 Good morning, North Texas conference. This is Matt Jacob director of communications, and I welcome you to a Facebook live video that we are offering today on best practices and use of Streaming and online Viewership of our worship services. I I know that we find ourselves in very unprecedented times today and It's interesting but we still must find ways that we can be the church that we need to be for our communities and I think this is an opportunity for us all if we have Never if our churches have never considered using online applications such as Facebook or live stream as a way to Provide our message out to the masses and today just by way of agenda setting. I want us to go over just some technical best practices on the use of live stream or excuse me of at least Facebook live as a way of providing your services to your followers, but also I have Jessica Vittorio one of our delegates to Where's Jessica? Sorry for the rudimentary. Hi one of our North Texas general conference delegates with us to discuss the copyright and legal ramifications of Having an online Service posted on your Facebook page and basically what I'm going to Offer today focuses on Facebook live because I feel like from a from an application and a platform perspective This is something that is accessible Really to the masses, but before we begin. I just want us to kind of go through Psalm 4610 as a as a breathing exercise and We're gonna start with be still and know that I am God and walk that back all the way to the end And I just want you to to think of ways that we can be still While at the same time know the situation that we all find ourselves in and find an opportunity To really be there for everyone else. So please as you are and where you are, please repeat with me Be still and know that I am God Be still and know that I am Be still and know that I Be still and know that Be still and know Be still and Be still Be take a deep breath And let's start talking about some Facebook live action I feel like like I said previously Facebook is the platform that even for those churches among us that have never done any online Streaming of their services. It would be the the best and the easiest and the fastest to Platform to undertake and I mean for starters. My recommendation is that you stream any video On your church's official Facebook page I feel like that is where the greatest number of followers will come and rather from the individual pastor Pastors Facebook page. So if you don't already have a Facebook page for your church, I would recommend starting one up and Sending an invitation out to your members to follow As a way to knowing that all of your if this is something that you want to Do moving forward as long as we're Having services or not having services. This is a good Initial step to follow Rob price. Thank you. We're glad to see that you did your first Facebook live Last Sunday and that you had some success with that and to that end I just I welcome some questions that you might want to submit Via the live chat and we should be able to answer them as we go Just ask for your grace and patience as we are a Right now at least myself and Jessica. So by way of tips I Think that just from a production perspective. It's good to have a tripod that you can Attach your photo. I mean that you can attach your device to for steadiness You can position it in such a way to maximize Sound quality as well. Congratulations. Larry. I'm glad first to Soto did their first Facebook live last Sunday as well And like Rob you had great success too. So if you don't already have one, I would recommend having a Go out and purchase tripod that will Balance your device in that way by way of location if you are Streaming these obviously streaming your service from Your sanctuary find a place where lighting is adequate as well You don't want to get too much light in there and it drowns out The person that you're taping so that people can't see that But definitely find a good juxtaposition where you can Where you can set up your device and and find the best location for you because especially from a lighting perspective, you don't want to have Any issues with shadows or bright lights and in the like Sound quality, I think is also important because it'd be great if people were able to See you, but if they can't hear you or there's a lot of distraction in the background It's going to detract from your message Patrick. Thank you so much. I'm glad that Facebook live at Creekwood UMC last week was it was such a great success and Patrick say hi to David and Carrie Lynn for me while you're at it So make sure that your viewers can understand you and what it's and what it is that you are saying sound Obviously is a big challenge. There are some Devices that you can Purchase that will connect to your phone or to your camera Equipment that will help to capture the sound in the best way Possible it there They're pretty inexpensive, but they clip in right into the charger portal of your phone And you can direct it in such a way that You can capture that sound in a lot better In a lot better ways signal strength is also something that I think that you need to worry about and not worry about but at least be cognizant of because you want to make sure that There is enough Wi-Fi strength where you are Setting up your device so that your broadcast doesn't drop off in the middle and that's something that we all At least my perspective at least we don't like to To have that drop off because you're losing followers. You're losing credibility and people can't get your message in in its totality, so Definitely when you're able and I know that's an issue Or it could be a potential issue in some of our rural areas, but you really want to be able to maximize your the opportunity to To capture that information in its totality. So be mindful of the streaming All right, excuse me of the signal strength of where you're at and also think to about the Excuse me I'm the The whether or not it's a vertical or horizontal nature I think that to be able to capture the The positioning in my perspective at least running horizontal is perfect But it depends on on your location and where it is that you truly are do or you are Providing your streaming so Deanna low, thank you so much and this is a good recommendation as our suggestion as well She ordered a Bluetooth microphone for this Sunday and I think that's a wonderful option as well There are a lot of lavalier mics that are Bluetooth that Can attach or at least reconcile with your devices. You'll have those available to use as well and More than anything, I mean we talk about any best practices and functionality You need to find a situation that works best for you and I would definitely as a wonderful best practice not only on video, but in so many other respects try it test test the functionality Maybe not test it on your church's Facebook page, but test it on your On Your own private pages so that you can make sure that the live aspect of Video is working. We're running off my phone this morning because there was an issue with my laptop and being able to Have my camera access blocked so That's Partially for the rudimentary nature of we're running right now But I'm glad that I at least tested it beforehand and knew that there was a backup option So I would definitely think that You and I would recommend that you truly test your functionality before before you do anything Because we want our followers we to be able to to watch us we want to be able to be the church and as We have seen Said so much of late, but even through Bishop McKee Church is not just the four walls Of a building itself. We want to be the church for our people and for our members so that we can Provide them some easy Some easiness and some steadiness in their lives and if they can't come to us we as churches want to be able to come to them in Whatever capacity that might be so This is We it's like I said earlier we are in unprecedented times, but that doesn't mean that we as a church Can't be the church that our communities need us to be Make sure to that when you are oh, hello, Bishop. Nice to see you online as well. Thank you very much for joining us today Be sure too that when you at the conclusion of your live video there will be opportunities to to publish that onto your page and Make sure that you that you do so because you want to be able to have others at another time watch Watch your videos. So Just make sure that at the conclusion of your live video that you publish it to the page and people can go back and watch watch what it is that you presented earlier and I think from a metrics perspective We all like to see the reach and the impact that our work is having and Be sure to capture what those metrics are whether it's page views or video views whether that is Sharing of the videos so that others can see your end product Capture those and use that as a baseline if you've never done a live sir if you've never done a Facebook live sermon before be able to To capture that information and especially off your first use use that as a baseline and see how you might be able to To ramp up those metrics moving forward. This is a functionality that I think that regardless of your church size if you're Regardless if you've never done it before it doesn't take long to put a a live video functionality in play for your church and on Those times where we're at right now when we're not able to meet on Sundays or on Saturday nights or whenever you as a church Meets for worship we can all still have that Connectionalism through digital means such as Facebook live or a live stream component I'm gonna turn at least have a conversation now with Jessica Vittorio about the copyright and legal ramifications of a live stream service and Bear with me Hello, Jessica. How are you? So Jessica if you can just talk a little bit about Kind of the need for Or at least what we should be cognizant of from a legal perspective when it comes to streaming services Terms and conditions that govern the rules and limitations of that streaming All of them no matter what I have yet to see one streaming service that does not have an intellectual property component to their terms of use for their Terms and conditions and what that means is when you're on that platform You are inherently agreeing by using that platform not to infringe upon the intellectual property rights of another party so what you'll see especially if you're using Facebook live is They have software that when you put a video up there Will scan the video looking for sounds essentially music things of that nature and When they detect those sounds They will flag that video to ensure that you have the copyrights or the intellectual property rights to be able to Utilize those sounds so if you upload a video the first thing I want to say is if you upload a video to Facebook From a live stream and it gets flagged don't panic Generally, there are easy ways to overcome that which we'll talk about in a second Facebook does inherently have so Facebook Has entered into some copyright agreements with a large number of recording labels related to kind of background Music in videos so sometimes your copyright issues will be addressed Through Facebook's own copyright agreements with these labels the problem with this and Matt and I were talking about this a little while ago The problem with this is That's not it's not a good thing to depend on for strategy So you don't want to make a video hoping that Facebook's secondary copyright agreements will save you in the event that you upload something and it's flagged So be aware of that What's much more prudent to do is to proactively get those copyrights? yourself either from some sort of catalog copyright service like CC li or CCS or One license there's a whole bunch of them But so you can get a copyright or a catalog license service meaning you're getting with that License a catalog of artists and songs and content all sorts of stuff The alternative to that is you reach out to individual copyright holders and get their written permission to be able to use the content Which is just time-consuming super tedious can potentially be expensive and certainly isn't conducive to putting on regular Facebook live streams, so Those are your two options in terms of that if your video were to get flagged And let's assume the song you're using is not in Facebook's catalog what they will do is ask you to provide proof of your copyright and You can provide them a copy of your CC li license for example And then that will allow CC li to go in on the back end. So a little bit of technology I'm gonna geek out on technology for a second. So when you incorporate a song into a video Facebook has software that scans that and compares the notes and metrics of that song to their catalog of all of the songs that they have and When you do that they will send a note or it triggers something in their background system They have a background copyright management software that will allow CC li for example to go in and approve the use of that copyright Because of that fingerprint of that song So there's a background communication happening between your user interface of Facebook and what the actual copyright owner has the ability to approve Which makes the entire process a lot easier to manage and a lot quicker because they're not having to directly reach out to every Single copyright holder to verify that the copyright you've shown them is actually legitimate. So I don't remember what the question was well, I Think I just being able to I mean looking at this from a legal perspective of copyright I do have one question for you and From a from a licensing perspective So much and I think licensing pertains to copyright and that's the use of music Can you speak a little bit to the fact that if we only if our churches only wanted to Facebook live the actual sermon Yeah, so the actual sermon itself as long as it's written by you is your intellectual properties So that's your copyright upon creation Or you have some inherent intellectual property rights in that upon creation So if you're only live streaming the sermon you really don't need any of these licenses We're talking about where you get into the conversation about licenses is if you're going to be incorporating music If you're going to be incorporating Certain portions of the book of prayer or things like that Prayer books if you're going to be utilizing Portions of some sort of text so if you're using a study book for example if you're doing a Bible study Making sure that you have copyright interests in that book is important And then anything that maybe relates to the lyrics of the song So it's not just the music and the melody itself. It's also the lyrics and those are independent rights Okay, we have a question from Larry Collins. Can you speak a little bit about the CCLI streaming license? And just of note from a conference perspective We provide basic CCLI and one license licenses for our churches That there is a separate Streaming license that I'm sure Jessica will speak to right now and we one license does Offer a They're offering through April 15th a grotesque Streaming license and we will have resources Available on our website on the coronavirus resources page with more information on that and we are looking Into the We're looking more into the streaming license Perspective moving forward, but Jessica if you can kind of speak to what the CCLI streaming licenses And maybe the difference or the need for that. Yeah, so There when you're talking about licenses whether it's CCLI or any of the other major catalog licenses Like Matt suggested the first thing to be aware of is that there's multiple levels of licenses So your basic license what y'all get from the conference or what you may have purchased as a church Originally will allow you the ability to use those things in worship as you do every Sunday they do not allow you the ability to stream that content and Reproduce and distribute that content, which is why you need an additional license I have looked at a handful of these licenses over the past 24 hours And I have yet to see one where the streaming is included in the basic license So I can unequivocally at this point Say that if you are looking at your license you need to make sure you have both the basic license and the additional streaming license the form that that takes varies by what company you're going through and Some of them will also require you to get a reproduction or production license depending on The manner in which you're planning to facilitate these videos and the differences generally come down to are you going to pre-record them? Are you going to live stream them? What sorts of graphics or content are you going to be using in addition to the video? So Are you going to be? Are you going to be? Putting up the lyrics with it or something along those lines Are you going to be creating a secondary PDF e-booklet that you're putting the lyrics into things like that? So looking into the conjunction of which licenses are most appropriate for the type of video or the type of content that you're looking to produce But you certainly need to ensure you have both the basic license and the streaming license So that's step number one and I will say UM put out a good article on this of ask the emcee. How do we legally worship and It's a it's a good article. I've read it I read it a couple of times yesterday and I do think it's super helpful Especially in walking you through the different types of licenses. So I would certainly suggest that as a resource I will say it's a little technical. So I find it super helpful and interesting It may be a little difficult to sift through if you're not familiar with copyright or licensing language and the other limitation of it is it really only takes you up to the point of Figuring out which license you need Once you actually have the licenses that you need then you get into the question of what are the limitations of that license? And those limitations vary once again by companies. So Once again, Matt and I were talking about this this morning because I was looking at a couple of them yesterday some of them will allow for Unlimited views some of them have limitations on the number of views So once your video or videos hit a certain number of views Your copyright requires you to take that video down if you have a big congregation I think that's especially important because you need to be aware of what those few limitations are some of them allow you only to live stream content and then post the video of the live stream and Not some of them will not allow you to pre-record videos So I can't go in on a Wednesday and pre-record a worship service and then upload on Sunday so being aware of the differences in recording requirements and then also There's some more nuanced differences. For example, some of them will Allow the license holder the or sorry the company that you're licensing from to elect to put advertisements in your video If you want some of them won't so all of those kind of differences are important Something else to keep in mind and this isn't just CCLI related I'm kind of trying to address it generally because not everyone may be using the CCLI streaming Service specifically or their stream license specifically, but something else to keep in mind. I'm not supposed to touch my face I'm literally the worst at that Something else to keep in mind is if you're going to be posting your live stream videos to an archive or to the site or wherever it is Most of those licenses would allow you to do that But only while you have an active license So if at some point you allow your stream license with that particular company to lapse or you stop paying it or decide Not to renew it those videos then need to be removed because at that point They would be infringing on the copyright because you no longer have the copyright So that's kind of a general overview of limitations But all of the websites I've seen be at CCLI One license all of them have pretty great user interfaces related to what the limitations on those licenses are So if you have questions about you know, how can you stream? Who can you stream to? What are the limits? A lot of them have pretty easy to read checklist on their sites If you'll go and look at them if not then certainly finding someone who can read the actual license itself and give you the specific limitations to that is always a great option and viewers just know too that we will be posting all of the articles referenced in today's video as well as Licensing requirements that we have for CCLI and one license on to the resources page on our website more to come on that Jessica one quick question for you. Can you speak to the importance and kind of the nuance differences on the reporting requirements on? The licenses themselves. I know that there are some differences that CCLI and One license have when it comes to the reporting. Yeah, so you want to pay attention to the reporting and what we mean by that is When and how you have to tell the company that you're licensing from which songs from their catalog have been used Some of them will require you to consistently report which songs you're using as you use them Some of them will require periodic reporting and some of them only require it Occasionally every six months or so as a grouping of what you've done So when they talk about reporting or they talk about reporting usage for royalty purposes that's what they're talking about you give actually give them a list of the content that you've used and they need that because they're likely paying the musicians or The content producers that actually wrote those songs. They're paying them a royalty based on that usage So they need those metrics so that they can then pay out those royalties and that'll vary Their reporting requirements vary because they there may be differences in how they're paying royalties out to their content producers So be very aware of that and at least Especially if you're not if you're not required to consistently report that usage then keep a record of it somewhere because What you don't want is to have to go back and watch three months worth of videos to figure out what songs he used when In the event that you're only required to report for every six months. Okay Jessica, thank you so much for your time today. I know that this has been very helpful to our To our viewers today and we just want to from a compliance perspective I want to make sure that we are all on the same page with that. So There we are again viewers, thank you so much for your wonderful questions today this video will be posted on to our Nor Texas conference Facebook page and please note too again that the resources that we discussed on this video We will post on to our coronavirus resources page That is on our NTC website that information has been communicated through a number of our Channels before with both clergy and lay audiences and we will post that link up on our social channels again Some more questions as they're coming in Deanna low, does it make sense if I'm live streaming to a private group rather than our public page? Jessica now anytime you're live streaming you are Subject to copyright Requirements so whether it's to one other person or to a hundred thousand other people You're still subject to the copyright and intellectual property laws The only difference would be if you happen to be infringing you're causing a lot more damage with the hundred thousand Okay, so That is about all that we have to offer today From on this video in terms of best practices again We will have these best practices on our resources page and please if you have additional questions feel free to Send a message to us via Facebook or you can either email them to me M. Jacob at NTC UMC.org I will be monitoring that and will definitely answer Any questions that can come about Just Kyle Brown and the answer to your question Facebook live for dummies. I just want to a it's very Basic to follow and that'll be listed in kind of a in the resources page as well It you set up your device on a tripod or the like You go to your page. There is a button that says live video. You press the live video button And start live video and voila. You are posting your content To the web Valerie Englert has a question for Jessica About using the Facebook live scheduler Jessica You had talked a little bit about that previously on the ramifications of using scheduler versus just going live So you're asking essentially about pre-recorded videos. Yes live streaming that varies by license So you'll need to look at your license for At least one of the services. I believe it's ctli, but don't pull me to that You're required to purchase the production license in addition or reproduction license in addition to the streaming license They won't sell you one without the other and I don't believe that their live streaming license Allows you to pre-record videos, but their production license does so if you have the combination of the two You're likely good even if you're using scheduler But I would once again revert back to what your license says be very aware of two things on that front one Are you live streaming or pre-recording and does your license allow for live streaming? And there is a difference between Pre-recording a video and uploading it and live streaming and then posting the video of the live stream The streaming licenses will allow for live streaming and then posting. I haven't seen one that doesn't allow for that So really the the distinction we get into is that pre-recording and uploading if you Um live streamed and then saved the video to be scheduled and posted on a later date That would likely be covered under the live streaming Act as opposed to the pre-recording act. So thinking about the logistics on that and then something else to keep in mind is um What are you? Oh my gosh I'm I'm literally blanked as soon as it started to come out of my mouth There was something else I was gonna say and I'll remember it as soon as I walked away I can't remember right now, but it wasn't necessarily directly related to that I'll have to think of it and post it later. I guess very good Friends, thank you so much for tuning in today. We as a north texas conference communications team This is I mean even for us. This is something new, but we want to be Able to provide resources such as this for Uh our north texas conference churches So that you can be Best equipped to be the church that our communities need us to be so if you have uh tips for or recommendations or suggestions for other Topics of this nature that we as a communications team can offer in the future Please send them my way. My email address again is m jacob j a c o b at n t c um c dot org And uh, we will see what we can do in the meantime. Thank you. Thank you Thank you for all the work that you uh in your churches are doing To continue to be the church in this unprecedented time that we all find ourselves in Godspeed and if there is anything else that we can provide, please send me a note We'll talk to you soon. Bye