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Jennifer Morris: Sustainable Finance Models

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Uploaded on May 2, 2011

According to Executive VP Jennifer Morris, Conservation International focuses on creating long-term, sustainable mechanisms to power growth, because offering only "short-term grants will probably lead to short-term success." In this clip, Morris explains how tapping a nation or corporation's "enlightened self-interest" can be a component to creating successful endowment funds to support communities and conservation.

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