 How do we make it easier and easier to get clients over the years? Well, here is the core shift. Care about the relationship with your audience versus making the sale. Prioritize trust over the transaction. This is actually opposite of how most marketing is taught to you, which prioritizes short-term conversions, getting people to sign up with fear of missing out, with scarcity tactics, with persuasion psychology. And what I keep trying to teach you is the authentic heartfelt way of marketing that actually builds trust and makes your marketing easier and easier over the years. I wish that for you. I've seen it in my own business. And may you prioritize authenticity and trust over everything else.