 What's up? Welcome back to the channel now today's video, I'm really going to be challenging you with how you think how you operate and a couple of things that I have been thinking about a lot because what I like to do is I like to look at the Successful coaches that we help that have come through our program And I like to kind of boil down. What are the things that they do that others aren't doing? Right What do they do? that maybe you're not doing and When I go through this, I don't want you to feel offended And if you do that's fine. You can just unsubscribe from from my channel. Cowboys not gonna cry I'm not gonna cry But I'm telling this to help you Okay, and it might be offensive and that's fine, right? But here's the deal When I look at across the board of coaches that we've helped that Have done very well, and I don't just talk about like financially, right? Yes, that's one of the pieces but when I look at you know, how happy are they with their business? Who are they training? What are they doing? Like are they living their mission and Then it's like have they reached their financial goals and are they on track to reach the financials? Those are the things I don't get it's not just about money. It was just about money, right? I know a lot of people have a lot of money who are miserable, right? Those people might not be happy Right, they're miserable. Why not happy? right So what are these things that these successful coaches are doing, right? so I have kind of a Very short list of things that are on my whiteboard here These are things that I see daily When I walk into the office These really helped me as far as getting more mental clarity with what I need to be doing during the day And how to better operate, right? And I wanted to share this with you because these are the things I have been teaching Coaches that are gone to our program that have done very well, right? And I'm going to just share a couple of these with you. So number one You need to take violent action Right. So for me, what does that mean? That means that when I have an idea I Figure out how to do I Don't ask myself should I do Right, I figure out how what are the steps? What's the manual how where where how? Okay, we got this boom We're working on boom. It's finished and a great example and and I I have this book here I'll show you in a second, but this is my favorite book for business, right? And it's called the perfect day formula now This is a great book, but it's not going to be a great book if you just read the first chapter Which is what a lot of coaches and personal trainers and business owners do is They start their business and they don't get stuck in They hesitate they wait they ask too many questions. They over analyze they are paralyzed by fear and They're not taking violent action for me like I know for a fact I'm not the smartest dude on the planet But I surround myself around people who are way smarter way more successful. That helps me a lot that has fast-tracked what I do Significantly, but the thing that that helps me is I take violent action ask yourself Do you take violent action? Like are you still talking about the idea of starting online business? Six months after you said you're gonna do Right. Why haven't you done it? So you're not executing you need to take violent action Another thing that that I have here that is very common with coaches that are very successful Is there it is? All right. It's embrace the marathon All right in 2020, right? I don't have the exact Number but I read this recently It was like if you go outside and you go drive and just throughout your normal day if you're watching TV or YouTube whatever I Think you see close to like 5,000 ads per day It's probably more than that now, right and a lot of these ads lure you in to distract you Right you get lured in you get distracted and then you don't go do the thing you say Right, and when you embrace the marathon you start to shut off These little distractions Right, and I've talked to a lot of younger Coaches that Have Been like, you know what I wanted I want to try to do this this this and this I've talked to a lot of older Coaches to guys in their 40s 50s 60s That want to do so many different things and They're not pointing it on the one thing Right because they don't want to do something for a long period of time that bores them That's something that that's not appealing Most people don't want to take 10 years to build a successful business That's just flat out and I tell anyone whoever joins my mastermind. Hey, you don't make a million dollars In 30 days like how a lot of these morons on on YouTube and Facebook and Instagram talk about Right that that doesn't happen. You have to work very very hard and there's no trick Right, there's no tricks. There's no gadgets. There's no button that I get depressed when I come in his office Where I press it and then me and Caldwell are sitting there laughing ha ha ha today We just made $25,000. We did not have to do anything. No doesn't life doesn't work that way business requires All right a successful business requires patience persistence and you need to embrace the maritime You need to know it's gonna take time, but you got to get stuck in you got to get stuck in if I'm not stuck In with this book. It's not gonna help me And go look it up go look it up today on Google how many people finish Reading books when they buy it. It's such a small percentage Such small percentage. It's probably the same percentage. How many people have a successful business? That probably lower right now another thing here and this is very important that I chose with you because You might be struggling with this right and it's be the best and let the results speak for themselves All right, how many people do you know? That are on social media that you've seen whether it be Twitter YouTube Like I don't know there's so many other stupid social media. It's like I just focused on putting out content I don't consume a lot of content But for me, it's like there's every time I've gotten online There's a lot of people who like to be the loudest in the room right, they like to Show off what they have versus who they hope right and This is this is an attention thing Right so many people at night. They crave When they like right before they go to bed. Oh, I cannot wait until I check Instagram And when I check Instagram tomorrow, I'm gonna have a thousand likes. Oh I can't wait for that and they get high off this feeling right, you know, it's better than a Thousand likes on your next video or on your next post making ten thousand dollars that month Right zero likes How about that? Right So that's that's a question you ask yourself. Do you want to be popular or you want to like Make a difference in your finances Do you want to be this person that's really liked on social media? Like Guys, I'm telling you right now. I've talked to two coaches that have huge brands on social media and A lot of these guys Are not working with clients Hey Why would they be on the phone with me? Hey, if they were that big Why would they be on the phone with me? Right and fortunately? I've been able to help some of them some of them who realized wow, I could be doing a lot better Like I've been able to help them some of those guys. They want to be social media gurus Right. They want they want the attention and they they want they want people to like their crap and I'll tell you The the most successful coaches. I help their their digital footprint It is like a speck In the sand Right. It's a speck They don't they know it's not about them what they do though. And this is what I do as well We talk about our clients and we show their results And we are results based company The company is not based around me company your company is not based on you It's it's based around the success of the clients that you have that is different right that means that You don't care about yourself that means you care about your clients And you're only looking to get them results. I mean you do that you can build a machine and you're building a results Based machine That is the only thing that matters. So when you think about the things that I've talked about here All right, taking violent action. That means you execute. You're not thinking about should I it's how do I do? There's two different conversations. You can have it yourself All right, embrace the marathon. Don't get caught up by these little shiny objects. All right, get stuck in Get stuck in and if you haven't played soccer, you probably won't Understand what this means But when you get stuck into a tackle, all right And it'd be like this with any sport that you go harder than the opponent right and I had this this Thing that I would have in my head when I was a kid When I went to go tackle someone in soccer There's gonna be one of two different outcomes. All right one of two. It's I'm winning the ball right or I'm falling in Right and both of those options Have nothing to do with me being the one who is losing the ball or Me getting felt so I had an aggressive nature and you need to be like that All right with what you're doing with business. You're not getting sidetracked. You get stuck in To the battle all right and then we let the results speak for themselves and when you do that You're the best. You don't have to be this this looney Tune online and And try to show all all your crap off. Don't need to do that right you need to focus in on your clients and a great example to think about One of my favorite mark marketing companies that I have studied Like like a hawk over the last decade is Beachbody All right, you don't know what that is go look it up They're there are the people who started P9 EX and insanity all these fitness related products and what they do better than most all right because everyone's copied them down is They show results they show transformations. You should be doing this with your clients. That's what gets attention That's what that's what puts dollars in your bank account All right likes and comments and feeling loved on Instagram. All right does not put dollars in the bank account Okay, promise you doesn't I know it doesn't I'm talking to people who have way bigger Followings than I do way bigger followings and they're struggling financially Right guys 50 to 500,000 followers. I've been talking to Why well it's about them. It's not about serving their clients It's not about showing results and I'm telling you the cold heart truth here and here's the thing if you were like Well, I want I really want people to like me. It's not about you. Your business is not about you My business is not about me. I'm here to help you Right. I'm here to help you. I am not here to be buds Her dogs with you now Here to help you I'm gonna tell you straight and That's why when you look at what you're doing if you're if you're having a problem executing With your business if you're having a problem making the changes Got to look at yourself in the mirror and think about the three things we said if you're not taking violent action Like and if you don't learn how to do that then the ideas are going to haunt you in your dreams All right. That's that's gonna happen. All right If you're not embracing the marathon, you're gonna have one foot in one foot out all the time and That's not gonna help you either because you'll get swallowed up By your competition by someone who's just more committed For someone who's more dedicated. They're going to be able to eat you alive right, and if you're this loony tune on social media and It's all about you Okay, you're going to quietly get eaten alive by someone like me that doesn't care about that I care about helping clients get results and this is why you will like I said this for so long on the channel When you do the opposite of what other people do you win? and You always hear people say that and and everyone at this point is like, oh everyone says yeah, but who to actually does it Who actually does it? Like talk to those people talk to someone like me. I do the opposite I went all all the coaches and trainers in my city were charging like $20 per session Right when at the beginning when I started my business, I was doing for free, right? Then I started charging $15 per session. All right. There was a there was a period where I Was doing private training is $800 month And I can tell you for a fact My software training program at that point was the most it was the biggest investment in the United States For a private one-on-one software training. I know that Right, so I did the opposite of everyone else did I wasn't working with Clients who weren't willing to invest top dollar. They weren't they they were going to pay pretty penny To train my in my program. Why it wasn't because it was expensive. It was because it was the best Got the best results. All right, let the results speak for themselves All right put hundreds of kids in it in the college that have gone scholarships those things have already happened All right, so this why you always had to do the opposite and you let the results speak for themselves so when you see this this is your brony online who's Yelling and get all this attention and they're in your city and they do the same thing you do do the opposite of them show More results. They're probably not giving results. They're probably just talking about themselves All right, that's it for today's video. I know if you commit to these three things. I'm talking about you're going to see a huge difference All right, the best way to get in touch with me You might help send me a text today at two one zero nine six zero five seven seven one When you do that, right? You're gonna get a response from me I don't have an automated messaging system that goes out. That is my number, right? And when you text me like treat me like a normal person, too Like don't just say here's what I can help with like tell me who you are tell me what area or what city or state here and then We'll have a normal conversation. All right, that's it guys I'll haul out you later. Have a great week And I hope you apply these these different lessons here. See you later