 Sorry, I'm the commercial break in your program over here and that's courtesy the sponsor It's not courtesy me, but delighted to get a few minutes that I can spend Just giving you a snapshot in case any of you missed out what was discussed this morning On the large canvas of television. I've tried to just capture some of the senses So that you know for many of us who are like married to this kind of a screen For two minutes put it away and let's think of another screen So if you want to access India through people's hearts minds or their purse strings television is still The default and go to medium. I'm gonna take a few minutes to explain to you what happened in 2019 and Why I believe this statement is true. It is the screen of the household It is the screen of the household which engages every single individual. It's a medium That's watched together enjoyed together You're advertising you may say has a spillover, but somebody in that group is influencing what's going to be bought What you think about the information you're getting or how you laugh at the joke that's been shared So a slightly busy chart, but just to give a context to this a Household spends in 2015 used to spend four hours 51 minutes is now spending more time at five hours and eleven minutes a day Okay, five hours and eleven minutes a day So if you think about that context, that's a large amount of time being spent by a household Which accounts to about 940 billion minutes in a year Now at our account we have about 197 homes with television There are about hundred million homes which don't have a TV set. So that's the headroom forward for people Now earlier this morning. I know Shashi presented a comparison of where the US, Latin America and other markets and India at that average is still lower than the rest of the markets So even the US people are still spending five hours plus watching television And let's not forget in India. It's a it's a single TV home Which is why that screen belongs to the household If you look at it individually, it's three hours 15 minutes a day that an individual spends on TV per day Three hours is 15 minutes in America. This is four hours and 45 minutes Just put it in context today and that's not talking of The screen as a device for the screen as television is broadcast linear television coming to coming to it We may like to believe the common narrative that young people have become caught cutters have turned out I heard that a lot. It's a good statement to make But if you look at it across age group from two years onwards to 51 plus People are spending more than three and a half hours a day watching television, whichever way you cut it They're sitting there and watching television and enjoying it. And how do they do it? Some of them do it alone So, you know, there's a lot of co-viewing about 20% is watching solo 80% is watching with somebody else. So if you see this chart, it shows 82% here watching with one person 34% when they are more than three people watching it and 35% when there are four or five people watching together. So that's a lot of people watching this together It's not and it's this is true across genres It's true across genres. So even when you come to kids There's a lot of co-viewing because a parent or adult or a brother or a sister is watching along with them If you look at cricket And which is event based so in the IPL in the case of the world a world cup 70% watched you with somebody else 30% watched it alone in the case of IPL Clearly family entertainment or household entertainment 82% watched it together. So That just shows that as a medium, it's a screen for the household and They love to see ads 98.5% of those who watch TV see the ads That's like almost everybody because one and a half percent is is a number, but it's not a big case and while In the last year 2019 relative to 2018 3% ads and 3% there was a 3% reduction in the volume of f-city that was delivered And you can look around you and look at the economy and you can make that correlation But what's interesting is that the share of the top 10 continues to go up 34.8% of the ads are those which come from the top 10 advertisers and who are there So just before I come to that if you look at the category and the growth over four years Because that gives you a context You know the movie genre has fct grow by 12% the news genre by 6% GCs by 5% because they don't they don't permit beyond a certain standard music by 5% and So on and so forth and the big growth is coming from all those other languages Not just in Hindi, but it's coming from Telugu from Kannada from Gujarati from Punjabi from Tamil from Bengali So there's growth happening in various parts of India across Across different regions from local advertising as well as from national advertising that's sitting over there But it's the big three categories that dominate both viewership as well as advertising that continues to be Something that's been there for years a phenomenon that's been there for years So it's 82% of viewership which comes from GC movies and news and 87% of from news So 50% of viewership comes from GC all GCs regardless of language But only half While 25% in terms of fct share which is why the prices are what they are over there and everybody wants to chase that But they're selective about what they take When it comes to movies Higher viewership share lower ad fct share in news It flips over so 9% viewership with 32% of fct and that's got to do with the fact that there are many many news channels In all kinds of languages spread around the country and they run a lot of inventory out there The rest is is quite simple sports while the fct share remains lower. We know it's peaked around a few events So what is the kind of advertising that you would see over here since many of you will have a interest on it top 10 categories The first is toilet soaps, you know, so which is why it's called the soap opera and the soap box I guess continues to dominate Then, you know, not for me as the social advertising and government advertising which is picked up a lot Not for my particular hair But shampoo again remains a big big portfolio and if you come all the way down here Autos which are probably targeting more likely the male and sometimes the household much lower but it's basically the dominance of of toilet soaps washing powders toothpaste products that the household purchases and Probably uses some of it is shared some of it is not shared But the products that the household purchase dominates that category over there top 10 advertisers co-related to this it's Hindustan Lever By far the biggest big portfolio brand big buyer of time Rekid Ben Keeser PNG ITC goes to age Colgate. No surprises there This is this is a changing phenomenon. We are seeing a big online commerce player online retailer or video player How are you describe it? Starting to enter into the top 10 category over there. Otherwise, it remains an FMCG dominated top 10 category So I was told that if I speak for too long, you guys would leave and I'm not allowed to I'm not allowed to do that I just want to leave you with one thought 200 million homes spending five and a half hours Individuals spend three and a half hours plus a day watching television 100 million more home who don't have a TV set, but we'll get some form of content. Whatever that be This is not a screen that you can afford to ignore. It's not a screen that you can't know Less about so enjoy the evening to all of those of you who are nominated and moving hearty Congratulations. I'm sure if some of you would have are aware We have a series of road shows going on and I hope to see you there. Thank you very much