 And I think to, there's a lot of confusion in the small business community, right? There's so many resources. And I'm a small business and I have limited time. So, you're not going to waste my time. You know, and I think that that's something, again, that I've really tried to push, you know, with our team is, you know, it's super critical that we're mindful of how much we're throwing at them. You know, we can, I mean, we do, for our team, I think there's seven of us, seven counselors in the state of Iowa, and we do 88 events. 88 events? 88 events. And most of those, there's maybe a handful of those are not our sponsored events, but we're, you know, we may speak for five minutes or a half hour or whatever, but we're not doing all of the event prep and presentation. But yeah, that's a lot of content that we're pushing out and, you know, and then making sure that we're marketing to those vendors so that they understand what's a good use of their time. I always try to spin it, hey, you know, this may not be, you may not see, because I find with a lot of companies I work with with people in general is we all have a lens we look through life at, right? And so we tend to be pretty narrow-minded in that lens. And we only know what we know. And so I had a supervisor when I worked for the government and he used to tell me he needed to marinate on things. And so I, I'm a marinator. And so it's that whole piece with connection where, okay, I'm at an event and maybe you tell me who you are and what you do without the $10 words, because if you can't effectively communicate what it is you do to me, you do to me, I can't sell your product for you, right? And so as a PTAC, I really work with companies on, hey, how do you effectively message, first of all, what you do, and that'll help me better understand what you do so that then I can help you find those opportunities or connect you to those individuals who might need a teammate for that government contract. So, you know, there's a lot of good things that, you know, when you come to those events, you know, come open-minded, ready to connect, ready to say who you are, because maybe Joe sitting at the table doesn't need what you have, but maybe his business partner does and he can't sell you if he doesn't know you.