 Welcome to Enago Academy's video tutorial on writing an impactful research title. Do you prefer reading articles with interesting or attractive titles? Writing a title may seem simple, but surprisingly many researchers are not able to captivate the reader's attention with the titles of the manuscript. A good title should fulfill the following four criteria. It should appeal to the readers, convey the context, reflect the tone of writing and include keywords for discoverability. So how do you write an impactful title? Follow these four effective tips. Let's go through them one by one. A good research title describes the topic, the method, the sample and the results. See the example here. It covers all the required elements. Your title should be comprehensible to readers who are not experts in the field. Avoid using abbreviations, complex drug names, chemical formulae, numerical units or special characters. Journals often provide character limits and formatting guidelines. Make sure you follow them. For a detailed overview on designing attractive research titles, make sure you visit the links in the description below. Thanks for watching!