 in the world history, there probably already is the first trillionaire. Vladimir Putin is probably the first trillionaire, but I'm talking about somebody who is, not a military or political leader. My hypothesis is that the first trillionaire, somebody who has a net worth of $1,000 billion will be somebody who has a big personal brand. It may be Elon Musk, if Donald Trump was younger and had enough years to use the big personal brand he's built by being president, he may be the first trillionaire. It's hard to know exactly, or it might be somebody who's on this live stream. I got two microphones here. My brother, Chris, makes jewelry, so I'm advertising his jewelry for him. This is handmade jewelry, if you're wondering about his necklace. I have six brothers and one sister. And so I like to advertise their businesses. Three of them are entrepreneurs. Three of them have their own business. One of them is an Amazon affiliate. One of them, I've been training him since he graduated high school, one of my brothers and he's got multiple businesses, including teaching people, but he has an agency. One of my brothers makes jewelry, like I said, and among other things. I'm not live on TikTok, but we're live on YouTube, welcome Facebook, Twitter, and Instagram. I'm moving most people over to my private Zoom just cause I got kicked off TikTok for some reason they're live, so I can't go live on TikTok for a while. They put me in the disciplinary time out because I was clapping back at haters on TikTok. I'm like, shit, why don't you kick these motherfuckers off? If someone talks shit and you talk shit back, why would you kick me off versus use the algorithm on TikTok to remove people doing stupid comments? So I was basically flaming people on TikTok too much and probably it's just like most bullies. If you smack a bully back, they fall apart. So I was like, everybody's tough till they get smacked, Mike Tyson says, everybody has a plan until they get punched in the face. But everybody's a bully till you clap back. I've seen bullies online, like nobody falls apart quicker if you destroy them back. So anyway, not that you always wanna react to haters, but that's what happened while I'm not live on TikTok because I had 40,000 people watch my TikTok and then they kicked it off. So that's great. So now, if you wanna be on my Zoom because I'm gonna do, we did five sessions today of training free master classes, okay? Session five is only gonna be on my private Zoom. It's totally free. There's no credit card. You just click, you go to tylovis.com slash Zoom brand and it'll take you to, and also I'm gonna do some giveaways on there. So it's tylovis.com, tylovis.com slash Zoom brand. Can you pin that Rick? Anybody who wants to move over to the live Zoom, make sure you don't miss session four or five. Okay, so here's some practical things. I was just teaching this on the private Zoom. There's only six skills. I call it the six magical money-making skills. Sounds cheesy. It's not actually that cheesy. There's the King's skill, the Queen's skill, the two princes and the two princesses. So the King's skills direct sales, 75% of billionaires made their money, first money in direct sales. The Queen's skill is marketing. That's the autonomy of the Kingly skill. So King's skill, marketing, people are like, oh, I'm a marketer. I'm like, really, are you good at direct sales? Do you know how to automate direct sales? The most famous modern marketer is a guy named David Ogilvy. They made a show about him. Does anybody know the TV show about Madison Avenue? Acting? Rick? My sound got, well, what's the show about marketers? It was a multi-series. Mad Men. That is about David Ogilvy. Ogilvy. David Ogilvy said, when you're doing marketing, speak to people like there's only one person in front of you. Great marketers speak as if it's just one person. So direct sales is one-on-one. When you know how to, that's the King's skill. It makes the most money in modern history as people know how to do direct sales. Number two, you automate it. That's the marketing. That's the Queen's skill. Then you got the two Prince skills. Skill number one is selling physical, digital products, digital products. Elon Musk, PayPal was, he made his first 100 mil selling digital products in the form of financial services. But it was a financial product. PayPal was all an automated digital product. So that's Prince skill number one. Prince skill number two is business services. The fourth wealthiest man, I call him the unknown billionaire, is Larry Ellison. He sells business owners services. So you can do an social media marketing agency, you can do Facebook ads for businesses or even better, sell businesses, software that they need. He made 120 billion dollar net worth with NetSuite or a gold quality. The two Prince skills. The Prince skills are physical e-commerce products. That's what Jeff Bezos, he sells you physical stuff. A lot of it. And then affiliate marketing or affiliate reselling. That's what Apple does. Apple, their most profitable part of Apple is not selling you an iPhone. It's the app store where they get 30% of anything you buy. So they resell other people's apps and they take a 30% cut. They're like the mafia. They call that the big in the mafia, okay? So that's it. You know those six things. Interestingly enough, not one of us learned that in school. Any of those skills. Did anybody have a direct sales class in elementary school, junior high or high school? Nope. Did anybody have a marketing class in elementary school, junior high or high school? Nope. Did anybody learn physical e-commerce in elementary school, junior high? Nope. Nope, nope, nope, nope. Remember, you're a victim of the machine, the nine to five economic machine. The entire school system is predicated about you becoming a cog in the machine. A wheel, a spoke, a little part that gets ground. It's like a car. You're like the wheel and you're like just ground into the dirt every day. And everybody's, most people are struggling every day. That's cause you are in somebody else's machine. So when I'm training people on the private Zoom and we did five sessions today, masterclass free, not even just sitting there selling people. There's all kinds of value. Is talking about how do you get out of the machine? Well, you get out of the machine by knowing the six magical money-making skills. The king, the queen, the two princess skills. And guess what? Of course the school system will teach you none of those six because the school system was built as part of the machine. The industrial revolution started depending on what date you wanna use in the 1700s with the rise of steam engine power. The whole world changed. People used to work at home. People used to work as families and it all changed. Not that all of history before the 1600s were perfect. I mean, feudalism, slavery and all that. But in general, people worked with lower anxiety. They weren't, trust me, by the time the 1800s came in the rise of factories, there was a man named Karl Marx who's not on here as the most influential. Who can name all these people? Anybody know their history? Most people know Albert Einstein. Do you know this man? Leonardo da Vinci? You all know this man? Nikolai Tesla, the Serbian? Do you know Darwin? Who can name everybody on here? Do you know the civil rights leaders? Do you know the Shakespeare's? Logan Paul? Yeah, Logan Paul's not on here. He's a friend of mine, but he's not. I've been on his podcast. Somebody said you can't see, two pixelated. Okay, so how do you break out of the machine? Well, there's just one simple answer. Make money online. You can do it while you travel. You can do it from any country in the world. You can do it as a male. You can do it as a female. You can do it with basically no money if you have a phone or internet connection. If you have no internet connection, go down to a McDonald's or something and tap into their wifi and you can start making money. There's nothing else that consistently puts people out of the machine, like making money online. I mean, people were like, ah, I just had a seminar in Vegas. There's a dentist. He went to school. He's like, ah, even as a dentist, I'm in the grind. He's like, I like helping people, but I need more, I need more diversified income. So he's learning to make money online as a dentist lead generation to build his business. So the first trillionaire will not be somebody from real estate, even though real estate's a great thing to do. The five assets you should be building in your life, software, brand, land, cash, crypto. Okay, that's my recommendation. You can take it or leave it. Software, okay. And remember, making money online is using software. The entire internet is run on software. People sometimes forget that. You're watching live here. You're watching Zoom here, watching. It's a piece of software running on servers. You like crypto, that's software. If you go live, that's software. If you're doing Google ads, Facebook, it's all software. So software first, you've got to build a brand around it. The best brand to build is your own personal brand because nobody can be you. So it's a monopoly. Monopolies have the highest profit margin. Software brand, land. Land is the safest place if you look at historical past to reinvest your profits. You should not reinvest all your profits from software and your brand back into your software brand. Software brand, land. You should take a portion of your profits and put it in land. It can be farmland. That's what I do. It could be multifamily housing like those are Grant Cardone does or BlackRock does. You can do construction. One of my business partners, Jerome, he buys pieces of land and develops apartment buildings. He builds them from scratch. You can do Airbnb. Although I like you to own some physical assets. A lot of people were like, Ty, do you own that Lamborghini? I'm like, no. Lease Lamborghinis, lease private jets, lease nice homes, own land. So all my farms, I own all of them. People give me a hard time. You don't ever buy a Lamborghini. You better off to lease it through an LLC. You get liability protection if you crash into somebody or they crash in your car. You get better tax deductions. People just stop fucking stupid on YouTube. We're like, that's when I knew the world was trapped by the machine. When people were like, Ty, leases his Lambos. I'm like, that's what smart people do. The one of the richest people ever, Richard Dennis, Felix Tim. He always says, if it flies, floats, or fucks, rent it. I don't wanna know what Billionaires say. If it flies, floats, or fucks, you rent that motherfucker. So he had private jet, he leased it. Better to preach, you get better tax advantages in general. You can straight run it as a business expense assuming you have a valid business expense. If it flies, floats, a yacht, you rent that thing. Now, if you're the richest person in the world, one of my mentors, Thomas Fatida, has two yachts. He purchased them. But he also has $7 billion net worth. I'm talking about for people doing well but not at the top. If it flies, floats, or fucks. I'm not gonna comment on the last one. That was his opinion, okay? He was an interesting dude. So get yourself financially literate. Stop listening. You need to unfollow 80% of people you follow on Instagram and social media because they're beginners. Hold on one second, I'm in the middle of a big deal. Hey, I'm live with a lot of people. I signed that. Well, what time can you do it in 45 minutes from now, please? Somebody said, the cars don't float or fly. It's a joke if it floats, flies. I would say if it floats, flies, fucks, or the Ferrari, rent it. Okay. Now, as we keep moving through this, today's masterclass, we're talking about the case for building a personal brand. So brand land cash, crypto. Crypto, by the way, is all alternative assets. I put gold under that. I put bullets if you believe in that stockpiling food. You should have some food and water for a rainy day. I remember during COVID, like Whole Foods had no eggs for two weeks. That could happen again. So all your alternative to cash, I put in the crypto basket. You can have Bitcoin, ETH, Monero, whatever it is that you believe in in the crypto world but also throw in some old school. Before there was crypto, there was gold. Now, gold ain't a great investment. Don't be buying gold for a great investment. It's not a good investment. It just keeps up with inflation in general if you hold it long. But you can have physical gold. That's a tangible thing. People have been trading gold for thousands of years. So crypto, I like crypto, but in case the power grid ever goes down, it's good to have some gold or food or your own piece of land. Okay. Now, in terms of building a personal brand because that, I believe the Forbes list now, the top 10 people, 80% of them made their money in software. Okay, but that's old school. You got like Bill Gates born in like 1940s. So the generation, the younger generation, okay, then Bill Gates or Warren Buffett's 93. So to my generation, that's younger than these guys and to those of you in a generation younger than me, I believe the Forbes list will be composed of eight out of 10 personal brands with products behind it. So Elon Musk is the first example. And the second he bought into social media and building a personal brand. Now, maybe coincidence. Some people say, oh, that's causation, correlation, not causation. It may be coincidence, but when he got active on social media is when he went from a wealthy man to the wealthiest all. And I think you're gonna see that over and over. Steve Jobs, look, when Apple kicked out Steve Jobs, what happened? It languished, it didn't do well. They brought him back and they passed Microsoft and became the first trillion dollar enterprise value entity, corporation in history. You need a face on stuff. So Microsoft didn't really have as loved of a face, Bill Gates, people don't love as much as they love Steve Jobs, shot up. So you either, now TikTok has become a half a trillion dollar company so without putting an effort face on it, but they have everybody else's face. So you either own a platform with a whole bunch of personal brands or you are the personal brand. Mark Zuckerberg, the wealthiest person if you age, adjust wealth. He had tens of billions of dollars in his 30s. Nobody else has ever really done that in the last hundred years. Even Rockefeller. Rockefeller started making money in the 1865 right after the Civil War and he really wasn't the dominant person until the 1890s. And so even JD Rockefeller took solid 30. He wasn't until his 50s that he was worth a tremendous amount of money. Whereas Mark Zuckerberg who stuck his face on a personal brand, as a personal brand on top of a platform that supports personal brands, Facebook and Instagram, then he became the wealthiest person. The first, the youngest self-made quote, billionaire female, Kardashian's. Kendall, Kylie Jenner. She made a couple. I watched her sell her makeup shit. People make fun of her, but I'm like, she's laughing all the way to the bank. Laughing all the way to the bank. I watched her break Google analytics. You know, they were trying to track how many people were on her checkout page. Talking about just making a million dollars a minute. Okay, so, okay, who is Vic? Okay, so what else do I wanna talk about? So how does this apply to you? I'm talking about all these big name people. You might be overwhelmed. Who here is making money right now? Let's do this again on my private Zoom. I think the top person was making two million a year. Some of you were making zero. Who's making over a million a year gross revenue top line sales? Who's doing a million a year? Who's doing a hundred thousand who's doing zero? Let's do that. What's our numbers on social media? Let me check Instagram. Sorry, Instagram, I forgot about you all. Are you watching the comments occasionally, Rick? Please? Please, yes. Sorry, I forgot to even check. I am put, smoke a harness said a million dollars a minute is your goal that, yeah. People laugh at the Kardashians. I'm like, bro, they laugh all the way to the bank. And I hope each of you get a whole bunch of haters and they laugh while you're walking to the bank to deposit your money. Okay, XBLs make you five figures a year, baby. Okay, great. Caleb Hendricks is making 500,000 a year. Somebody said, Ty, is my Instagram distorted? So Instagram, one to 10, how's my audio sound? One person, it might be their wifi. Latifa Cindy said you're doing zero dollars a year. Okay, you're gonna have to probably, Rick, go listen to my socials, pop around. One to 10, how's my Instagram sound? Yeah, because Instagram fucking decided to put a 40 minute lag on all comments, annoying. Yeah, that's, okay, so my audio's fine. It's just some dude has dial-up wifi. Okay, bits and bytes tech on YouTube. Time 17, how would you advise a clothing brand to sell on Econ? Do not start with physical product Econ from scratch. Build your personal brand first. I'm in the clothing business. I've shipped $100 million worth of product in physical per year, well, a lot more than 100 mil. Let's just say 100 million one year. I can tell you, if you're 17, build your personal brand first, look at Mr. Beast. Build his personal brand first, now he can sell anything, chocolate bars, hamburgers. I saw he's on Charlotte Hornets uniform, first personal brand to be on an NBA jersey while they play, is now Mr. Beast. All right, you're going on Fresh and Fit. Yeah, tomorrow I'm gonna be on the Fresh and Fit, knock on the wood, I'll be on their podcast, I'm flying to Miami shortly. That's why I'm not gonna be on this call for too long. Okay, let's do a quick giveaway on my Tylo Pez. I'm gonna do a trivia question. This is only for people on my private Zoom. It's free to join. Go to tylopez.com slash zoom brand. It'll take you right into the free Zoom. I don't trust Instagram, YouTube, Facebook, Twitter platforms yet. So I do my own private Zoom. So let's do a giveaway. Anybody can answer, but the winner I will pick on my private Zoom. So you can just move on over from social, tylopez.com slash zoom brand. You just type in those letters on your safari or whatever you're on. Okay, so here's my trivia question. Business trivia, business trivia. Who was the wealthiest person in America in the year like 1801? Now, this is a controversial answer so you can't just Google it. Somebody say JD Rockefeller. Rockefeller wasn't born yet. He was not born in 1801. Cornelius Vanderbilt? No, he made his wealth in the 1840s, 50s, 60s. Napoleon Hill did not exist yet. You gotta say a name. You can't just, you gotta say first and last name. This is $150. I'll send you a Bitcoin or Venmo. If you wanna participate and win, go to tylopez.com slash Zoom brand. You can't win on my socials. Always, I'm gonna give you all a lesson for your personal brand. Don't build all your personal brand on Instagram, TikTok, YouTube. Those people can kick you off like that. Look what happened to Trump. Look what happened to Tate. All kinds of people just get kicked off arbitrarily. I had controlled my own email list, my own SMS list. I have my own SEO traffic. Every day people click on my site. I have my own Zoom calls. Zoom doesn't really censor anybody. There's nobody moderating from Zoom. I mean, if you use something crazy illegally. I put everybody over in my Zoom and people are like, oh, I wanna talk to you on social. It's free. Somebody yesterday was like, I don't have the Zoom app. I'm like, yeah, you gotta download it. If you can't download shit, you're never gonna make money, okay? Nobody said the answer amazingly. Who was the wealthiest man in 1801? Nobody knows the exact answer because they didn't have the Forbes list, but most likely in the first 18, the beginning of the 1800s, the first decade, probably. And we could say a little bit past the first 20 years. Who was the wealthiest person in America? Okay, I see the first winner. Who is this person right here? It's George Washington. It's Jeremy, but Jeremy, you don't have your last name. Jeremy to everyone. Team, please correspond with him. $150, Venmo, Bitcoin. George Washington was probably the wealthiest person. By the time he died, you know, 1776, he led America to the Revolutionary War. Victory for one of the leaders that French helped a lot. And, but he died, I believe he died in the early 1800s. I forget the year, but he was the one, if you control an army, you usually become very wealthy. It's basically two ways to become a trillionaire. Have a personal brand or personal army. Personal brand or personal army? It's not who said it first. I don't do the giveaways based on first. I just randomly pick somebody just to be clear. Yes, he died. Yes, basically 18, 1799. So he was a richest dude around, I said 1801, I was off by two years. Someone said, but he wasn't the wealthiest. First off, nobody knows because there was no Forbes list. There was no publicly traded companies. He was, many people theorize he was the wealthiest person in the world, in the United States specifically. Okay, it was hard to know the world in 1801. Okay, yes, even Forbes list leaves a lot of people out. Yes, you can be wealthy basically. The wealthiest person in the world now has a personal brand, Elon Musk, or he has a personal army, Putin. Kim Jong-un from North Korea is one of the wealthiest people. He probably hacked, you all see that the MGM got hacked in Las Vegas, it's still down. Guess who did that? That's probably Kim Jong-un. He makes his money by hacking the world and he just, Caesar's palace in Vegas just paid 15 million bucks. You know why they paid 15 million bucks? Because Kim Jong-un probably wanted his money. So he also has a nuclear weapon, most likely. How about the Kardashians? Personal brand, not personal army. So how do you, I start a personal army. Slatties are in starting a personal brand. It's about Genghis Khan, wealthiest person in the world, Napoleon, Bonaparte, wealthy, they had a personal army. So okay, now let's keep talking some practical ways. So how would I build a personal brand? How would I build a personal brand? If I was starting over, I started to build my personal brand, depend on online, I really started going around 2009, 2010. I started by becoming a local celebrity in Hollywood. I became a brand in the city of Hollywood, Los Angeles, California. So it just starts small and then I expanded, took me about five years to become a globally well-known person. I mean, I wasn't an A-list celebrity, but 5% of the world's watched my videos roughly or my ads in the last 10 years. So you can start small. Okay, now there's another way to do it. Remember in 2009, when I started Instagram, didn't even exist or it was an address book. So TikTok didn't exist. There was only YouTube, Twitter and MySpace and Facebook, right? Now, in terms of what I would do right now for 2023, 24, 25, 26 is two things. Two things, it's actually a quadrant. I need to get over time. So there's a quadrant here. Four pieces, choop, choop. In quadrant one, pick a niche. But even that's too broad. Quadrant two is pick a theme. So that's a sub theme under the niche so that you even make it smaller. Number three, sexy storyline. Only sexy stuff sells anymore. Elon Musk made a sexy car. You know, Mark Zuckerberg is sexy Instagram. Only fans, chicks showing half of social media and now Instagram, TikTok, pretty women dancing with no clothes on or half clothes on, right? So that's, you gotta have a sexy storyline. And then number four, you gotta know frequency, how often to post and where to post. Frequency and location to post. So that's how you build a brand. So for example, when I started hardcore on my personal brand was around 2011, 2012, I said, my niche is gonna be books. Now, how do you pick a niche? You have to pick something unique to you. Now you might say, Ty, I have nothing unique. Well, if you speak English, you're unique to all people who live in China and India. If you speak American style English, a lot of people wanna learn that. That can be a niche. If you speak Chinese, that's a niche to Americans. So a lot of people say, I'm not unique. Well, you're unique to some region of the world. So sell there. I've made, you know, half my money outside of the US because I'm unique there. I was just in Kuala Lumpur, Malaysia at a big the Nomad capitalist conference. And all these Malaysian came to my hotel. They wanna meet me influencers because I'm very unique there. So sometimes you're underestimating your uniqueness. You are unique to some group of people somewhere in the world. If you're a mom and you have kids, you're unique to women who don't yet have kids but want to. So it's not hard to do a personal brand. I told you, Ryan's toys, the eight-year-old kid made 28 million net, him and his dad. Now that kid, do you think he had some unique life story? No, he's just a kid and he likes toys. And it was a niche. And then he picked a theme, which was YouTube reviews. So you gotta pick a niche, then a theme. So I did books and then my theme was summaries of books. Jeff Bezos started with books for Amazon and selling books was his theme. Well, I didn't have a big platform when I started. So my theme was book summaries. And I built a sexy storyline around it. Lambos, houses in the Hollywood Hills, beautiful women. And then fourth quadrant, I knew where to post and how often to post. There's 22 distribution platforms for content. Obviously there's Insta, YouTube, Facebook, TikTok, all the big ones. But don't forget about Discord. Don't forget about Reddit. Don't forget about Quora. Don't forget about RSS feeds, old school. Don't forget about a blog on your website. Don't forget about your email list, your SMS list. Then of course there's micro platforms in other countries that are big. Facebook Messenger is really big in some countries like when I live in Sweden. It's not as big here unless you're 60 year old. So there's 22 platforms. Most don't start trying to distribute your content on 22 platforms. You're gonna be overwhelmed. You start with one. You master one. You understand the frequency. You understand how to post and how often. Oh, thank you Rick. Can you set that up right here? And I need my marker. So we got the full quadrants. So by the way, who's in my personal brand, my PBIA, Personal Brand Income Accelerate? I just launched it yesterday. It's not even 24 hours. This is gonna be bigger than my 67 steps for social media marketing agency, SMA. SMA is big. I own the trademark for SMA. Anybody in the US using SMA, people don't understand I own literally, legally that entire niche. Now I don't enforce my trademark because I'm not a dickhead, but I could. But this personal brand accelerator that I'm training is gonna be even bigger. Okay, so as I said, you got the four quadrants. Okay, quadrant one, you pick your niche. Then you pick your sub theme. Then you gotta tell a sexy story line. And then you need to know the frequency to post as well as where to post. There's 22 places and writing is not my specialty. So by the way, I'm gonna put the link to jump in. So I have the early bird special on my personal brand income accelerator. Okay, the price is going up. I'm gonna do it in about a week. I'm gonna raise the price. So I'm just gonna open this. This is a test group. I open it and then I'm gonna close it just like I did for SMA. So we'll put the link. Let's swap it out. It's Tylopis.com slash brand. You can get in the program. Tylopis.com slash brand. You'll see on the page all the stuff you get. Access to me, groups, in person, all kinds of stuff. By the way, the guy who won the damn contest was my own staff. My staff's not eligible to win. Pick a second winner. That was Jeremy Ness, that one. Jeremy, you're not allowed to participate. That was the old rule in giveaway. My own staff can't win. People will think it's, definitely. I'm gonna scan. Oh, he's giving away money to his own team. Dang it. Okay, name a hot billionaire. No, good news. That was right. Man, if you think you're ugly, I got good news for you. All rich guys for the most part are ugly. There's like one or two. Ain't no lookers out there. Why do you think people become rich? Cause they were ugly in high school and no girls liked them. So they're like, you want them to get rich, man. And they become rich. And as you go, like, there's no, it is very goofy looking male billionaires for the most part. So guys are always worried about how they look. The world's very forgiving for men's faces. You can fix your body. Your body ain't that, almost any human can fix their body. It's hard to fix your face. But who cares? I'm a super model. You just fine. In fact, if you have kids, if you have a son, you really want your son to be the best looking. Every best looking dude I know in the world accomplishes nothing. They're on easy street and don't do shit. So you, if you have a son, you don't even want them to be a 10 out of 10. Now the world's more ruthless with women, but I can't speak to the woman experience cause I ain't a woman. So I won't talk about women. It's not my specialty. I can't tell you what it's like to be a woman. Okay. Niche theme. I did books. As my niche, my theme was summaries of books. My sexy storyline was just showing my lifestyle in Hollywood. I knew where to post frequency, where, and I knew how often to post. And you don't have to post every day. You can batch your content. You can shoot once a week or once a month. You can even do all your podcasts for a whole year. You can do 12 podcasts in one weekend. I was just on the Sean Mike Kelly show. He batches them all. People fly in. I did, was this show and there was a, what was that one, Niche Sleshing or one of those communities was waiting right after I came out. So you can shoot 12 podcasts in one weekend and release one a month. Okay. And then you know what this, so you follow the quadrant and then it spits out money. Okay. You go boom, boom, boom. It's like, it's like Candyland, the little kid game. Dee, dee, dee, dee, dee, dee. And then you get the money. Personal brand income accelerator. I'll show you how to fly through these. Now I'm not promising everybody gonna become a billionaire or trodinger. That's not the point. The point is you can break out of the nine to five machine if you understand personal brands. Okay. Questions. By the way, let me welcome people getting into the personal brand income accelerator because I like to welcome people. I opened it up yesterday as like an onslaught. I don't even think we've emailed my list for it. Okay. Justine, no location. Welcome to the group. Terry McMillan, Lake Forest, Illinois. Welcome to the group. FLX, MRID. Interesting name. San Francisco. Welcome to the group. All right. Zoltan Cipos in Dubai. Welcome to the group. Isabel, Maryland's West Australia. Australia. I may be in Australia speaking on stage at a big conference with Richard Grancing in December. So I may be, I might do a little seminar when I'm there in Sydney. Solera Chang in Bangkok. Krungtep, Thailand. Welcome to the group. Zachary in Papano Beach, Florida. Welcome to the group. I'll welcome more of you. What's the link to do? We'll put it in there. I come into LA. I'm gonna do a seminar in LA in November. And I may, should I do a New Year's Eve party of personal brand? I did this in 2016 and it was like every big influencer was there. You had to have 500,000 followers. Should I do that? Should I do a New Year's party in Hollywood? Personal brand, you know. Should I do it? What does everybody think? Tech out, Adam says ties that go to the personal brand space and one of the best influencers ever to do it. Well, thank you. Tech out, Adam. Can you hypnotize the whole world? To be as nice as you? One thing, for those of you who build a personal brand, you better put on your big boy and your big girl thick skin pants because no matter who you are, you could be giving away money for charity. People, I mean, people love Mr. Beast. Somebody's suing him for a hundred mil. It's like no matter how nice you are, somebody's gonna hate your personal brand. Proceed anyway. You can laugh all the way to the bank. Laugh all the way to the bank. Amy says, how do you know people will be interested in your product? Not everybody will, but you only need a small, you only need a thousand true fans. A thousand true fans will be a full-time living for you. You'll be break out of the nine to five machine. You'll break out of the economic machine with just a thousand people. Somebody said, Ty, do a New Year's party with people less than a hundred followers. You have to rent too big of a space, man. That's why I'm not trying to be elite, but it's just, I wanna do business with people and I don't think people with 500,000 followers are better human beings. In fact, some of them are worse human beings, but it's good for business. It'd be good for business. Raffy says, if you're great, they're gonna hate. Or like Drake says, if you don't have haters, you ain't poppin'. I like that one. That one's true. I meet people like, Ty, I don't have any haters. Nobody fucking knows who you are. The second you could be the most altruistic person on earth. When you build a personal brand, you're gonna get 10 to 20% of people hate and they're gonna be loud. So the 10 to 20% people who are mad at you are gonna sound like 50%, but they're not 50%. John said, own a yacht or rent. I told you with Felix Dennis says, if it floats, flies or fucks, rent it. That's not mine. So if it floats, a yacht, why are you gonna buy a yacht? If you only buy a yacht, if you're the only people I know who can justify buying a yacht are billionaires. To buy it, to lease it, you can do it all the time. Okay, can money be a social need? Yeah, so some good niches, you can go into finance. You can go into personal fitness. You can go into clothing, stylist. You can be a travel niche. Make sure you have a sub theme though. So if you do travel, for example, maybe you specialize in hotels or you specialize in wilderness adventure. Don't just travels too big. What the Kardashians did, they did females. That's their niche. Ain't no dude watching, keeping up with the Kardashians. Very few guys are buying the makeup kits, Kylie's makeup. So their niche, each of the Kardashian women went after females. And then the theme for like Kendall Jenner is like modeling. The theme for Kylie Jenner is makeup, right? They have a sexy storyline. They don't just sell their makeup. They show their life. It's sexy. It's like drama and whatnot. I mean, I don't think it's sexy, but the audience thinks it's sexy. Doesn't matter what I care. I'm not their niche. People are like, I hate the Kardashians. You ain't their niche. Oh, fuck off, you ain't their niche. Sometimes people are like, Ty, you talk about money too much. I'm like, well, that's my niche. Ty, I don't like books. Well, why are you following me? That's my niche. There's room for lots of personal brands. You don't have to like mine. In fact, I wanna piss people off who aren't my niche so they get the hell out of my timeline. I want people on my, you want people in your niche. Whereas you're like, get out, get out, get out. I don't want you. You don't need everybody. Pigs get fat, hogs get slaughtered. Don't try to appeal to everybody or you'll make no money. The man or woman who appeals to everybody makes nothing. Write that down. You all taking notes? The man or personal brand that appeals to all makes no money. I know some people have personal brands. They got 5 million followers. You know, they appeal, kumbaya don't try to make everybody happy. I know a dude, 50,000 followers. He was just at my conference. He's 25. He'd make 1.4 million a month. 50,000 followers. Would you rather be rich or would you rather be right? Some people are like, I wanna be right. I want everybody to like me. I wanna be right. I want everybody to perceive me. Would you rather be rich or would you rather be right? So your niche is shrinking the market so you can speak. You should be alienating non-niche people. So it's the niche. Then you need, you even break down the niche even further into a sub-theme, okay? Okay. Did he make 50,000 on theme pages? Yeah, he has a theme page. He talks about stock options. That's all he talks about. I need to go. I gotta fly to Miami. Going on this Fresh and Fit podcast. Atkast sometimes the niche is yourself. Like a vlogger is really just filming whatever they do. Yeah, but that's too broad. Those vloggers that just film their life with no niche and no theme, they don't make any money. Remember this is called the Personal Brand Income Accelerator. I didn't say this is the Personal Brand Vanity Fest. I didn't say this is the perfect, the Personal Brand Narcissism Fest. This is for those who wanna make money. It's a big difference. If you want eyeballs, go dance or something. All those people dancing don't make much money. There's a few of them do. But the one hit wonders on TikTok, people all get all excited. They get, well, I posted this one. I got 600,000 views. It makes shit off that. TikTok tricks people by every once in a while letting every person be a celebrity for a day, but that's not a Personal Brand. How many people have you seen on social media but you can't name their name? Somebody said, how do you make your life sexy if it's boring? Ah, I like it. Quadrant three is the sexy story. Stop living a boring life. Stop, see, this isn't for everybody. This is just what works. I didn't say everybody's gonna do this. Most people are boring. So if you're boring, stop being boring. What a good life to get paid to live a better, cooler, more adventurous, more fun, more sexy life. Is that your goal? You wanna be like, people could, you should come on my master classes, these live master class, when you're ready to learn and ready to change, you know? You'd rather be rich or you'd rather be right. A lot of people are like, Ty, I am an introvert. And so I'm not gonna do a Personal Brand. Okay, well, you're right. You can't get me rich. Ah, introverts can make all the money behind the scenes, really? Well, Elon Musk is an introvert. He seems to build a Personal Brand. Mark Zuckerberg seems to be all over the place. He's an introvert. So I don't think you're right. There are some introverts that don't build a Personal Brand, but they're all like 75 years old and they grew up in another generation. Go for a generation. Some of you are gonna be right, but you ain't gonna be rich because you're gonna resist this master class message. Okay, Ty, please, what is a good price for my only fans course? It's $220. You need to have an ascension model. We talk about that. And are you in my Personal Brand income accelerator? Because I talk about how to price your products that you sell from your Personal Brand. Don't just pick a number, 220. You need to price split test it with the right software, start low, build a community, don't charge too much to start. I started my 67 steps. It was $1, one payment of $1. And I made 10 grand. Then I raised it, I forget to what. And eventually it became $67 a month. But at the beginning, I was making four to 10 grand a month with a $1 product, you know? When you wanna catch up with Mr. Beast, well, it depends on what, sure. All, no one stays at the top forever, but Mr. Beast will probably go for a long time. But it's not, don't compete. You can't compete with a Personal Brand. You can be a substitute, but you can't. You just think about, just put blinders on in your life. Men are too envious of other people, you know? Most of your haters will come out of envy. Just remember that. The second you post a sexy storyline to your life. And sexy doesn't mean sexual. It just means interesting. So many people try to build a boring Personal Brand. That does not work. You will be poor. You will be grinding away for a decade with a boring Personal Brand. I mean, I see people. For those who get in my Personal Brand income accelerator system, I just, you get access to me in Telegram where people ask me questions. Last night I was answering and this woman showed me her Instagram. And she's like, I've been working on trying to build my Personal Brand for a year. I'm like, lady, with this style of posting, you'll be working for a hundred years. You're gonna be a centenarian and still make seven cents a year on your Personal Brand. She was posting this boring stuff. I was like, are you competing for boring? Do you actually do five different posts that you could post? And you're like, which one's the worst? Let me post that one. Because I didn't say that to her because I don't want to embarrass her. But I just told her, we got to up the ante here. And most people, that's Personal Brand is both the easiest and the hardest thing to build. It's easy if you know what you're doing. If you try to learn it yourself, you're gonna, I guarantee you almost every person who tries to build their Personal Brand with no guidance is going, you're gonna either fail or it's gonna take you 10 years longer than you thought. Mimic success, mimic success. Pablo Picasso, the artist and good artist copy, great artist, steal. He meant mimic. So find yourself a mentor. You can go in my program or find yourself another mentor. But don't try to figure out a Personal Brand on your own. You, there's too much complex stuff behind the scenes. How do you monetize it? You know, what's the legalities of repurposing content? It's like, there's stuff I've been doing almost longer than anybody. And I can save you a lot of time but just giving you the answer. I have 164,000 on Instagram but I'm banned for sexy content. Well, yeah, you can go too sexy and then you get kicked off Instagram. So you gotta strike a balance. Also, where's your email list? Where's your text list? Where's your Zoom groups that you do that you can't get kicked off for? You know, you're not thinking. You're just following the crowd. Think. Okay. Let me read off the names of more people getting in the Personal. I'd like to welcome people getting in the test group. Matas Rinchevesis. Like I knew you're from Lithuania. That's like that kind of vixius last name. So welcome. I've been in Lithuania once. Lapya. Okay. Who has a personal brand but you're not making enough money? Someone says it's making G-rated content ideal. Yeah, you can make. I mean, Blippi makes content for kids. So obviously if you're making kids content you're gonna make it G-rated, of course, you know. Someone says, Ty, what's the difference between you and Gary Vee? Well, we're different humans. I'd start there, believe it or not. I'm not, we're not clones of each other. He has a different niche. We have the similar niche, but we have different themes. Gary Vee's theme is kind of like hustle, do garage sale, reselling. That's not my theme at all. I have a totally different theme. My theme is more like the more you learn, the more you earn books, mentors, monetize content in a different way. No hate on him. He makes a lot of his money folks. Speaking of the big NFT, that's his path. You know, he teaches people go to buy and resell, garage sale stuff. I've never taught that. I have a different path. Of course, I think he thinks his is better and I think he learns better. That's part of the game, different opinions. But I respect him, but we're very different if you follow our content. And some people love him. They follow him and some people love me and follow me. And some people follow both and some people don't like either of us. It's just all the permutations of how the game goes. Okay, who has a brand? Who's already doing 10 to 100,000 a month with a personal brand? Let me speak to the more advanced people, okay? Montess, oh, you just got in. You're making 1.5 million euros for revenue and building a personal brand. You have bikes, cars, apartment, cool. Oh, he got in my program. This is one of my other students from SMA. It's good, you're doing the rep, you're doing, so you're making a million and a half in Lithuania, that's good money. It's funny, I wanna do a whole, one day I'm gonna do a conference with all my haters when I launched all my courses that said they were scams. And I'll fill a stadium, like 18,000 people who made money from my courses. And I'll put all my haters in the center of the thing and I'll be like, let's all talk. 18,000 people, it's more than 18,000 people who have been through my page. I mean, I have insane levels of testimony. I have confidence out the ying ying, that my stuff works. You may not believe it, but fuck that. People's opinion ain't nothing stupider than the opinion of the masses of this world. Well, one day I'm like, I'm gonna fill up a stadium, I wanna rent the Staples Center or the Crypto Stadium in LA. I'm gonna invite all the haters. Some of them are big name haters. I'm gonna put them all on the floor and I'm gonna go, I want you to tell me that my stuff doesn't work. Because you encourage people to go to college. You convert people, going to college is great if you're gonna be a medical doctor. Even then, most medical doctors learn residency by being in the hospital with other doctors. So even doctors are not a good example. But maybe being an astrophysicist, you'll learn the best by being in a classroom. But I'm like, you guys encourage classroom learning. I encourage mentors, shadowing. Let's see who gets the best results. These people on the floor are gonna get booed out of the stadium. They're gonna be throwing tomatoes. You might have to put them in a hamster bubble for their own safety. Okay, Elon Musk learned aerospace and books in our classes. Yeah, and Elon Musk learned by hiring some of the best aerospace engineers from NASA and then being around them and talking to them. Trust me, that's how the game goes. He didn't even start Tesla. Elon Musk bought into Tesla $30 million to take controlling interest in Tesla in 2004. Two brothers or two guys had already, I think they were brothers, had already built the prototype cars. So Elon Musk didn't learn in the classroom how to build cars. He bought his way into a business that was already manufacturing electric cars. That's the way of the billionaire. That's the way of wealth. That's the way of wealth. Some of you are still in the well way of poverty. Classroom learning is a failed social experiment. Some of you are still like, I'm like, what are you doing? Like I understand why people were hating on me in 2013 when it was all new to do online classes. Now Harvard just launched online classes open to the world because they're gonna get smoked. I mean, Harvard will survive. Remember, Harvard works because it's a country club for rich kids. So of course rich kids are gonna make above average income. But isn't it interesting that all the wealthiest people from Harvard are the dropouts? Zuckerberg is not the one who graduated. That tells you a lot. Somebody said, Elon Musk is a fraud. We're all frauds, bro. Brendo King, if I took your brain, your deepest darkest thoughts, when you're watching porn, I put that shit on a window, on a screen and showed it to the world, you'd be a fraud too. I like what Jesus Christ said, judge not unless you be judged with the same measurement you're judging. What do you mean Elon Musk is a fraud? All humans are basically a fraud. Within the human psyche, everybody's had horrible, sick thoughts. You too. So what the fuck are you talking about? You don't even know how humanity works. You don't even know how humanity works. If you had the power, you'd be a little Kim Jong-un too. Brendo King says that doesn't make sense. Yeah, that's because like Einstein said, the thing about smart people is they sound weird to dumb people. You're just not smart enough to understand what I'm saying. Like Mark Twain said, every person's like the moon, they have their dark side. Like Nietzsche said, the will to power. You don't have power. That is why you are an ethical person. Brendo King, you're born with your father, the dictator of North Korea. You're out here a dictator yourself. You put too much, you think, Brendo, that you're a fountain of virtue and Elon Musk or somebody else isn't. Bullshit. You just don't have the will to power yet. Most people don't. All the ethical people you meet for the most part don't have the will to power. When you pull back the truth about many pastors, about many priests, about many Emons, are they as virtuous as you thought? Who's the great man? Who's so virtuous? Who is your man? Who's your virtuous man, Brendo? Who is the non-fraud? Name one. Who's the non-fraud in this world? You don't give a shit about people. You're on your iPhone, manufactured by children, working and going blind in horrible conditions in Asia. You don't give a shit, bro. You buy your iPhone and you're happy. It's only a thousand bucks. Subsidized by the literal eyes of children. You don't care, Brendo. Do you have a smartphone? Do you care about the ethics of your smartphone? No, no, no, no. You get in your car and use fossil fuel to use modern energy or you like the Amish. Now I live with the Amish, they're more ethical. This is a virtual signaling person. What's responsible for almost all wars? From the Vietnam War to modern wars. Resources, you use unfair amount of resources. There's eight billion people in the world you use more than your fair share. Yeah, Brendo said it, thank you. Brendo said, you're right, I don't care. Exactly, you're just a weak-willed person who doesn't yet have the will to power. So you appear to be virtuous. Brendo doesn't have the will to power that Nietzsche spoke of. So he is by default a virtuous man and he says Elon's a fraud. Well, at least Elon's a fraud that at least produces something creative. Somebody said Jesus is ethical. Well, Jesus, if you believe in Jesus, wasn't a man. He was God. So let's exclude humans because when you go through the stories of this people, every one of them has a dark side. They all have the dark sides. Hold on one second. Hey, is the call now? All right, yeah, I'll join, hold on. Okay, so I will end. One interesting thing that you all learn from a personal brand is you will get to learn the consciousness of humanity. You will learn about the Brendos. They will not like you. They will not like Elon Musk because they emanate their own weakness and therefore it's easier to criticize others than to realize you are the weak one. If you think Elon Musk is a fraud, then you become greater. You produce more, yet you won't, Brendo, because you come from the incorrect mindset. You could change it in a split of an eye but humans are brutal, they say in Spanish, stubborn. So someone says, man, do you know what virtue even means? In what language? Don't be trying to bring semantics up thinking you're intelligent with me. It's like, what do you mean by semantics? You want a semantical explanation of virtue? Look up semantics. Good. For the rest of you, your will to power should be to break out of the system in the machine and make your own money. We're going into session five. Adam Kaspari is coming on. Please move from here to tylopez.com slash zoom brand. If you wanna get in my personal brand influencer at income accelerator, please move over now. If you don't join Brendo King in the broke bitch category, you guys can meet up at his house and criticize the world. There's no statues to critics. There's no statues to critics. There's no statues to critics. There's statues to fallible humans who do some great things and some bad things. Some accidental good and some accidental bad. Please come. Adam are taking away. I gotta jump over to something. Okay. We're gonna end here tylopez.com slash zoom brand. Somebody said, RIP Brendo. Send Brendo a body bag. Brendo, get him a body bag. I was at front karate. Brendo, watch your ad just, I'm sending you a body bag. Okay. We can end, tylopez.com slash zoom brand. Don't miss free master.