 This paper examines the effects of carbon trading mechanisms and carbon consumption subsidies on enterprises' low-carbon production decisions. It finds that increasing carbon prices have a positive effect on enterprise profits, while increasing carbon emissions have a negative effect. Additionally, changing the intensity of government subsidies to consumers leads to changes in enterprise carbon emission strategies. Considering consumer low-carbon preferences is beneficial to promoting green production practices of enterprises, which helps advance the realization of China's carbon neutral strategy. This article was authored by Zheng Lu, Wenzhua Sun, Bin Hu, and others.