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Unskippable Labs: The Mobile Recut | YouTube Advertisers

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Published on Jun 16, 2015

Welcome to the launch of Unskippable Labs -- a series of experiments in content to understand mobile video advertising from Google's Art, Copy & Code team. The Mobile Recut took a successful ad -- Mountain Dew Kickstart's "Come Alive" -- and recut it three ways to see what we could learn about how storytelling changes on mobile.

You can get the whole story here: http://goo.gl/KGJZPS

The Mobile Recut explores storytelling by recutting a TV ad to see if we could make it more unskippable.

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