 You can't give me the sandwich, it's ready, but you can't give it to me. The Whopper Neutrality was repealed, they voted on it. Whopper what? What are you talking about? The net neutrality situation, it's a difficult thing to explain. And we were struggling trying to understand it. We knew that American people were struggling trying to understand what net neutrality was about. It was a really important topic because we don't want anyone messing with our internet, right? So, we wanted to take a stand in this conversation to explain people why knowing about this was important. It's about knowing what is the world talking about? What is the country you're working in talking about? Like, and in that moment the country was talking about that. So we were trying to hack that conversation. I didn't think that a Whopper, ordering a Whopper would really open my eyes up to net neutrality. The repercussions that this one had was unbelievable. For us, for example, we got an anonymous official page supporting the campaign, which we haven't ever seen before for any brand, anonymous supporting any brand. Most people love the internet, so it kind of made sense, but we didn't expect it to blow up as it did. And yeah, eventually it got mentioned, like it got a lot of tweets from US senators, congressmen, representatives. Politicians started talking about it. That is something that we had never seen before with any other campaign for the brand. We are trying to have fun. We were taking this whole career super serious for years. Then we did Mamboops and our career changed. Women's boobs, particularly their nipples, are censored in certain social networks even when showing how to perform breast self-examination to detect early breast cancer. But we found boobs that aren't censored. Henry's. Hello, let's begin. People are not having fun in this career. It makes no sense because there's so much sacrifice in this career that if you're not having fun every now and then, then I don't think it's worthy. I think it makes it more effective. Like, yes, we're building the humor in the piece and getting those reactions and playing with the making burgers per second and all those little things that we added to it. That makes it more engaging and makes it more effective because if people are laughing and learning at the same time about the neutrality, something important, then they're more willing to share it and it makes the ad much more effective.