 I think right now, I get maybe 10 or 20 emails per week of people wanting to work in service design and wanting to be part of what we do, which makes me very happy and very proud. What I usually see in the emails I get is a certain type of naive belief in creativity and user-centeredness. I don't want to put it down because it's really important, it's really nice, but it is commoditizing. I can get good user researchers quite easily. What's a lot more valuable for me, for us, is people who can combine that with a business understanding and with a real keen sense of how to translate that into business language and how to sell that to the clients. This sensitivity of how companies work and how user-centeredness and creativity can be put to work inside an organization, this is what I'm really looking for. I would advise any service designer who is now doing some form of education to focus on that element more and to learn there and to invest in business literature, doing internships at companies, getting inside these organizations because I think there is some lacking talent.