 There's embedding women into a business, any kind of business and this can be women as consumers, distributors, investors, board leaders, entrepreneurs and it has been shown that if you do that you can actually add about 25% of the global GDP by 2025. There's a McKinsey report that shows that. So the business case is literally that. It turns out to be a huge number. It's a large number. 12 trillion, 18 trillion. Exactly. It's 26 trillion actually. 26 trillion. And so it's a large number and so it's a missed opportunity if we don't do that, especially when we're looking to do sort of this intersection of the social and the capital, which is what Socap is all about. So there's an idea that there is an untapped talent, untapped consumers, untapped entrepreneurs that if they were brought into the full economy would boost everybody's economy. Exactly. Economic prosperity. So it's really, it's not about a nice to have or do this to make yourself feel good. It's about saying there is a very crucial business case for why you should embed gender into enterprises at all sorts of scales and in all sorts of ways. And so our work is to really work with the private sector in emerging markets to support them to do this and to enable them and have the tools and the designs that will enable them to do this. And what does that mean practically? What kinds of things do businesses need to understand? How do you help them work through these issues? What are the incentives for them to do so? Sure. So let me give you an example. Some of it is a market making play, right? So the IFC worked to create a line called Banking on Women which is a business line that brought in expertise on how can you target the unbanked women in a bunch of rural economies and create the products that can tap that market. So they worked with financial institutions and large private and public sector banks to create this line of credit and then brought in the investing to actually deliver that line of credit to women as a result of which it is now a large business line for the financial institutions. For the women, they now have access to credit that they did not have but they also have access to other services such as insurance, such as non-financial services around how to write a business plan if you're an entrepreneur or how to approach, you know, running a business overall, right? So that's just one example of how we worked on financial inclusion. Similarly, we've worked on employment, right? How do you recruit, retain, promote talent? As you know, there's a lot of business loss when women drop out of the workforce. So with a coffee production company called Ecom, we were able to up their productivity by 88% by embedding women into the business line, which is again a huge amount and a very direct sort of business benefit that you bring when you do this through a supply chain. That's very interesting because one of the outcomes of this kind of thing, I think, is things that are not seen necessarily as economic can have big economic effects, like for example, violence against women. Right, right. And I think you've thought through, you know, how you can make some of those more social issues actually kind of investable. Right. Yeah, and that's a difficult conversation to have. And so some of the work that we do in Papua New Guinea, for example, where gender-based violence is prevalent. The entry point into that is rarely about saying, you know, is there gender-based violence and how do we address that? The entry point when you're talking to the private sector is often, what are the business challenges that you have? Let us help you tease out, you know, how to address those challenges. And what is often found is that gender is at the root of those challenges. And GBV or gender-based violence is a particularly difficult problem to address but has very strong impact once you address it.