that's a really great opportunity. We'll talk through a little bit about the platform and how you can utilize the platform to create pure to pure fundraising. But one of the always common concerns that we get from organizations is how difficult it will be for participants, you know, is this a time consuming project, etc. So you do want to make sure that you provide like the opportunity as something that is seamless for people. So providing resources tips templates that they can reuse. We have a whole toolkit section that provides you blog articles etc you can utilize that for the template that you want to provide you know for to your board members for example. Again, why is pure to pure fundraising so powerful. As I mentioned, it's the, it's an opportunity for someone else to tell your story. So if it's your board members. It's their opportunity to tell their network their family and friends, why are they a board member of your organization why do they spend their time. And their resources to support your organization why is it important for them and why are they asking for a donation. And it just in general brings in new donors that you wouldn't have been able to access before. So team fundraising is the type of fundraising page you can utilize for pure to pure fundraising. It's really the easiest type of fundraising page you can utilize, because it allows individuals to fundraise together towards a collective goal. So think about it like a group fundraising page. So as you see in this example, this is the board gives back, and then in the leaderboard it's broken down into individuals that are participating. So this is really great for groups of people doesn't necessarily have to be a set group of people like a board of directors, but again it kind of brings people together towards an overall collective goal. So if you do have a team fundraising page like this through your leaderboard, you can make it as competitive or non competitive as you want, we've seen both. Some have made it competitive where they've added, you know their own prizes to, you know, their, their teams. So for example, you know if you have a T shirt or even a hat or something. You can have a cream social, seeing a lot of different prices available to people who the, you know, individual that has raised the most in the team. Or you can make it non competitive you can rank the leaderboard by simply names. And you can have it be a little bit more fun. So this is an example of an organization that has an annual funny pants competition where everyone participating has a pair of funny pants, and they add that to their fundraising page. And you know the person that you think that has, you know the most wacky pair of pants you donate to their page. And at the end of their. At the end of their campaign, they had a, you know, fashion show. So there's a lot of different ways that you can motivate encourage people that doesn't necessarily have to just competitive. So, one common thing that we see on Giving Tuesday is a board challenge. This is really honestly the most common type of peer to peer fundraising strategy we see. And one thing to think about when you're thinking about, you know, your board and doing something like this is like, if your board has any sort of requirements and participating for your organization, review their progress towards yearly commitments because this could be an opportunity. You know if your board members have to donate a certain amount to your organization or raise a certain amount for your organization, etc. It's an opportunity for them to work towards that yearly commitment that they have. And it again provides them the opportunity to come together and participate and get involved with give back to how giving season. You can make the process really easy by utilizing team fundraiser templates. So on your team fundraising page, you can add a template so when they go to create their page by selecting join this team. A template is auto populated for them that you know you can add a description, even you know a generic image so that it's really easy for them to participate you don't have to put that much work or effort into actually setting up and creating their page. All right, so some marketing and promotion tips. So when you're thinking about the marketing content that you want to share. You first want to think about what is the overall story that you're telling this year. What do you want to tell donors about the impact your organization is, you know, wants to make coming in 2023. I always like to say, you know, if you can, you can spend a minute and just think about how you would answer. What does your organization do. What would a donation mean to you. What, you know, what support are you looking for. And if you can answer that in one brief sentence, like how would you say that to a child. I think that's a really great way to think through about what you want to tell to your donors and your support network. So when it comes to email marketing, during this time of the year, as we know with Cyber Monday and Giving Tuesday people are going to be inundated with a lot of call to actions. So you want to make it short and sweet. You know you don't want to make it incredibly wordy. So you want to use strong language like donate now help us today to get to make it very clear about what you are asking donors during this time of this time of year. So well it's really good to also have strong imagery in not only your social media but in your emails that again kind of share the story of what you want to tell donors this year. We always recommend to making sure that you test your emails out and making sure that it's mobile friendly, because most people will be looking at it through their phone. You want to think about who do you want to reach out to and what content you want to share so you want to segment your emails. So one being past donors so donors that donated last year. You're volunteer and board members, and you also want to consider, you know, the size of the donation. So maybe you want to reach have a segment for your major donors. And also you maybe want to have a segment for donors that donated for the first time last year or you know this is the second time so you want to think through about the actual groups of people that you want to reach out to. So, as I mentioned a couple slides back the donor retention report, you can pull that up to see all of your unretained donors this year or for this give back to hope giving season, so you can pull that list out for your email communication. And for that language this is why it's important to segment donors is you can use language like give it again we know we can count on you to acknowledge that they've donated again, they can make another impact this year. As well within these emails, you can also include stories about how their donation impacted your nonprofit, you know, because of you, we were able to do X, Y and Z. And of course for major donors is always helpful to send personal email outreach to make sure that you know you can rely on their donation for this year. For social media, you want to utilize give back Tahoe as a hashtag so that your community overall can be engaged and people can see all of the work that you guys are doing in your community and raise awareness for the overall events. It can be on giving Tuesday as well during the end of the year, you know, there's a lot going on and it may be difficult to manage this part. So think about appointing a social media manager or a volunteer that can help you manage your social media. You are have a small staff, you know, think about reaching out to your local university, or high school, even, you know, putting a post on volunteer match on the website as well on give back Tahoe to look for a volunteer who would be interested in social me helping you manage your social media. One advice we always give to nonprofits who ask, you know, but where do I post like do I post on Facebook, do I post on Twitter, do I start a tick tock account. And our answer is always, you know, go to where your audience is most engaged. Where are they getting their information. If this year, you know your overall goal is I want to create a tick tock account we want to grow our social media presence, you know, definitely go ahead and do that but you know you want to work smarter not harder. So really focus on the places of where your donors are. If your donors aren't on Twitter, then don't focus on Twitter focus on Instagram or Facebook if you know that's where donors are liking and engaging with your nonprofit. So, when you are posting on social media. So on social media really. If you aren't paying for social media advertising on Instagram or Facebook. So really then kind of, it's really up to the organic search or organic timeline that comes up for users, because, because you post something it doesn't necessarily mean that all of your followers or network of people are going to see it on their social media timelines. So, it is important to post but it's also important to post good content or content that you can hack the algorithm or make it better for your nonprofit to be seen by your followers. So video is something that's really being pushed by Facebook and Instagram. If you've been on the social media platforms you've probably seen that you get a lot of videos. So you want to think about if there is a potential short video or real that you can post doesn't have to be super complicated, it can be very simple, it can be a montage of just images. And it should be under, you know, 30 seconds really. So think about a type of video that you can post on social media platforms. And if you are planning on putting an image post which is also perfectly fine. So if you want to think about the image that you want to use and how that ties into your story. The image doesn't have to be professional so if you're worried that you don't have, you know, professional high definition photos. That's perfectly fine. The most important thing is that does this image, go back to the story that you're telling does this go back to what you're called to action. Some useful social media tools to utilize is Canva. So if you don't have a Canva account definitely recommend signing up for a Canva account it is free for nonprofits to get access to Canva account because there are free templates that you can use for social media. So this entry is a really great tool. If you haven't used utilize that before that allows you to essentially carry a directory of bookmarked links, and you can add this to your Instagram bio. Unsplash is a site that provides you royalty free stock photos so if you are creating your content. Unsplash Canva also has a really amazing stock library, but if you aren't using that unsplash is a great resource. If you are looking to create a video tap cut if you do own a iOS device. It is a really simple and easy video editor so you can create reels stories. Very easily and bright on your phone buffer is also a free tool that you can use and allows you to post and schedule out social posts. And then MailChimp also has a free free subscription if you want or paid subscription and it will allow you to schedule out any emails that you want to schedule out if you don't have an email marketing platform So after the give back Tahoe giving season. You're not officially done yet because it's really important to also follow up with the donors that gave you have a batch of donors whether they're new or returning, you want to make sure that you are reaching out and genuinely thanking them for the support. Towards your nonprofit. It's a really great also process for stewarding and building out long lasting relationships because you know a for example a new donor this year could mean a matching grantor next year. So you want to make sure that you do. Thank your donors after they've given and as well. This is also an opportunity. For you to in the future, continue the story that you're sharing for this giving Tuesday. And this give back Tahoe giving season so if there is a particular story that you're sharing. You're an adoption, you know an animal rescue, and you've spoken about you know a specific dog that you've supported in your follow up emails, you can share the impact of that donation you know because of your gift viewer. We've been able to, you know, support this animal or we've been able to save X, YZ, etc. So if you have any large donors or new donors definitely want to make sure that you do personal outreach, and it's also helpful to kind of get to know, you know, new donors or any new supporters for your organization to see how they. How did they come in contact with your nonprofit. Are they interested in volunteering opportunities, etc. There's for some of those special donors maybe your matching grantor. It's always great to get a personalized thank you card signed by your executive director or your staff for their donation or their match. After the giving event you also want to make sure that you are posting on social media, letting your network know, you know what your results are, if you didn't meet your goal, or if you didn't reach you know the goal you have set. Again, that's why it's helpful to have non monetary goals and also many goals, make sure the overall success of, you know what you're able to reach maybe you weren't able to, you know, meet reach $5,000, but you gained, you know, new followers on social media, you were able to, you know, receive more new donors this year, etc. And as I mentioned, really great opportunity to close the loop on some of that storytelling you did but also start planning the seeds for your 2023 campaign what do you guys have coming up, etc. For resources that we have available before we jump into questions. So one are nonprofit toolkit resources, all of the webinars will are here will be posting a recording and slide deck of this webinar on the toolkit. There's links to blog articles at they cues templates, etc. You can check it out. And of course, if you have any questions, please feel free to contact our support team. We're always here to help guide you and Siri in the right direction. So I'm going to move this to questions. So I'm going to just open up the chat. Okay, will you be explaining how to set up a page and how to launch it. That is where I've gotten held up before and it didn't seem to work. This is in regards to peer to peer. That is a really great question. So when it comes to peer to peer fundraising. So the first step is you want to create a team fundraising page. So, I can actually go through that with you quickly. Let me right so I am on my organization page. And at the top there is a plus icon, you simply select the plus icon and you can select start team. You will tell you to get started. You would enter your organization. And then once you enter your organization, you would click, you know, build your team page and then that will start the process of building your team page. As you saw in the example in the screenshot, once you build out your team page, there is a button on the team that says join this team and that's where individuals can start joining your team and creating their own pages. You can re activate peer pages from previous years. So, if donations are if they're turned off on those pages. Yes, you can enable, you can enable for them to be turned on. You can do so by going to their, their page and enabling that for them if they're simply hidden through your campaigns tool, you can simply there's a menu section and you can select the fundraiser that you want, unhidden and unhide it. You can help reactivate those pages and if you can if you run into any issues just contact support at mighty cause.com. Okay, a question came in, should we reach out to TTC if directly with questions about the challenge grants. And yeah so if you do have questions about challenge grants that there will be an email being sent out. So how, how do you invite people to peer to peer through mighty cause or our own newsletter platform. So I would actually recommend both. I would definitely recommend both. So, let me pull up a team page and I can show you an example quickly. Great, so I am just pulling up a team page. All right, so there is a section called participants. And so within your participant section. This is where you can go to, and there will be a plus icon. And through there, you can essentially add the email address of people you want to invite, and it will send them an invitation to join your team. So this is one way that you can send out an invitation, but I definitely recommend to advertise it on your newsletter to share information through your newsletter about, you know, the opportunity of what you're looking for because I'm sure you know there might be someone who has an additional question or so about the process. You can see here. So when people come on to the page or they want to create their, they want to create their fundraising page. They simply click select join this team, and then this will prompt them to create their page. Do we have to set up the peer to peer or can a board member through their own portal. So both. So that is totally up to you of how you want to direct your board members to set up their page. So I've seen a both where I've seen it where some organizations have said my board members are not going to do this. I just want to do it for them because I know if I just do it for them, they will participate. It's totally fine. So what they've done is they've created their team page, and then they've gone ahead and built out each page for them. However, others have said no I want my board members they can do that like I trust them believe in them that they can go in and create their page. And so if that's the case, then as I've mentioned all you have to do is just send them a link to your team page, and then just send them to select join this team. And then that will prompt them again to build and create their page. They will be asked to sign up or log in if they haven't. If, in order to create their page so if they don't have an account it'll prompt them to create an account. So, just another what do you mean by build out their page. So when you create a fundraising page. You're trying to have to make publish it so once the page is created it's just in the creation stage. It's not published yet. So they just want to make sure that for example they maybe want to add their name in the title. So I'm just pulling this up as an example. They probably will want to add their name to the title of it. If there's any description that they want to add they can add it. This is all stuff that you can add to your template so that they don't have to add it in. But they just want to make sure that, you know, the language is theirs right maybe they want to add again like Sue grants fundraising page. And once they're done they just simply click publish. So, especially if you have a template it's a really easy process, even if you don't set up a template. We make it very explicit of what they need to complete in order to publish their page in order to publish their page they just need a.