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Xeikon Café: Xeikon Teaser Featuring Professor Gino van Ossel

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Published on Mar 23, 2012

Customize your store by focusing on the customer, product, and behavior.

This Xeikon Café keynote, by Professor Gino van Ossel from Vlerick Leuven Gent Management School, and titled 'Retail in a Digital Era' offers insights on personalized eCommerce. With the gaining importance of the internet, there is an affect on the traditional brick-and-mortar store suppliers.

The primary questions are: who is the consumer today, what is the customer buying, and how is the customer buying?

Understanding what is available and how it can work for particular businesses is the key to success. Today retailers are learning about their customers' preferences in order to better present their product range.

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