Unskippable Labs: The Mobile Recut | YouTube Advertisers





The interactive transcript could not be loaded.


Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 16, 2015

Welcome to the launch of Unskippable Labs -- a series of experiments in content to understand mobile video advertising from Google's Art, Copy & Code team. The Mobile Recut took a successful ad -- Mountain Dew Kickstart's "Come Alive" -- and recut it three ways to see what we could learn about how storytelling changes on mobile.

You can get the whole story here: http://goo.gl/KGJZPS

The Mobile Recut explores storytelling by recutting a TV ad to see if we could make it more unskippable.

Subscribe → http://bit.ly/1OwZWkP

Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz

Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...