 Sales Learning Curve. As the entrepreneurs products are new and developing, emerging and shaping and reshaping. So, there is a specific learning curve through which the salespeople learn by themselves about the requirement of the market and keep shaping and reshaping their presentations and bringing new ideas, new knowledge from the market. So, to develop customer relationships, falling steps are usually required. The ability to listen to customer objections and understand issues about the product, presentation or pricing etc. That is a fluid situation where nothing is concrete. So, the salespeople go to the market, give presentation, talk about the product and maybe on the daily basis or on a regular basis, they have to keep some new elements into the presentation or the question which has been asked by the potential buyers, they had to bring the answers to those questions into the presentation as well. So, they should also be having the ability to changes in presentations for customers and products on a daily basis and ability to make changes required in product features, schedules and functions. So, the characteristics of the product, the features of the product are also possible when you talk about your product, when you present the potential customers, what are the features and what products can be produced, there are some issues that are necessary for the product to be changed. So, this information, because the salesperson is working as a broker, the information is given to the production team. Accordingly, there can be changes in product features or the characteristics that you have decided. Sale learning starts through experimentation with different market segments and prototypes and getting valuable customer feedback. The product that you have made, the sales team with the prototype, the venturist customers who initially want to use the product, you show them the product along with that, you show them the functioning of that product and it is quite possible that they may suggest some more changes or they may be satisfied with the product. So, discuss with customers to validate the product. The initial customers, the initial potential customers and the sales team should be satisfied with the validation and satisfaction of the product regarding the usage of the product and if they want to use it, they should validate it. So, in the validation stage, if enough paying customers are not found in the selected segment, start over again to identify and rediscover unsolved problems. In the initial stage, we need customers who buy the product and pay for the product's sales procedure. So, when we are showing our potential venturist customers the product and convincing them to adopt and acquire this product in their production process, for example, we want to see how many of them are ready to adopt the product and to include it in their production process. If their number is sufficient and our targeted sales are in accordance with that, then it is a win-win situation. If it is not, then we have to sit down again and rethink or maybe in some cases redesign and try to find out maybe a new segment, a sub-segment who can really adopt this product in the start and so that we could have handsome sales proceeds. So, the moment sales accelerate, you need to expand and build a sales force. Initially, in initial stages, when we do not get the validation of the product, in initial stages when we do not get the sizeable customer base, we won't be spending a lot on our marketing and sales efforts. Rather, the initial sales force and the marketing team are limited, we try to work with them. As soon as we see that sales are expanding and our segment is increasing and our sales proceeds are increasing, so this is the time to hire more people to market and sell the product in a better fashion to a bigger segment of customers.