 Glenn Kiehl's this Glenn Hi, Glenn come on in Glenn Kiehl's the director of marketing for the hyperscale business. All right. We got some props if we need them if we need Absolutely need a mic mark we can get these in right Okay, Glenn's been on the queue before so you look good today. Well, thank you very much Welcome back. Thank you. I'll come back. So okay, so we have the all the show horses came on You know given the pitch. What's the real deal? Tell us what's going on Okay, so all's it's super excited. So obviously well, we're all really excited. So keep three key takeaways number one We're starting this multi-phase multi-year project. We see enormous potential in this new category of server processors Okay, whether it's arm whether it's Adam and others But it's gonna take I hate to say it's gonna take a village to actually unlock that promise It's gonna take infrastructure innovative technologies and an innovative new architecture It's gonna take customer enablement and getting unfettered access to these customers so they could get the technology in their hands So they can talk to the experts at HP so they can talk to our partner experts And lastly it's gonna take just like we've done before with blades and x86 servers Beginning to unite the industry software vendors silicon vendors system vendors large and small So that these large customers where it is their business they can count on a stable ecosystem Okay, they run their business off of this infrastructure And I hate to say they don't want to buy a beta max. They need industry leaders partnering hand-in-hand with some of the smaller guys Building up that let's talk about that beta max things that people You want you want the standards, but you know This is you know for the folks in the industry who are kind of you know mind in their business and not really in the inside Baseball or work at HP is super excited about the new innovations here This is may seem left coming out of left field for them So just break down what the pain points are about the hyperscale market. Why is this so such a big deal? I mean we're trying to ask everybody why is it such a big deal? So the paint ball is to cover that first. Why is it a big excuse me? What are the pain points and what why the big deal? Yeah first the pain points around these hyperscale customers the web 2.0 Customers the social media customers the mass market hosters Some even enterprises are doing massive scale out analytics They're Deploying servers at an unprecedented scale. Okay servers that Are typically built around the CPU complex. Okay, that are standalone in nature It's eating up power. It's eating up space. That's not only not good for business It's not good for the environment. Okay, as we look out to 2015 this growth of this You and I are on cell phones every day. You know, I'm only I'm being taught how to use Facebook and Twitter by my children Okay, we're downloading videos. We're collaborating. We're connecting with old colleagues The demand for this connected society is growing exponentially on the supply side You have these unsung heroes that are powering that connected society that are out of power out of space And they run their business on this. That's the real pain point How is this revolutionary? Just like other major industry inflection points, whether it's x86 servers challenging the traditional cysts and risk architectures in the 90s Whether it's turning the century into blades and virtualization creating change-ready architectures If we look out to 2015 the power that's going to be consumed the space. It's going to be consumed by these web giants It's pretty huge. All right, we need to continue to work on incremental steps Web 2.0 is kind of older terms kind of like, you know, it's even though they still have a conference around it But I mean, it's not just web firms you talk about financial institutions FSI large large scale out of government large large scale out the people that deploy in the tens of thousands It's just not just web though. I mean web So is it the lunatic fringe or is it going mainstream over the next five or ten years? I would not call this the lunatic right so these are these are customers that deploy servers in the tens of thousands at a time We're seeing cloud computing for example in government right government financial health care changing their architectures over to be much more right Connected right with mobility. So that's driving a huge change. So I wouldn't web is kind of a weird term because people think like Facebook stumble upon, you know, Twitter Well, let me let me let me clarify that just a bit So the architecture and the quants that we're talking about for this new extreme lower-energy server category Where we see the applicability it's all about the application where we see the applicability is these more lightweight CPU oriented applications web Serving web middle tier applications like memcached Hadoop web environments not web companies Yes, exactly. Okay parts that large web environments. Okay, which financial companies in the people There's a lot of there's a lot of large web everyone has to use it analytic intensive Offline analytics, etc often data intensive right, but now I want to get back to you. Sorry you ask a question. I'm gonna Why is this big? Looking back to Industry inflection points in the past We can continue to just do the same and we're gonna we're gonna continue to do that We've got the most energy efficient two-socket mainstream server on the market You can go to HP top HP comm and go get it right now If you want a near perfect data center, you can go get an HP eco pod right now Just go to HP comm we're gonna continue to innovate on our traditional infrastructure Getting the most energy efficient performance per watt per dollar, but we need to think differently We've got to think out of the box We got to think in quantum leaps if we're gonna enable these customers who we're gonna have you know half the world Connected via mobile phones. So you have some demos for us mark Shots here. I can't know what we got here. What are the toys you brought here? So let's let's see we can get a little so hopefully and a white here going on here So here we go. So hopefully you've seen in the SL 6500. This is a quad node compute cartridge Okay, that's part of the Redstone platform That's good. That's part of the Redstone server develop development platform Okay, that packs the system itself packs 288 servers into a single for you chassis more than 2800 in a single rack slow down slow down slow down replay. Okay, so these are the servers This this this is the equivalent of four servers Okay, all with this memory all with an integrated fabric and the first instantiation is based on Calzada Energy Corps We've got a rich roadmap to follow with those development platforms and production plans How much power is each server drawing about five watts at full utilization between five and six? Okay at idle next to nothing It's almost like I don't have the quants to back this up, but you can think about This is the library of Congress in your pocket. Okay. Oh, yeah, we have a big data project. We have one server We need five more Again by doing this and combining it with a rich infrastructure that shared and federated we can reduce 2800 in a rack, okay 2800 rack, but some customers so this is for more of a web workload where it's more CPU intensive the Redstone architecture the Redstone platform You can also mix and match compute with so these are actually spinning media So these slide into a tray just pop right at pop right at you right? 18 of these fit into a tray four trays in a chassis with four servers on each compute cartridge And you can mix and match spinning disk spinning disk or SSD Okay Storage cartridge because some customers want to really flesh out these type of new low-energy servers for like Hadoop Where you want to put a spindle per core? Let's say okay So the Redstone architecture allows customers to mix and match storage and compute in a very flexible way to do their Application testing and benchmarking they can tune absolutely absolutely nice. That's awesome. All right Whoo, that's good. And and so you're asking about tuning So you that's part of this announcement right? Is tools to be able to do that tuning or right some of the secret sauce that you guys are bringing to the table I'd say we're bringing some secret sauce a lot of the research and the tools that HP labs will be bringing into our new Discovery lab, but equally important if not more so is us uniting that ecosystem of partners whether it's The partners that we're announcing today in our Pathfinder program will be sending out additional invitations effective now To help build those tools to develop the best practices to develop standards Whether it's silicon partners software partners or system partners. We did this with blades Okay, when blades was a glimmer in our mind that we could you know create a change ready virtualized infrastructure Guess what? It wasn't just about a technology and introducing blades It was about creating the solution builder program back then we started out with 10 last time I checked We had 300 okay, that took blades from a glimmer in our eye that could create an incredible customer value to what is now a Mainstay in most enterprise data centers So those partners are where those tools are going to mostly come from excellent. All right Glenn Glenn Kiehl's Thanks for coming on the cube and alumni bring some props. All right. Good luck for servers with us Please thank you very much. You guys take care. Have a