 the importance of storytelling. Let's look at XCJ as an example. Two of the videos we did with them reached over one million views and this brought in thousands and thousands of followers, tons of orders and one exciting article in Forbes. The big takeaway here is that both of these videos revolved around storytelling. One tells the story of mistakes that you can make while steaming dumplings, while the other was a founder story that we actually just took from our podcast. People really love transformations, especially for brands and so it's often over complicated. So just tell your story and be authentic about it. A few of my fair ideas include why did you start your business, show a recipe with your product and what struggles did you face along the way.