 Well, you stole my answer, because my answer is 5G, 5G, and 5G. Today I'm here with Diego Scotti, who is the CMO of Verizon, and we're here in LinkedIn Studios doing Top of Mind, and we're going to hear about what's stopping your mind. So, welcome. Thank you, Nadine. How are you? This is a great space. Great space. I wanted to hear from you today, you know, so much change in the industry. What are a few things that you're working on right now that are really exciting to you? Well, I'll tell you, for me and Verizon, I'll tell you the number one most exciting thing is that we're building the most powerful 5G experience for America. I think you've probably heard that, but that's the focus of our work. And then, personally, I'm also living a lot of the work for what we call Verizon 2.0, which is the culture work around the next phase of the company next year. It's going to be our 20th anniversary, so looking at the past 20 and igniting the next 20 is super, super important. And then, also, creating the most creative and diverse marketing team in the world. Wow, okay, so... That sounds ambitious, I know, but that's who we want to be. So, let's come back to innovation, too, because it could be innovation in anything. I mean, obviously, the world keeps changing. You talk about all the wonderful things that you're doing at Verizon, including 5G, and that's innovation in and of itself, but what innovation is coming down the pipe that you are most excited by? Well, you stole my answer, because my answer is 5G, 5G, and 5G. Listen, 5G is truly a very revolutionary technology in which the future is going to be built, you know? So, from the difference that, of course, it's going to make on your handset when you're talking about a cell phone, but most importantly, how it's going to change society in general when you think how cities work, how healthcare will transform the ability of 5G to really add a tremendous capacity and throughput to the speed that you're going to experience is tremendous. I mean, imagine like a thousand times the speed that you currently see on your cell phone is what you're going to see with 5G. So, a lot of things that were imaginable before, like remote surgery, for example, are going to be able to happen. So I couldn't be really more excited at working on something that is going to change the world, really. Wow, okay, so what then challenges do you think we face as an industry or in marketing as a function that we need to overcome? I think as a CMO, the biggest challenge that I always think about is that the evolution of the role is very important for us to think about. You know, it used to be that the CMO was primarily the steward of the brand. And now the CMO should really be the steward of growth. We should really drive or highly influence the growth agenda of the company, as opposed to just being the ones that are in charge of logos and branding and the voice of the brand, because that's very needed. And that's why you see a lot of like CMOs, for example, leaving their posts and sometimes not being replaced is because their impact is not being felt. So that is something that is really critical for our industry. So then we can also do what our brands need to do, which is being that amazing stewards of the brand that really create strong connections with our customers and consumers. So with all that said, you know, there's so much that we can go deep into. Tell me a little bit about a career tip for somebody who's trying to be this incredible shepherd and steward of a brand. I would say actually two. If I may, one is you're nothing without your team and that couldn't be more true on these days. And then I always remember a tip that Anna Wintour gave me. I mean, I had the enormous privilege of working at Vogue and she said, you know, be who you are, always without apology. I'm leading from that perspective. It's always what I try to do every day. So I will skip that with me. I love that. And that's fitting for what we're gonna do next because normally I would close this out. But because you are definitely non-apologetic and I'm sure you'll be okay with this, I'm gonna ask you to take over and close this out. You know, I was having a second career. If I was in a CMR, we're probably an anchor band. So for all of you out there, this was everything that you have for you tonight. This was the news that was. Thank you for joining us on top of mine. Thank you.