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Published on Apr 22, 2015
Mathew Ray, SVP Director of Creative at Mullen, presents an interactive companion site for National Geographic Channel’s Killing Kennedy docudrama. Kennedy and Oswald by Mullen/Mark Boroyan won Honorable Mention in the 2014 UX Awards.
During the media chaos surrounding the 50th anniversary of JFK’s assassination, we were faced with a cluttered online landscape. We broke through by telling not one story, but two— Kennedy’s and Oswald’s. With the two sides of the site pushing away from each other, we showed their lives moving in opposite directions, only to meet one fateful day in Dealey Plaza. The site has two core features. Opposite-direction scrolling reinforces the storylines at play. “Passive parallax” allows users to explore 2-D content in an unobtrusive 3-D way. The core style of the site is reminiscent of a different time—the early 1960s in both the US and the USSR. We allowed mobile device orientation data to control site elements the same way mouse position does. If you visit KennedyandOswald.com on a smartphone or tablet, your device’s tilt influences the parallax throughout the entire experience.