 What's going on guys and welcome to Facebook ads Friday week 28. So every single week on a Friday I will show you two proven tried and tested Shopify products. So for example the first product I'm going to be showing you this week is this pregnancy pillow by a company called baby bub. It's a single image ad which means it'll be super quick to get started with it's got 3.7 thousand reactions 1.5 thousand comments and over 400 shares. Before we jump into that though I just want to take a very quick second to mention why this series is so important and why you should subscribe to tune in every single week and get two proven products on a platter. When it comes to being successful in dropshipping at least from my own experience over the past six years the hardest thing hands down is finding that one golden product and the reason I say that then is because just very quickly when it comes to running a successful dropshipping business there is four components. Number one is your Shopify store which is pretty easy nowadays to put a decent store together. Given the templates and easy functionality of Shopify anyone with a bit of computer know how can get a pretty decent store together in a couple of days. The second component you need is of course a winning product. The third component is an effective ad campaign. If you have no experience in this area then you can get pretty decent ad creators from people who do it day in day out for a living for about one to two hundred dollars. And then number four you need an ad campaign which again given the tutorials on YouTube and the effectiveness of broad targeting in my opinion it's the creative that influences the results a lot more. So when it comes to putting together a successful business then you can pretty much outsource everything apart from that product selection and as cheesy as it sounds it really does only take one winning product to transform your life for the better. So with that being said make sure you hit that subscribe button every single Friday we will keep doing this series as long as you guys enjoy it and I'll give you two proven trial and tested winners. So back to the first product I want to show you guys it's from a company called Baby Bob they open up their creative straight away with a testimonial from a customer. This won't be a random testimonial either this will be a testimonial which addresses the pain points that people who would benefit from this product are having. They also finish off the text at the top with some social proof with some validation to show anybody who sees this ad that they can be trusted. So join 50,000 plus happy moms and get 40% off added some incentive there to make it in no brainer and then a clear call to action with a link. The actual creative itself as we can see is just a single image ad it's showing how the product is used and obviously who it's for some more social proof and reviews stars just to kind of reiterate that it is a trusted product and a trusted brand and of course the benefits of shopping with this company and buying this product so a 99 for risk free trial and non allergenic. Main advantage to running image ads is they're a lot cheaper the CPMs are a lot lower so basically what that means is that you can reach more people for less. I've already covered the engagements then 3.7 thousand 1.5 thousand comments and 400 shares so it goes without saying to get that level of engagement it must obviously be bringing them a constant stream of customers. However we want to back this up if you've watched this series you know by now that the proof is in the comments. You can build up engagements and that sort of thing super super cheaply but what you can't build up or pay people to do at least not this many people is to leave positive reviews about your product so this in itself is where the validation of verification comes from these tried and tested products. So for example this person has commented 13 weeks ago ignore the date so we'll show you the newest comments in a section so you can see this is still current and working right now. So love this pillow keeps me from rolling and super comfy so that would imply this person has bought the product. Karen here says my pillow order was just delivered today so there's another person who's bought this product. Lindsay says she's greatly enjoyed her baby bub so another person comment I just ordered I ordered but I really wanted the green so another person who's ordered and so I ordered this pillow for my sister another person I absolutely love this pillow another person this definitely helps me sleep better another person I got this pillow for Christmas another person I'm 30 weeks pregnant and this is the only way I can sleep another person 24 weeks pregnant and love this pillow another person another person another person you get the gist people are absolutely loving this product if we take a quick glimpse at the newest comments as well just to prove it 17 hours ago 10 hours 20 hours one day four days four days three days two days two days you get the point this is a proven tried and tested product is working right now let's jump on to the Shopify store then this is where the link takes you straight to the product page which is what I advise everybody do it's kind of like a middle of the road product it's not a cheap typical kind of Chinese type drop shipping products that many people have kind of like a bad impression of it's 41 pounds and it's also private label this is key I cannot stress this enough anybody who wants to be successful in the long run with drop shipping and is sick and tired of just pump and dumping products every three months trying to make them work if you private label your product so we can see here in the image the actual label itself says baby bub on and I believe in I'll show you the reviews in a second it actually says baby bub on the products as well so this is a product which they're sourcing most likely in bulk and using a 3PL to fulfill orders though or they may even be self-fulfilling over 50,000 orders then they claimed and only 100 reviews so that doesn't kind of marry up given my own experience with kind of order to review ratios but nonetheless a really effective product and a really nice looking product page as well so you've probably noticed they haven't gone for just a brilliant white background it's kind of like a creamy soft and cozy color which matches the type of products that they're selling obviously it's a cozy and comfortable product something you may have also noticed is they have the kind of soft pastily red add to cart button and they've also matched this up with the review stars and they've also matched this up with the tags on the images as well it's just little nice touches like that and which makes everything kind of tying another feature of this product page I really like is this kind of what's the way of pointing kind of like the pros or us versus the others us versus competition because I imagine that when somebody is looking for a products like this there's two or three they're probably considering but by having kind of like this is what our product does versus this is what our competitors does it's a really good of kind of like painting your products as the superior one to help tip them over the edge and commit to buying yours the section here is really nice it's really visually pleasing and rather than write out in boring text fast and track ship and they have some nice custom icons again in those kind of soft pastily type colors which is all in keeping with the theme and brand of the store so 99 comfort sleep trial which obviously cannot be argued with that's a brilliant guarantee that offering non-allergenic which is important from products like this and of course fast and tracks shipping instead of just going simply into reviews it's like you're in good company which makes people feel more comfortable with buying this product because it implies that thousands if not hundreds of mums have already bought this product which they actually say themselves here so what I wanted to point out earlier but I couldn't find was if we open up some of the images if you can see that on the screen it kind of says the actual brand name actually says baby bub on the product which would lead me to think they are indeed getting this private labeled and the product the consumer receives is the one that matches the product images what I've seen people do before is for the product images they'll have a really nice product that's been labeled and has the logos on etc but then when you go in the reviews it's just your white labeled drop shipping product so 41 pounds they're selling this product for and you can buy it on aliexpress as you can see for just under 12 pounds delivered so give or take about 30 pounds of room in there so very good profit margins however more and more in this channel I want to get talking about private labeling products because at least from my own experience in the last two to three years this is where the better and bigger profits and more kind of like sustainable business model has definitely come from for me so so if you're buying one of these things you're looking at 11 pounds 50 delivered whereas if you're going to be buying quality quantities well this has a one piece moq this has a hundred pieces moq as soon as you start buying more than one of these things at time you can get that price all the way down so 41 pounds they're selling it for and these delivered probably including shipping is going to be in the ballpark region of about five or six pounds so you can see there's some great profit margins to be had with this product so that's it for product one then it's a company called baby bub dozens if not hundreds of really positive reviews in the comments section which can't be argued with some great engagements with 3.7 thousand reactions 1.5k comments 400 shares a super profitable product at 41 pounds even as a drop shipping product if you wanted to test this before committing to private label in it you can still make it work even the room of profit you have okay so moving on to product number two one I'm quite excited to show you about because this has been running for nearly three years now so it's a trial and tested and sustainable product as well this is not just a pump and a product this is a product which will sell consistently year on year and all throughout the year as well so it's from a company called mini mice um I highly recommend you actually take a few minutes after this video to go and check them out and take a look at just how they're running their business in terms of the content and the content they're putting out not just in their ads but the actual posts as well and have a good look around their Shopify store we'll have a brief look today I'll show you some of my favorite points but just kind of taking the way they're doing things because everything is super super slick and super professional so this is the ad we're going to be taking a look at today a couple of things to point out august 4th of 2020 is when it first was posted and in that time they've been able to drum up 16 000 reactions 5.4 thousand comments and 7.9 thousand shares and you may be thinking that's all very well and good but these guys have had a lot of money to invest and develop in this product which is 100 true however we can still learn a lot from them before we go any further though let's take a look at exactly what the product is exactly what the creative is add a little bit sound so it's actually one of the founders that's took the time to go out into the wild into a real public park by the looks of it um and get his tripod set up this looks like um his son behind him um on the product showing the product in its full glory how it's used um out on its real environment basically he's just talking through um exactly their whole story um people love to listen to stories if you have the confidence to get on camera and talk about your products even better and as you can see there's lots and lots of different clips of just about the products really how they developed it how they came about to develop all the different things they've kind of developed into the product to help it be safe and have all the kind of functions and features that any kind of modern day parents would want and what I want you guys to take from this is try and get as close to this level as possible now obviously can't do this overnight these guys have been in business for a long long time but what you can do instead of just recycling existing content online take month take six weeks to order some samples of this take around to friends and family film some content on an iphone teach yourself how to take good videos watch some tutorials on youtube about lighting that sort of thing and before you know it you can crop together all you need is 30 seconds of decent content and original content which is always always always favorable in social media platforms eyes as for the comment section then we're going to stick to newest because there's just so many comments so one day three day five days one week that's from two years ago but somebody replied a week ago hence why it's at the top here one week one week one week as we can see this is something that's still current and active even nearly three years later on down the line which would show to me that there's a constant demand for this product another reason why I wanted to feature it um this time of year is because here in the UK the weather is getting better it's getting warmer it's getting sunnier more and more parents are going to be leaving the house with their children more and more parents will be looking for a solution for when they get tired and instead of having to bring a buggy or a pram or a stroller if you're watching this in America you can have one of these things or perhaps it's for families that like to go camping that like to go hiking and they can't get a push chair up a mountain they can have and use one of these things so so there is a genuine kind of life case scenario where this is beneficial as for evidence so that people are buying this thing I mean the fact that it's been going for so long and has so many comments and shares should be enough however we can see this images here from people have bought it it is an absolute brilliant invention we love it by the far the best thing we've bought for transporting our kids they both love it Danielle we have one love it from two weeks ago absolutely no regrets buying it and again another picture of a happy parent using it with their child so if we jump onto their shop or store then I'll minimize myself out so you can see this store and it's full glory a super super customized store it's not one year typical Shopify layouts never mind one of the three themes that you use obviously all the imagery is original and custom they have this few in 3d option which is obviously really really cool and one of the biggest things about this business and it's another video topic I'm going to be doing in a couple of weeks because I've got next week's planned out is if you want to make yourself successful at dropshipping you need to make your business impossible almost to replicate the more difficult it is for somebody to replicate your business the more successful you will be and I'll approve that too in a couple of weeks time when that video comes out so make sure you subscribe so as we move down a super slick everything is in keeping with each other the theme the branding is just on point everything is very seamless and easy to function and use and consume all of the information about the product let's just head back onto the page and everything is kind of reiterated in terms of social proof with the content it's just imagery after imagery of people using the product demonstrating how it works pointing out the different features and functions of it just all in all a brilliant brilliant Shopify store and definitely one you should check out for your own research and inspiration so you've probably noticed the price by now 170 pounds unless I'm mistaken I haven't seen an option to split that into monthly payments which could be something which would help them increase their conversion rates it's definitely not a cheaper product so if we try and find something similar ish of now obviously this is unique and developed by themselves however there is a Chinese alternative we can get something that does the same job ish to the same extent ish delivered 15 days on time for about 80 pounds we'll take a look at this video just to show you how weird and wonderful this is when I first watched it I don't think I've ever seen a supplier video this strange but in a sense it kind of does all the things that you would want a video ad to do however like I said do not be using this as your ad creative invest in your own content and I actually like this because it has that kind of funny element to it which is no doubt going to get people talking about it on social media tagging their friends sharing it that sort of thing so it's definitely likely to drum up some attention so I think that's the path to go down order one of these things hopefully you know somebody who has a child will let you demonstrate how to use it and film some funny content and the sorts of adventures you can get up to and with your child using this if you jump onto Alibaba then we can see we can buy something again similar ish for about 10 to 15 dollars probably delivered more like 20 dollars but this obviously does carry an moq of 500 pieces so what you do in this case is you would drop ship it for a bit using a drop ship supplier validate and verify it works and reinvest your profits into using a bulk supplier like these guys okay so and with that being said that is a wrap on Facebook ads Friday for this week hope you guys stuck with me hope you guys enjoyed it hopefully I've given you some ideas and inspiration to kickstart your own dropship and journeys anything I can help you with just leave a comment down below I read every single one so I will get back to you thanks again for watching guys have a great weekend I'll see you on Monday