 Buddy. Good boy. Hi, I'm George Cal. That was Buddy the Pup. So in this short video, I want to talk with you about the dichotomy in entrepreneurship between the artist and the engineer. Now, all of us have some artists within us and all of us have some engineer within us. The artist's path, you could say in entrepreneurship, is to stay as true as possible to their inner voice. What is what they're being called to express in the world at this time? What song do they need to sing? You know, that's the question the artist keeps asking. On the other hand, the engineer part of us is asking, what is getting a market response? If I'm posting on social media, what is getting most shares and likes and comments? If I'm making an offering, if I'm selling something, well, which of the things I'm selling, what parts of it are getting the best response? So those are kind of engineer questions. Both ways can lead to successful entrepreneurship, but it depends on what your priorities are at this time. If you need to earn money faster, you basically need a market response. That's what you're prioritizing, earning money. Money comes from the market. Money comes from other people. Money doesn't come from just sitting in your closet and reading affirmations and taking no action. So money comes from actually from the market. So the engineer would then be always looking, how can engineer a response in the market? What do I need to keep doing? What's working that I need to keep doing? How can I emulate what others are doing that's working? And how can I stop doing the things that are not working? And those are kind of engineer type questions. And the artist on the other hand, if you don't need to make money very quickly and you just need to pursue your inner voice right now, knowing that you're not going to make money for a while, that you might not, then you need to pursue the path of the artist, which is developing the skill of inner observation, the sensitivity to your calling and the sense of, well I shouldn't say calling because calling gets maybe a combination between the two, but the sensitivity to what your inner passions are wanting to express, whereas the engineer develops the skill of outer observation and what the market wants. Typically, entrepreneurs, we need some money, but we also don't want to lose our soul. And so we need to do some kind of balance between the two. And just one simple idea of balancing the two is let's say you're balancing two days out of five, you are focused on your artist's work. What are you trying to express? And three out of five working days a week, you are looking back at what you have expressed lately and what offers you've made and how can you engineer that for more market response? I mean, you can balance yourself more on the engineer side or more on the artist side, spend more time on one or the other depending on what your priorities are right now. But both are valid. You just don't want to lose yourself in either one. The artist who completely loses herself without any of the engineer does not succeed in business typically because she doesn't care what the market says. Only in very extremely rare circumstances does the pure artist succeed financially as well. Same thing with the engineer, you don't want to lose yourself in that because the engineer who only focuses on what other people want and what the market wants tends to lose his soul. And so you kind of try to balance and you ask yourself, where are my priorities right now and how do I balance that? I hope that's helpful. I'm always open to your questions and your comments. And until the next video, I wish you well.