Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 24, 2019
Josh Greenhut, strategy lead at Bridgeable, speaks at SDGC19 in Toronto.
As service designers, it can be tempting to believe that if we’ve properly co-created and validated a solution, it will perform beautifully, just like we planned. But the reality is that when imperfect human beings collide with imperfect conditions, even the most well-designed system can fail. Using examples from a broad range of industries, this talk looks at how imperfect systems function and gives designers practical tools so they can actively design for them.