 the morning, special thanks to Hilda Wathithi and Joine Wachachi for that amazing breaking views segment, always starting on Wednesdays on a laughing note. So if you happen to interact with a video that you think might go viral or break the views, just send it to us on Whitefair4Channel on Twitter, Whitefair4AnderschoolChannel on Instagram, Whitefair4 on Facebook, I'll keep saying this, and don't forget the hashtag, strength of a woman, white in the morning and Quin's Wednesday, it's about that time for strength of a woman, as I said, and my first strength of woman of the day, because I have to, goes by the name Eve Minor, she's a mathematician, a finance specialist, the list goes on, Karibusana. Thank you. So if I've missed anything, your camera is number four. Okay. Yeah. Thank you. So just list all your credentials and then say Eve Minor at then, or Eve Natra. So Eve Minor, an entrepreneur, finance person, credit management, everything matters business. Yeah. All right. So your credit manage as well? Yes. We have a credit crisis in Kenya, by the way, if you've realized. I know, I know. Yeah. The government is borrowing and the citizens are borrowing as well. Who's going to favor that? Anyway, that is not the reason you're here today. So your Instagram handle is Eve Natra. Yes. But your ID, or do my number says Eve Minor. Yeah. Where did Natra come from? Natra is just a nickname I got from my friend. You got from your friends? Yes, it means rare. It means rare? Yeah. So you're a rare kind? I believe so. All right. Do you have any reason to believe a certain story or a certain backstory where this name came from? Why your friends came up with this name for you? Maybe because like when they asked like, do you want to go out now? Do you want to do this now? Like I'd have like a different plan from what they used to do. So they kind of thought that. You had your vision fixed or something? Yeah. Yeah. All right. The reason I ask this is because do you think this is a very, this is an important trait for an entrepreneur or a business person? It is because you've got to be different. Like you can't just follow the crowd. You know. Yeah. Because not everyone has the same vision as you. As you. Yes. So if somebody's sitting out there and is always the type of That is not somebody who should get into business. Okay. Once in a while it's not bad but I don't think that will be. Because now you know when you go out you're spending. Spending is a bad thing for business. Especially if you hadn't planned for for it, you know. Like you have to lay out your plans. You know this amount will go to this. So now if you go out you spend the amount you you were supposed to spend on your food. You spend it on drinking and stuff. So. So spending is a bad thing especially if it's unplanned spending. Yes. Wow. You already have advice from Eve Nadra herself. Check out on Instagram Eve underscore Nadra for more information. But let's focus on your journey. You quit your job at 22 to get into business. Yes. All right. Which job were you doing first? I was working in Ministry of Lands. I was doing data entry for the title deeds. Because they were still doing manual title deeds. They hadn't upgraded the system. So yeah. I was part of the group that was doing that for two months. All right. With a background in finance. Background in finance. You love mathematics. Yes. And yes. Everything. Numbers. How did you end up in the Ministry of Lands? I expected you to be a banker or something. Because after campus it's really had to get a job you know. So now any job that you get you just do it. So yeah. I did that for three months and then I quit. And then you quit. All right. What drove you to quitting your job? Because so many people would get comfortable at 22 if I had a salary. I don't think I'd quit my job at 22. I wasn't comfortable. Because I was not being paid a lot of money. So I really had to find something else to do. So expenditure was this way. Income was this way. Yes. Or this way. All right. So you had to quit your job to chase your dream. Yes. At this particular point that you quit in your job. Did you know what you were going to do next? I actually had no idea and I didn't have money. So I quit in 2016 December. So come 2017 January I was like okay now everyone is going back to work. People are going back to school. I have nowhere to go. So that's where my journey started in 2017 January. All right. What is the first business you actually did when you quit? Okay. So I have some links in town for people who sell shoes in hotels. So I just went to one of my friends and I asked her I don't have money. Can you give me one of your shoes? I just post it online and I'll see how I'll see the response from it. So I took a very good picture. I posted it. My friend has a group in WhatsApp for now hotels who sell online. So I posted it. Everyone liked it because it was it was a multi-purpose shooter for ladies so they could go to with it to school for high schoolers and still for weekends for followers. So it went viral. I sold I sold a lot of those shoes. This particular type of shoe? Yes. Just one. All right. So you have an eye for good good shoes? Yes. This is something very important when you're getting into the fashion business. Yeah. A good eye. Yes. So it's your good eye that led you to picking this shoe and this shoe went viral and from this shoe you made your first capital? Yes. Remember I didn't have money. So now the money I used to get from the shoes like they they really sold out those shoes because the money I got I got from that particular bench was enough to get me started because I got like let's say this on the TV I got like 200k in a week because the shoes were in boxes of 60 pairs. So I sold them, I sold them and then I got capital. You doing something random like walking into a store you see a good shoe you see you say ah this is an opportunity right here. You take the shoe you go back and use the online tools that people are using to chat and make fun and share memes. Use it to start a business. Yes. And you make 200k in a week. And start another business. Yes. Wow. There's hope for us man. Don't be chatting on WhatsApp if it's not about the money man. Why 254 on Twitter, 254 on Instagram, 254 on Facebook. Don't forget the hashtag strength of woman and don't forget the hashtag why end the morning and don't forget the hashtag Wednesday. So we have Eve Nadra check out on Instagram Eve underscore Nadra. She's a business woman and she's here to share a story with us just to inspire. All right so after this what is the next business you get into? So I get the money the shoes now are sold out I can't sell any more of these shoes. I go to another man's store. He had some dead stock. I took a very good picture of that shoe. I posted it again. It still went viral. So I got 300k from that. Soon I had 500. You got 22 years at this time. I was 22 years. How are you running this business? I bet to make 200k or 300k you have to supply a huge number of shoes here. Yes. What were some of the channels you're using to supply your shoes and get them to customers and just keep your accounts and do things like that run it like a business. So first I really had to get trust from those people I was getting their shoes from because now I didn't have money. And then now from the clients I got from the first from the first bunch of shoes I sold I created a WhatsApp group. So now they are the people who sell online on Facebook. So now they are on my WhatsApp group. I post the shoes to them. They post it online. Yeah. So it was a chain. So you created a WhatsApp group. So you post the stuff in the WhatsApp group. Then people in this WhatsApp group are dealers. They pick the pictures and post them on their platforms. Yes. Wow. You were doing this thing for the first time. It's not like you were you were trained in it. After all this process what have you learned from this process before we can carry on with your story? What did you learn from this process? One thing I learned is never wait for the time you say like I don't have capital to start my business. You don't need capital to start any business. Yes. You can always do it. Yes. Be creative enough. Yes. What is another important thing that you learned from this process? What I learned from this process was like taking chances because now when I was leaving my job I didn't know what to do. But I quit anyway. All right. I'm not advising that anyone should quit. But it's always if you want to be rich, if you want to increase your chances of being rich. Yes. You have to start a business. Yes. Take chances. That is the word from Nadra, Eve Nadra herself. Eve Viria. So maybe we can scroll down. I see from your Insta bio best countrywide performance CCP for in 2017. CCP is an accreditation for credit management by Cassinib. I was awarded as the best student in the country for example. The best student in the country. Yes. Wow. I bet employers would be very lucky to have you. From here I can tell so some of your hobbies are traveling. Yes. You like travel? I like traveling. Yes. What is the best destination you've been to in this country? I think Sopaloge, Neyvasha. Sopaloge, Neyvasha. Yes. Neyvasha is a good destination. We should try it. Yes. All right. Another destination in Kenya that you fall in love with? There are actually a lot of places in Kenya. Tafariya Castle in Nyeri. That's also a very nice place. Yes. Tafariya Castle in Nyeri. Yes. Very important. This is somebody who looks very familiar. That's St. P. St. P. That's Frida from KTN. Yeah. Wells. That's me. This is you. Yes. Wow. That's just a random photo. This is just a random photo? Yeah. Okay. I won't ask too many questions. But how is that you, you're like Beyonce. You have, you are three, two different women in one body. Yeah. I know. You can. All right. You guys find out. It's like having two girlfriends. Anyway. So, maybe we can go back. I like this. I've seen guys from Elani on your Instagram. I've seen guys from Heart The Band. I've seen St. Pete. You seem to be having so many musician friends. Are you a musician? I'm not a musician. I actually can sing. You can sing to save your life. I just happened to know a lot of producers. You just happened to know a lot of producers? Yes. Wow. How do you happen to know a lot of producers? Do you have an interest in music or the business? Post that. Post, post, post, post, post, please. Yeah. Yeah. Thank you. All right. Do you, do you have an interest in music business? No. No. Not really. Not really. But I think we, the music industry needs a savior. Somebody who's going to bring the business. I said you can sing. No, no. A savior who can bring the business to the music. We have the singers, but we need somebody who can bring the business to them. I think the problem with musicians now when they get famous, they feel like they have to be obliged to spend. Now, if you take someone out, you have to, you're the musician. You're the famous one. You have to, you have to pay the bills and actually they don't have money. So they really live. Stay on your lane. Yes. Just stay on your lane. Don't feel the, don't feel the pressure of, of showing out or showing off as an artist. Yes. Very wise words from a business, business queen and a financier. All right. So, this, these pictures, what is happening here? Are you a family person? No, no. This is an advert. I just, this is an advert. So you're a model as well. I just, I just love being vast. All right. You just like to experiment in new things. So this was your daughter in the, in the adverts. Yeah, in the adverts. That was my daughter. I was a bonding. It was pretty hard because I admit her for the first time that day. So yeah, but it went on really well. It went on really well. It was a T advert here. Yes. I like this. I like this. So did you have to go for auditions and everything? No, like they were just like, we need, we need a, we need a model for T and stuff. And I was like, yeah, somebody who looks like a family person. Yeah. And you switched your hair and just switched your dress and you fit into character so perfectly. Anyway, first forward, you have your, you're still running your shoe business right now. And you have three shop setup. You're still running the online business, but you give so much credit to WhatsApp as a social media platform. People sleep on WhatsApp so much. People assume Instagram and a post Instagram is for pictures. Facebook is a market with over 3 billion users. Tell us the secret. Is it in WhatsApp? Is WhatsApp the future of business? Yes, because now you know WhatsApp, a lot of people are on WhatsApp. You can find your mum is on WhatsApp, but she's not on Instagram or Facebook, but most people are on WhatsApp. Everybody's on WhatsApp. Everybody with a smartphone is on WhatsApp. Everybody with a smartphone is on WhatsApp. I bet it's the most visited app on everybody's phone. Yes. So if you can get people's attention on WhatsApp, you're good to go. You're good to go. Wow. Wonderful, man. So women in business, all right, being a woman in business, obviously you'll face some challenges. Yeah. You'll face some discrimination. It's the world we live in here. First, maybe you can share with us your experience. Things that you've gone through as a woman that you think if you were a man, nobody would dare. Yeah. Of course, when you get clients that have other intentions. So it's always about other intentions. It's always about other intentions. My brothers, when are we going to stop? All right. So if you meet clients who have other intentions, so you've met clients who've had other intentions every day, every single day. So now when you show them no interest in what they are looking for, they stop being your clients. Because now they feel embarrassed the next time they come. They'll be like, oh, this chick rejected me. So yeah, for man, that's, that's, and you go. You just talked about rejection. I remember the song by Alvindo. The song that was banned. All right. Anyway, so have you found a way to cut this? Oh, there's no way you can cut this because I'm pretty sure so many other queens are going through the same thing. Yes. Is that way to cut this? Is that way to always just come out and say it? Because somebody told me the problem, I don't want to be misquoted, but somebody told me the problem is that with these kinds of cases, I don't mean to only women or men. I don't mean only women, but in women and men as well, when they face something, because also men face the same thing. The problem with people is playing along. People play along and give the other person a wrong impression. Yeah. So do you think there's a way of cutting this first? It's really hard because now you can use these these insurances where you find like your biggest clients is the very same client that wants to people are crafty at the end of the day. So now you are afraid of losing him as a client and also you're afraid that what about just coming out from the jump and saying, okay, I saw shoes. I don't sell my body. You can do that. And still that's that's really possible. Actually, I have done that a lot of times. But now, like, what do you do after that? Like, after you tell a guy that I don't, I don't sell my body. I sell shoes. Now you don't like that. Then later you don't act immature and be like, I'll never talk to you again or what. You just keep the communication to make him feel comfortable around you again because now you play. All right. So it's very tough to be a woman in business. It's very tough, actually. All right. Do you think it's any easier for the men? Just for the men it's tougher, you know, the pressure of making it, you know, yes. Because oh, the society puts a lot of pressure on your shoulders to make it. And all right, the people expect you to be the provider. I understand. All right. So anyway, as a woman in business still, I'm still focused on being a woman in business. Do you think people claim that women are better managers if we had a woman president? I've had this so many times. We could be, we could be better off. That's very true. That's very true. Yes. Why do you say that? Because women are naturally multitasking. I've had this so many times. No, I know, but it's true. I don't appreciate women's sound. But you'll find a woman has a lot of responsibilities. She goes to the office, she checks on her business, on her family. She probably has a baby. But now for a guy it's different because now he's just focused on what he's doing and providing. That's all. Focus on what you're doing and providing. But from where I'm sitting right now, I have a friend who's raising the daughter. I met him on Sunday. I was really surprised. He lives with his daughter. The mom is not around. The mom works out of town. She comes over the weekend. So I think times are changing also. Definitely. Yes. I think most men are now open to such stuff like stay at home dads or what. How can people get a hold of your business online? Online, you can just find me on Instagram. I'm just on Instagram. Even on Twitter, yes. There's no page for the business. There's no page for the business because I don't do I only do WhatsApp through WhatsApp guys. It's when they post. So now if I do the online business like Facebook and Instagram directly, I'll cut them short. You'll cut them short. You like it when people are eating. Yes. People have to eat. All right. So you're a woman in business and your business is you have physical shops and your business is also based online. So running an online business right now, somebody told me Facebook is a future marketplace. Facebook is a marketplace. It's the future. What is the importance of moving? Do you think people need to move their businesses online? People who have physical businesses and they have shops that are distributing things to people around their neighborhoods? Do you think it's necessary for them to move their businesses online as we move to 2020? Yes. It's very important, but they should not also forsake the physical the physical business because it's important because most people are not online as we think because as I give you an example, your mom may be on WhatsApp, but she may not be on Instagram. So the physical shops, it's very also it's also very important, but also online. So long as you're legit, it will work out for you. All right. Thank you very much for coming through. I appreciate you so much. One last thing, just remind them how they can find you on Instagram and how they can get a hold of your of your products. Okay. On Instagram, it's at if underscore Nadra and Twitter it's if minor. If Nadra or if minor. So if underscore Nadra on Instagram. Yes. All right. Thank you very much for coming. Thank you. There's a question that I really wanted to ask. Do you focus on men's men's men's shoes? Yes. Why men's shoes in a few words? Men's shoes because they have a better profit margin and also men don't change their mind easily as we know. Why is what from a green right there? If you're going into business. All right. You say it's focused on the men. Men don't change their mind so easy. The wise was Eve Nadra find us at Eve underscore Nadra on Instagram and get more of a story. This is 10th woman. We're coming back with another one. So don't go nowhere. Don't touch that out. Thank you. You have your phone with you. Yes.