 If you don't understand this basic level, these basic three things, you won't have a difficult time as an artist finding success today. So let's get into these three tips that David Sanya Beat says. Now number one, he says, as an independent artist trying to establish yourself in an online landscape, there's three important things you need to understand today. Number one, communication in order to reap the benefits of online mass communication, you need to understand the target audience you want to communicate with and how what you share adds value to them. Does the platform you're building provide entertainment, insight, all community, motivation, etc. through your brand and music, knowing what you want to communicate is the foundation of building your audience. Now let's stop right here. I think that's the end of advice snippet. Number one, now Corey, are there any particular things that stand out for you in that particular piece of advice? Figuring out what value you bring to your audience? Because I do think that's such a hard thing for artists to piece together, right? Yes. They're typically thinking about it from, yo, what value are you bringing me? Are you running my likes up? Are you giving me comment? So you get my views up? But I don't think too many stop and think like, man, what do I represent to this person that just followed 1000% right? That was the first thing to start out with. That was heavy. Man, that's what I love about that because, like you said, knowing exactly the value that you are providing to your audience is a game changer for most artists, but they don't ever think about it. So now you're just out there posting, posting, posting. How can I make sure the next post perform well? If I don't even know why the last post perform well, all right? Or how can I at least stay consistent with it? And I noticed this pre-internet, not pre-internet, but I noticed this pre-meet taking internet marketing seriously and being involved in myself just when I was in the show side of music, right? Because there's so many artists that are always thinking, how can I get people to come to my show? How can I get people to come to my show? What are their numbers? How can I collab with this person or work this at the door, whatever, whatever to get people to come in? And they're just thinking about them getting seen, right? And they're happy because this amount of people saw them perform versus the people who are thinking about how can I entertain the hell out of this audience? You know what I mean? Like when they show up, what am I going to do for them? What am I going to make them feel? Because those are the people that people say, yo, this person is dope. I want to come back because you just made me feel something whether that was fun, like he lifted what? Inspire. Community. Community is a big one too, because that's some of the artists that have dope communities that make you want to get part of it. Community is huge. Community is huge. That was like, I'll pull that back up too. Entertainment. That was like one of the main things when we were doing the festival joint that I had to think about because I wasn't pushing an artist. Everybody else in my group were an artist, right? Oh, yeah. I wasn't an artist. So I only was thinking about, well, how can I entertain the hell out of everybody there? And how can I make everybody feel like they're meeting somebody so that way in the future, they want to come back to this because they remember the time they had. You know what I mean? Because it's not going to be a new song, there's going to be a new event. So that right there, just understanding what value can bring because it doesn't have to be even any of these things listed. That's the crazy part about it. There's so many different types of value just like you go to this artist for your love music and then you go to this artist for your fuckboy music. You know what I'm saying? Like if the fuckboy music switches up and all of a sudden talking love, you're like, yo, yo, what you doing? You know what I mean? Like the kids know if I want to go to, if I want to hear a certain type of feedback, I'm going to go to my mom. If I want to hear this type of advice, I'm going to go to my dad. If I'm going to hear this, I'm going to go to my brother. You know what I'm saying? Like my sister would say the same thing. Oh, if I want to hear some like quit your job, shit, I'm going to go to you. If I want to go to like these people don't matter and how do I finesse the corporate gang? She would go to my other brother or whatever. Like people already know, so if they can't think and know what they're going to go to you for, you lost because what do you represent? Yeah, exactly. I try to think about like what point in ours is able to start figuring that out because I will get some of them that benefit of the doubt. It's sometimes not obvious, right? Like you don't know what your audience is finding valuable, but from you, I guess until you ask, actually I guess that solves the question you just asked. Like just say, Hey, why do you guys like me? What are you kind of here for? What about these posts or these things I'm posting or attracting you? So I can at least try to stay on path. But yeah, you're right. Most people probably can figure it out pretty. If you pay enough attention to your audience, you can figure it out pretty quickly. It's the feedback from the audience you said, but then as an artist, you hope that the artist has some level of vision on what they want people to feel and what they want to provide to, right? Yeah, that's true. It's a double-sided thing, but don't just say, Hey, you got to go with my vision and I'm going to try to push this vision and people aren't feeling the vision either. And then you have to get that feedback and see what it is that they actually do like about it. So it's a double-sided thing. Now, let me take a quick second to say if you're an artist trying to blow your music up, or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on billboard, go viral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free. But the thing is, we're not going to let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com. Check it out back to the video. Part number two, differentiation. What will be your approach to stand out in the market? Will it be unique representation of your skill set, candid honesty, and rawness, visual gimmick, et cetera? How are you going to get noticed within three seconds to start an introduction to your brand and bill report? Now, when I read this, I already think about the first piece of advice, right? What value are you bringing? It's almost another way of saying that. Of course, it's like what value am I bringing to my audience plus what different value am I bringing to my audience? So you can have love, right? But how do I bring a different perspective on love? You know what I'm saying? So it's like it'll be the same thing. You know what you're talking about. But now I'm like, what's your approach? Am I raw? Am I funny with it? Am I angry with it? Whatever that might look like, right? Visual honesty. The gimmicks, now we already know the gimmicks. A lot of people think that just having a gimmick is enough, but they don't realize that's a way to maybe stand out and get that attention. But gimmicks are never going to be enough substance to keep that attention. Yeah, it's the door opener. It's the door opener. And there's nothing wrong with that. A good gimmick is beautiful, bro. I love a good gimmick, bro. Because that in itself is a level of genius. One, the fact that you have to be willing to be that different, because nobody likes a boring gimmick. So most good gimmicks really go over the top. So the fact that you wouldn't stand out that much says a lot about the lens you wouldn't go to as an artist. So I would give kudos to those artists, bro. And that right there is everything which you just said right there. Because you can look at somebody like Lady Gaga early on. She was doing the meat costume and all these different outfits and stuff. Then you look at Lil Roddy, Lil Yachty with the red hair. The baby with the diaper. The baby with the diaper and all these things take a level of courage to stand out. But what people don't realize if you have the perseverance to get through that moment, it almost becomes a moment in time, but it doesn't define your overall career. It becomes like a cool story to tell. It's a cool story to tell. The kid is like, oh grandma, I used to dress like this. Your hair used to be red. Papa Yachty. That is something I feel like a lot of artists get afraid of in terms of pushing their differentiation to a certain extent. Because in your mind, it's so big. Because you're self-centered. That's just natural. We all are self-centered to an extent. But the rest of the world is like, it's not that big of a deal. It might be for a moment. People won't give you that uproar, but they're going to forget about it. We're not really thinking all red hair whenever we see Yachty anymore. Lady Gaga has far surpassed all them crazy outfits and things that she used to wear all the time. People might expect it of her, but you get to chill a little bit. Like, what's her name? Miley. When she went far left, you know what I mean? She swung all the way back. She went out there, started playing with the folks down the street, but then she came back home. And people aren't thinking about that era of Miley Cyrus right now. So I'm like you, like that gimmick, that era of your career, if you do go that space, it takes some commitment. And it's kudos because most people are not courageous enough to do it. But if you get over it, the goal should never be to stay in the gimmick. And if you can get over that, man, the benefits can be beautiful. Yeah, you're about to point out what I was even thinking about. But I think it says a lot about how long you as an artist think you're going to be here. You know what I'm saying? Because like you said, an artist with the right amount of time, perseverance, they keep dropping cool music, putting stuff out. Yeah, we as an audience understand that you change. You were 18 doing stupid stuff like we expect now you 24, I'm not expecting the same thing. We just understand that artists evolve. Anyway, I keep going back to that we got this narrative of the stupid consumer, or at least from artists, artists thinking like, oh, if I do this thing, they're going to see me as this way forever. Like, no, man, like, only if you continue to do that thing, or if everything you do after that doesn't level up to what that thing was, then we'll stick on as consumers. But if it's at least as good, you know what I'm saying? Or better than yeah, bro, we'll let you get away with it. 100%. 100%. Let's get to that third piece of advice as well. Attention, the third tenant that you need to understand in this game, if you want to use online marketing today, combine the first two with a certain level of consistency is how you occupy real estate in a person's consciousness. Every interaction made is building a relationship with your audience through communicating the value in which you wish to serve them. Bet. Now, I love this. One of the very first YouTube videos that I did was basically talking about the importance of consistency in branding, because branding is your reputation built over time. Your reputation is what people experience with you over time. Of course, you have an a first impression and they can be powerful, but over time is where you really establish things. Let's imagine this. You got a guy in a hoodie. That kid in the hoodie. That's my favorite example. You ever seen that kid in the hoodie at school? Were you the kid in the hoodie at school? Some days. Were you the kid who only wore a hoodie at school? No. You had one of those kids in school? Yeah. You're walking me though. I think I see you. What did he become? The hoodie kid. In your mind. It's the dude that's always wearing nothing special about the hoodie. We're not even talking about some kind of outlandish branding. We're just talking about, hey, this dude wear a hoodie every day, bro. That thing might be funky like dog. Like, what's up? You're wearing a hoodie every single day. Bam is branding in your mind. Consistency is that powerful and you can do that with anything, but you know who else wore a hoodie? You wore a hoodie. You know who else wore a hoodie? Probably everybody in school at some point, but they didn't own it. Yeah, like the hoodie kid. The hoodie could own it. It's that simple. You hear all these artists be like, oh, I did this and I did that, but you didn't get all that credit for it. Well, it's like that person owned it. That's literally the difference between, hey, this is mine and oh, I did it too. Yeah, bro, because wearing a hoodie seven days out a week is crazy. It's crazy. Especially in Georgia, bro. When I should get hot, you're like, yo, this dude is committed. You're like, bro, at max, that max is 72 degrees in here, bro. You'll be all right. Take that shit off. But that's a good point too, with the whole like first thing, because I do think that gets lost where it's like us as consumers, we very rarely notice who does it first. We notice who does it a lot. You know what I'm saying? Because it might take it might take me like the fourth to fifth time to even like catch on to like what somebody is doing. You know what I'm saying? So it's just like, yeah, like, I didn't even think about that. We don't know who does it first, but we know who does it the most. Because it's like the, and that goes back to the whole sales as well. As you know, they said it takes you reaching out to people seven to eight times just to get their attention or just to get a call or a schedule a meeting. And honestly, I was back in 2016 when I started seeing that stat, the way things are these days, it's probably more like 15 years of friendship. That number's going up. Four times on Instagram, three times on TikTok, once on YouTube, maybe a little email blast everywhere. And then boom, they're like, oh, yeah, I do want to go to that show. Let me go buy that ticket. It happened with me. It happened with me. But we'll get to that. So rate that advice, Jacory. What you what you do? What's the scale? One to 10. What do you think about this set? I'll give it a seven. Seven? Seven out of 10? Solid advice. Solid advice. I'll give it six and a half because it's fundamental. It's very important. It's not the game changing or some specific detail that you might be able to act on. But it's great. I actually like this is like six is actually a good number. And here I want to hear you guys rating a device. How helpful is it for y'all? Or is there anything out of this set of advice that y'all think is dope? But shout out to David, sign your beats. Y'all go, you know, check buddy out. You know what I mean? And