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Published on Sep 25, 2012
Glassworks London are delighted to showcase their work on the new spot for TalkTalk, "Returning Home". This was our first collaboration with world renowned commercials director Daniel Kleinman, of Rattling Stick.
After the widespread acclaim and awards ceremony success of our TalkTalk "Homes within Homes" spot, we were delighted to work again with CHI & Partners on the sequel. We were also thrilled to work with Daniel Kleinman, a director we have long since admired.
The characters are portrayed in a stop-motion style, but extraordinarily are actually all CG, painstakingly created by our 3D team. In order to authentically execute this concept, the 3D team, led by Nick Smalley, experimented with various techniques and approaches of how to create such wonderful characters.
Nick says that the challenges the 3d team faced were, "as always, a general feel of realism. But specifically believability of motion and scale. We experimented a lot with trying to create an animation style that wouldn't look like obvious stop motion, but not too smooth and human like. This helped with the sense of scale, and it was a gentle reminder that you're looking into a miniature world. The models and their textures played a key part in the realism of these 1:14 scale characters".
Everyone is, rightly so, delighted with the result. Enjoy.
SME; Sony ATV Publishing, LatinAutor - PeerMusic, Abramus Digital, Kobalt Music Publishing, PEDL, LatinAutor, SOLAR Music Rights Management, BMG Rights Management, Warner Chappell, ARESA, LatinAutor - SonyATV, CMRRA, UBEM, LatinAutor - Warner Chappell, ASCAP, and 15 Music Rights Societies