We produced this corporate, industrial brand video to showcase how Craft Pattern and Mold is driven as a corporation to solve industrial design problems on behalf of product manufacturer's.
We have a systematic and proven approach to producing corporate and industrial videos.
It all starts with an in depth discovery discovery session, listening to key team members to understand the nuances of their business, competitive forces and desired growth outcomes.
From there we structure a production plan that is designed to maintain budget standards while delivering highly creative cinematic elements through lighting, camera selection, and support gear such jibs, cranes, sliders; taking in account for tripod vs. handheld usage to capture the perfect shots.
Lighting considerations from outdoor to indoor are examined closely, we understand the role between continuity and color temperature and we understand how to adjust video color temperature correctly (measured in Kelvin Degrees) to achieve the right cinematic look.
After all video is captured, we script the story to ensure the intented audience is motivated to take action with our clients' brand. Music selection is an equally important consideration, it aligns mood and seamless editing in post post production.
We render the final master copy, send it to our clients and give them guidance on Video SEO techniques that help them to increase ROI.