 at the Qualcomm Mobile Roller Congress 2017 and for you. My name's Jeff Gordon, I'm a manager of marketing at Qualcomm Technologies and I'm here to talk about Snapdragon 835. And this right here is the 835, this is a reference phone that you have? It is. So it's 10 nanometers. This is the fastest ARM processor ever, right? This is, well, the Snapdragon 835 is our fastest processor that we've designed to date. It is based on, like you said, the 10 nanometer process. And we have built it focused on some core technologies, including battery life, immersion, camera capture, connectivity, as well as security. And so what we're showing here in the booth this week is all related to these different pillars that the Snapdragon 835 excels at. So it means the most important thing about ARM is battery consumption also, right, one of those things is power efficiency. Correct. And that's a step up. So the Snapdragon 835 is designed to be up to 35% more efficient. We also have Quick Charge 4 enabled in there, which can charge up to 25, 20% faster than Quick Charge 3.0, and is up to 30% more efficient. So, and then this is a new way that you can do it with a chip, the 810 is ARM cores, the 820 is custom, and this, how do you call this one? So the Snapdragon 835 is semi-custom. It's based on ARM technology, but it is still our cryo, cryo cores. So it's based on the cryo 280. So, and then you have a new Adreno. So what's new with this new Adreno? So Adreno, this one is our Adreno 540, which also, like you said, is new for the Snapdragon 835. And it is, again, adding the numbers in there, it's up to 25% more efficient and uses up to 25% more powerful than the previous Adreno 530. Can you claim that this is the best GPU on any ARM device? I can claim this is the best GPU that Qualcomm has put out to date. And as you've seen it, it does compare very well to other technologies. So let's check here some of the examples that you're showing with the, this is running on the GPU, is this new? So yeah, so we're showing here our two demos based on visual processing. We're showing both of these on our reference design platform. We have on the first one over here is gaming. On our, again, our Adreno 540 GPU. So this is a game called Rain of Armira, Arena, and what you can see here is really how smooth the graphics are, how we vivid the colors, and how wide the gamut of colors is, as well as just all the detail you can see in this. If you're running around here, you can see the sun shining off the puddles here. We're gonna take care of this guy first. Let's keep running around a bit. So we're really talking about home console graphics quality in a far. Yes, yes. This is even better than some of the consoles people have at home. It's crazy amount of graphics. Yes, it could be, it could be. And every time there's a new graphic chip, the jump is even more than a CPU core, you also talk about 35%. Well, it really is based, a lot of this is based on the process node. So as a reference, we went from 14 nanometers in the Snapdragon 820 to 10 nanometers with the 835. And with that reduction in the node, we've brought up efficiency as well as increased our performance. When you do a new node like this, do you wanna, what's it called, make a smaller chip, or do you wanna put more stuff on the same size chip usually? Well, we've actually managed to do both on the 835. So we've really increased beyond just the processor itself, we have the platform, which involves more than the GPU, the CPU, the DSP, to really involve RF front end pieces, more connectivity, fast charging, lots of other software stacks that will all add up to the overall superior functionality of the 835. And this tiny, let's say beautiful chip has a modem, which is also, everything is right there, right? Yes, so it is integrated, the X16 gigabit modem. So it is the first to hit gigabit fast speeds. It's on your t-shirt? It is on my t-shirt? Gigabit NB. So that means you're on the forefront of gigabit in your pocket. Yes. It's crazy, like gigabit. Yeah, it's... In the phone. We're going, it's fiber quality speeds. And when you need an even more bandwidth, you need the faster CPU to render all these higher things, like the 4K, the more data, the more cloud gauging, all kinds of stuff that can happen. Yes, and we're talking, this is all, obviously we're talking about gigabit class LTE. If we also have a Wi-Fi, we have multi-gigabit Wi-Fi availability too. So you're looking at super fast download speeds, both via Wi-Fi and 4G. And sometimes the bottleneck is the memory bandwidth. Are you talking about how you improve that? Well, the 835 supports up to eight gigabits. So we're, you know, we'll see devices that obviously can process a lot more simultaneously than we've seen in the past. In the past, it was a half, or it's just been upgraded, it's just going up all the time. It's just, it's going up. All right. So, and that's awesome. And I'm hoping to see some productivity features where you can use this for laptops, running Windows 10, X86 simulation, which actually is shown off in the mouse for the 835. Yes, so we did. Obviously, now we announce 835 on Windows. So we... So all the Windows support, perhaps from West, there's no announcement there, I guess, but... Correct. But it'd be nice to see some, to connect this. This is connected to the display, right? This is actually not connected to the display. It's running, it's running itself. So we're just, we're really comparing the quality you can see in a display to what you can see on the device itself, which is equivalent, especially when you're looking at the HDR10 content. All right, so this is it. Now they have to ship all the HDR, capable displays, super-hybridness, and everything. Just for that stuff. That's going to be the new phones. We're going to look nicer. Yes.